Chapter 320 The most impeccable Xinghai 1 in 2012 (800 monthly tickets more)
This is another perfect application of Brother Xun opening the skylight first and opening the roof first.
First release an international version of the overseas selling price, as if you want to lift the roof, and then quickly propose a reasonable and real price, so everyone is happy to accept the sunroof.
The starting price of 3799 is actually not very appropriate, because at this price, even if Xinghai 1 sells 2 million units, it will not make much money.
Because the 32GB version of Xinghai 1 costs nearly 2,000 yuan in terms of materials alone.
This does not include the R&D cost of over 300 yuan per chip assuming shipment volume is 2 million units, and the R&D cost of over 200 yuan per system spread over 2 million units, etc.
Of the 3,799 yuan, 17% of the total value-added tax of more than 500 yuan cannot be moved and needs to be paid to the tax bureau.
That is, the actual selling price excluding tax is a little over 3,247 yuan.
In fact, this 3,247 yuan also includes corporate income tax and other taxes. In short, when 2 million units are produced, the comprehensive cost of each unit is close to 3,000 yuan, and the final profit is only about 7%.
Correspondingly, Apple's gross profit on the iPhone series is basically around 50%.
However, when 10 million units are sold, the comprehensive cost per unit will drop a lot, and the profit will rise to about 20%.
At the same time, if the sales volume is less than 500,000 units, the loss will be nearly 100 million.
However, unlike Boss Lei who worried for several days when he released the Mi 1 and finally had to raise the price by 500 yuan, Bolang Terminal started planning the Xinghai 1 mobile phone with a planned starting price of 3,799 yuan.
In other words, Bolang Terminal knows what level of product it wants to provide consumers from the beginning to the end.
Although Xinghai 1 can defeat this and that, it doesn’t mean that other companies can’t make better products, and it doesn’t mean that Bolang Terminal is incapable of providing better products;
But at this stage, Xinghai 1 is the solution with the most balanced user experience and commercial value.
As for the price of 3,799 yuan, Wen Liang doesn't care at all about the loss if sales are low.
...The applause and cheers from the audience lasted for a long time.
Wen Liang stretched out his hand three times and used the polite word "thank you" to intervene, but failed. It lasted until the third minute, and his fourth intervention finally succeeded.
"Okay, thank you everyone."
Wen Liang stretched out his hand to apply pressure again.
"And one last little thing."
"Today at 4 o'clock in the afternoon, Xinghai Mobile 1 will be exclusively available for pre-order in the hot-selling mall. It will be officially released at 10 o'clock tomorrow morning. Theoretically, friends who have not made an appointment will not be able to participate in the purchase tomorrow, but we have millions of units in stock."
The audience burst into laughter.
The inventory of Xinghai 1 is indeed quite large, approaching one million units.
In addition, the 12 production lines of Xinghai 1 at the main foundry Foxconn have completed ramp-up in the past two days. Each production line assembles about 400 units per hour and is open for 19 hours a day, with a production capacity of about 90,000 units.
There are two other foundries with a total of 9 production lines, which can contribute a production capacity of 50,000 units per day.
The supply chain is not out of stock either.
If the sales volume is good, based on Bolang Terminal's preliminary preparations, it can produce up to 300,000 units a day, and 9 million units a month. The spot supply is not empty at all.
Wen Liang continued: "We have scheduled the first batch of overseas sales for January 1, 2013, and the first batch will be launched in Russia, South Korea, Japan, Australia, India, the United Arab Emirates, the United Kingdom, France, Germany and Italy.
"
After all the introductions, someone suddenly asked: "What about Hong Kong, Macao and Taiwan?"
Wen Liang looked at this person and said in a serious tone: "Every place in our country is treated equally. Orange Logistics has the ability to deliver Xinghai 1 to any place in our country!"
The scene burst into applause again.
Finally, Wen Liang bent down and thanked: "Thank you everyone. This press conference ends here. There are display cabinets outside the hall for everyone to experience. Tomorrow, small experience stores in Beijing, Shanghai and Shenzhen will also open for everyone to experience on-site."
At this point, the press conference ends.
Most of the audience did not want to leave at all, and each one was more excited than the other, shouting, "Mr. Wen will stay," or "Mr. Wen, take a photo with me," or something like that.
…………
…………
At this time, some relevant personnel from domestic manufacturers are talking enthusiastically about Xinghai 1.
"Although the price of 3,799 is lower than 5,000 yuan, it can be said to be a relief. We have almost no mobile phones with the same price."
"It would be nice if the price was set at 5,000 yuan. That would basically compete with the flagship models of Apple and Samsung, and it would not have the slightest impact on our market."
"Yes, yes, there is still room for Bolang Terminal. Otherwise, if we follow the cost-effective model... I'm not saying that Xiaosorghum is wrong, I'm just saying that based on the existing information, Bolang Terminal should be able to push the price down.
One press.”
Lei Jun: "You are wrong. Xinghai 1 can be said to be the best cost-effective mobile phone in 2012. This pricing may not have an impact on us, but it will cause a devastating blow to the flagship models of Samsung, Apple and HTC in the Chinese market! In addition,
Any mobile phone brand that has the idea to release high-end models can only stop. At least before July 2013, there will be no room for competition in the Chinese market! There is no hope at all! Because Xinghai 1 defines the next direction for smartphones in the true sense!
Compared with the computing center at hand, it is more difficult for most people to refuse the temptation of a handheld entertainment center. Bolang has formed a perfect closed-loop moat through Guofeng and Xinghai 1! In other words, the goal of Bolang terminal may not be to benchmark Apple.
But to subvert!”
Lei Jun's sudden speech surprised many relevant personnel of mobile phone manufacturers. Just as they were about to speak, they saw another message popping up.
Yu Dadong: “It’s not that Bolang Terminal is incapable of lowering the price of Xinghai 1, but it needs to leave its own profit margin, and also give breathing space to one or two manufacturers like us who have a series of mobile phones in the 3,000 yuan range.
Xinghai 1 has once again redefined the mobile phone industry. In my opinion, this definition is more malleable and developable than the definition given by the iPhone in 2007. An entertainment center is added to the computing center to cover a wider group of people, while mobile games
The prosperity of the industry will definitely promote the compatibility and adjustment of games in the mobile phone industry, just like the development of GPUs in computers! There is a lot to do!"
This discussion group suddenly became quiet.
Everyone is paying close attention to carefully analyzing the experiences and insights of the two elders.
Someone soon said: "Indeed, this is a more promising path, and the inevitable trend of the 4G era will infinitely promote its development."
"Bolang Terminal is ambitious, no wonder it is failing."
"..."
…………
The invited media at the scene even released reports frantically.
"The most shocking mobile phone conference, defining a new era!"
"Irresistible Charm, Star Ocean 1!"
"The most expensive mass-produced smartphone in the global overseas market, the most attractive Chinese product!"
"The most breakthrough, most fantasy, and most future mobile phone in 2012!"
"Star Ocean 1 is defining a new era!"
Almost at the same time, hot topics were exposed on social media platforms such as Xiaocheng Book and Weibo.
#2012The most impeccable Xinghai 1
Netizens who were still unsatisfied after watching the press conference seamlessly joined the discussion.
"Why is it not 4 o'clock yet? I must be the first to make an appointment. There is really nothing I can fault. The price is so good. It is also very affordable at home and at a high price abroad. I just want to ask, withered
, does it hurt your face to compete with high prices at home and low prices abroad? You hothead!"
"Withered? What kind of dog has a handful of things? Is this hot chicken thing worthy of being compared with Bolang Terminal?"
"Honestly, although this press conference seems a bit out of place, in fact Li Ze did use his actual actions to show the full experience of Star Ocean 1 through a game. So far, it seems that it can be perfect
The only mobile phone that can run the official version of "Journey of Glory" is probably Xinghai 1, and its overall performance is so outstanding."
"The word impeccable really doesn't flatter me at all. The price of Xinghai 1,3799 is really just right for me. The key is the high overseas price. I just don't know if anyone will pay for it. After all, the overseas market is a real battle with Apple."
The iPhone 5 competes with the iPhone 5, but it is even more expensive.”
Jiuai: "I just went shopping on overseas range, Twitter, and Facebook platforms. Many netizens from some of the more active regions have expressed their intention to buy, such as Xiaoxihachi, Xiaori, and Asan. Tu
The same goes for Australia. In fact, it is only 50 US dollars more expensive, so the impact is not too big. Of course, I think the main reason is that the performance of the Xingchen system in overseas markets is too outstanding."
"Indeed, I just went shopping on several overseas platforms, and some videos on Range have gone viral. Everyone is looking forward to Xinghai 1 now. Some netizens in the Western United States are very excited and want to own it. They are not interested in Xinghai 1 in the United States.
Very dissatisfied with the listing.”
Wan Feng Xiang Yun: "@机圈综合综合子鸡哥, don't you come and analyze it? I don't know much about the mobile phone industry. I always feel that Bolang has released a blockbuster this time, but I can't quite get to the core. I feel
What we see now are all superficial things, which are slightly different from the truth?"
Yi Haisha withered: "Li Ze said that after the game was released and before Wen Liang came out, it was rumored that some people were already restless and panicked. But I don't know what happened specifically, and I'm not very capable either.
I understand, it seems like they are talking about something subversive..."
The machine industry leader said: "I can't fully explain this matter. First of all, it is certain that Li Ze's proposal has been accepted by some mobile phone manufacturers. Xinghai 1 has indeed defined the next direction and is a real leap; secondly, it is certain that Li Ze's proposal has been accepted by some mobile phone manufacturers.
The domestic pricing of Xinghai 1 is very conscientious and has been fully considered. It is expected that the iPhone 5, which will be launched on the 21st, may be miserable, because people who are waiting for the Chinese version are not considered extreme Apple fans, so choosing Xinghai 1 becomes more natural;
Finally, let me tell you a few words about my guess: All of Apple’s electronic products can always be regarded as game deserts. Although some series of Apple computers have strong graphics performance, the gaming experience is very slow. The mobile phone industry was not considered until the emergence of Xinghai 1 today.
When it comes to gaming experience officially, Apple, which is already a gaming desert, is even less likely to work on gaming experience;
To sum up, in the next few years, Bolang Terminal may subvert the mobile phone system established by Apple with the iPhone series through the Xinghai series and further broaden the boundaries of mobile phones.
The advantages that Bolang has established are difficult to copy. After all, as far as I know, "Journey of Glory" is also very popular in overseas markets, and many overseas netizens are attracted by the fact that mobile games can be played in this way."
Genius girl Xiaoqi: "Waiting for reservations to open, I like the rose gold color so much that I bought 100 units to give to the employees of my dad's company, hahaha~"
…
Less than an hour after the press conference ended.
At four o'clock sharp, the hot-selling mall put Xinghai 1 on the shelves on time and opened the reservation channel.
Massive demand for reservations exploded instantly, exceeding 200,000 in just ten seconds.
At this time, Mr. Wen was dealing with business flattery... -
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