When making mobile phones and high-end mobile phones, we should put aside whether the profits are high or not. As long as the sales figures are good, the revenue will be really impressive.
Take the well-known Apple iPhone series as an example. In fiscal year 2012, 125 million units were sold!
If the revenue is converted into RMB, it is almost 650 billion.
It should be noted that Apple's fiscal year starts in September of the previous year, that is, the 2012 fiscal year begins in September 2011 and ends in September 2012.
In other words, the statistics are before iPhone5 is released.
Xinghai 1 of Bolang Terminal is in its initial hot-selling life cycle, and its revenue contribution is the most considerable period. Li Ze took the specialness of January as an example. If it is not true, he seems to be unable to find fault.
Because Bolang Terminal has no historical reference.
History is made every day.
But if you really want to agree with this statement, there are big problems.
The gap between the annual revenue of RMB 250 billion in a single year and the annual revenue of about RMB 70 billion in special months, slightly higher, is huge.
Let’s put it this way, there is one gap between Apple’s fiscal year’s total iPhone revenue.
It can increase nearly three single-year revenue.
Su Hean now fully understood why Wen Liang left immediately after coming to receive him. Daqing was waiting here!
I'm asking you to speak, but I'm not asking you to speak like this!
Even slightly higher, this is equivalent to Yangcheng's fiscal revenue for two years.
That’s 150 billion!
However, this amount of funds seems to be really overwhelming for Bolang Terminal. It is not an exaggeration.
Why is it always emphasized that making mobile phones can make hundreds of millions of dollars?
I have to mention Apple here. In 2022, Apple's market value reached an all-time high, exceeding US$3 trillion.
What concept?
Equivalent to the fifth largest economy in the world.
Second only to the full-year GDP of the United States, China, Japan and Germany in 2020, it exceeds the fifth-ranked UK’s full-year GDP of US$2.87 trillion in 2020.
Bolang Terminal is certainly not on the same dimension as Apple now.
But when it comes to individual mobile phone products, Bolang Terminal’s Xinghai 1 and Apple’s iPhone 5 cannot avoid being compared together in terms of product strength, sales volume, price, and popularity.
Compared with all previous mobile phone manufacturers, including Xiaogaoliang's Lei's comparison method, it is really not a concept.
That is truly comparable to the most substantial sales.
Even the Samsung S3, which is also a high-end flagship model, cannot be placed in the same position for comparison.
The situation is similar to the saying, ‘The second competes with the first, and the third is gone’.
Strictly speaking, the biggest casualty suffered by the launch of Xinghai 1 globally was Samsung's flagship model, although Xinghai 1 actually mainly took away the market share of the iPhone 5.
In short, under the current situation, Su He'an, who was leading the negotiation, was even a little speechless for a moment, but he had seen the world and responded quickly.
Su Hean looked at Li Ze and said in a gentle tone: "Mr. Ze, special cases are definitely not universal."
"I believe Mr. Ze also understands the strength of Yangcheng. I think we should be more honest with each other and continue our long-standing friendly cooperative relationship."
"The one-time expansion of 3 billion shares and capital increase of 150 billion is really a bit radical."
After Su Hean finished speaking, Li Ze was not in a hurry to answer, and heads from several other departments also expressed different opinions.
"Bolang Terminal does need to invest in in-depth technical reserves to face the current situation of accelerating iteration of technology in the global electronics industry. However, my personal opinion is that we should proceed steadily to avoid excessive waste of resources and funds."
"It is right for Bolang Terminal to conduct research and development to improve product competitiveness and brand competitiveness, but now is the era of global trade. When the east is not bright, the west is bright. Maybe if we slow down a little, we will have ready-made high-quality solutions.
"
"Bolang Terminal and we, Yangcheng, have always had a friendly and cooperative relationship. We also believe that this friendly cooperation will continue, so we still hope that... Bolang Terminal can be a little more stable."
Li Ze patiently listened to the opinions of all parties, nodding his head from time to time, as if he agreed.
It doesn't matter what you think in your heart, you still have to get by in terms of face.
Although Su He'an, who led the team, was only at the deputy level of the city's development and reform department, there was no need to criticize for "different stances."
Li Ze still did not speak immediately, and Chen Jiaxin took over the conversation: "Indeed, as the old saying goes, slow things down, but we still have to look at things dialectically and analyze specific problems in detail. To be honest with you bosses, it was not easy for Bolang Terminal to pass
For a high-quality product to gain a foothold in the market, we cannot retreat from this critical juncture, we can only move forward courageously.”
Jiaxin has dealt with these people a lot, and she is very good at speaking in such situations. She always expresses her agreement first, and then tries her best to quote the other person's opinions to serve her own.
Su He'an took over the conversation: "Mr. Chen is right. Strike while the iron is hot. We are not against Bolang Terminal's investment in improving technical reserves, but we hope to have a slightly more reasonable range."
Others quickly echoed: "Mr. Su is right, reasonable cooperation is win-win cooperation."
Only then did Li Ze take out a document and said: "This is Bolang Group's comprehensive and in-depth analysis and development model for Bolang Terminal. Mr. Su, there is nothing we can do."
By the way, huge compromises and concessions were made: "No matter how hard we squeeze, we still need 100 billion."
Passing the file to Su and An, Li Ze explained calmly: "The reason why Xinghai 1 is slightly better than iPhone 5 in terms of product capabilities is because iPhone 5 was released earlier, and we paid the price to make a superior product."
"This is a way of catching Apple off guard and taking advantage of it. It's not that Apple can't come up with better products."
"For large companies like Apple with well-organized structures and long development cycles, their technological reserves are unimaginable to the outside world."
"For example, in order to avoid being completely restricted by Samsung in terms of screen supply, Apple has made technological layout and investment in the OLED field, and even has its own portion of luminescent materials. It can be understood that it has obtained some special patents in exchange for a certain material screen from Samsung.
supply."
"Another example is some technical details that the outside world is not paying attention to. Apple has already completed technical research and patent registration early."
In the era of global trade, no one can work alone. They all need to cross-authorize each other to obtain the best parts and components to calibrate the most suitable products.
There is a very simple reason here. Better quality parts make it easier to adjust the product to a suitable one.
Better parts generally mean higher prices.
The field of screens is a very complex one.
For example, due to various reasons, OLED screens are generally formed when mobile phone manufacturers go to the OLED factory to make reservations, pay money first, and then the OLED factory starts making molds. At the same time, they contact the screen chip factory, and the three parties begin to cooperate.
We order first and then produce, rather than produce and sell. There is almost no chance that the screen ordered by H will not be used up, and M will take it. After all, the specifications are different.
This is because each link is limited by the quality of upstream materials. For example, Samsung also relies on Dow Chemical's luminescent materials.
The result is that it is almost impossible for most mobile phone manufacturers to use the best screens, either because they don’t want to, or because they don’t have them.
Therefore, Samsung's flagship model will definitely use its best screen, just for a very simple starting point: to stay as technologically advanced as possible.
Apple occasionally uses cross-licensing to get Samsung to get better screens after the Screen Door incident.
Most manufacturers use mass-market screens.
There are several components like the screen, such as memory, storage, camera, etc., so the Bolang terminal is really in trouble.
The lion opens his mouth not just for negotiation.
Su Hean flipped through piles of analytical model reports that were filled with professional terminology but were popular. He also understood the key points and entered into a more substantive negotiation session: "Mr. Ze, we understand your company's difficulties.
Problems always have to be solved."
"But, as Mr. Chen said, things will go well if things are slow."
"At this stage, we definitely cannot come up with the amount of funds required by Bolang Terminal at once. Let's take a small step back. Bolang Terminal will expand its shares by 1.5 billion shares. We will provide resources worth 75 billion in funds as quickly as possible.
.”
Li Ze shook his head helplessly: "Mr. Su, this is a step back. What we need is cash, and the minimum is 100 billion..."
"Don't worry, Mr. Ze." Su He'an said with a smile, "The city's industry and information technology, city's science and technology, and city's finance will provide necessary support."
"As for resources, your company can discuss it internally first, and we will try our best to supply equivalent resources. Of course, if necessary, the cash amount we will provide will not be less than 20 billion!"
Su and An set the tone with a few words.
Li Ze and Chen Jiaxin looked at each other and responded with a slightly helpless look.
…………
Then Chen Jiaxin accompanied Su Hean and his party to visit Bolang Group.
Li Ze naturally walked into the general manager's office.
It is said that classmate Wen Liang, who was busy with work, was lying on the bed, and the sounds of "amazing" and "unbelievable" came from his cell phone from time to time.
Seeing this scene, Li Ze really couldn't hold it back and started yelling: "How about you pretend to be on horseback? I don't know what your identity is. The big boss is lying in the office playing low-quality mobile games?"
"I can't play with the high-quality ones, cheating is boring." Wen Liang said matter-of-factly.
Seeing that Li Ze still wanted to rant, Wen Liang pursed his lips towards the guest sofa: "That's all right. Make your own tea and drink it. Why don't you negotiate with the local government and cut it in half? It's a waste of time."
"Doesn't this make us more friendly?"
"You don't know that Su He'an is Uncle Su Jian, right?"
"Ah? I really don't know that."
"Didn't I say that? That's okay. You can have a sip of tea before we talk. We need land resources, industrial land, commercial land, and residential land. Don't worry about the location. We ask the city department to come forward to help us get a mortgage.
Opening up the loan channel will bring in 75 billion in cash anyway, remember to pay attention to methods and fully demonstrate Bolang's considerate side."
"Understood."
After talking about the business, Wen Liang changed his attitude: "Play these small games when you have time. The times are developing faster and faster, and people will be busier and busier. Although the most profitable ones are high-quality big games, it is inevitable to use small games.
To kill a short break, such as taking a car ride or something."
"The purpose of the picture is not to make money, but to guide users' habits. What English prompts should be used? Directly translate it into Chinese and promote it to the world. If the whole world comes to listen to Chinese, the market will be huge."
Li Ze drank tea and took the time to raise his thumbs up: "I admire you for expanding the scope of the company's business and finding legitimate reasons for everything you do."
Wen Liang changed his position directly, with his back to Li Ze, not wanting to talk to him again.
Li Ze didn't care either.
It is his habit to spray gentleness.
It would be a bit of a waste not to spray when you get the chance.
…
In the evening, Li Ze brought along legal affairs officer Lin Hong and others to discuss with Su Hean and his party again.
In a harmonious atmosphere, both parties had a full exchange of opinions.
Then, Li Ze mentioned in an empathetic tone: "We, Mr. Wen, called us earlier to express concern about the consultation process and suggested that we should understand Yangcheng and the local area."
"Taking into account the current situation in all aspects, we have carefully considered it and believe that this investment can fully accept resources of equal value. Both Bolang and Bolang Terminal hope to be more deeply rooted in Yangcheng, which requires a more suitable headquarters park and corresponding
Staff housing, etc.”
Before Su and An could speak, the deputy of the city's state-owned assets nodded with a smile on his face: "No problem, that's no problem."
"Mr. Wen understands us so well, and we will naturally give our full support." Su He'an finally set the tone.
For local governments, selling land is basically...a fundamental thing.
Using land resources in exchange for Bolang's deeper binding is simply the best way to deal with it.
Although Su He'an had heard a little about some of Wen Liang's tendencies, he just followed the flow of the process.
After talking for more than four hours, Su and An were invited to have dinner in Bolang's cafeteria, and finally a happy situation was reached.
Yangcheng used land resources as capital and followed the standard capital increase and share expansion process to acquire shares in Bolang Terminal.
The registered capital of Bolang Terminal also increased from 3 billion to 3.45 billion.
Municipal finance, municipal state-owned assets and other units jointly hold 1.5 billion shares of Bolang Terminal based on land resources equivalent to 75 billion. The proportion is: 1.5 billion shares ÷ (original 10 billion shares + newly expanded shares
1.5 billion shares)=13.04%.
Yangcheng Urban Investment's shareholding ratio was diluted to: 40÷(100+15)=34.78%.
The shareholding ratio of Huagong Asset Management was diluted to: 6.67÷(100+15)=5.8%.
Bolang Group's shareholding ratio was also diluted to: 53.33÷(100+15)=46.38%.
Bolang Group remains the largest shareholder of Bolang Terminal.
Regardless of whether it is Yangcheng Urban Investment, municipal finance, municipal state-owned assets and other units' shareholdings, as before, they can still only withdraw and cannot be directly transferred to brother units.
This is very different from financing in the primary market. Their main purpose is not to make money, but to solve the problems faced by Bolang Terminal.
…………
At 10 o'clock in the evening, Su Hean took the initiative to contact Wen Liang. Without much greeting, he said directly: "What plots of land do you want?"
Wen Liang was not long-winded and spoke frankly: "Residential land must be in the best geographical location. Industrial land does not matter. Commercial land must be selected. Bolang's headquarters park cannot be too far away and should not be too far from Huacheng Square."
"No more?" Su and An were slightly surprised.
Wen Liang smiled: "I also have a small need. As a first-tier city, Yangcheng should not be treated like a child by Hutchison Whampoa."
"Take back the hoarded land?" Su He'an was surprised, "How could you choose a company that would cause a big stir right away?"
Wen Liang said in a gentle tone: "I'm just making a suggestion. Whether it should be adopted or not is a matter for the local government."
"Uncle, you should also know what my tendencies are. Bolang Terminal wants to develop faster, and the real estate sector is an unavoidable conflict. Now it is just a simple solution."
Su Hean was silent for a moment, and finally just said: "I will try my best."
Wen Liang said no more.
According to Wen Liang’s appetite in Beijing, which was not enough to satisfy even the 20 trillion yuan mentioned, there has already been a potential conflict between Bolang Terminal and real estate.
There is only so much money. If it is tied up in real estate like in previous lives, and if it takes a sip from time to time, Bolang will still have a complete set of basic industrial industry chain systems.
The solutions are complex and complicated.
However, with Bolang’s current size and foundation, it cannot make big moves.
So we can only use the simplest trick: take the road of real estate, leaving real estate with nowhere to go.
That is: Bolang takes away local land through financing, uses the land to mortgage loans from banks, and finally gives back to the local area through taxes.
It can be said that the process of selling land when there is no money has been solved from the source.
Not only did they eliminate the source, but they also targeted those players who were hoarding land. They chose the most famous Lee Jiacheng.
With this simple operation, Bolang obtained the basic research funds it needed, and the local government received ultra-high taxes from Bolang.
Everyone is happy.
As for real estate developers, they are not considered in this process.
Anyway, the current supply of commercial housing across the country is terrible. Otherwise, there would be no destocking of the price increases that took 14 years of planning and 15 years of implementation and were implemented in 2016.
Of course...whether this simple operation can be replicated in other cities depends on many aspects.
Now I can only say that I have taken a small step, a small step whose results cannot be judged for the time being -
PS: To be honest, when I mentioned unbundling real estate in the previous article, I actually didn’t think of a solution at the time.
Now the process of writing this first solution is very simple. The operability cannot be judged. It only has certain theoretical feasibility. However, this is what I suddenly thought of while washing up one day after losing countless hairs.
