Chapter 43: Accelerating Qualitative Change and Getting Rid of the Startup's Dying Curse
Room 716 suddenly became quiet.
Everyone looked at Wen Liang.
Wen Liang did not hesitate and got straight to the point: "We are now officially starting to prepare for the launch of the second cooperative advertisement. Aze, how are the preliminary preparations going?"
Li Ze quickly replied: "Yesterday we finalized several interested advertisers."
Wen Liang nodded gently and said bluntly: "As the saying goes, everything is difficult at the beginning."
"In order to avoid this difficulty, both self-operated advertising and cooperative advertising are the best resources to arrange. I believe that everyone has first-hand experience. Next, we must quickly roll out and complete the reputation building of cooperative advertising for user groups."
Upon hearing this, Li Ze immediately reacted: "Understand, the second partner will first choose the 'Senior Xixi' with the lowest attention, and then arrange the remaining two in the third batch at once, record the data, and cooperate with the area
Once launched, it can be rolled out quickly and in a targeted manner.”
Wen Liang nodded with satisfaction: "It's not about recording data, but about leading the effect. For example, the effect of the second partner must reach 60% of 'Yaqi'!"
When it comes to official duties, Li Ze always reacts very quickly: "I understand, we need to tell the outside world that we have this background and this ability, so that the cooperation zone will be sought after once it is launched."
Tang Pu, who was next to him, also immediately responded: "We will make good use of the current successful experience and pay attention to the flaws that existed in the previous process!"
Sun Baoyin also expressed his position on behalf of the technical module: "We will cooperate well in terms of technology."
"..."
Wen Liang thought about it for a while and said: "From this time on, I will only watch from the side and not participate in any specific matter."
Hearing this, Li Zen's thick eyebrows furrowed and he said, "Try to avoid any situation that requires you to correct during this cooperation."
Tang Pu rubbed his back and said, "Let's work together."
"Let's work hard too!" Sun Baoyin's face straightened and he became serious.
After all, he is the eldest brother of the team based on his age!
Although his behavior is as tolerant as a veteran cadre, he is tolerant to others, not to himself!
If he has no desires and desires, it is impossible for him to participate in entrepreneurship when there is a high probability that he can secure a graduate degree!
Chen Jiaxin raised all her delicate eyebrows: "Yes, let's do our best too."
Then the little housekeeper expressed his thoughts very seriously: "We want the specific things we are responsible for to develop in the right direction. We cannot let Lao Wen worry about the specific details every time and waste his energy."
"I believe everyone will not forget our shock, admiration and admiration when Mr. Wen took out the documents just a few days ago! This is Mr. Wen's most indispensable core leadership ability!"
"It's been 9 months! It's been 9 months since we started a business together. It's time for us to grow up as soon as possible!"
As a young butler, Chen Jiaxin seems to be just doing logistical work most of the time, but he is most familiar with Wen Liang, and he is most to the point at this time.
As soon as these words were said, everyone's faces became much more serious.
For a moment, everyone frowned in thought.
Seeing this, Wen Liang didn't dare to speak immediately. After a while, he said gently: "You need to work hard, just flatter me."
"In short, we have to learn to eat by ourselves." Li Ze added seriously.
"..."
Seeing that the rush of words had reached this point, Wen Liang thought about it for a moment and said: "That's right, it's been nine months since we started the business. Even if Xiaocheng Book is particularly important, we can't keep focusing on Xiaocheng Book.
Only by pushing the number of users to tens of millions well and quickly can we free up our energy to develop new businesses."
"Accelerating growth is necessary."
Chen Jiaxin deeply agrees.
The same is true for Li Ze.
Wen Liang added: "From the current point of view, external challenges will probably not come soon."
"Speed up the pace to complete the initial word-of-mouth establishment, launch the cooperation area module as quickly as possible, and then take advantage of external competition to push the number of platform users to several million, and then it will be easy to exceed 10 million."
"I understand." Li Ze was the first to respond.
Later, Sun Baoyin and others also expressed their attitudes.
Wen Liang's meaning is also simple, let everyone work hard to achieve the goal of millions of users of Xiaocheng Book as quickly as possible.
This is not a simple matter. From 1 million to 10 million, the span is 9 million. In other words, it is necessary to copy the steps of how Xiaocheng Shu completed the breakthrough from 100,000 to 1 million over and over again.
Starting a company from scratch requires some accumulation and ups and downs before qualitative changes can occur.
The most difficult qualitative change is that Xiaocheng Book has more than 10 million users.
Then you will be able to get rid of the dying curse of start-up companies that thrive one second and die the next.
It can also develop other businesses more easily and quickly, and Wen Liangcai can let go and continue to take shortcuts.
Finally, Wen Liang said in a leisurely and confident tone: "I believe that the goal of tens of millions of users will be achieved before the Spring Festival. Next year will be a brand new world!"
There was no cheering or excitement, everyone just nodded vigorously.
They believe this will come true!
They also believe that any obstacles encountered in the process will be overcome!
…………
…………
The number of followers of the second partner, "Senior Xixi", is 163,000.
Don’t have the account ‘Yaqi’?
In the case where the platform tilts towards the same resources in the early stage, it is normal for the development results to be so different. The prosperity of ‘Yaqi’ does not make sense.
160,000 actual user followings are already pretty good.
After all, among all the other users, the one closest to 'Senior Xixi' only has 100,000 followers.
Of course, it has been a month and a half since the Xiaocheng Book platform was officially launched, and even the best users only gain an average of just over 2,000 followers per day.
The four specially invited cooperation Vs can develop so fast because Wen Liang provided guidance from the perspective of future generations.
The difference in vision is still very obvious...
Originally, Li Ze was asking how to find a balance between steady development and rapid development. Wen Liang mentioned that there is a lot of traffic on weekends, so it is not easy to overturn on weekends as much as possible.
So Li Ze made a comprehensive analysis of the platform traffic data and immediately decided to launch the second cooperative advertisement tomorrow and Sunday.
There is already a set of solutions for common processes, which can come in time, but they will be very reluctant.
However, some things can still be handled with gentleness.
Not a big problem.
In the afternoon of that day, Wen Liang met 'Senior Sister Xixi' at 901 who came to discuss specific cooperation.
‘Senior Xixi’’s real name is Huang Xixi.
Studying in the first year of Chinese Normal University.
At first, everyone was very impressed by Chen Jiaxin’s connections with girls.
Huang Xixi took the class for two years before taking the postgraduate entrance examination, and she is relatively smooth in dealing with people.
During the greeting process, he seemed to accidentally click on the relationship between her and Chen Jiaxin, and then everyone knew that she was Xiao Chen's distant cousin's best friend.
This made Wen Liangduo glance at Huang Xixi and also at Chen Jiaxin, thinking, "What a coincidence." He was looking forward to other performances from this smooth Huang Xixi.
Speaking of it, Huang Xixi's aspects are most in line with Wen Liang's earliest requirements. Chen Jiaxin originally thought that Huang Xixi was the most popular.
As a result, given the same resources, she fared the worst.
Huang Xixi was very cooperative, and the work docking was quickly finalized, and then every link before the launch was also finalized.
…………
The next morning, Wen Liang slept in again before tidying up and getting up.
As usual, we drove from Wan'an to the Silver Gray Building.
As soon as he entered 716, Li Ze came up and said: "Old Wen, the preliminary preparations are basically in place. The advertising products have arrived, no problem. We are currently shooting the material and we can finalize it before noon."
Li Ze and the others were naturally very busy on this day.
By 5:25 p.m., everything was ready.
Huang Xixi logged in as the user "Xixi Xuejie", created new content, and shared this product advertisement.
The relevant advertising fee settlement basically adopts the template of ‘Yaqi’ cooperative advertising.
The slight differences are also due to differences in popularity.
The share ratios are also different. The one signed with Huang Xixi is that it is difficult to take away 20% of the share.
In other words, 'Yaqi' will sign for 15% only if it has unexpected commercial value. Otherwise, there will only be two tiers...
Before officially sharing the content, Li Ze had a one-on-one public communication with Huang Xixi: "Considering some relevant factors, let's not tilt the platform resources first and see your real effect first."
"After obtaining the first-hand data, we will gradually tilt the platform resources, which will include allowing dynamic entry into the selected content plan and exposure on the homepage."
Knowing what Li Ze was going to say next, Huang Xixi calmly answered first: "I have no problem."
"It's a pleasure to cooperate." Li Ze extended his hand to maintain the proper sense of ceremony.
"..."
…………
This time the overall process was gentle and less interfering. I left the company after seeing the advertisement go online, unlike last time I kept staring at it.
Three hours later, Wen Liang hosted a banquet for Huang Xixi at a good restaurant near Shipai Bridge.
Li Ze, Tang Pu and Chen Jiaxin were present.
During the dinner, Huang Xixi was very enthusiastic and thanked Wen Liang for the opportunity.
Before, Huang Xixi didn’t know how much revenue this kind of cooperative advertising would bring.
This time she personally participated. After the preliminary data was released, she realized how much frivolity and profit Xiaocheng Shu could make just from its advertising business!
Of course Huang Xixi didn't know that it was a standard set by Wen Liang that the effect of her cooperative advertising should reach 60% of the effect of the 'Yaqi' cooperation advertising.
Even if time is tight and the task is heavy, Li Ze and the others will not ignore it.
It must be just a little more within the rules.
That’s why there is a resource tilting link... You must know that the ‘Yaqi’ cooperative advertisement has an excellent effect in one hour, so there is no tilting of platform resources.
All in all, based on the current advertising results, the apparent revenue from ‘Senior Xixi’s first advertisement is more than 80,000 yuan before tax!
The actual performance should be around 50,000...
In short, based on Huang Xixi's behavior at the dinner table, Wen Liang felt that his expectations were about to be stabilized.
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PS: It’s been patched up. The next update will be at 10pm, and my hair has been patched up~