At 9:40, the first class in the morning ended. Wen Liang rode his bicycle to the Silver Gray Building alone, and Shi Shiran walked into 716.
"Good morning, Mr. Wen." Wu Mingxiao, who was on his third day at work, was about to go out to do errands and greeted Wen Liang warmly.
He greeted with a gentle smile: "Good morning."
Wu Mingxiao nodded and left with a smile.
Looking sideways at Wu Mingxiao who was quickly walking away, Wen Liang couldn't help but shake his head and laugh.
Fortunately, there have been many things that require this accounting treatment recently, otherwise he would be easily restless in 716. The more experienced he is in the workplace, the less he likes to work in the same room with his immediate boss.
Sitting at the table, Wen Liang turned back and glanced at Sun Baoyin and Li Bowen: "Pay close attention to the new advertisements to see if there are any flaws."
Lao Yin and Xiao Li responded.
Wen Liang added: "Xiao Cheng Shu has reached the level of one million users, and new challenges will come sooner or later."
Lao Yin responded again: "Don't worry."
At 12 o'clock last night, the advertising cycle of that carefully selected cosmetics brand advertiser ended.
Neither party has any intention to renew the contract.
Advertisers are not stupid either. The effect of this round of advertising is amazing and the exposure effect is sufficient. If it continues, it will easily lead to fatigue and may not achieve the desired advertising effect.
Nan Ping's idea is similar here. You can't keep the same advertisement. Ineffective results will affect your reputation, and it's difficult to negotiate prices with other advertisers.
Another thing is... In the past two days, Li Ze has carefully selected a second advertiser through the same method.
This time the negotiation was more relaxed, as the Xiaocheng Book platform happened to be very popular on the entire Internet, and with Wen Liang on his side, Li Ze would not blindly increase the price, and the negotiation was still 0.6 yuan/CPC.
A slightly changed placement method.
The card where the advertising note is located is not fixed and will participate in polling like all card contents, except that the advertising note will not leave the 15 card area on the home page.
This is likely to reduce advertising revenue, but adding certain variables will also reduce user boredom.
Anyway, what advertisers want is not just simple high exposure, but effective high exposure.
It can be said that they hit it off immediately.
In addition, the settlement method has also changed.
Previously it was in the form of 343, with additional conditions.
Now it is in the form of 64. 60% of the advance payment will be settled based on the estimated cost of the 7-day delivery cycle, and the remaining 40% will be settled within the first working day after the delivery ends, with no additional conditions.
In Wen Liang's vision, this approach is not the final solution.
The best way is of course to have an external standard process program to handle it, and pay according to the amount paid by the advertiser, but that requires a lot of supporting modules.
Anyway, if you were to dig out your gentle heart right now, every pore would probably be filled with the word 'asking for money'.
Nan Ping is still a step away from formalization. Wen Liang dares to think about his ideals and ambitions at this time, and regards money as dirt. He can collect the corpse for the company tomorrow and the day after tomorrow without having to bury it.
"..."
After taking a sip of water, Wen Liang looked at the simple summary report of income and expenditure submitted by Wu Mingxiao.
Yesterday, I received two payments today, totaling 504,800.
Among them, RMB 360,000 was recorded yesterday, which is the advertiser’s advance payment for Contract No. 201102;
144,800 is the final payment settled by the advertiser for Contract No. 201101.
On the 21st and 22nd, the resources of a total of 12 cloud servers were expanded in two batches, with different specifications, and the combined expenditure was 12,000 yuan.
There is a note here that it is a temporary payment model. Starting from November 30, it will be combined with the previous shared rental fee of cloud server resources, which is 47,000 per month...
The second advertising contract was billed based on the estimated click volume of 1 million, so the settlement was 360,000.
The current net revenue received is: 740,000.
The balance of the second advertising order will be transferred at the beginning of next month, and there will be no revenue this month, but the balance will be included in November's revenue.
Monthly expenditure is a relatively complicated matter, but now there is no need for Wen Liang to pay attention to every detail. In the future, when Wang Wanyu joins, Wen Liang will not need to worry too much. He only needs to look at the total number.
Anyway, what is on the surface now is the cost of renting cloud server resources, which has reached 47,000 per month, which is calculated to be 500,000 to 600,000 per year.
This is because we have done a lot of technical things and did not purchase other additional services, otherwise it would cost millions a year.
This is only temporary!
As the Xiaocheng Book platform becomes larger, this expenditure will become more and more expensive.
Therefore, even if it is an Internet enterprise business, once it is operated, the cost is not low. If no profit method is found in a short period of time, and the project is very popular, the only choice is to raise funds and then have money to burn.
This is why many Internet start-up companies frequently go through rounds A, B, and C.
Such as Zhihu.
As far as Wen Liang knows, domestic Internet startups have specifically ‘created’ a new valuation method called value per user.
…………
…………
On this day, except for the mathematical analysis (3) class in the morning, Wen Liang missed the other two classes.
Basically I stay in the company office.
I am busy writing the short- and medium-term plans surrounding the product Xiaochengshu.
In the evening, after Wu Mingxiao got off work, everyone came to the office.
After finishing dinner, Wen Liang distributed the printed plan to everyone without being verbose.
"This plan is relatively rough. We will discuss it as we go through it."
Chen Jiaxin, Li Ze, and Sun Baoyin each almost subconsciously reached out to pick up the A4 printing paper, staring at Wen Liang without moving.
Is this... called planning to lose face?
Is this... the old Wen we know?
this……
Wen Liangcai ignored everyone's surprise and looked at Chen Jiaxin: "Xiao Chen, you are here to take the minutes of the meeting. After the discussion, you must file it in a file, so that there is a record to follow and evidence to check."
"Understood." Chen Jiaxin came back to her senses instantly and nodded quickly.
Wen Liang looked at Li Ze again: "Aze, please give a summary of the platform operation data first."
Li Ze also reacted very quickly and acted accordingly.
"As of 6 p.m. today (24th), the total number of users on the Xiaocheng Book platform is more than 1.29 million."
“The number of platform users has skyrocketed due to the announcement of the Discovery Plan, and the average daily activity data, average daily visitor data, etc. are of no reference value;
Just talk about yesterday’s data (23rd):
The number of active users is more than 960,000;
The number of visitors is more than 1.12 million;
The number of views is more than 8.1 million;
190,000 new pieces of original content were added.”
"These data also have no reference value, just like retaliatory consumption. According to industry practices, they are seriously inflated; normal daily active data should account for 20% to 30% of the total number of users, so the above data are only for summary records.
"
"..."
Needless to say, Wen Liang then went on to report on the department he was responsible for: "The 'Cooperation Area' module has undergone multiple internal debuggings and meets the initial conditions for launch;
However, there are some problems with the interfaces such as connecting to third-party payment, because we can only connect to UnionPay for the time being, and the interface in this area is relatively...complex. We have consulted the school professor and it will take a few working days to solve it."
"..."
Li Bowen reported on the resource usage of the backend server, which was very good.
Wang Zhiyi reported on his progress in algorithms. It was not ideal, but he had seen feasible directions. Now he mainly focused on solving problems. Not only Zhao Mingjie joined in, but also Tang Pu and Chen Jiaxin joined in. After all, they are both from the mathematics department.
of.
Chen Jiaxin also briefly reported on the affairs of the new office space.
Wu Mingxiao is responsible for this part.
Keep everything simple when it comes to decoration.
Other aspects are relatively particular.
Regarding the issue of cafeterias, there are several universities near the Silver Gray Building. The problem of eating is very simple. If you are in trouble, you can go to the school cafeteria to eat. The three universities currently do not prohibit outsiders from entering.
After listening to everyone's reports one by one, Wen Liang cleared his throat: "First of all, let me emphasize again that the company's regularization plan on December 31 remains unchanged. For this reason, I have actually quantified the goals to achieve the plan, namely:"
"The business revenue target of Xiaocheng Book in December is 3 million!"
There was a gasp of air in the office.
Suddenly, the air felt a little hotter.
Wen Liang ignored this and changed the topic directly: "As for Xiao Chengshu's short and medium-term plans, let's talk about advertising first..."