Everyone looked at the display screen in front of them.
Li Ze, Tang Pu and the others were all looking at three screens.
Wen Liang has long mentioned that he will encounter various external competitions and has also written some crisis response plans.
I also told several people about the brutal competition in the domestic Internet industry, and said that the reason why we cannot develop and grow peacefully is that the process of growth will affect the traffic of our peers.
In a broad sense, traffic is the core benefit of Internet products.
The essence of competition is for profit.
Therefore, everyone in the office did not panic when they learned that the crisis had arrived.
On the contrary, they all breathed a sigh of relief while being prepared.
There is quite a feeling of arriving late.
After all, in this round of Internet popularity, the number of people online at the same time for Xiaocheng Book has actually reached more than 12 million with a vengeance. It would be weird if there is no competition!
Wen Liang also waited for a long time.
In order to cope with the inevitable competition, he deliberately left some loopholes that could be exploited by outsiders before launching the cooperation area and App.
For example, brand partners take a 30% commission.
For example, the App can optionally limit advertising display buttons...
The Weibo platform first spread some ‘noise’.
"I have no objection to applying to become a brand partner, but is the 30% commission really reasonable?"
"I have always had a good impression of Xiaocheng Shu, especially when I saw the words 'dare to be the first in the world' in a certain boss's answer on Zhihu. Until just now, I admired Xiaocheng Shu, but now... this kind of
No more admiration, it’s all just business!”
“I saw that many people didn’t pay attention to the commission ratio at all and submitted the application directly. Alas...it’s really not worth it for these bloggers. They work hard to update content every day and finally can accept commercial promotions, just because they applied for brand partners.
30% will be taken away."
"..."
These comments are nothing in themselves and are not enough to trigger an alarm.
What made Wen Liang pay attention was the information reported by the new functional module of the public opinion monitoring system [automatic comparison of information sources]: a certain amount of information content was highly similar and the time was highly concentrated.
This is not some advanced artificial intelligence.
It is just a simple data integration, which can be regarded as an application form of big data.
Naturally, we cannot directly find the initiator hidden behind the network.
Within two minutes, Li Ze used the public opinion monitoring system to find out the possible mastermind behind the "noise" on the Weibo platform.
"Ten minutes ago, two blue Vs posted Weibo updates about the 30% commission. The content was relatively euphemistic. The certification time of these two blue Vs was at the end of last month!"
"They correspond to a community website that has been online for more than half a year. Although the style is completely different from that of Xiaocheng Shu, it has an obvious meaning."
“They have launched some new activities on the homepage of their official website, similar to our brand partners, with the key point being that the commission ratio is 10%!”
Tang Pu followed up and said: "There must be some kind of tacit understanding between these two websites, the time is relatively consistent, and they are leading the discussion in an organized way!"
“The discussion on Weibo has started to become a topic!”
Amidst the crackling sounds of typing on the keyboard, everyone announced the latest situation in an orderly manner.
“The topic mainly focuses on the fact that brand partners take a unified commission of 30%.”
"I found a new community website of the same type and guided relevant comments in the forum!"
"Just now, someone created a new post forum called 'Little Orange Book'... Damn it, the number of posts exceeded 100!"
"..."
"There are too many competing products popping up! Including the one you just found, we have already counted 6, all of which are small community websites with little traffic!"
"It's so consistent that it may have all provoked negative discussions at the same time. It was basically stuck at the peak of the first round of discussions brought about by the launch of our cooperation area!"
"Extremely inflammatory!"
"..."
Amidst everyone's announcements, Wen Liang also clicked the mouse to browse the latest online information.
Basically, I can see the opponent's first move this time.
"These competing community websites that suddenly popped up all of a sudden, whether they have launched similar brand partner plans or not, they should all be the same opponent."
"She shouldn't show up so easily."
After a pause, Wen Liang said calmly: "For convenience, I will temporarily name this opponent: 'X'!"
"Don't be blinded by the seemingly similar competition methods and methods of 'Fairy Notes'. We must find ways to find the connection between them, otherwise we will be overwhelmed! This is a long-planned sniper attack!"
As soon as the words fell, everyone's expressions immediately straightened up and they solemnly responded: "Understood!"
Just when everyone was using technical means to integrate information and find the true face of their opponents, Chen Jiaxin's cell phone ringtone suddenly rang loudly.
Chen Jiaxin answered the call without looking and casually asked: "Who is this?"
A middle-aged man's voice soon came over there: "Is it convenient for you to speak, Mr. Chen? I, Qian Dejian, the investment manager of Xinteng Capital, would like to discuss a deal with Mr. Chen."
Upon hearing this, Chen Jiaxin's eyelids jumped and she immediately reported the situation to Wen Liang via QQ.
Respond calmly: "Sorry, I'm a bit busy."
Wen Liang also quickly gave a reference: "Don't push it, chat for two minutes, and simply find out the intention."
Chen Jiaxin turned on the speakerphone, talked to the other party for a moment, and then hung up the phone under Wen Liang's guidance.
The other party wanted to acquire Chen Jiaxin's shares and said they could pay a large price.
Wen Liang pondered for a moment and said: "Since it has been pushed to tomorrow, let's skip it for now. I guess this is just the beginning. If you also receive such a call, just push it to me directly."
Everyone agreed one after another.
Later, Wen Liang emphasized two sentences: "'Unfair and malicious competition is a common method in the Internet industry. This method is low-cost, the authenticity of the behavior is difficult to verify, and it is difficult to safeguard rights; so we should not have any expectations for the environment."
Finally, Wen Liang said coldly: "Don't forget that 'Fairy Notes' finally published harmful and illegal information on the Xiaocheng Book platform, which we regarded as childish!"
"clear."
"Do not worry."
"Yes, don't worry, what does that say? Whatever can't kill us will make us stronger!"
"..."
Seeing that everyone was very confident and had high morale, Wen Liang smiled and said, "That's right, these miscellaneous methods are nothing more than rubbish."
As he spoke, the gentle laughter turned cold: "You can build momentum through public opinion, but don't use the same means to retaliate. When the tide recedes, it depends on who is riding the wave!"
As soon as he finished speaking, Li Ze's thick eyebrows nearly burst into laughter: "Haha, yes, let's see who's flirting..."
In an instant, the room was filled with happy air again.
…
Soon, there were negative topics about Xiao Chengshu on Weibo hot searches.
Although the ranking is low, the impact has already been produced.
Many netizens have turned to discussing the 30% commission. Human beings’ herd nature is most vividly reflected at this moment.
Generally speaking, everyone thinks that Xiao Chengshu’s commission is too harsh.
Some people also brought out foreign countries, especially America, for comparison. While belittling Xiaocheng Book, they also belittled the entire domestic Internet industry.
Hot questions have also popped up on the niche platform Zhihu:
[What do you think of Xiaocheng Book’s launch of the cooperation area and its announcement that becoming a brand partner will charge a unified fee of 30%? Even the advertisements undertaken by users themselves have to charge a certain management service fee. Is this reasonable? Why do I feel that many people are scolding Xiao Cheng Shu?
Orange book?]
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PS: More readers think it’s better to change the company’s name to ‘Bolang’ to echo the title of the book. I’ll adopt it if I don’t have any objection~
