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Chapter 346 Go to Nima's Fall!

Various public opinion monitoring feedback from Bolang Collaborative Office Center, overseas markets, and domestic markets are displayed on the big screen in front of the program in an orderly manner.

The office staff perform their duties and summarize and organize all the information in an orderly manner.

It can be said that the ultimate source of global network turmoil on the first day of 2013 came from this office.

This office brings together the most capable people in the Bolang Group at the operational level, and Wen Liang, a person who can take shortcuts anytime, anywhere and is unreasonable, has achieved great results.

At this moment, looking at the latest dynamic analysis report on global cyberspace trends, Li Ze almost made a decision immediately.

"Due to the trend driven by xinghai1 being sold out in many regional markets, the overseas plan has opened an effective hole. The next focus is to stabilize the position, establish a platform to spread credibility, and focus on the international version of Xiaocheng Book to convey the voice of the East.

This will deeply expand the market."

"On the whole, we have initially laid the foundation for promotion. Following the established multi-point American-style development plan, we can proceed step by step."

Having said this, Li Ze looked at the other executives in charge of the work: "I have decided that the next overseas plan will be mainly handled by Mr. Xin, Mr. Tang, and Manager Zhou, while Manager Zhong from London will supervise Bolang Terminal related business.

Cooperate overseas.”

"Coordinating Weibo and White Goose is mainly to coordinate White Goose to promote their business products with greater force and maintain a common advance and retreat situation. White Goose is required to devote more resources to vigorously expand territory, bloom more, and watch and help each other!"

Xin Dai, Tang Pu, and Zhou Hongming nodded: "Understood!"

Then Li Ze looked at Chen Jiaxin: "Mr. Chen and I are responsible for the domestic market. Mr. Wen will take the lead personally. From now on, everyone will perform their respective duties!"

Everyone nodded again: "Okay."

After the arrangements were made, Li Ze waved to Xin Dai: "Tell me a few words."

Several people left the collaborative office center and came to Li Ze's office. Li Ze did not hesitate and said directly: "The overseas plan has not yet reached the official implementation stage. We should focus on the operation of range and use this opportunity to push the total number of range users to

100000000!"

"Other aspects have left White Goose and Sina to work hard. One of them needs to find new growth, and the other needs to be listed on Nasdaq. They have been enjoying the results for more than a month, and now it is our turn."

Xindai thought for a while and asked: "What about the international version of Little Orange Book?"

Li Ze replied: "Just take advantage of this wave of traffic caused by xinghai1 first. The focus is on range. Once range stabilizes its position, both parties can strengthen each other through a collision model."

"Don't underestimate the white geese, give them a chance to perform."

As soon as these words came out, Xindai completely understood the overall plan.

With the help of xinghai1's hunger marketing, Bolang's big social network has been promoted, and White Goose Entertainment has fully gone overseas, which reflects Bolang's sincerity.

This chaotic situation will not end easily until all the marketing resources prepared by Bolang for xinghai1 are exhausted.

The price Bolang paid was high enough.

Naturally, it is the turn of Bai Goose, the top giant in the domestic Internet industry, to perform. Anyway, he can get better or worse. Bolang is only responsible for paddling for the time being, enjoying being driven by White Goose's overseas resources. The focus will be on

The number of users in the range has exceeded 100 million or even 200 million.

It is a model of building plank roads openly and building old warehouses secretly.

As a result, collaborative office was temporarily changed from the original co-location office model to co-location but divided into domestic and foreign markets.

It seems that the most manpower has been allocated to overseas markets, but the actual focus has moved to the domestic market.

Wen Liang's meaning is very clear. The hunting plan has been going on for so long, all preparations have been put in place, and now it is time to finish it in stages.

The goal is very clear: to kill the declining mobile phone business.

As for the overseas market, Bolang has already prepared a set of operations to use the product power of xinghai1 and the most extensive social entertainment business in the domestic market to defeat its only rival Apple.

Hunger marketing is just part of it.

The largest marketing resources are placed on public opinion momentum. Realgm can drive such a big rhythm not entirely because this ID has many fans, but because there is the entire Bolang behind it to support marketing resources.

In short, in the next period of time, overseas networks and overseas markets will not be clean.

In addition to Bolang, White Goose will inevitably be dragged in.

As for Weibo, it cannot escape at all. It is now in a stage where it needs to be pursued by capital, and it is eager to squeeze out every ounce of value in order to obtain a more pleasing IPO price.

After Li Ze arranged the co-working affairs, he walked to the general manager's office. There was a person here who also stayed in the company and worked overtime.

"Mr. Wen."

Li Ze greeted cheerfully.

Then I heard "unbelievable!"

Looking carefully, Mr. Wen was slumped on his back, holding his phone with both hands and playing a game. The beautiful female voice just now came from the sound effects of the game.

Wen Liang said without raising his head: "How did you arrange it?"

Li Ze was not surprised by this situation. He briefly explained the arrangements: "The focus now is the domestic market. Are you going to take care of it?"

Wen Liang sat up from the soft couch, quit the game that was just GG, and commented: "The Tianmei Studio in Baie is not good at making purely original games. It has done a good job in transforming from copycats to optimization. This small game is well optimized."

"Let them contribute more to overseas markets and use diversified mobile games to promote our definition of the next era of smartphones to be more widely accepted."

Li Ze deeply agreed.

Then Wen Liangcai answered Li Ze's question: "The goal of the domestic market is clear, but it is a bit troublesome to implement. Now I don't know what is hidden behind the decline, but no matter what, I must end the declining mobile phone business!

"

"We will take two steps to further squeeze the living space of declining non-operator mobile phones. In this regard, we will mainly start with ZTE's new mobile phones, combined with ov and Ju Factory's ability in offline channels, so that declining business lines can be proactively shrunk as soon as possible.

"

"The second step is more complicated. Let's see what step I can take during the New Year's Day holiday so that I can arrange my trip to the capital."

Li Ze nodded repeatedly: "I understand, I understand."

Seeing this, Wen Liang greeted: "Then I'll go home first."

Of course Li Ze has no objection.

Tonight is not like those previous nights when we had to deal with the US East Market. The liveliest scene has passed, and now only the aftermath is left.

After arranging the key tasks, Li Ze and others will also have some rest.

After all, the office staff of the collaborative office center have changed twice today. They originally arranged their working hours according to three shifts, but Li Ze and the others worked harder, usually working continuously.

Of course this evening will not be quiet.

The Xinghai 1 on the hot-selling mall is out of stock again. Although this time only less than 200,000 units were actually sold, consumers' enthusiasm for buying is back.

Talking about business.

In the current domestic market environment, there is still an underlying thought that the foreign moon is rounder, and overseas brands are more likely to be more popular.

Of course, Bolang took special advantage of this emotion this time.

The rapid sell-out of the overseas version of Xinghai 1 shows the global popularity of the mobile phone, which in turn drives the purchasing enthusiasm of consumers in the domestic market.

When the enthusiasm for consumption was once again unsatisfied and faced the possibility of being out of stock for a longer period of time, the Internet naturally exploded.

You must know that Xinghai 1 is only sold through hot-selling malls. No matter who the user is, at least the consumer who buys it must first be an Internet user.

The scope of the explosion is naturally concentrated on the mainstream social platform Xiaochengshu.

"Can Bolang Terminal Li Ze Bolang Device send us an explanation and tell us the future replenishment plan? I am not worried about the previous shortage. Now the sales situation in overseas markets is so good, I am a little worried based on your production capacity."

Genius girl Xiaoqi: "One point for this Hubei netizen. Although I have fulfilled my promise to buy 100 units, it would be better to have a statement in this situation."

Jiuai: "There has been no shortage of goods yesterday and today. I thought everyone had bought enough. To be honest, I want to know how far Xinghai 1 can go in overseas markets."

The leader of the machine circle said: "Indeed, I also want to know how far I can go!!!

According to incomplete statistics from Western media, Apple’s global sales last year (2012) were about 120 million units, of which more than 17 million units were sold in the Chinese market. Based on this data, the stage of Xinghai 1 is not in the domestic market, but in the domestic market. In overseas markets, you must know that according to incomplete statistics, the total sales of smartphones in my country last year was only 170 million units. At this point, I would like to add a sentence.

(Bolang Terminal does not regard Samsung as a rival. However, Samsung ranked first in my country’s smartphone market last year with 30 million units sold. Second was the sales volume of declining mobile phones with more than 21 million units—although they were basically customized by operators. Bolang terminal is only slightly ahead of Xiao Gaoliang, followed by China Cool Alliance and Apple Samsung.)

Based on the popularity of Xinghai 1’s initial launch in the domestic market and overseas markets, I think Xinghai 1 should go further.

So in addition to wanting to know how far Xinghai 1 can go in overseas markets, I also want to know what choices Bolang Terminal will make!"

Netizens from all walks of life also came out:

"That's right, that's right, don't be in a hurry to allocate production capacity to overseas markets. The number of reservations is almost 25 million, and the sales volume is only 8.44 million. It's still far from enough. Let's satisfy domestic consumers first!"

"That's right, there's no need to worry overseas!"

Yihai Shadiao: "These two Shanghai netizens should calm down and deduct two points for Shanghai. Don't forget that the domestic price of Xinghai 1 has been criticized by you! To satisfy domestic consumers, you should place an order to buy it.

Ah, if Bolang hadn’t officially announced that overseas markets were sold out, Xinghai 1 would never be out of stock.”

In this way, a melee broke out.

There is another interesting thing here. After Xiaochengshu innovatively fully covered the IP territory display, after dinner, everyone gradually came up with a joke: entertainingly deducting points and adding points to the IP territory of the speaking ID.

Wen Liang felt helpless when he accidentally heard Su Jian mention it.

He can only say that whether it is in later generations or now, this kind of function can be spoiled by netizens. In the 2022s, the public opinion situation became more and more severe, so all social platforms on the Internet promoted the local display of IP, and then this kind of

Entertainment memes

There is such a big discussion in Xiaocheng's book and it is a hot topic on the entire Internet. Of course, Bolang's public opinion monitoring system has relevant alarms.

This kind of expected discussion among netizens naturally has a response plan in place.

However, the response plan for this phenomenon is to treat it coldly for the time being.

Bolang has no plans to issue a special announcement on this matter at the moment because it has no intention to change the stocking plan.

Bolang Terminal's stocking plan is in order and will not suddenly increase production capacity.

On the one hand, it will increase costs and reduce profits.

On the other hand, Bolang Terminal’s overseas sales strategy is to carry out hunger marketing to the end, at least until March.

Of course, this kind of decision has relevant basis.

Various departments of the company have conducted model analyzes one after another based on various detailed data, and judged that the purchasing enthusiasm in the domestic market will be satisfied in March and the market will tend to be saturated.

Therefore, we planned the sales list and batches for overseas markets based on this, and the last batch of sales will be arranged in March.

The total production capacity will not be reduced or increased, but the model configuration will be slightly changed, that is, the production capacity of mobile phones with 4G baseband series will be increased.

Taking into account the enthusiasm of netizens for discussion, Li Ze made another arrangement.

Another small thing actually happened in the mobile phone market on New Year's Day.

Two low-end smartphones jointly developed by Bolang Terminal and ZTE have been officially launched.

These two mobile phones have almost zero testing. ZTE directly invested resources in trial production and then began to ramp up production capacity.

Simple reason.

The hardware solution is provided by Bolang, in a quick way similar to the mtk solution. The supply chain is controlled by Bolang Terminal. The software solution is also the finished product after adjustment by Bolang Terminal. As for the product model, ZTE is

The top four mobile phone manufacturers in China do not have too many ready-made solutions.

It's been almost a month, which is not too fast.

Of course, this is also the reason why Bolang must cooperate with major mobile phone manufacturers, because only they have such a quick method.

Bolang terminal does not have it.

The models of these two mobile phones are relatively simple, called v1 and c1.

Obviously a low-end measuring machine.

Therefore, ZTE didn't even hold a press conference - at this time, many mobile phones did not hold press conferences.

So many people don't know these two mobile phones exist.

However, this is a chess piece that Bolang Terminal has prepared for a long time, so naturally it will not remain idle forever.

When everyone was obsessed with discussing Xinghai 1, and it was unexpected that such a low-end mobile phone had such high sales, disassembly videos of c1 and v1 appeared.

A huge amount of discussion quickly arose.

"Holy crap, is this the level of a thousand-dollar smartphone? Don't lie to me! It can actually afford the Honor Journey? It's got something, the material cost is not low! The internal industrial design is pretty good."

"This is an Android system? MIUI is not that easy to use, isn't it? When did ZTE become so powerful and be so awesome?"

The boss of the machine circle: "I wonder if you still remember the cooperation between Bolang Terminal and ZTE? Well, I just learned that these two mobile phones are Bolang Terminal's solutions. It is not surprising that the hardware has such performance, Xinghai 1

It's there, and the lower limit is there. I'm quite surprised that this customized Android can be so smooth. According to previous public information, the Xingchen system is not Android, but a Unix-like modification."

Jiuai: "So, who can tell me why the Weiluo mobile phone is so low-profile and high-priced?!!! Damn it!"

"I really can't afford the Mi 2, let alone the Xinghai 1. I have no choice but to choose the Weilu phone recommended by the store clerk. I just bought it this morning and now I just want to return it! I want to return it and go to the Weilu phone!"

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