Chapter 366 A new overseas operating entity valued at US6 billion
Obviously, to successfully develop this package of business overseas, the overseas business parts of Bolang and Baie need to undergo a large number of splits and reorganizations.
Massive new capital injections are needed.
It is inevitable to spend money on each existing module... at least through a third-party company to provide basic translation support, and it also costs money to mobilize bloggers, big Vs, authors, anchors, and singers to cooperate on the international version of the platform.
Not to mention the massive initial investment in weak links such as film, television and animation.
In fact, the initial investment is only a few billion at most, which can be supported by the foundation of Bolang and Baige, but businessmen will avoid excessive risks.
So of course capital institutions are needed to share risks and supply resources.
This does not fall into the category of simply giving away future benefits, but the rational use of capital as a tool, and the initiative lies with Bolang and Baie, not with capital institutions.
Rather, since we only plan to introduce Hillhouse and Sequoia, Zhang Sanshi and Shen Nanpeng are acquaintances, so they can talk more openly.
So, Wen Liang, Mapelly, and Liu Chiping were busy with some small things first, while waiting for Zhang and Shen to come over.
This little thing is that Bolang and White Goose jointly announced the change of ownership of the WeChat trademark.
The news was announced soon.
[News: Bolang and White Goose have reached a cooperation framework to take over the WeChat trademark and name of White Goose and plan to launch a new WeChat]
Such news naturally quickly set off the Internet.
Subsequently, it triggered massive discussions on major social platforms such as Xiaocheng Book, Weibo, and Bihu.
Netizens looked like they hadn't been this lively in a long time, and directly put the related topic at the top of the Internet's hot search list.
"WeChat...is gone? Bolang really hasn't stopped at all. It's a 100-billion-dollar conglomerate, and it's still developing at a rapid pace. It's really strong!"
"I just logged into WeChat specifically. The name of the app has not been changed yet, but some changes have been made in some places. It is expected that it will be completely renamed QQ Chat version in the future. It feels okay."
"Is there any knowledgeable guy who can give a comprehensive analysis on why Bolang took over the trademark and name of WeChat, and why did White Goose give up on developing WeChat alone?"
"Yes, last year White Goose also significantly adjusted the group's organizational structure. It can be seen that WeChat has been placed in a more important position. Why is it removed directly now?"
Jiu Ai: "For this kind of Internet business, just sit down for a moment @夜风向云~"
As expected, the evening wind appeared like clouds.
"Thanks for the invitation @久爱, the internal reorganization of White Goose happened in May last year. At that time, Bolang was still a "small company" and Xiao Chengshu had not yet won the title of God, so the situation was different;
After the strong rise of Xiao Cheng Shu, WeChat followed the trend and used the name Moments, WeChat began to decline, and... WeChat is actually a less successful product. Half of its success is due to WeChat's early product strength, and the other half is QQ.
diversion;
The more critical issue is that in the current market, White Goose no longer needs the WeChat software to defend against the rise of other mobile communication and social apps...
Fetion abandoned its martial arts skills, and MiLiao collapsed. The company has concentrated on mobile phone business. Some other apps are not a threat to the current White Goose. In addition... I have compiled some rumors, and there is news that Mapleli does not lack security now, 3Q
Taught him many lessons.
The last and most important thing is that the scope of cooperation between Bolang and White Goose is very deep. The two companies are working together to develop overseas markets. They are a little bit dissatisfied with the domestic market. If you pay attention to the share price of White Goose,
Knowing that the market is very optimistic about the in-depth cooperation between White Goose and Bolang based on overseas markets, many institutions have adjusted White Goose's stock to buy, and the target price is 120% higher than now!"
Xing Guangtian, who did not want to be named: "I don't know anything else, but the WeChat product is really unnecessary. Our instructor studied this issue some time ago and believed that the situation faced by Bai Goose at that time only needed to import QQ users and then bind them to
Just set a phone number and that's it, and an extra WeChat message came out... I can only say: I'm convinced!"
The discussion was so enthusiastic that the traffic was directly brought out.
There was no need to do any marketing, and netizens spontaneously began to look forward to it.
"I hope that Bai Goose, who recognizes the current situation, can make the QQ App or QQ Chat version better."
"I'm also looking forward to the new app that Bolang will release under the name WeChat after it takes over and see if it will be different."
Bolang is actually a ready-made software, mainly because Bolang has done a very thorough job in modularizing Internet business products. Combining and splitting them is as simple as eating and drinking.
However, Bolang did not launch the software while it was hot.
Because there are still some areas that require cooperation from all parties, there is no need to rush now and act as if you are trying to steal users.
…………
…………
When Zhang Sanshi and Shen Nanpeng walked into General Manager Bolang's office, Wen Liang and the others had already made a new pot of tea.
Naturally, opinions on key issues were also exchanged during this process.
I'm not in a hurry to get into the topic right now, but just chatting.
Mainly because Wen Liang deliberately brought up a topic: "Traffic rates, the three major operators are worried that Internet applications will completely eliminate their basic services. In fact, the impact is not small. I personally think that it is natural for them to benefit the people based on their composition."
"If you're afraid of becoming a pipeline dealer, you have to make changes. At least you can't forcefully restrict everyone's development!"
Mapperly agreed with Wen Liang's "angry": "Everyone understands the truth. It's just a matter of course. Take your time and the operators will always make changes."
"Bolang just negotiated a 20 billion contract with China Mobile and then undermined it. This is not like Mr. Wen's style." Zhang Sanshi interrupted with a smile.
Shen Nanpeng even smiled and said nothing.
Wen Liang waved his hand: "What I mean is, you bosses should stop hiding behind your back and dare not say anything. I have already made suggestions to Mr. Miao of the Industry and Information Technology Department to lower user charges. China Mobile may conduct a pilot project, like Ma
Dong, Mr. Shen, you should speak up!"
"We can't all make money together. If something happens, I'll take care of it all by myself."
Shen Nanpeng stopped laughing and quickly expressed his position: "No problem, this is definitely no problem!"
Mapperli also did not shirk, and said calmly: "President Wen has opened up the situation, and of course we white geese will follow suit. This is also something that is beneficial to the people."
Wen Liang has been promoting this matter.
Unlike in the 1920s, traffic is automatically carried forward to the next month, user rates are reduced to a certain extent at the request of all parties, and WiFi coverage is high.
Of course, companies like White Goose are also promoting it.
However, the intensity was not as strong as that of Wen Liang, and he was not as direct as Wen Liang. He told Lao Maotou directly to the public, so there were discussions after the incident, and the operator was called several times.
What is the specific situation? Wen Liang knows that the situation is not very satisfactory anyway.
This requires the public to speak out.
Mapelly is still a representative, and if you don’t say anything, you won’t say anything.
When everyone gathers firewood, the flames are high~
…………
After this small episode, everyone returned to business.
It was Liu Chiping's turn to introduce: "According to the preliminary plan, Baie and Bolang jointly established an overseas business company to be responsible for promoting overseas plans. The specific scope covers five major categories: Internet literature, music, live broadcast, film and television, and animation."
"The corresponding business modules need to be split and reorganized to a certain extent..."
"...We initially plan to invest a total of US$1 billion to US$1.5 billion before the fourth quarter of this year to create a benchmark for diversified content overseas and form a stable market structure."
"Considering various reasons, we would like to ask Mr. Zhang's Hillhouse and Mr. Shen's Sequoia to provide some resources..."
Liu Chiping then introduced in detail each detailed module that will be split, reorganized, and discarded.
Both Bolang and Bai Goose need to travel lightly.
Bolang's orange department has undergone a new combing, and some businesses have been spun off separately and merged into this new company.
For example, part of Orange Literature.
For example, part of Orange Music.
The focus is of course this part of the Orange video.
White Goose is no exception, and a large part of its business will be spun off and merged into the new company.
This new company will specialize in operating overseas business in five categories, focusing on overseas markets. Based on market big data research and analysis and other references, it will be exposed to the outside world under the name of a single brand or multiple brands in each category.
For example, in terms of online literature, most of the existing White Goose Literature will be merged under the brand of Orange Literature, and a new international version will be formed to operate some suitable outstanding online literature works and promote them to overseas markets to form...
There is a trend among overseas men to read novels to overcome gambling addiction and various addictions.
The largest investment is in film, television and animation.
Through big data, Bolang has initially screened out martial arts, fairy tales, and mythological themes that are rich in my country's local elements and are widely loved by overseas markets. It plans to invest no less than US$700 million within the year to build a Chinese mythological story universe.
Referring to Netflix's House of Cards, it does not mean that it will be a similar series, but it can also be a Chinese mythological story universe similar to the Marvel universe.
With Wen Liang there, it would be impossible for a total investment of 100 million to account for 99 million in salary.
Reasonable remuneration, reasonable filming funds, and besides... Domestic popular stars have failed in overseas markets and no one is investing in them. Is it embarrassing to throw them out?
If that doesn't work, you can just promote 3D animation.
In short, the main scope of these divestitures and cooperation is the overseas market. The domestic market is certainly not about maintaining the status quo, and each relies on its own methods.
For example, the dissemination of works produced by joint ventures in the domestic market must still be carried out according to the standard cooperation model, and how much money should be paid.
Mobile games, client games, and talent communication that are not within the five major categories belong to the reserved programs of both Bolang and White Goose.
Operate separately.
Just like Xiaocheng Book International Edition and QQ International Edition will not cooperate. Even if two such large companies jointly develop overseas markets, they must each have their own unique skills.
Otherwise, it wouldn’t be called business cooperation, but would be called sitting in rows to share the fruits.
As for how this new company will thrive under the siege of overseas Internet giants, what kind of herd effect it will use, and detailed strategies such as uniting, dividing, and disintegrating, there is no need to bring it up in this kind of consultation.
After listening to Liu Chiping's detailed introduction, Zhang Sanshi hardly hesitated and immediately expressed his position: "I will definitely invest in this kind of good thing. I can only say thank you to Mr. Wen and Mr. Ma for making a fortune with it."
"What we are more concerned about is whether US$1.5 billion is enough." Shen Nanpeng smiled and raised the investment amount to the upper limit of US$1.5 billion.
Of course they both knew the risks involved.
But now that the stage of land reclamation has passed, no matter how great the risk is, they cannot stop them from getting on the bus, and no matter how late it is, they will have no chance.
Wen Liang didn't hesitate at all. He stood up and extended his hand: "It's a pleasure to cooperate."
"Haha, happy cooperation."
“A pleasure to work with.”
Amid everyone's laughter, a company named [B.T.Iional] was established.
Based on the initial investment of Bolang and White Goose and the value of split resources, the valuation is US$4.5 billion. Hillhouse and Sequoia invested a total of US$1.5 billion to account for 25% of the shares, and the company's post-investment valuation is US$6 billion -
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