Due to the needs of all parties, although the financing matters that occurred at Bolang Terminal had no similarities with conventional capital financing in the primary market, publicity and promotion was still carried out.
There are needs from several parties.
Bolang Terminal needs to use this financing to send a signal to the outside world, mainly to the consumer group. Bolang Terminal has not satisfied the status quo and will not rest on its laurels. It must make greater efforts to conduct in-depth research to provide better products.
Yangcheng needs to convey to the outside world the excellent local investment environment in Yangcheng.
The same applies to the constituent departments.
At the same time, Yangcheng also wants to make a small detail clear to the outside world: Bolang Group will take root in Yangcheng under the friendly conditions provided by Yangcheng.
Yangcheng actually hopes that Bolang can find a big place in Yangcheng to build a large enough super headquarters park.
It would be best to directly build a very large headquarters campus that can accommodate 100,000 people.
In this way, the Bolang Group will be completely established in Yangcheng, and it will be difficult to move away.
Just like Juchang, because there are enough office buildings in Pengcheng, even if a small-town-sized park was later built in Wancheng, most of them would still be in Pengcheng.
To sum up.
On January 31, 2013, the last day of January, Bolang Group, Bolang Terminal, and Yangcheng jointly announced the news.
He briefly described what happened in the form of a text message, expressing that Bolang Terminal had once again introduced investment from Yangcheng Local Government to invest in relevant research and improve technical reserves, and that Yangcheng Local Government would become a shareholder at the price of land resources, etc.
Newspapers and periodicals in Yangcheng and even Guangdong made brief reports.
[Bolang Terminal has again attracted local investment from Yangcheng for technology reserves, and its valuation after this round has reached 575 billion!]
The title is so exciting.
For a mobile phone manufacturer, this is a very heavy weight.
It should be said that no matter what manufacturer it is, if it exceeds the order of 500 billion, the magnitude is very scary. How can I put it, at this moment, the market value of White Goose is only close to 400 billion when converted into RMB.
Although valuation and market value are not the same thing, and liquidity is far behind, why do netizens care about such a trivial matter.
Mainly, Bolang terminal is equipped with it!
News online quickly exploded.
"What the hell? Is this such a scary valuation of 575 billion? Will Bolang Terminal become the first company among domestic mobile phone manufacturers to exceed one trillion? It's too powerful!"
"RMB 575 billion is actually nothing to Bolang Terminal. I even think this valuation is a bit low. It is probably local investment, so the capital investment valuation algorithm is not considered. As for why you say this, you can just calculate the sales volume of Xinghai 1
If you look at the price, you will find that the current size of Bolang Terminal is scary!”
"Yangcheng is afraid that Bolang Group will leave, so it probably uses all its land resources to invest in shares. After all, Wen Liang suddenly went to Jiangxia last month and signed a big deal with the local government. The registered capital directly exceeded tens of billions, and it was still a higher-end business.
fab.”
"It is actually very obvious in the statement. Yangcheng will use the land as a stake, and Bolang will use it to build the headquarters park, etc., which further takes root in Yangcheng. However, this is also the intended meaning of the title. If I were in Yangcheng, I would not let it go.
A company as big as Bolang is leaving."
"I can only say that Xinghai 1 is too powerful, and now Bolang Terminal is investing heavily in research projects and carrying out in-depth technical reserves. I am looking forward to the new products of the Xinghai series!"
Jiu Ai: "I only know a little bit about it. I can't find any adjectives except damn awesome. @夜风向云大老 said a few beautiful words, I'll copy them."
Wanfeng Xianyun: "Thank you for the invitation. I can only say this word. Damn it! Bolang Terminal has such a high revenue and needs to raise so much money. It's hard to imagine what the hell Bolang Terminal is going to do."
.”
The boss of the mobile industry: "Let me explain a few sentences about this. First, I have to tell an interesting truth. Xinghai 1 is a speculative product. It can surpass iPhone5 not because Apple can't make a better one, but just because of the Bolang terminal.
Later onset;
In addition, although Xinghai 1 is selling like crazy all over the world and can compete with the iPhone 5, Apple has no plans to launch new phones in a hurry, nor does it over-promote the iPhone 5. This shows that Apple is absolutely confident that it can do it.
Launch a new mobile phone that far surpasses Xinghai 1;
To sum up: Bolang Terminal and Apple are playing their cards right now. They both know that the other party is capable, and both want to take the lead from some angles. To put it bluntly, the competition has not yet begun!"
He deserves to be the boss of the machine industry, so he can still understand this point.
In fact, it is now in a state of being on the bright side.
Everyone relies on the supply chain.
Whoever can make breakthroughs in certain key areas while relying on the supply chain will have the upper hand in the next round of product competition.
At present, the smartphone industry has not developed to the point where it is necessary to compete for selling points. Many new technologies are still in the laboratory or are still being trained. The final battle requires technical reserve capabilities and integration capabilities.
Apple came up with the concept of computing center and overturned the original mobile phone era.
Not to be outdone, Bolang Terminal came up with the concept of entertainment center with the intention of redefining mobile phones.
They are all famous brands.
Now the competition is about whose investment is more in line with the trend, more in line with the public, and more innovative.
In any case, with this wave of publicity, the image of Bolang Terminal has deepened a lot, and at least it has a celebrity position comparable to Apple in the domestic market.
Samsung has been excluded from this arena.
…………
While netizens were busy giving pointers, Wen Liang once again sat on the Maybach, which to a certain extent marked his identity as the CEO of Bolang, and appeared in the city hall compound.
This time there was almost no lingering.
Soon several Audis, Lowsters and other cars formed a small convoy, heading east along the road, and soon arrived at Huangpu.
After discussions this morning, the local government in Yangcheng mainly hopes that Bolang can get a large piece of land in the east of Yangcheng, preferably more than 10 square kilometers!
Note that it is 10 square kilometers.
Total area is 10 million square meters, 15,000 acres.
After all, Bolang initially acquired 2,000 acres of land in Jiangxia, and it had already been rumored that it hoped to occupy a total of 20,000 acres.
There certainly isn't such a large piece of free land in the central city.
Just compare it to the area occupied by the university town, which only covers an area of 18 square kilometers.
Wen Liang didn't shirk it.
The headquarters park can accommodate Yangcheng’s long-standing plan to develop eastward.
But the park is only a work park, not a living park, not a business center, etc.
With the development form of Bolang Terminal, it is inevitable to build a very significant physical terminal mall.
In a place like Yangcheng, you have to try to squeeze the apples to a large extent. It certainly can't be in a certain shopping mall, but to build a separate one by yourself.
Secondly, Bolang must build a series of convenient living areas.
Therefore, a place with beautiful mountains and clear waters was selected in Huangpu, and a large circle was drawn in Yangcheng area, and a land of over 10 million square meters was given to Bolang Terminal.
Although this land is very large, it is mainly for industrial use and has "beautiful mountains and clear waters". It is obviously not very inhabited. The market price is really not very expensive. It is less than 20 billion. After all, it cannot reach 2000.
Yuan per square meter.
Of course everyone is happy with this round.
Wen Liang has no objection. With the current support in Yangcheng, he is also willing to build a Bolang Group super headquarters park in Yangcheng.
After all, this does not prevent him from placing Starry Sky Semiconductor in Jiangxia.
As far as the current development form is concerned, only the terminal business and semiconductor business of Bolangdu require a large amount of land to build parks to accommodate facilities and office personnel.
Yangcheng has no objections and has promised to provide supporting facilities, build a direct road to the expressway nearby, and build a new expressway entrance.
Then there was a little bit of grinding.
There is still a shortfall of more than 56 billion.
Even if we use the price of the land for the Bolang headquarters building that has emerged now, it still requires 2.8 million square meters of land, totaling 4,200 acres and 2.8 square kilometers.
So Wen Liang followed the people from Yangcheng around the city.
Mainly the area near Huacheng Square in the center of the city in Huangpu, Tianhe, Yuexiu, Haizhu, Baiyun and other districts.
Wen Liang has done research.
Very picky.
For example, he thinks Xicheng Metropolis Plaza, which has not yet opened in Huangsha, is very good.
The leading boss looked a little helpless: "Mr. Wen, please be a little more tactful."
"It hasn't opened yet." Wen Liang pretended to be stupid, "If it hasn't opened for so many years, isn't it a land without one?"
What he means is...take it back for free.
He is not simply targeting Jiacheng.
It is about Jiacheng's behavior of hoarding land. The development has not been completed after the expiration date. The local government has the right to reclaim it for free.
There is no precedent before or since.
Evergrande, which later owed two trillion yuan, was in a stage where it was constantly being insulted. There was a place that reclaimed the plots of land hoarded by his family in this way.
Of course, this meeting will be settled for a while.
Wen Liang is not afraid that the outside world will know his attitude. Anyway, he is just a facilitator. It is the place that really has this right, not him.
He is very happy to see where he can fight with Ka-shing.
This is also a gap.
A 'trust' gap of sorts.
In short, at the end of the day, the value of the land that was actually finalized was only a little over 50 billion, and there was still a lack of about 12 commercial lands like Xicheng Metropolis Plaza.
Because of the intervention of the Yangcheng District, Bolang Terminal mortgaged all the land plots, and the bank did not impose many restrictions and provided loans at market prices.
However, this process is expected to take until after the Spring Festival.
It is also convenient for some finalized members of the university cooperative research project team to have a good time in the New Year, and then have trouble with the disease after the New Year.
…………
…………
The last day of January was not peaceful.
After making noise online for a long time, China Mobile announced a pilot strategy.
A simple pilot strategy.
The traffic is not cleared.
That is: if the current month's traffic is not cleared, it will be carried forward to the next month.
However, the scope of the pilot was limited.
It should be said that it is limited to pilot models.
The first phase will be implemented from February 1st, and the pilot will cover two mobile phones, Xinghai 1 mobile version and ZTE H1 mobile version.
The features of both phones are:
1. Must be purchased from the mobile business hall
2. Mobile 3G contract phone.
Needless to say, the Xinghai 1 mobile version is positioned as a high-end product, while the newly emerged ZTE H1 mobile version is positioned as a low-end 100-yuan flagship.
The price is very low, as low as 299 yuan for the purchase price + 336 yuan for pre-stored phone charges. It can be purchased in 12 installments with 28 yuan of package phone charges refunded in each installment, totaling 635 yuan.
There are also contract plans with other package prices, including 24 periods, but the total price is 635 yuan. Different contract packages and periods will reduce the purchase price share, as low as 0 yuan.
The product power of this mobile phone is certainly not as good as that of Redmi made by Xiaosorghum.
Because its actual selling price is less than 635 yuan.
But the tuning of this phone is pretty good, and it currently performs relatively comprehensively in the field of 100-yuan smartphones.
Of course, don't expect it to be that good.
Its only feature is that it has a built-in WeChat Care version.
Yes.
WeChat.
WeChat belonging to Bolang.
It is an instant chat tool that supports three main functions: voice call, video call, and voice intercom. There is nothing else. Now this care version is even simpler to the extreme.
The target audience is actually relatively clear, mainly audio and video communication for left-behind children in towns and rural areas, middle-aged and elderly people and migrant workers.
Well...all ZTE H1 mobile phones can be subscribed to a 1 yuan single-month targeted unlimited traffic package, but the targeted traffic can only be used for the WeChat application.
After this series of news spread through the Internet and became widely known, netizens naturally started a big discussion again.
"Is China Mobile really losing its temper? The traffic is not cleared yet?! The sun is coming out in the west today, right?"
"I have to suspect that there is some 'shady' deal between China Mobile and Bolang Terminal/dog head.JPG. This is too much like a pilot that was promoted only because of Bolang's efforts. The key is... why is the ZTE Mobile contract so unreasonable?
Will there be Bolang’s WeChat application on board? There is also a 1-yuan single-month unlimited traffic package for independent use? What kind of deal is there? Please tell me honestly!"
"I'm really curious, really really! Someone please explain it! This matter is too bizarre!"
Anonymous person: "Let me explain, first of all, I am Mr. Wen Liangwen when I visited the work letter. When I moved the table, don't ask, I will hit someone if you ask!"
Wen Liang raised the issue of operator user tariffs to Industry and Information Technology, hoping to consider lowering tariffs. Later, he mentioned some pilot details with China Mobile. The final pilot plan is what everyone has seen. The 3G traffic of some models was unclear that month.
Zero carryover for use in the next month;
According to that table, it will be gradually opened to all mobile 3G users, and even all mobile users.
So, there is indeed a transaction.
Then there is the matter about WeChat’s 1 yuan unlimited traffic. There is an important point. ZTE H1 mobile version is mainly released in township-level mobile business halls. Its purpose is of course to promote WeChat... Anyway, whether you believe it or not, I believe it.
As for the rest, what you think has nothing to do with me~
above."
The media insider said: “@Anonymous, Mr. Ze, we know it’s you!”
Jiuai: "Hahaha, don't expose our lovely Mr. Ze, just think of him as the table."
Wanfeng Xianyun: "That's right! Anyway, when an anonymous person said this, we just listened and believed it. I think it is a good thing. It is estimated that China Telecom and China Unicom will also implement data clearing in the near future. Eventually,
We are the ones who benefit. As for the transaction and the price, that is Mr. Wen’s business. Why should we worry about it...
Anyway, I don’t know how much he is worth now, and it doesn’t matter whether he is the richest man or not.”
"..."
Among these things that happened one after another, Bo Lang was busy up and down.
It cannot be said that it is all the result of gentleness.
Everyone contributed.
China Mobile is such a big company and can take the lead in piloting the traffic clearing. Naturally, there are reasons. For example... they want to continue to fill in the 3G pits and hope that Bolang Terminal will increase the supply of the mobile version of Xinghai 1 -
PS: I overestimated my efficiency. I didn’t finish writing in three hours~ Alas, I lost all my attendance...
