Chapter 48 What is riding a horse called a sensation!
The howling north wind yesterday evening has subsided.
The sun is shining high outside and the sky is blue.
Compared to the general manager's office in 901, which is as big as 716, Wen Liang still prefers to stay at the desk in front of the window, even if there is a Wanmi who is always available outside the general manager's office.
Back then, Wen Liang had wanted to come back to this small room to see the place where his dreams began when he was young, but there were no successors, so he could only think about it.
Today, this is still the place where the dream began, but it is very different from the scene in Wen Liang’s distant memory!
Not just from being messy to being neat and orderly.
Everyone sitting inside has a sense of energy, a sense of vitality, courage, and vigor that radiates from the inside out!
That's great.
At present, the new features of Xiaocheng Book are still fermenting. Wen Liang took some time to be lazy, looking through the window at China Normal University, looking at the scenery further away, and looking at... the first city he wanted to conquer.
Feeling lazy, Wen Liang moved his eyes from the window to the two screens on the table. He right-clicked the mouse to refresh the web page, and new content posted by netizens appeared one by one.
“I’ve been waiting for a long time and finally waited until today! #小成书 cooperation area is online”
"Finally, I no longer have to browse the content of Xiaocheng Book through the mobile browser! #小成书App is online."
"I feel that a large amount of advertising revenue is beckoning to me! Congratulations on the launch of the #小成书 cooperation area"
"..."
"Sure enough, Xiaocheng Book has launched a new feature so quietly, even the Weibo post was just posted! There is no decent promotion for such a big event, at least let's create a sense of ceremony!"
"..."
"The plan for the cooperation area was announced on the 21st last month. Today, the 17th, it took almost a month to perfect it. In the meantime, there were several rounds of cooperation testing, which is quite stable!"
"In the past month or so, Xiaocheng Shu has been busy. It has made both iOS and Android versions of the app. Registration is more convenient than the web page, which is pretty good."
"..."
Cooperation area, the launch of App is the most eye-catching.
Therefore, at first, netizens’ attention was focused on the incident itself, and then they paid attention to related content.
The cooperation area is something Wen Liang started planning a long time ago. He planned it based on what he saw and heard, so it was naturally perfect.
It is divided into four sub-modules:
Promotion cooperation, brand partners, MCN settlement, official account certification
Each module has a separate secondary page, which contains the corresponding login entrance, basic Q&A, and detailed explanations.
Among them, [Promotion Cooperation] is the self-application channel for advertisers to settle in.
Contains instructions for the application process for advertising, platform advertising account opening instruction manual, etc.
This secondary page is the most special. In order to thank the 69 advertisers who are willing to enter the [Promotion Cooperation] module of the cooperation area in advance, the brand images of the 69 advertisers are comprehensively displayed in a prominent position on this page.
Except that there is no jump hyperlink, it is no different from the advertisement display.
Thanks for the free advertising display.
The second module [Brand Partner] is platform × user cooperative advertising.
The content displayed on the corresponding secondary page is not complicated.
It is to tell all users that only through this page can they apply to become a personal media owner to cooperate with the platform and undertake commercial promotion.
And it tells all users that this is a visible marketing value.
Such as: multiple cooperation methods, comprehensive tracking service cooperation plan, etc.
Finally, the cooperation cases of accounts such as ‘Yaqi’ were also displayed, showing the actual communication data after the advertisement was launched.
Someone who is interested can roughly calculate the actual advertising expenses of ‘Yaqi’ and the others.
Click Apply on this page and you will see the corresponding rules and regulations, all of which are very detailed.
To put it simply, there are a few key points:
1. The number of account followers is ≥5000.
2. The brand cooperation advertising platform will charge a total of 30% management fee and service fee.
3. Brand partners can only allocate at most two advertisements per week.
4,…
There is also a very important point, which is to provide certain rules and explanations for the aspect of "encouraging outstanding original content users to take the initiative to undertake commercial promotions" mentioned when the "Everyone is a Media Owner" advertising exploration plan was released.
Relatively loose.
Wen Liang deliberately left a ‘loophole’ here.
Whether it's fishing or anything else, Wen Liang knows that there are groups with malicious intentions that are eyeing him, so he will naturally be prepared. Xiao Chengshu can't withstand the 'storm' yet, so it's important to take the initiative.
The third module [MCN entry], literally.
The corresponding secondary page also has the application process for settlement, introduction to benefits, etc.
There is also a simple explanation: a model of official business cooperation between the Xiaocheng Book platform and content agencies that have needs such as author incubation, content incubation, and content monetization.
For successful MCN institutions, the platform will provide them with a full range of official cooperation support.
The fourth module [public account authentication] is also literal.
Similar to Weibo’s enterprise certification.
The page also indicates the application process, as well as simple text instructions, and a PDF file of qualification review standards that is opened separately.
It introduces in detail that the public account service targets individuals, individuals, enterprises, etc. with commercial intentions.
This certification is manually audited by a third party and is a paid service.
Moreover, if an application is still submitted that is not allowed by the standards, or if the application is made using false qualifications, the application will be rejected and the review service fee will not be refunded.
Now this public account certification gives people the impression of a Weibo Blue V. Not surprisingly, this impression will last for a long time.
In fact, Wen Liang's hidden intention is to use this module to naturally incubate the platform's third-party e-commerce business step by step.
…
Compared with the clear and rich content of the cooperation area's classification process, the App launched at the same time is nothing fancy.
In addition to the preferred mobile phone number registration, there is only one additional feature that is not specifically explained: users can actively choose not to display ads.
From this moment on, because advertising was well known, the Xiaocheng Book platform, which enjoyed the benefits of website advertising, innovatively used technical means to limit advertising display on the App.
Restricting advertising display and advertising are by no means contradictory.
Just like later...Tik Tok.
…………
Wen Liang was watching various discussions on the Internet with relish.
Zhao Mingjie's voice suddenly sounded: "Look at Weibo, it's going viral. The topic #小成书 has been launched in the online cooperation area and has directly reached the third place in the hot search!"
"What a fuss, Xiao Cheng Shu has just ranked fifth on the search engine!" Tang Pu's voice followed.
Zhao Mingjie quickly retorted: "I haven't finished speaking yet! There are two topics related to Xiaocheng Book on Weibo hot searches. Not only that, our official blog account has more than 100,000 followers, and many people are discussing Xiaocheng Book.
What does this name mean, haha!"
Li Ze waved his hand: "This is nothing. In just a short time, there have been a hundred new answers to related questions on Zhihu. Do you know what this concept is?"
"What's this!" Wang Zhiyi pushed up his glasses, "I just found a small forum through public opinion monitoring and clicked on the picture. Just because someone was discussing Little Orange Book, the traffic exploded and the access was 404."
"What the hell?"
"This is a bit cruel!"
"It's not like it's not like that."
"true story."
"Where is it? Let me take a look."
“The only way we know about this is because the search engine saved a snapshot of the web page.”
"..."
Chen Jiaxin said excitedly: "What's a sensation when you step on a horse? This is a sensation when you step on a horse! And it didn't cost a penny."
Hearing this made Wen Liang smile.
indeed.
Now it can be said that people on every platform on the entire Internet are hotly discussing the launch of Xiaocheng Book’s online cooperation zone.
There are even many people who are analyzing every module and every detail of the Xiaocheng Book Cooperation Zone one by one.
The enthusiastic discussion among netizens also allowed Xiaocheng Shubai to gain important exposure positions on many major social platforms.
While everyone was enjoying themselves, Sun Baoyin suddenly put down the thermos cup: "The 'sequelae' of the sensational effect is here, the traffic of Little Orange Book has reached the warning level..."
