Overnight, Xiao Cheng Shu’s second collaborative advertisement also aroused heated discussions among netizens.
It also became a hot search on Weibo.
The short interval between the two cooperative advertisements has made many netizens who are watching, watching movies, and eating melons realize something.
The discussion among netizens was very lively.
“It’s only been four days since I finished my work, and the Xiaocheng Book platform has launched its second user advertisement!”
"Yes, yes, it seems that the 'Everyone is a Media Owner' cooperation area that Xiaocheng Book previously promoted will be online soon~"
"Although it hasn't been long since Xiaocheng Shu was launched and it is developing very fast, every step of Xiaocheng Shu is actually planned, which actually gives me a feeling of being steady and steady, which is a bit strong."
"..."
“I’m so envious~ Others can make money by doing hair, makeup, and skin care~”
"+1!"
"..."
"It was only on Weibo's hot search today. It seems that the effect of user advertising is not as good this time?"
"It's not bad, not bad at all. You have to look at the partner. Not everyone is a big V like 'Yaqi'. She is the first sister of Xiao Chengshu!"
"I'm just curious as to why 'Senior Xixi' was chosen this time. Her attention isn't very eye-catching. There should be some who are better than her. Apart from the fact that the identity of the first sister of 'Yaqi' is undisputed,
Others don’t seem so obvious, mainly because Xiaocheng Book doesn’t have a following ranking list or anything like that.”
"..."
"I heard that some users with high attention have taken the initiative to inquire about advertising business from Xiaocheng Book. I don't know what will happen next."
"The main reason is that Xiaocheng Book's traffic monetization ability is very strong, so many people can't hold it back. After all, few people can't live with money."
"..."
After the first class on Monday, Wen Liang was reminded by Chen Jiaxin to read the relevant discussions through the mobile version of Sina Weibo.
He casually said: "Weibo users still have a bad idea, and they don't even boast well enough."
Chen Jiaxin: "Yeah..."
After greeting Chen Jiaxin, Wen Liang left the school.
When they walked into Room 716, Li Ze and the others were also browsing online comments.
Seeing Wen Liang, Li Ze said with a smile: "Old Wen, this discussion is very popular. As of now, more than 200,000 new registered users have been added. It is expected that there will be a big increase today, and the distance is 3 million.
It’s soon.”
Then he added: "Two of the top ten users in terms of followings just now took the initiative to contact us to inquire about advertising business cooperation. It's up to you to decide."
After hearing this, Wen Liang pondered for a moment: "Tell them to be calm and calm. The platform is working hard to test the cooperation area and contact advertisers. There is no need to say much else."
Li Ze responded and added: "What if they want to know the exact time? After all, some people on the Internet believe that we are exploring step by step, and it shouldn't be too far before the cooperation area goes online."
Wen Liang smiled: "It's good that someone's guessing just contributes to the Internet popularity of Xiao Cheng Shu."
As he said that, Wen Liang glanced at Li Ze: "Besides, everyone thought Zhihu did a good job in holding the pipa half-covered before, but not now."
The short-haired Azee was suddenly enlightened and said repeatedly: "Oh, oh oh, I understand, I understand."
"..."
Among the top ten users of Xiaocheng Book by the number of followers, there are people who actively consulted the platform about advertising business cooperation, which has shown that Xiao Cheng Book’s development strategy has achieved initial results.
The ‘tap water’ heat gradually developed.
Of course, a platform like this will not miss this discussion.
Just after Wen Liang finished speaking, Wang Zhiyi pushed up his glasses: "I was just reading Zhihu's Q&A. This article is very interesting."
As he spoke, Wang Zhiyi began to retell it vividly.
Someone was very curious about Xiaocheng Book and asked a question: [The Xiaocheng Book platform has been frequently searched on Weibo and its development situation is promising. What kind of development strategy is this? How to evaluate it?]
'Evening Wind Like Clouds': "Thank you for the invitation. Since last month, a friend has been asking me to study Xiaocheng Book. Recently, information related to Xiaocheng Book has once again appeared on Weibo hot search rankings and other Internet hot lists. I
I took the time to learn about this rookie platform;
(The following are all my humble opinions. Please forgive me if there are any mistakes or omissions.)
Since the launch of the Xiaocheng Book website in October, I think the development of Xiaocheng Book can be divided into three stages:
The first stage: Obtain the first batch of users through a certain method to form the basic activity of the website;
The second stage: promotion;
The third stage: develop advertising business to make profits.
The time interval between the first, second and third stages is very short. In fact, it is still in the third stage of development. That is, as long as Xiaochengshu does not develop the second profitable business, it will always be in the third stage.
I have to say: Xiaochengshu is the most smoothly developed commercial website I have ever seen. Although its development route does not deviate from the main direction of commercial websites, it is still amazing!
There is actually nothing much to say about the first and second phases. Under the control of the operation team behind Xiaocheng Book, these two stages progressed rapidly, effectively and stably; however, these two stages actually reflect the superb methods of the operation team!
Starting from the third stage, the operational context of Xiaocheng Book has become relatively clear. It is obvious that before the online advertising, Xiaocheng Book has fully considered the challenges it will face, so it will use other crude methods.
After the plagiarized competing products appear, they quickly destroy them;
After that, it seemed a bit hasty but actually it was a matter of course to launch the super cooperative advertising business plan of ‘Everyone is a Media Owner’. As one big boss said: Dare to be the first in the world!
At present, Xiaocheng Book is only testing the actual effect of cooperative advertising business, mastering first-hand data, and allocating corresponding resources in detail based on this data.
The above is a personal analysis.
Finally, let me say a few words of personal emotion.
The operation team of Xiaocheng Book is very powerful, it should be said that it is very powerful; they have precise vision, exquisite entry points, calmness, sharpness and precision!
I briefly read through the users with a large number of followers on the Xiaocheng Book platform, and also looked at the first content update time of two cooperative advertising business bloggers. It is almost certain that the operation team of Xiaocheng Book has changed from the moment the platform was launched.
We have already considered the ‘Everyone is a Media Owner’ plan!”
"..."
Listen to Wang Zhiyi finish reading.
Wen Liang said with a smile: "It's better to be a Zhihu user. If you look at this, you're doing well. I'm very happy."
"It's indeed good." Li Ze agreed, "If I hadn't been informed, I probably wouldn't have felt that Lao Wen had such a long-term plan from the beginning."
Tang Pu, who had come to 716 on the heels of Wen Liang, shook his head and said with a look of disdain: "I didn't expect this, so quit the group. Lao Wen has already warned about the relevant risks, so he obviously has a plan!"
Sun Baoyin interjected: "This boss is quite powerful and can analyze so much, but Lao Wen definitely has more than just this many plans."
"..."
After joking a bit, Li Ze added: "The current situation is serious and good. Netizens will discuss Xiaocheng Book every three days. Excluding the user growth caused by special events, the Xiaocheng Book platform has an average of seven new registered users every day."
It’s 80,000, and I plan to refine external operations in the near future so that the average daily number of new registered users will exceed 100,000 as soon as possible.”
The actual daily average far exceeds this data, but some occasional massive additions of users are not universal.
It's just that internal statistics are generally not done in this way. It's difficult to prepare for financing, but of course you won't deceive yourself and others.
Just as Li Ze finished speaking, Li Bowen, who was also a guest in platform content maintenance, continued: "Then we will try our best to let users update more non-homogeneous original content."
"Add me one."
"..."
The office soon began to buzz with everyone's plans for their respective goals.
Now five days have passed in the blink of an eye in December, the cooperation area has not yet been launched, and the day for the company's formalization is getting closer and closer, and everyone is holding their breath.
Seeing this, Wen Liang smiled and joked: "I think it was really good when Duan came in. He worked overtime until 9 o'clock yesterday and asked you to roll up."
"Ha ha……"
This statement made everyone laugh out loud.
Although Duan Yi is still familiar with the information, he is very motivated, and he may not be able to officially start it tomorrow or the day after tomorrow.
It had only been a little over two days before Li Ze and the others began to roll up.
…………
Wednesday is here in the blink of an eye.
The first class is Mathematical Analysis (3). Wen Liang rarely misses this class.
As usual, step into the classroom.
As usual, I took my seat in the window seat in the back row.
As soon as he sat down, Wen Liang took out his mobile phone and looked at the text message he had just received, which was both expected and unexpected.
It was sent from Huang Xixi.
The content is not complicated either.
Wen Liang quickly replied with a few words: "Okay."
Then he put away his mobile phone and muttered with satisfaction: "The person who has been admitted to the 211 postgraduate program after attending classes is indeed as thoughtful as I expected..."