Maybe it’s because today is also Christmas Eve, a Western-style holiday, and it’s Saturday. Everyone has plans for the evening, so the Internet is very busy in the afternoon.
After all, the only cultural content that can be preserved in almost all Western-style festivals in our country is the night time.
Unlike our country’s traditional festivals, the Mid-Autumn Festival is about eating moon cakes, and the Dragon Boat Festival is about eating rice dumplings. Everything is reasonable.
Seeing how heated the discussion was in the afternoon, Li Ze didn't hesitate much.
Although the first batch of cooperative advertisements did not pass the first 24 hours, it did not affect Li Ze's promotion of word-of-mouth building.
Soon, Xiaochengshu’s ID ‘Yiqunhuishui’ exposed a picture on the Xiaochengshu platform.
"Thanks to Xiaocheng Book, it has only been half a day since the advertisement was online, and I can already have a good year! [Picture.JPG]"
The picture content is:
Display of specific data on advertising, total estimated revenue from advertising, etc.
The specific real-time estimated revenue from advertising is: 32,302.00 yuan!
This real-time data statistics function module is not too complicated and is used in various industries. It is considered a standard module. Sun Baoyin just took the lead and the alumni who worked part-time outsourcing development quickly got the thing done.
Unexpectedly, after this dynamic update, the first thing netizens paid attention to was the real-time value.
"Has the background development of Xiaocheng Book reached this point? Is the data display so clear? Can you see the income in real time? I thought that the cooperation with brand partners was all decided by Xiaocheng Book..."
"Sister, I also applied to become a brand partner, why can't I find this functional module in the backend?!"
"First of all, let me envy the sisters upstairs. I guess this is a special opening. The sisters upstairs probably haven't cooperated with Xiao Chengshu yet, so this function is not available for the time being."
"..."
There are also some understanding brothers who eat melon.
"The implementation of data visualization is very simple. I have seen it many times, but this is the backend of Xiaocheng Book, and the displayed value is money, so... without further ado, I will go and get a lemon first. I am too sour. New Year's Day is coming soon.
Bloggers are making a lot of money, but I can only watch."
“It’s the same! But I still have to say that Xiaocheng Shu’s operation is very good. I like the transparency of this visualization very much!”
"..."
There are still some rational people watching the party.
"I bet that no one will come out to target Xiaocheng Shu this time. The main reason is that this wave of Xiaocheng Shu has done a good job, and it is easy to be fully targeted if someone comes forward."
"Xiao Chengshu's trick is really powerful! He has done this on the surface, let alone behind his back. The person upstairs is right."
"..."
As early as Wen Liang proposed the concept of the classification module of the cooperation area, he came up with many design ideas.
This includes the visualization of real-time revenue data in the background of [brand partners] that has been driven crazy.
Unexpectedly, this unintentional little design actually showed great benefits, allowing the first batch of cooperation partners to show off the truth with pictures, and also gradually getting the word-of-mouth building on the right track.
The leading role of ‘Yi Qun Shui Shui’ is very obvious. Among the 13 brand partners in this batch, all of them will follow up with spontaneous publicity.
On the one hand it is ‘showing off’.
Relatively speaking, women are more willing to share content on social platforms, and showing off is part of sharing.
On the other hand, it is higher than lower.
Everyone is participating in the cooperation in the same group. Although they don't know if Xiao Chengshu will have some other arrangements, it is always better if they perform well.
This kind of spontaneous publicity of real data naturally triggered many discussions among concerned netizens.
It also made some negative public opinions from the previous competition phase self-defeating.
For example, the Xiaocheng Book App proactively limits advertising display, allows users to limit advertising restrictions, etc. The reported negative impacts are reflected in the report cards, and they are self-defeating.
…………
At around three o'clock, Li Ze walked into the general manager's office and gave a brief report: "This time we mainly focus on word of mouth. The increase in users is incidental, which is okay. The total number has just exceeded 6.1 million."
"However, the platform's traffic pool is much better than before. 13 ads were launched almost at the same time, and there was not much impact on each other."
After listening, Wen Liang nodded with a smile and said, "Not bad."
As Wen Liang emphasized, what Xiaocheng Book needs to focus on nowadays is not the advertising business, but the building of reputation.
The next new development module of Xiaocheng Book is: e-commerce.
Requires a longer period of preparation.
It is necessary to form a word-of-mouth orientation from brand partners to promotion cooperation to official account certification.
Considering that this business requires a long preparation period, Wen Liang has planned to officially launch the preparatory work for the ‘mobile game’ business after New Year’s Day.
Develop cash business first outside of Xiaocheng Book, so you can walk on many legs.
However, in Wen Liang’s plan, Xiaocheng Shu will be developed into something similar to search engines, QQ, and Taobao, and will become the core of Bolang’s Internet business.
That is: everything starts from Little Orange Book and finally returns to Little Orange Book.
Even if you don’t start from Little Orange Book, you will eventually return to Little Orange Book as a carrier.
Of course, the development of Xiaocheng Book has just taken its first step.
In short, it is similar to Douyin in later generations. Byte has truly become a major player in the first echelon of domestic Internet business, which is inseparable from Douyin's success.
If Bolang wants to have enough strength to make various attempts, it must have patience in developing its business in the early stage.
Later, Li Ze added: "There is only one business matter before New Year's Day, the second batch of cooperative advertising led by 'Yaqi'..."
"In this regard..."
Wen Liang gently raised his hand to interrupt Li Ze: "We have discussed this matter a few days ago. Just do it step by step. The sun is almost going down, so it's time to talk about some personal matters."
Li Ze was stunned when he heard this: "What private matter?"
Wen Liang didn't rush to say anything, but dialed a number and called Chen Jiaxin and the others over.
…………
There is no Wang Wanyu this time.
After everyone arrived, Wen Liang got straight to the point: "My family bought me a suite. I plan to move out of the dormitory today. What I mean is that you should all move out as well."
"After this dividend, I still have some money on hand, and the company's funds are becoming abundant again. There are two options."
As he said that, Wen Liang raised two fingers: "1, I will lend you some money to help you collect a down payment to buy an ordinary house."
"2. If you don't want to buy a house this year, you can stay in a hotel for a period of time with public funds and buy it next year."
For 9 apartments, based on the average price in Yangcheng, and counting the money on hand, each person only needs 200,000 yuan at most, which is enough for a 20% down payment. Wen Liang still has more than 2.7 million yuan on hand, which is enough to borrow.
After hearing what Wen Liang said, Zhao Mingjie was the first to answer. He was a little confused: "Isn't this the same? The result is to buy a house anyway?"
Wang Zhiyi glanced at him: "Sooner or later you will die of stupidity, no wonder the algorithm can't break through!"
Then, Big Brother Sun Baoyin spoke out to mediate: "Don't make any noise. Lao Wen's meaning is very obvious. Give us a little pressure and give us a little motivation. The mortgage... understand?"
Li Ze expressed his opinion clearly: "I choose 1. Isn't the primary purpose of starting a business is to make money to buy a house and a car to live a comfortable life first?"
Wang Zhiyi quickly answered: "It goes without saying that Xiao Zhao is the only idiot."
Seeing this, Wen Liang waved his hand: "Okay, without further ado, let's go to the school to move things. Let's stay at the Ritz-Carlton for the next few days, just in time to experience the service attitude of a five-star hotel."
"Okay!" Xiao Zhao quickly shouted.
Everyone’s eyebrows were slightly raised, whether it was moving things or staying in a hotel, it was all good.
There is even a little vague expectation in everyone's heart...
