"Advertising is divided into two major modules: self-operated advertising and cooperative advertising."
The gentle tone is unhurried and unhurried.
"There are currently too few developed areas for self-operated advertising. How to reasonably develop more advertising positions is a question that we all need to consider."
“Cooperative advertising is the focus right now!”
“Although I haven’t seen anyone mention the disadvantages in online discussions in the past few days, I know it well;
Now we use 'profit' to attract users, and the word profit is particularly easy to turn Xiaochengshu, a grass-growing community platform for female users, into a hypermarket with a mixed bag of good and bad, breeding a lot of advertising waste; in the end, even if there is traffic, it will
Lose user base.”
"How to establish effective explicit and implicit rules in this regard is also a question that everyone needs to think about."
"..."
Xiao Chengshu’s short-term plan is finished.
Zhao Mingjie flipped through the plan in his hand and praised: "Old Wen really doesn't blindly propose plans. He thinks ahead and is very aware of the disadvantages."
Next to him, Tang Pu said helplessly: "Mr. Wen definitely doesn't want to listen to flattery. We have to come up with a truly usable plan."
Sun Baoyin quickly expressed his thoughts. He considered it and said: "I can't explain it right now. I have a small suggestion. Before the meeting in the future, we should send out the general direction plan first, so that we can have an impression in our minds first, and then
We will discuss it at the meeting.”
After hearing what Sun Baoyin said, Wen Liang was very pleased: "Lao Yin's opinion is reliable. Xiao Chen will take note of it and organize it to form the basic system of the meeting."
At this moment, how could anyone not understand that Wen Liang was waiting for everyone to bring it up.
Obviously, as everyone touts, when it comes to official affairs, Wen Liang always takes one step at a time and sees the other.
"..."
Chen Jiaxin interjected: "I just took a quick glance at it, and it seems that this problem only exists in advertising. Other aspects can be discussed directly."
Wen Liang nodded gently, without hesitation, and said directly: "In terms of Xiao Cheng Shu's mid-term development plan, my first consideration is e-commerce."
“I thought about putting e-commerce in the cooperation area before, partly on a whim, partly because I had an idea for a long time;
The impulsive aspect was mainly because the product of the first advertiser we cooperated with had a good reputation, and both parties had a good impression when the cooperation ended. At that time, I thought that we might not be able to continue cooperation in the future;
Anyway, once Xiaochengshu develops to tens of millions of users, it will become the entrance to traffic. It would be a pity if all the exits are third-party platforms. It would be better to flow into internal third-party e-commerce stores."
As soon as Wen Liang finished speaking, Li Ze took over: "E-commerce is also one of the profit directions of the website. There is definitely no problem with this plan."
Next to her, Chen Jiaxin mused and said: "You must be mentally prepared to face many problems and challenges. It is difficult for deep-rooted e-commerce platforms such as Alibaba and JD.com to just sit idly by."
"..."
In the end, an agreement was reached: "If there are challenges and problems, that will happen in the future. It is no problem as a mid-term plan."
"..."
"Short videos and live broadcasts are considered directions based on value-added services." Wen Liang said again, "But that is mid-to-late planning. It is more suitable for this type of business to be mainly based on mobile terminals;
Although last year is widely regarded as the first year of mobile Internet, based on the current popularity of 3G mobile networks and smartphones, it is difficult to support such large traffic services."
"As long as we know this part well."
Wen Liang didn't give everyone a chance to discuss, and directly talked about the focus of this planning: "The other focus right now is: App."
“It is urgent to develop the Xiaocheng Book App.”
At this point, Wen Liang's eyes paused on the two of them: "Lao Zhang, Xiao Qin, after much thought, this matter still has to fall on you. It just so happens that the current mainstream mobile platforms are iOS and Android."
Lao Zhang is Zhang Yulin.
Currently studying information engineering as a junior.
Talk less and do less.
He is the fattest among his friends, weighing more than 1.7 meters and weighing 160 kilograms.
The hair is also the longest.
The most interesting thing is that such a big "fat man" has a melancholic temperament all over his body.
He is also somewhat melancholy in character.
Xiao Qin is Qin Zheng.
Sophomore student studying Information Engineering.
Tall and strong, he is relatively upright, easy to get into trouble, and not very good at flexibility.
He is the kind of person who sticks to the mountains and never relaxes.
Although Wen Liang now lets them be responsible for the development of iOS and Android respectively, in fact, what they are best at is low-level development.
'The normal operation of any program cannot lack the support of the most basic hardware, nor can it lack the participation of people who understand the hardware and underlying development.'
This was Wen Liang’s most determined idea when he started his business.
So he unswervingly went to Information Engineering to recruit Lao Zhang and Xiao Qin into the team.
Later facts also showed that the two played a key role. Not every technical problem was classified as a code-level problem, but there was also some strange coupling between the program and the hardware...
In addition, information engineering also has basic C++ and other courses, and the basic programming skills between the two are not much different.
Bottom line: At first, no one on the 8-person team had received a scholarship... What happened to the freshman year? There were also on-campus scholarships for the freshman year!
Facing Wen Liangdun's gaze on him, Zhang Yulin nodded lightly: "I'll be in charge of Android."
"I'm in charge of iOS." Qin Zheng replied with a very calm expression as usual.
At the end, Qin Zheng directly added: "The App needs to re-develop some interaction logic. The workload will not be too small. We need help."
It was difficult for Zhang Yulin to say a few more words: "Indeed, frameworks such as Android's view need time to sort out."
Of course Wen Liang understood what they meant. He said directly: "According to the old rules, we will find a way to handle the core part internally no matter what, and ask alumni to help us on the outside. Now we can barely make enough money."
"OK."
"..."
The ‘old rules’ have actually been in place for a long time.
Disbanded early.
At first, because the workload was too large and startup funds were tight, we had to think about finding external help. However, people did not think that some of these were just simple technical problems and needed to recruit people, so outsourcing came into being.
Anyway, things must be completed as quickly and as well as possible.
This ‘old rule’ was used when the original website was revised into the current Little Orange Book.
Now we need to develop apps for iOS and Android platforms respectively. Although we already have a complete web page blueprint, the interaction logic of the mobile phone screen and so on need to be rewritten, so the workload is naturally huge.
Wen Liang used the word "without delay" because it was not possible to recruit people now.
Anyway...most majors in South China University of Technology offer C language courses. There are quite a few students who know how to code, but their levels may vary.
"..."
After Wen Liang finished speaking one by one, everyone naturally had a concluding discussion and started a discussion around the preliminary company organizational structure mentioned in the plan.
"In the future, we will mainly expand our business around the Xiaocheng Book platform."
"There is no need to worry about e-commerce, short videos, and live broadcasts now. Advertising and cooperation areas are more urgent matters."
"Especially the advertising in the cooperation area is a big project, and it cannot be delayed forever to avoid causing restlessness among the user community."
"..."
"According to the initial organizational structure given by Lao Wen, the company will have to start recruiting personnel starting tomorrow."
"Yes, yes, it will take time to recruit more than 30 people in six departments. It cannot be formalized directly by the 31st of next month. We must have talents who can maintain the normal operation of the company. Fortunately, we ourselves
There are many people, so the recruitment pressure is not very high.”
"..."
"Old Wen, please say a few words."
It is common for everyone to have divergent discussions on their own after Wen Liang gave a general guidance speech, and finally "contained" it with Wen Liang.
Wen Liang spoke slowly: "If you don't mind the preliminary organizational structure plan, let's leave it like this. Recruitment will start tomorrow. For example, the front desk needs to be established first."
Everyone agreed.
Wen Liang talked about the business module again: "Business refinement is the key, including all preparations before the launch of the cooperation area, advertising product selection, and even advertising cooperation models."
"You have all mentioned the most important next step. Even if it is to appease the users, we need to take action. Therefore, we must talk to Sister Liang as soon as possible tomorrow."
Hearing this, Chen Jiaxin raised her delicate eyebrows: "It's really time to find her. No matter before or now, she is the most watched user on the Xiaocheng Book platform, no one."
"..."
The first formal-level meeting lasted more than two hours.
At around eight o'clock, a group of ten people walked out of the Silver Gray Building and each stepped on their bicycles.
As usual, I was rushing to school, laughing and showing off my youth.
"Your family doesn't know that Lao Wen is so awesome, right?"
"..."
"Have you ever planned anything other than Little Orange Book?"
"I don't know how far we can go to overcome this difficulty. The Little Orange Book should be just the beginning for us..."
Wen Liang just looked at everyone's youthfulness.
There is no rush to respond specifically to these questions.
Of course, Little Orange Book is just the beginning!
It must be just the beginning!
Because even the Internet business will only be a starting point for everyone!
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PS: Today and tomorrow are weekends, so I have to rush to finish the manuscript. There will be 4 updates. Next Monday, Tuesday, and Wednesday, I will only have 2 updates. The next update will be in the evening. Please vote for me and recommend me.