Of course, the matter is not as simple as Bolang just taking away the name of WeChat.
But it’s actually not that complicated.
Double meaning.
First, don’t waste resources.
First, don’t squeeze in the domestic market to make money. The key is to go to overseas markets that have been developed.
With the current situation of White Goose and WeChat, how big can WeChat be? It is nothing more than crazy involution in the domestic market. With the pressure of Bolang, it is difficult to generate much commercial value in a short period of time.
Instead of wasting resources, it is better for Bolang to take away the name, and White Goose can integrate resources internally with peace of mind, so that it can go to overseas markets and earn some dollars with its skills~
To put it more bluntly and at worst, if Bolang takes away the name WeChat, it will interrupt White Goose’s ability to develop a dual-communication social core in the domestic market.
Bolang took away the name WeChat and planned to do something more interesting.
Relaunch a truly lightweight chat app.
It does not involve any form of commercialization, including any form of advertising. It is just a chat tool including text, voice, and video.
Use the traffic of Bolang Xiaocheng to promote development, but operate independently.
It mainly covers the two important modes of elder care and accessibility.
Integrate voice chat, video chat, voice bar, discussion group and other functions that have been further optimized by relevant R&D teams to improve the experience for a wider group of people.
It is recommended to register via phone number.
According to the plan, further targeted and in-depth optimization will initially be carried out on a new cost-effective cooperation machine with the ZTE brand to reduce the use of hardware resources by the App and give priority to middle-aged and elderly people.
This is also the display of the technological warmth that Bolang should have at this stage of its development.
In addition, the office chat software within the Bolang Group will be integrated and commercialized, and promoted in the name of corporate WeChat.
As for whether there will be other operating strategies in the future, that is a matter for the future. Take your time step by step and do not rush.
On the White Goose side, QQ can be used to rely on the original WeChat to continue to focus on trendy chat tools for young people without affecting each other.
Anyway, QQ’s current market share is already second to none.
…………
…………
Even so, neither party was too entangled in this matter. This was an upright operation on the surface, and the inner meaning could be understood at a glance.
So, a group of three people then left the private banquet hall, then joined their respective assistants and others to enter the office building area and went to the 65th floor.
It was Liu Chiping and Mapelly who followed Wen Liang into Bolang's general manager's office.
As a businessman, Wen Liang is so hypocritical.
If some minor prerequisites were not agreed upon, they were not brought to the company to discuss the matter.
After sitting down in the office, Wen Liang picked up a pot to make tea, and then took the initiative to mention today's dinner: "Regarding our joint overseas plan, according to our arrangement, we now have the basis for launching an implementation plan."
After saying that, Wen Liang looked at the two of them: "I don't know what you think, Mr. Ma and Mr. Liu."
Liu Chiping did not hesitate and took over the conversation and said: "I have a simple addition. At the current stage of business development, the international version of Weibo no longer has the resources to keep up with the development."
Wen Liang knew what Liu Chiping meant and said nonchalantly: "I didn't plan to play with Weibo at first."
Because the initiative lies with Wen Liang, Mapperly cannot come alone. Liu Chiping has to step in from the side and bring up some topics that you know and I know, but clearly don't need to be mentioned but have to be brought up.
For example, without Weibo.
Everyone knew it, but Liu Chiping had to bring it up, and Wen Liang had to express his position. This is the hypocrisy of businessmen.
After all, the three companies were originally developing together, and the international version of Weibo is doing well.
But the next step is to seriously start investing resources and carry out preliminary profit distribution internally. The so-called ugly talk will be discussed earlier, so Weibo's size will naturally not be able to be on the table.
In fact, since Weibo became the new Weibo, most of the matters related to Weibo were discussed without Sina, the original major shareholder, and the cake was divided.
Cruel, right?
This is called business.
This is called profit.
He has no ability or confidence, and he is not even qualified to discuss his own interests at the table.
Wen Liang has never been a good person in business, and he has not missed any of the benefits that he should have.
This ‘reality’ is applicable to many places.
Take the past Weiluo mobile phone business as an example. When the state-owned assets and the three major operators wanted to cancel their cooperation with Weiluo's centralized procurement, they made the decision directly without consulting Weiluo...
After mentioning this on Weibo, there was a preliminary 'consensus', and then Mapperly also expressed his attitude: "Our overseas plan is not going well, and it has seriously slowed down the pace. After our internal research,
, decided to streamline, optimize and focus on development.”
Liu Chiping took advantage of the situation and continued: "Considering the complexity of overseas markets, we believe that while we have established a firm foothold, we can steadily develop public social networking. Mobile games are more economically beneficial and more secure. Slow down the matter.
It’s round.”
Wen Liang thought for a while, but directly expressed his objection: "I don't agree. I believe you understand business competition better than me. Internet giants in overseas markets will not stop if we slow down."
"We have carefully analyzed the details of overseas markets and established a development model for this purpose, and I projected it on the screen."
While talking, Wen Liang took out his mobile phone and operated it twice to project a model onto the movable multimedia screen in the office.
“In the past, it was very difficult for our Internet industry to go overseas. Firstly, the reasons are well-known to everyone. Secondly, the overseas market has been almost allocated by the giants in Silicon Valley, and barriers have been formed through the market, which is difficult to shake...
But this does not mean that overseas markets are completely impossible, human preferences are diverse."
"From these two models, we can see the tendencies of Xinghai1's audience and groups. At the same time, it can also be seen that overseas markets are also very serious in terms of singleness, homogeneity, and rigidity."
"The mobile Internet is a market that far exceeds the PC Internet..."
Wen Liang talks eloquently.
It is still persuasive to use the model formed by big data analysis to speak.
Liu Chiping did not agree with everything, but also came up with something similar: "From the data analysis, the orientation of some markets is almost completely affected by Silicon Valley and America..."
"...Although no matter how it develops, it will be severely attacked by overseas Internet giants, it is reasonable to lay down the basics first."
"Does Mr. Liu know what our company's internal plan to go overseas is called?"
"?"
“Tour America Development Plan.”
"Uh-huh!!"
"Bolang's products have never entered the American market, and they have not even invested much in the North American market. There is no need for us to keep an eye on America."
"Understood!"
Liu Chiping suddenly realized.
Mapperli naturally understood it already, and he interjected with a smile: "I remember Mr. Wen once mentioned that Netflix is undergoing internal transformation recently, and the direction is to become content-led. Now it has started publicity. Can we refer to this aspect?"
Wen Liang deeply agreed: "This is also the basis for our planning here."
"Analysis believes that the main difference between our platform and existing overseas platforms lies in the attributes of cultural content, which is the natural threshold for overseas market platforms."
"..."
Later, Wen Liang mentioned: "At this stage, we are mainly considering developing in eight directions: talent communication, music, live broadcast, online articles, mobile games, client games, film and television, and animation."
"Among them, talent communication, music, live broadcasts, and online articles only need to be appropriately screened from the existing stock content to promote overseas expansion."
“Mobile games and client games can also be partially exported overseas, and we just need to increase investment in follow-up R&D resources.”
"The most difficult thing is film and television and animation."
Wen Liang said all this, how could Liu Chiping not understand: "Both of us can concentrate on investing resources in these two aspects. The transformation that Netflix is brewing is a ready-made template, and they are about to launch their first work.
"
"..."
This is part of the overseas plan that Wen Liang has long proposed and then jointly perfected within the Bolang Group.
Needless to say, Daren Communication selects the best from the Xiaocheng Book brand partners, including big V stars from other platforms, launches several benchmarks, and outputs content on overseas platforms in the form of videos, images, etc.
Wen Liang has seen real-life successful examples in this regard, such as "A Certain Child Seven", which received slightly mixed reviews.
But she is different. She relies on overseas platforms such as YouTube to spread her message, and her traffic is often deliberately restricted by the platform.
But now that Bolang has its own communication platform overseas, the situation is very different.
Needless to say, the first choice in this regard is naturally the first sister of the Xiaocheng Book Platform, ‘Ya Qi’.①
‘Yaqi’ Liang Yameng belongs to the type who is full of poetry and calligraphy. She is versatile and adaptable, and her commercial communication value is very good.
Not to mention music, Hua Liu is the most popular.
Live streaming requires a certain amount of guidance, and the current trend of live streaming is not ideal yet.
Finally, there are online articles... Successful cases of online articles going overseas are often reported. Our country's fairy tales and fantasy are indeed very popular.
The awareness of authenticity in overseas markets is relatively thorough, and there is a payment basis.
As for mobile games and PC games, White Goose is mainly holding them back. It doesn’t have many original creations. It is an overseas agent. It is indeed a bit difficult to compete in overseas markets.
However, Bolang does not have this problem. From the beginning, it has taken root in my country's local elements and deeply cultivated the development of my country's traditional cultural IP.
Finally, it’s about film, television and animation.
Nothing to say.
Spend money, spend big money.
Netflix has been promoting their own series House of Cards on a large scale. According to the promotion, the comprehensive production cost exceeds 100 million US dollars.
If Bolang wants to take the white goose and follow the content-oriented route of Netflix, the investment cannot be small, and it will only be more sophisticated in all aspects.
Bolang's style is that if you don't do it yourself, once you get started, you will definitely be worthy of the current reputation of Bolang Group and you will definitely produce quality products!
…
Once again, a preliminary agreement has been reached, and the next thing the two sides have to discuss is the more realistic issue of interests.
It should be said that it requires multi-party consultation.
Capital is a tool that everyone, including Wen Liang, Mapelley and Liu Chiping, all know how to use... -
①: Let me explain here. When this book was first uploaded, it caught up with the tax turmoil in the live broadcast industry, so many people directly substituted 'Yaqi' for that person~ It's really not the case. The image I was considering at the time was actually a diversified one.
The characters include a certain blogger named 'Xianchan Sister', a 'Xiziziqi', etc. to form a combined internet celebrity image.
PS: Regarding the content-led platform, this was actually just before Chapter 15; now some common writing methods will abbreviate part of the plot, and the same beginning, development and ending may be compressed to a few thousand words. If it can be updated quickly, the results will be poor.
There's something wrong; I updated slowly and didn't wrap up the plot rhythm quickly~ It's not that I'm not happy, it's that I wrote it for so long and can't change it. If I change it, it won't be the same. I can't make that kind of money. You can understand...so...
, stand at attention and take a beating, please bear with me, the paid bosses.