Chapter 374 Returning the favor, the second batch of XingHai1 is officially sold
The excitement in cyberspace has always been difficult to affect actual reality.
How things develop or how they develop.
Wen Liang traveled by car for a long time and had afternoon tea with the relevant boss before returning to Bolang.
It's also a coincidence.
The people from the mobile headquarters have just left.
So, Wen Liang naturally asked about Li Ze's progress: "Has everything been discussed?"
"It doesn't matter." Li Ze's answer was very interesting. "We agree on the general direction, but on specific matters, it can't be called differences, but... we can't talk about it."
"What do you say?" Wen Liang asked without hesitation, pouring himself a glass of water.
Li Ze explained the whole story in detail: "Obviously the mobile headquarters is Party A, and we are Party B. According to common sense, we beg them to sign. This is usually the case. Now it's better, it's the other way around."
"China Mobile hopes to sign a large centralized procurement contract with us at one time to purchase 25 million Xinghai 1 mobile units. We are in a dilemma."
Wen Liang couldn't hold it back and asked: "How much?"
"25 million units." Li Ze repeated without any surprise.
Wen Liang shook his head helplessly: "China Mobile is rushing to seek medical treatment due to a pure illness. How can Xinghai 1 have the confidence to support sales of 25 million units? Let alone Xinghai 1, in the domestic market, it is difficult to sell Xinghai 1 plus iPhone 5."
This is the amount.”
Li Ze spread his hands: "Who says it's not the case!"
“According to the analysis of the sales expectation model established within the group, 30 million units of Xinghai 1 can be sold globally during the golden sales cycle, and in the subsequent non-prime cycle, another 3 to 5 million units can be sold globally.
"
"The key point is that according to the analysis of the sales expectation model, the domestic market has gradually become saturated with consumption, and there is only room for about 5 to 8 million units."
"Part of the reason for the previous booming sales was the rush to buy like hunger marketing, and part of the reason was that Xinghai 1 truly surpassed iPhone 5 in terms of appearance design and actual experience. The last part of the reason was that Xinghai 1 defined the concept of entertainment center.
And the mobile game "Journey of Glory" is at the absolute leading position in the industry."
"To put it simply, the hot sales in the past have basically swallowed up the sales enthusiasm. The remaining non-purchasers among the consumer audience are already in a wait-and-see mentality. After all, supporting 4G is another important factor."
After listening to Li Ze's explanation, Wen Liang asked by the way: "How is the current sales data?"
Li Ze conveniently used his mobile phone to project a table.
As of January 31 (inclusive), including today's budgeted production capacity, the total production quantity of Xinghai 1 mobile phone is 32 million units.
Total domestic market shipments are 25 million units.
More specific data is that 19.5 million units were sold online, which means that less than 12 million units were actually sold in January. This data is a rough statistics as of not long ago and is almost the same as real-time data.
To put it into perspective, in 31 days, the average daily sales volume was less than 380,000 units, which was a considerable drop from the lowest single-day sales volume of 500,000 units during the limited supply period last month.
In addition, shipment data cannot be accurately counted.
China Mobile's orders totaled 5.1 million units, while China Unicom and China Telecom took away a total of 400,000 units, totaling 5.5 million units.
The delivery date for the 5 million units that China Mobile later placed was much earlier than the February 4 that China Mobile wanted.
This is mainly because Bolang Terminal takes the initiative to release cooperation and friendship, giving China Mobile more prime sales time. After all, the Spring Festival is coming, and it can promote a wave of marketing.
In other words, in January alone, Bolang Terminal’s revenue from the Xinghai 1 device in the domestic market has exceeded 70 billion!
The total shipment volume in overseas markets is 4 million units. This revenue has not actually been calculated yet. The data posted currently is a rough calculation of revenue, which is 21 billion yuan.
What needs special explanation is that because the overseas market is for export, there is no such thing as value-added tax. It is another tax, and the tax is 100% paid to the national tax and has nothing to do with the Yangcheng local area.
This is also the reason why neither Bolang nor Yangcheng mentioned overseas market affairs before.
Sales and shipments in overseas markets are basically the same.
Because Bolang Terminal has been adhering to daily limited and conservative supply in 10 regions in overseas markets, and has always maintained hunger marketing, with hot searches in a range from time to time.
The iPhone 5 is bundled with almost no gaps for marketing.
The apple side is really more uncomfortable than eating shit.
There is no other way to ride on a horse.
After all, weak product power and weak experience are the original sins.
Just like e-sports, food is the original sin.
The sales volume in overseas markets is actually not very popular. 4 million units is indeed a lot, but the average is 400,000 units per region, and the average is only more than 12,900 units per day. Those are ten regions with a total population of more than 2 billion.
In fact, if we did not use hunger marketing and open sales, the shipment volume in these 10 regions may not reach 4 million units.
After all, sex is not so indispensable.
Even if the shortcomings of the three mainstream social apps of YouTube, Twitter, and Facebook not being available on Sta Apps can be solved through browsers and other methods, the unfriendly application ecology is a real problem.
And it will become more and more prominent.
It just depends on which side will compromise first.
It’s hard to say for others. Twitter seems to be a little loose, mainly because local residents block the headquarters building every day and keep rushing, and they can’t handle the pressure.
YouTube is backed by Google.
Facebook is relatively larger, has a higher market value, and has a slightly stronger ability to withstand pressure... I'm going too far.
In short, to sum up.
Since Xinghai 1 went on sale, the total shipment volume is 29 million units, the production volume is 32 million units, and the inventory is 3 million units.
Of the 3 million units in stock, 2.1 million units have been shipped to overseas markets.
After reading the relevant data, Wen Liang mentioned: "The production of Xinghai 1 can be stopped for another two months. It was April at that time. If everything goes well, we can just produce the next generation Xinghai mobile phone. The time is relatively ample compared to the release of Xinghai 1."
More, barely on the right track.”
Li Ze nodded: "Yes, although there is currently no way to have a completely accurate IPD (Integrated Product Development) process, we have also listed out as detailed and specific a plan as possible, and the plan is to release the second generation in August.
"
"In the middle, we plan to launch a tablet series to carry out the transition of chips."
As Bolang has developed to this day, these specific details have still formed a set of standard execution processes. Some key projects will also have control development teams to avoid disrupting some established plans as much as possible.
Many links are internal electronic systems.
Very powerful.
Don't worry about Wenliang.
Of course, there is no need for people of Li Ze's level to worry about it.
Wen Liang rubbed the stubble on his chin that seemed to be growing at an accelerated rate recently, and made a decision: "It's not a problem that mobile matters are being delayed so much. I'll take the initiative to find Xi Dong."
"That couldn't be better." Li Zen raised his thick eyebrows, looking much more relaxed.
Now China Mobile is just wishful thinking and hopes to finalize the contract as soon as possible, and will not hesitate to come over for negotiations before the end of the year.
You know, New Year's Eve is on the 9th of next month.
There is a weekend in between, so there are only six working days left.
Moreover, even though China Mobile knew that Bolang Terminal has been relatively busy recently, it still traveled thousands of miles to Yangcheng for negotiation. It can be said that... there has never been such a rush for Party A.
That's all if there are other benefits besides cooperation.
Tama's mobile thinking is really simple to the extreme. They are focused on solving the 3G pit as quickly as possible.
Just as he was saying "Cao Cao", "Cao Cao" came.
Wan An knocked on the door and brought in a phone. The phone note that popped up on the screen was Mobile Xi Dong.
Li Ze was stunned for a moment: "This... this is too..."
He suddenly felt not so relaxed again.
However, he also walked out of the office with Wan An knowingly.
He doesn't need to mention things that he should know, Wen Liang will tell them, and there is no need to know things that he shouldn't know.
Li Ze is very clear about this aspect.
It should be said that they were all very happy to unite around Wen Liang, and they really had no personal thoughts on official matters.
Not necessary.
Their most selfish concern is how to not fall behind and always keep up with Mr. Wen.
………
"Dr. Xi, I just wanted to call you." After answering the phone, Wen Liang said with a smile, "I have been a little too busy these days after coming back from the capital."
Dong Xi said with a smile: "Haha, Mr. Wen is too polite."
"I know that Mr. Wen has been busy recently, so I specially chose a more relaxed time."
"I'm sorry to have to work so hard for Mr. Xi."
"Haha, where."
After a brief exchange of greetings, Wen Liang took the initiative to bring up the business: "I just returned to the company and heard that your team has proposed a centralized procurement plan, hoping to sign a one-time purchase contract for 25 million machines."
"Yes, I won't hide it from Mr. Wen, that's why I came here." Xi Dong said, sighing softly, "We ask Mr. Wen to understand our difficulties and give us your support."
Wen Liang felt a little helpless when he heard this, and simply said frankly and honestly: "Dr. Xi, we need to understand each other."
"It's not that Bolang Terminal is unwilling to make this money, it's just that it can't make it. Our company has done a very detailed analysis of the market sales prospect model. Let alone 25 million units, the domestic market cannot even bear 10 million units."
"When the time comes, it won't be as simple as destroying the Xinghai brand, but your company will have to suffer huge losses."
"There is a limit to the sales volume of a mobile phone. Dong Xi must have heard about the popularity of the iPhone 4S. So far, the global sales of this machine are only more than 50 million units."
"Now Bolang Terminal is shifting its main focus to overseas markets."
At this point, Wen Liang changed his subject: "However, Mr. Xi, we have another way of cooperation. According to Bolang Terminal's current comprehensive planning of all aspects of information, it is expected that the next generation of Xinghai mobile phone products will be released in August."
"We can collaborate more on the new generation."
"With this order of 25 million units, the mobile version of Xinghai 1 can only take 5 million units at most, which is already the limit."
Wen Liang has made everything clear and clear on all aspects, including pros and cons and reality, without any tricks.
Of course, Dong Xi could hear it: "So it turns out that we didn't think it through well. The sales of Xinghai 1 were so hot that we almost forgot the objective laws of the market."
"We will start cooperation according to what Mr. Wen said."
Wen Liangliang breathed a sigh of relief and said with a smile: "Thank you, Mr. Xi, for understanding."
"Mr. Wen is very polite. We should thank your company for your understanding and strong support for our work!" Dong Xi said with enthusiasm, "I hope this matter will be settled as soon as possible."
"As for the 4G pilot construction and other aspects, we hope that Bolang Terminal can participate more. I heard that Bolang Terminal has also undertaken the research project of the new generation of broadband wireless mobile communication network of Industry and Information Technology. 4G is still a new generation, so don't
Resist getting involved.”
“We believe in the strength of Bolang Terminal.”
Wen Liang also enthusiastically echoed: "Dr. Xi is right, I will make arrangements. In short, Bolang Terminal can do its part and not let everyone down."
"That's right." Xi Dong smiled heartily.
After the phone call ended, Wen Liang couldn't help but laugh.
How to describe something like advantages? I really can’t explain it clearly.
The benefits that the Xinghai 1 product brings to Bolang are actually difficult to calculate.
The first is Bolang Terminal’s valuation of RMB 575 billion.
The second is to establish a domestic high-end brand impression.
And now this... reciprocating the favor.
The mobile side has kept its help to Bolang Terminal in mind and put it into practice. Director Xi has made it clear that he hopes Bolang Terminal will become a communication equipment supplier for Mobile.
This thing... can be said to have nothing to do with the current Bolang terminal.
Because Bolang terminal now has a communication device.
In a word, Xi Dong's reciprocation is equivalent to directly cutting a piece of the established cake to Bolang Terminal. The affected parties include Juchang, ZTE and other domestic and foreign communication equipment suppliers.
There are countless other invisible and tangible benefits.
A small thing happened on this difficult 31st day. Mr. Sun Baoyinyin arrived in Yangcheng from abroad by plane. No one bothered him, and he went straight back to rest.
…………
…………
February 1st, Friday.
The New Year atmosphere in the streets and alleys of Yangcheng is getting stronger again.
Because the phone communication between Wen Liang and Xi Dong went smoothly, it only took one hour for the Bolang Terminal team and the mobile team to sign a new centralized procurement contract that morning.
I don’t know if China Mobile is afraid that Bolang Terminal will regret it, or if it is afraid of complications, or if it is full of confidence in Bolang Terminal.
The specific terms of the signed contract are very interesting.
Centralized procurement of 5 million Xinghai 1 mobile phones, and an additional 20 million mobile phones of the Xinghai brand.
right.
Still 25 million units.
Just changed the category.
What is more sincere is that after the contract was signed, China Mobile directly paid the cost of the centralized purchase of 5 million Xinghai 1 mobile versions.
Not much money either.
Only 20.45 billion.
This greatly eases the financial pressure on Bolang Terminal.
Regardless of the tens of billions of revenue here and there of Bolang Terminal, the Xinghai 1 product itself has a large part of the production cost, which is still about 2,000 yuan per unit on average.
However, the comprehensive gross profit margin in the domestic market has now risen to 31%, and the comprehensive net profit margin is estimated to have exceeded 20%.
In addition, because the value-added tax is paid on a monthly basis, some funds can be transferred within a reasonable range. This is the key to Bolang Terminal's ability to play with the inventory model.
Otherwise, where would there be so much money to pay for the supply chain and foundries?
…
In addition to signing a contract with Mobile.
On this day, Bolang Terminal selected several new regions in overseas markets for the launch of Hai1, launching the second batch of regions for public sale in overseas markets.
Thanks to the continuous hunger marketing and the advance reservation mechanism on platforms such as Xiaocheng Book International Edition.
Sex Hai1 was launched for sale in 19 new regions and achieved unprecedented success, and was once again sold out by consumers.
Cooperative sales stores in various regions all have signs saying "sold out" in English.
The popularity of Sex Hai1 continues to be popular all over the world under the deliberate control of Bolang Terminal-