Chapter 51 The first round of magic vs magic, first charge some interest
As soon as this issue was created on Zhihu, Chen Jiaxin discovered it and reported it immediately.
At first no one paid attention to it.
Because the questions created on Zhihu’s platform generally require fermentation time before quality answers emerge.
Now, as the issue becomes increasingly popular, it naturally comes into focus again.
Wen Liang clicked the mouse and browsed for answers.
Mainly now, some respondents’ answers to popular events often have the ability to lead the discussion of popular events.
The first upvoted answer is very to the point.
"From the moment Xiaocheng Book came into public view, it has touched the nerves of some people and affected the interests of some people. Unless Xiao Cheng Shu is willing to accept external capital investment and external acquisitions, otherwise the current situation will
It will happen over and over again, either Xiaocheng Book will die, or the Xiaocheng Book operation team will be strong enough and have the last laugh!"
This is almost consistent with the point made by Wen Liang.
Not to mention, Wen Liang once saw on the Internet that in early 2020, the vicious competition between two apps, S and U, which focused on socializing with strangers, went to court, and many people were jailed. This shows how vicious and cruel the competition in the domestic Internet industry is.
.
As long as an Internet product enters the public eye, overt and covert competition will ensue.
It was fine at first, but the better it develops and the more profit model it can develop, the more it will attract the strong attention of big manufacturers and capital.
Just like the little orange book that has been developed to this day.
Your Xiaocheng Book has opened up a track in the community segment. It has opened up a new outlet and has brought huge benefits.
With huge benefits, competition will come uninvited.
Otherwise, be it the ‘Fairy Notes’ or the current ‘X’, I would only focus on the Little Orange Book if I am so bored.
This is an era when even pigs can take off if they stand on the cusp of the storm!
This is an era when college students like Wen Liang and others dare to start their own businesses!
"..."
Wen Liang continued to browse through the answers.
‘Yi Hai Sha Diao’: “This question is very interesting, no… I should say it’s very funny!”
"Where in the world is there a free lunch? To answer the last question first, there are indeed many people scolding Xiaocheng Shu, Weibo, forums, Tieba, and even the New Band-Aid Bar, scolding Xiaocheng Shu Zhou for being a shameless, exploitative class
...Did you notice it? Does it look familiar?
This is exactly the same as the navy's style, except now the mastermind behind the scenes is smarter and doesn't show up.
So the answer goes without saying.
Xiaocheng Shu negotiates with interested advertisers, and then signs a cooperation contract in the middle. It may also need to bear some risks of advertiser default and a series of other matters, but only takes away 30%, which is very reasonable!
As for the advertising cooperation negotiated by users themselves, it is reasonable for Xiaocheng Book to charge a certain percentage of management service fees, because there is a note under the description document, which requires Xiaocheng Book to provide professional industry data before charging it.
above."
"..."
‘What a big scourge’: “Wai Lou answers;
Some ordinary netizen friends who have been swayed by the momentum of public opinion, have you forgotten that it was you who were crying and shouting for Xiaocheng Book to hurry up and launch the cooperation area?
Xiaocheng Shu has not forced anyone to apply to become a brand partner. Instead, it has been encouraging users to take the initiative to accept commercial promotions and monetize their Internet popularity. I don’t understand why this is a personal choice.”
"..."
"Thank you for the invitation. I think the benefits Xiaocheng Shu has touched are not big enough right now. The scolding seems a bit gentle..."
"..."
Of course, even on the Zhihu platform, there are not many rational answers like Sha Diao Yi Hai.
It's more about venting emotions...
"Xiao Chengshu deserves to be scolded. Can't you just take 10% like others? Give me 30%, why don't you take it all away!"
"If we have the resources to find interested advertisers, what else can we expect from Xiaocheng Book? Weibo is not bigger than Xiaocheng Book?"
"It's just unreasonable anyway, not like foreign websites at all."
"That's right, America is better!"
"That's right! If we were in America, this kind of thing wouldn't happen, and we can't even copy it!"
"..."
Looking at the more and more responses that were full of admiration for foreigners and foreigners, Wen Liang clicked the mouse, flipped through the news on other platforms, and finally closed the web page, thoughts flashing in his mind.
Thinking about how to implement a new round of response plans.
After a while, Wen Liang had an idea and looked back at everyone: "Now that we have been standing still, we are only concerned about not having our homes stolen. The public opinion situation online is not very favorable, and it is a bit wasteful."
After listening to Wen Liang's words, Tang Pu was the first to speak out: "The popularity is so high and the number of registered users is increasing rapidly. Isn't it a waste?"
"Don't we need to find the real opponent first?" Li Ze also said.
Everyone looked at Wen Liang.
Seeing this, Wen Liang chuckled: "What I mean is that we can't waste 'X''s good intentions and send such a high Internet popularity. If we don't do something, we will feel sorry for him."
Li Ze raised his thick eyebrows and his eyes began to shine: "Oh?"
Wen Liang looked calm and said unhurriedly: "Originally, I thought that 'X' was so anxious to release 6 competing products to surround us. It would be good for us to just sit back and enjoy the results brought by the popularity. Maybe there will be 5 million users in the evening.
;
I have just seen a lot of comments that foreign moons are round, so let’s use foreign products to compete with competing products to divert attention; then seize the most aggressive among them and collect some interest, and try to make ‘X’ reveal its flaws.”
After speaking, Wen Liang cleared his throat and arranged everything one by one: "..."
Finally, he said: "Okay, Aze, you will take the lead."
Later, Wen Liang called Wan An and asked her to pack enough lunch and deliver it to 716.
…………
At lunch time, several upvoted answers suddenly appeared under related questions on Zhihu:
“I’ve been scrolling through it for a long time, but when did Zhihu become so confusing?
Most of the paid apps in Apple's App Store need to use Apple Pay, and the commission is 30%. Some people call it Apple tax. Note: it is all apps that are released on the App Store and have paid items but have not opened their own payment channels.
Will be charged 30%!
Some paid reading platforms will take up to 50% of operating expenses from authors.
So, is it a heinous crime for Xiaocheng Book, which provides advertising resources, professional data support, professional negotiation, professional contracts and other services, to take a 30% commission?
Let me say that the vast majority of you are not even qualified to apply to become Xiaocheng Book brand partners, and those who are qualified have already queued up to apply."
"..."
“The cooperation section of Xiaocheng Book has even opened the MCN entry module. For those who don’t understand, it can be regarded as an entertainment company. Xiao Cheng Book is the company, MCN is the agent, and the brand partners are the stars...
Well, it needs to be noted that most stars' contracts in the first few years of their career only get 10% of the remuneration.
The resources provided by Xiaocheng Book are similar to those provided by entertainment companies to celebrities.
Oh, one more thing, the situation of Korean stars that many people particularly like may be a little more difficult than this."
"..."
Domestic and foreign, various aspects of the entertainment industry, etc. have been dragged out to stir up the muddy waters, and by the way, Xiaocheng Shu has been whitewashed.
Let netizens have more directions to follow the trend, and regain some of their own thinking ability in the Internet environment where it is easiest to follow the crowd.
Let’s put down the negative side of the 30% commission first.
Every detail loophole in the cooperation area module is a ‘bait’ specially thrown by Wen Liang to catch an ‘X’ who doesn’t want to show up.
Now, while diverting attention, Xiaocheng Shu deliberately grabbed one of the most popular platforms and struck a thunderous blow, making netizens pay more attention to the competition itself.
This was Wen Liang's 'bait' thrown out again. He deliberately followed the wishes of 'X' behind the scenes and apparently eliminated these vanguard soldiers, waiting for a willing person to take the bait.