If you want to fight the decline, then of course you won't leave the matter of launching an offensive overnight!
Market disputes began immediately.
A few simple disassembly and use evaluation videos, at a time when Internet hot spots are mainly focused on mobile phone business, suddenly ignited the anger of some real consumers, and also ignited the inexplicable anxiety among the people who eat melons.
Subsequently, Bolang Terminal made a move to add fuel to the flames.
With a look of hindsight, the C1 and V1 mobile phones of a certain product line of ZTE were fully promoted through the official channels of Bolang Terminal.
"The two mobile phones C1 and V1 co-operated by Bolang Terminal and ZTE are officially launched. They have excellent software and hardware platforms and are quality choices."
The promotional slogan is like this, it looks like the result of a rush.
The kind of posture he shows is like riding a horse with a lot of tea.
This time, I also deliberately brought over the tea-chatting Orange Book Lady to ‘answer questions’.
Immediately after the promotion, Cheng Shu Niang came forward with the ID of 'Cheng Shu Niang' and explained: "Hello everyone, I am a temporary guest at the Bolang Terminal online customer service, ah... I'm sorry to disturb you all at night, it's ours
Wrong, we didn't arrange the work well and didn't do the job well."
The first step is to proactively admit my mistakes.
He looked like he was trying his best not to speak in the same tone as before, not using the familiar 'woo woo woo'.
But the tea flavor has not diminished at all.
Soon came the second article: "ZTE did not ask us to help promote these two mobile phones because they are not sold online and are mobile phones for offline channels. Just seeing everyone's attention to these two mobile phones, we think we should let them
More people know.”
Then comes the third article: "I hope you all like it. In addition, I don't know much about other matters about Bolang Terminal. I can't answer it. I'm sorry. I just happen to be working overtime, so I was pulled over to make up the numbers~
"
Several pieces of news made Shaduo netizens even more excited.
"Do you think there's a possibility that you don't need to answer this information until we ask questions? You finished talking as soon as you came up and you're going to be criticized."
"Someone is stupid, I won't say who it is."
"Actually, we can understand that Bolang is the company with the least amount of overtime. It's already ten o'clock in the evening, and even you, Orange Book Lady, have been pulled out to make up the numbers. It's normal that some messages are not delivered in time. After all, an inventory involves things
It’s quite a lot.”
"The C1 and V1 are indeed worth buying as backup phones or for the elders in the family to adapt to smartphones. I watched the disassembly and use review video. They are good and should be promoted."
"Xinghai 1 goes straight to the high end, but not everyone can afford it. This cooperation is very good, so that everyone can feel the strength of Bolang Terminal."
Orange Book Girl: "Yes."
"..."
The effect of Orange Book Girl is pretty good, and everyone is gradually losing interest in how the stocking of Star Ocean 1 will be arranged.
The official promotion of Bolang Terminal also completely ignited the passion of netizens.
Passion is naturally mixed with many emotions.
For example...anger over fading cell phones.
As a result, something unexpected happened in the cyberspace. When the Youxing Hai1 was sold out immediately after being launched overseas, the "Gone withered phone" became the No. 1 hot spot on the entire network!
Originally it was just spontaneous anger from netizens, but the popularity was actually not too high.
The peak point of the first stage was actually the period when Bolang Terminal officially promoted C1 and V1, and Orange Book Girl took the initiative to leave.
Orange Book Girl's influence is very limited, although Chacha's understanding and thoughtfulness make people like her.
The real reason why this thing quickly became the number one hot topic is related to the discussion about the decline of active ID.
Of course, the bigger reason is that Li Ze has arranged a huge amount of marketing resources for the entire network, and directly ranked first except for the Xiaocheng Book platform. On the contrary, the Xiaocheng Book platform was really angered by netizens and ranked first on the hot list.
Active ID's speech is actually nothing.
that is:
"Xinghai 1 has used its excellent product power and competitiveness to top the list of global mass-produced smartphones in overseas markets, and has attracted consumers in overseas markets to pay the price, while domestic low-end products with high prices and foreign high-end low-price products have languished.
Strategy, and directly siding with Apple at America's headquarters, I can only give him the title of 'America's Conscience'."
Different backgrounds, different events, the same title still appears.
Prior to this, this title was hardly circulated in cyberspace. 1
With the popularity of the Internet, countless information has been summarized, exposed, sorted and displayed, which will undoubtedly trigger a serious public relations crisis.
How should I put it, comparison is a very interesting thing.
In this era, almost all well-known information and communication companies in China do not have a very good reputation. They are not very good at it, and they look like a crow in the world.
Including chrysanthemum plant.
Speaking of mobile phones alone, they are being criticized a lot because of the use of K3V2.
There are more black spots in other aspects. To be fair, this shows that Juchang put a lot of effort into research and development later on.
If we talk about the entire Bolang Group, its reputation will not be very good. The Bolang Group has grown so fast and has stepped on others to get to the top along the way. There are quite a lot of tricks behind the scenes. If it is not exposed, everyone will not have this understanding.
But if we talk about the co-founders of Bolang who have made public appearances, their reputations are actually pretty good, such as Wen Liang and Li Ze.
In addition, the reputation of Bolang Terminal is not bad.
After taking over Xingchen Studio in the public eye, it has repeatedly achieved unexpected results. The release of Xinghai 1 has pushed these achievements to the pinnacle.
Then, all the comparisons focused on this New Year's Day evening.
Star Ocean 1 is very strong and everyone already knows it.
Many people know this when selling overseas at high prices and being robbed.
But what everyone didn’t expect was that Bolang Terminal was just two low-end smartphones launched in cooperation with ZTE, but they were actually so capable.
The actual effects can be seen in the C1 and V1 usage review videos. It is hard to imagine that these are low-end smartphones priced at a thousand yuan price.
Even more surprising is the disassembly.
Naturally, no one would be too surprised that Xinghai 1 has a brilliant industrial design, but it is something that no one would dare to imagine, that such a product with neat internal industrial design would appear on a thousand-yuan phone.
In particular, there are too many disassembly videos of outdated mobile phones on the Internet. The rough workmanship, low configuration and high price, as well as the exquisite workmanship and high-quality experience at the same price, as long as you are not stupid, you will know that withered phones
How perfunctory it is to drop the phone!
…………
Early the next morning.
Most of the people who will definitely sleep a little longer during the holidays have not gotten up yet. They are lying in bed playing with their mobile phones, and then they come across some "interesting" reports.
“A long queue of returns has already formed in front of a mobile phone store in a certain place. They are all consumers who bought a certain model of mobile phone during yesterday’s New Year’s Day event;
The reporter learned that an emotional consumer said that he must return the phone even if it is damaged. He believed that the price of this mobile phone was seriously inconsistent with the quality. Fortunately, this mobile phone sales store has enough room for selection;
One of the mobile phones named ZTE C1 and one named ZTE V1 were robbed by everyone, and the store manager had to ask someone to maintain order and urgently called up the inventory. It is said that the inventory is sufficient."
If the strict requirements of Xinghai 1 can only be OEM production by mature production lines, and currently the daily production capacity of 660,000 is already the limit, then as long as ZTE is willing, the daily production capacity of C1 and V1 can easily exceed one million units.
Because there is indeed a significant gap in many aspects such as the number of parts, assembly requirements, templates, and processes.
Moreover, C1 and V1 are inherently measuring machines, and a batch of goods must be in the millions at least.
ZTE's brand can still guarantee such sales.
Moreover, the efficiency of offline purchasing is actually limited, so there is generally no shortage of goods. There is only one possibility: the store did not get the goods.
Netizens who saw this news burst into laughter.
"Bolang can't wait all night. They would rather be in a hurry than to wither. Those of you who bought mobile phones may have returned it without even eating breakfast."
"I just saw the latest news. ZTE promoted C1 and V1 both online and offline. ZTE has joined the battlefield."
"Nonsense, this is ZTE's mobile phone. The Bolang terminal can at best provide a solution, just like the Mi 2 uses Qualcomm's solution. ZTE is the one who makes the most money. If he doesn't promote it, who will promote it?"
"By the way, have you noticed that there are many specially marked chips in the disassembly video?"
"'Deprived by BLD', I know, BLD is an abbreviation of the global market name of Bolang Device, Lang Devie. It's not surprising. The processing SoC of Xinghai 1 also has the BLD mark, even the processing chip can
Design, and it makes sense that some non-processing chips are made by Bolang Terminal.”
"Is this really reasonable?"
"It's very reasonable. After all, Bolang Terminal has shown corresponding strength. They are even building wafer fabs. What do you think? What I'm more concerned about is whether this situation means that Bolang Terminal is going to have a fight with Weiluo Mobile.
You die and I live?"
"..."
…………
Director Yang, who was on vacation, hurried to Weiluo, feeling very unhappy.
It’s a wonderful New Year’s Day holiday, but something like this happened!
What a fuck!
Director Yang didn't even take a sip and asked with a cold face: "What's the specific situation?"
The secretary replied: "The dealers are under a lot of pressure. They all said they want to return the goods. The agreement we signed has a safety clause."
"That's not what I'm asking!" Director Yang frowned, "The boss just called me and asked me what happened to 'Amei Conscience'!"
The secretary hesitated for a moment before replying: "I don't know, there isn't much relevant information on the Internet. The main trend is still the same old problems, low configuration and high price."
Seeing that Director Yang did not answer, the secretary added: "The main pressure now is on the open market. ZTE's two new phones have had a very serious impact on the sales of our mobile phones. I am afraid there will be a wave of returns."
Director Yang said casually: "I remember that there are less than two million machines in stock on the open market now."
"More than 1.82 million." The secretary gave a relatively accurate figure and added, "The total cost is about 950 million."
Director Yang thought for a moment and waved his hand: "Let me think about it for a moment. You first collect information about 'Amei's Conscience'."
The secretary nodded and left.
The inventory of around two million is actually not an exaggeration.
The traditional mobile phone industry has a very wide range of products. Cities with better sales can have tens of thousands of units in stock, while cities with average sales can have hundreds or even thousands of units.
Note, this is a city!
This is one of the reasons why Boss Lei has always said that Xiaosorghum is an Internet company. He not only uses the Internet model, but also dislikes the traditional sales model. His favorite is Costo's inventory model, so he is hungry as soon as he comes up with it.
Marketing is out of control.
The traditional mobile phone sales model requires a huge inventory.
At the same time, this is also the threshold for entering the mobile phone industry.
The more interesting thing is that from the perspective of 2022, not to mention foreign countries, only one mobile phone manufacturer in the Chinese market is a rising star, and that is Xiaogaoliang. The others are all established manufacturers that have been making mobile phones since the feature phone era.
Even Meizu, which has been reduced to "other", was making electronic products before making mobile phones.
Not to mention OV, they all originated from BBK, very early.
It goes without saying that Juchang is a member of the Chinese Cool League.
Even zooming into the global market, in terms of sales volume, only Xiaosorghum is the rising star.
There have been some "flash-in-the-pan" new brands that appeared in the Chinese market, but eventually disappeared. It can be said that the Mi brand is not that good, but Boss Lei's business skills are still something.
In fact, many problems can be seen from this perspective. It is really difficult for traditional mobile phone manufacturers to fail, especially the rich and powerful ones like Weilai.
Because even in 2022, the four Chinese Cool Alliance companies have not disappeared.
Weilui is still in the mobile phone business, and it is also divided into the main brand Weilui legion and the acquired brand Motorola.
However, difficulty is one thing, and whether it is possible is another.
…
Director Yang sat behind his desk and pondered: "Bo Lang is determined to fight with us. ZTE has also sided with Bolang. What about the mobile phone manufacturers in Guangdong?"
"Why does the boss pay attention to something that I have never heard of before?"
"It doesn't matter if there is any slight disturbance. The total amount of 950 million is a bit troublesome."
He didn't take it to heart at all that Wei Luo had done so many things to Bo Lang.
Not even a word was mentioned anyway.
Not long after, the secretary returned to the office and made a simple report: "The main problem is that the selling prices in different markets are different. I don't think it is very important."
"The main thing now is the wave of returns."
Director Yang already had an idea: "Let's put some pressure on it first. If we insist on executing according to the terms of the contract, then make it clear to them. Next time we will cancel the distribution qualification. We have left such a large profit margin. They don't know how to make less money."
Some money?"
"If it really doesn't work, we can accept returns, and at worst, sell the goods to the operator."
The secretary nodded repeatedly. He felt that this time was really good. At least Director Yang did not get stuck for seven seconds! -
1: According to research, the earliest time it appeared was in the second half of 2013, when the word "thinking" was not used. In the second half of 2014, it officially became a sung term.