After careful screening by Li Ze and others, the first batch of brand partners totaled 13 people.
The only thing these 13 people have in common is that they all have more than 50,000 followers.
At eight or nine o'clock in the evening, 901 Silver Gray Building was still brightly lit.
After all, this is the first batch of cooperative advertising, and people in operations, operation and maintenance, and R&D are working overtime to ensure that nothing unexpected happens.
Sun Baoyin and Li Ze are also in charge of 901.
Even Zhang Yulin and Qin Zheng were at 901, staring at the various access statuses of the Android and iOS versions of the App client respectively.
The backend of the App and the website are the same, but the difference in front-end display can be seen on the management side.
Mainly, even if the final data is the same, because the form of interaction with the user is different, there will be different possibilities.
Just like Wang Zhiyi, the recommendation algorithm that Zhao Mingjie is currently working on will be mainly displayed based on the interactive form of App, and will not be applied to the web page.
In short, although at this stage, the App can easily realize the active display of advertisements through the "advertising tag", which theoretically has nothing to do with the App side, some status monitoring is indispensable.
Especially since the App was launched, facts have proven that Wen Liang’s point that new growth will come from the App, so we need to pay more attention to it...
Wen Liang didn't interfere at all, and no one was even present. Li Ze was obviously more cautious.
Does he know that the advertising business is just a facade?
Therefore, after analyzing the data, Li Ze only arranged to launch 5 cooperative advertisements first.
Although Xiaocheng Book has announced through an announcement that all cooperative advertising content will not be displayed on the homepage, it does not mean that the platform does not have other ways to tilt resources.
The five advertisements were discovered by platform users without much fermentation.
Users can tell at a glance that these are collaborative ads.
This is also an idea Li Ze proposed earlier.
Distinguish between platform self-operated advertising, cooperative advertising, and user-initiated commercial promotion.
Three types of advertisements have special markings. For example, cooperative advertisements will have a column:
[XX brand/product × Xiaocheng book@XX user]
Friday night happened to be the peak of network traffic, and the news spread quickly. The popularity was so high that it seemed to be trending on Weibo.
Then, Li Ze arranged for the remaining 8 cooperative advertisements to be put online in two stages.
Everything goes smoothly.
Of course, Sina Weibo did not choose this time to take the lead.
…………
The next day, Saturday.
Afternoon.
General Manager's Office, 901, Silver Gray Building.
Wen Liang sat on the chair and adjusted the angle so that he could be in the sunlight that was pouring in.
The warm sunshine in the winter afternoon makes people feel lazy.
Sitting opposite were Chen Jiaxin, who had nothing to do at the moment and finally came to ask for advice, and Wang Wanyu, who had just reported on the financial situation.
“Sina Weibo has no action at all and lacks a bit of fun.”
Wen Liangte put his hands on the armrests of the seat, lowered his eyes, and his voice was casual and lazy.
Chen Jiaxin glanced at Wen Liang who was enjoying the sunshine, yearning for Wen Liang's relaxed and freehand style, and took over the topic: "The show was dismissed in a hurry a few days ago, and the Sina Weibo bamboo basket was empty. In such a short period of time, they will not act casually.
.”
"Besides, the [brand partner's] sign cannot be smashed the first time. Logically speaking, we have a demand that we must win."
The more he talked, the clearer his thinking became. Chen Jiaxin paused slightly: "Sina Weibo is also afraid that we will wait for them to come and target them rashly, which will do more harm than good. However, this also shows from the side that Sina Weibo will definitely use thunderous means to target us again!"
Wen Liang was noncommittal.
Wang Wanyu, who has been with Bolang for a few days, is still surprised when she looks at the current situation of Bolang composed of these small details, or in other words, the new gentle image.
The calm and indifferent situation like now makes Wang Wanyu feel that it is natural for Xiaocheng Shu to grow so quickly.
Even Chen Jiaxin can see so much, Wen Liang has already figured it out!
Thinking about this, Wang Wanyu also interjected: "With the size of Sina Weibo, after it was clearly discovered by us, it should not do some small tricks to disgust us, which is a pity."
Wen Liang leaned forward a little, took the initiative to face the sunshine, and narrowed his lowered eyes: "Indeed, if we make some small moves, it will make it easier for the employees to adapt to the pace of external competition."
"What a great experience baby, what a pity."
Chen Jiaxin finally reacted and raised a delicate brow: "So you have long been sure that nothing will happen this time. No wonder you have been thinking about moving in the past two days."
Wen Liang smiled and explained: "Sina Weibo is not covetous of Xiaocheng Shu's advertising business at all. What they are wary of is Xiaocheng Shu's development model, its ability to monetize traffic and the growth of its user base."
"As you said, once the outcome is met with thunderous tactics, there is no point in causing trouble. Half of the platforms that caused trouble in the past few days are being held accountable by us through legal means. Sina Weibo is not afraid, but so are they."
Chen Jiaxin deeply agrees.
Afterwards, Wang Wanyu got up and left the office.
Chen Jiaxin left in no hurry.
Wen Liang was enjoying the sunshine of the winter afternoon, and started to be lazy with Xiao Chen.
"..."
Finally, Wen Liang said a few words frankly: "In fact, no matter what, it is impossible for Deng Pei to stay in the company."
"If she behaves a little too much, I can arrange a new job for her without any scruples. Anyway, with you here, she is still very safe as long as she doesn't play tricks. Whether she is punished or not depends on whether she can control it and whether she can
Listen to your advice."
Chen Jiaxin: "I understand."
"I also know that she can only temper my mentality, and her ability is limited."
Wen Liang didn't say much.
…………
Xiaocheng Book is an open social networking site. The popularity of advertising content can be clearly seen by everyone, and Xiaocheng Book also has a potential dehydration mechanism.
If the data remains at a certain number, it will be very watery and it will be easier to see the actual situation.
Just after noon, netizens' hot discussions on various platforms gradually appeared on the trending lists, such as Weibo hot searches and so on.
"This really hot situation is really unstoppable. It's been 24 hours and there's still so much attention."
"I saw from last night that these advertisements have brought a lot of orders to those merchants, which is really good."
"..."
"Little Orange Book seems to have that magic power. Whether it's the ads on the homepage or these cooperative ads, they all make me want to enter. However, some user-generated ads are a little less interesting."
"Yes, I think the advertising template may be excellent, but the spontaneous advertising may lack a bit of sophistication."
"It does feel like this. Each advertising content has tags, logos and other templates. The specifications are actually unified. It's not like those web ads we often see, where there are a bunch of bells and whistles thrown together.
There is no close button, especially the color contrast of some advertisements is too eye-catching, making it look like an illegal website.”
"..."
Even before I even started to guide specifically, Xiao Cheng Shu has gradually left a different impression in the minds of netizens.
A word-of-mouth trend has initially formed.
Xiao Chengshu obviously couldn't be satisfied with this, and Li Ze quickly started to add fuel to the flames...
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PS: Please give me a monthly ticket, I don’t think I have a chance to win over 1,000 lucky draws.