Chapter 79 Take the initiative to reveal the dark side confrontation
As Li Ze and others left separately.
The relaxed and joyful atmosphere just now was gone.
The competition between Sina Weibo and Xiaocheng Book has already begun.
This time Sina Weibo truly regarded small cities as rivals and took serious action.
Judging from the current appearance, Sina Weibo is probably trying to complete a certain layout, so it has put all means of competition on the dark side.
Of course, in fact, this kind of competition strategy is actually more "vicious". Losing the popularity of the Internet, general small social platforms can easily be cut off without a trace.
If Xiaocheng Shu's business model was slightly different from the conventional development pattern and had strong vitality, the current situation would be even more troublesome.
How to put it? Conventional business models are generally divided into four aspects: product model, user model, promotion model and finally revenue model.
The development of Xiaocheng Book is to initially acquire users → complete the revenue model → create revenue for users.
In other words, Xiaochengshu’s product model and promotion model have been weakened.
This is Wen Liang's planning and design based on his own experience while taking shortcuts.
Of course, everything remains the same, and the business model always remains the same: Obtaining business value in the process of providing products to create value for users...
The current development form is:
Starting from the 2nd, Sina Weibo took the initiative to limit the dissemination scope of Xiaocheng Shu on its platform. At present, Sina Weibo’s traffic-directing role is even more exaggerated than that of portal websites.
On the 4th, the inbound traffic of Xiaocheng Book has dropped by 35%!
To this end, Li Ze specially came up with the "Let a Hundred Flowers Bloom" plan.
Then, Xiaocheng Shu continued to grow in the process of creating income for brand partners, and the total number of users so far has exceeded 10 million.
Now, in order to cope with the gradual decrease in the total amount of Internet popularity, Wen Liang took advantage of the opportunity of the total number of users to exceed 10 million and decided to actively spread the Internet popularity related to Xiaocheng Book.
Of course, with the size gap between Xiao Cheng Shu and Sina Weibo, the initiative naturally rests with Sina Weibo. Now Wen Liang is just testing the operation to expose the silent suppression of Weibo and regain some initiative.
.
…………
Soon, under Li Ze's operation, news spread everywhere that the total number of users on the Xiaocheng Book platform exceeded 10 million.
Especially on third-party forums that are open and non-competitive, there are a lot of new related posts.
The news was also posted on Sina Weibo. After all, Xiaocheng Book has an official blog, and Sina Weibo only limits the traffic. It has not directly banned the Xiaocheng Book official blog from updating Weibo.
Discussions among netizens broke out in various online spaces.
"This is developing very fast! Xiaocheng Book has tens of millions of users just like this without any fanfare!"
"Am I the only one who thinks that Xiaocheng Book has only 10 million users today?"
"..."
"I just did a search and found out that this is the first time that Xiaocheng Book has released user data since it was launched online. I thought I would wait until it reaches over 100 million before publicizing it!"
“Don’t take a platform with tens of millions of users lightly, and this target is still Xiaocheng Book. You must know that Xiaocheng Book has been online for less than 3 months!”
"..."
"I have a hunch that a new round of tit-for-tat around Xiaocheng Book is about to begin again. The number of users has grown so fast, and cooperative advertising has not fallen behind. It is still going on in full swing. I feel hot when I see it."
"..."
As Li Ze spent marketing funds to continuously increase the popularity of Xiaocheng Book in the online space, topics related to Xiaocheng Book finally appeared on the search engine hot list, but the ranking was quite low.
On Weibo, everything was calm, as if the news had not spread to the Weibo platform.
Unlike in the early days, Xiaocheng Shu could easily become a hot search.
What’s even more interesting is that this time there was no movement even on Zhihu.
Theoretically, Xiaocheng Shu and Zhihu should not be related to competing products.
However, now that Zhihu’s user base has been surpassed by Xiaocheng Book, it doesn’t matter. Moreover, Zhihu is a typical conventional business model. It is not worried about the revenue model at all. It just burns money and burns money.
…………
If we say that some non-competing products are discussed on a large scale in the Internet space, the number of users of Xiaocheng Book reaching 10 million is considered the first round of external publicity.
Then, what Li Ze will do next is the second round of internal promotion, that is, promotion on the Xiaocheng Book platform.
Long before this, Li Ze had had friendly communication with 'Yaqi' on official cooperation and finally reached an agreement.
This time, Li Ze's operation was to arrange for some brand partners to repost Xiaocheng Book's official promotion of the news that exceeded 10 million users.
An interesting thing happened during the process.
Before Li Ze made targeted arrangements, the other two platforms exclusively cooperated with the big V to repost the official promotional updates of Little Orange Book.
Of the four cooperating Vs, except for ‘Yaqi’ who had special arrangements, only ‘Xixi Senior’ did not forward it.
This made Li Ze couldn't help but mutter: "It's no wonder that they two can become best friends, they have exactly the same hair and are long-sighted but short-sighted."
Of course, Li Ze still symbolically informed 'Senior Xixi', and the other party cooperated and quickly forwarded the update.
After everything is arranged, internal publicity and guidance officially begins.
The first is the update of ‘Yaqi’, which not only forwarded the news that Xiaocheng’s book exceeded 10 million, but also raised a very instructive topic.
[Congratulations to Xiaocheng Book for reaching 10 million users. I have a small question. Are there any boys among the people following me? 】
This guiding nature is to replace part of Zhihu’s role.
With the super popularity of ‘Yaqi’ with over 3 million followers, this post naturally triggered a massive amount of comments.
"have!"
"I am!"
"..."
"Hey~Did Ya Qiqi accept advertisements for boys? I mean, you can accept more advertisements, so that you can keep updating daily!"
"Haha, what the sister upstairs said touched my heart! Support Ya, update every seven days!"
"Thank you, I'm male."
"..."
"Is Xiaocheng Book going to be more neutral, or to be fully developed?"
"@亚七, when will Sister Qi disclose your advertising revenue? In the past few days, I have seen a lot of advertising revenue that makes me drool with envy. Among them, there is a brand partner with just over 5,000 followers who has earned a lot from one advertisement.
Wan! Seventh Sister, tell us your income and surprise us!"
"The same goes for Xiaocheng Book official, why don't they disclose the results of the cooperation with [brand partners]!"
"..."
In the end, this post caught up with players who were obviously from the Zhihu platform.
A user with the ID name "Yi Hai Kuo Shao" posted a long comment.
Yi Hai Kuo Shao: "A friend wants me to express my views in the comment section of 'Yaqi'. I can't refuse, so I will just say a few words for your reference;
Before Xiaocheng Book became popular on the Internet because the total number of users exceeded 10 million, Xiaocheng Book appeared in front of us, either because it was targeted by competing product companies, or because of advertising cooperation;
It’s very interesting. The word advertising used to be so annoying, but now Xiaocheng Book, which has just over 10 million users, uses it to generate revenue for users, thus changing some netizens’ views on the word ‘advertising’!
Comprehensive development is the only way for Xiaocheng Book.
…………Dividing line…………
In fact, I have followed Xiaocheng Book since it was launched online.
I think the usual Little Orange Book is more worthy of discussion, because it has never stopped moving forward. It may produce a lot of high-quality original content every day, every hour, and even every minute!
Advertising not only failed to pollute the ecology of Xiaocheng Book, but promoted the development of Xiaocheng Book, which shows the control ability of Xiaocheng Book!
I believe that tens of millions of users are just the beginning of Xiaocheng Book. Xiaocheng Book will definitely lead the trend. Young people with ideas may wish to join in and observe first.
above."
"..."
The reply area for this comment is also very lively.
"It makes sense. So, when will Xiao Cheng Shu be fully developed?!"
“In fact, Xiaocheng Book has never been gender-specific, but contrary to the mainstream community development model, Xiao Cheng Book’s categories for female users have developed faster.”
"Ya Qi has so many male fans, and so do you. If registered users take advantage of the trap, there is always a chance!"
"..."
"@一海久少, the boss knows a lot. I heard people say that the product model of Xiaocheng Book is rubbish and has little potential. What does the boss think?"
Yi Hai Kuo Shao: "If you look at any other platform, will comments be designed with such a convenient reply area? Such details have been optimized, and you still dare to say rubbish?"
"..."
“Some people say that there is always a battle between Xiaochengshu and Sina Weibo, @一海kuOSSao, what do you think?”
Yi Haikuo Shao: "It has already started. Weibo has long suppressed the popularity of Xiaocheng's book. For example, now discussions related to Xiaocheng's book are not even on Weibo's hot searches. No, this has forced Xiaocheng, who has never actively promoted it, to
The book suddenly announced in a high-profile manner that the number of users exceeded 10 million!”
"Ah, is this so sudden?"
"Weibo is so big, it will be difficult for Xiaocheng Shu this time."
"Weibo is also amazing, it actually makes us feel nothing at all!"
"Invisible murder is the most terrifying thing!"
"..."
The first and second rounds of publicity led by Li Ze widely ignited the Internet, and finally made netizens pay attention to the fact that Sina Weibo suppressed the popularity of Xiaocheng Book.
The confrontation hidden under the dark side was finally brought to light with Xiao Chengshu's proactive attack!
And next, Xiao Chengshu will have to go all out to avoid being destroyed by Weibo -
