Chapter 82 The Starlight Project That Spends Money Directly
“News just came from the brand cooperation community that someone invited them to join a new demand-side platform (DSP).”
After answering the phone, Li Ze told the news in a serious tone, but his tone was quite calm.
"The other party represents a demand-side platform, claiming that this new platform is backed by major manufacturers, has abundant resources, and is easy to sign contracts."
"The words used are much more exaggerated than the one we used to poach Sina Weibo's big V, and the promises are also very exaggerated."
"Preliminary statistics show that more than 300 brand partners have received invitations from each other. Most of them have serious concerns, and it is not ruled out that some will accept the invitation."
After listening to Li Ze's report, Wen Liang thought for a while: "First, make it a routine to appease the brand partners and keep paying attention."
"Don't worry. Anyway, we expected the other party to do the same thing before we hired them, but they just put on a layer of vest."
As his thoughts turned, Wen Liang emphasized: "Pay special attention to Sina Weibo to see if there are any official promotional actions."
"Understood." Li Ze didn't say much.
They all knew that this time it was really coming.
The speculation raised by Li Ze on the 6th can basically be considered true. The reason why Sina Weibo has been holding back is that it is making preparations.
Now, there is a high probability that their exclusive Internet advertising exchange platform (ADX) is almost ready.
After ending the call, Wen Liang briefly mentioned this to Wang Wanyu, who was paying attention.
Wang Wanyu frowned slightly, and said after careful consideration: "If we compete head-on with Weibo's resources, we will have a suppressive advantage over Xiao Cheng Shu at this stage. We may need to use some strange tactics to win?"
Wen Liang thought for a while and shook his head slightly: "It's hard to say, but at this stage, Xiaocheng Book actually needs head-on competition the most. Only in this way can it stand out more quickly. As long as Xiaocheng Book can maintain the current market this time, it will be great.
A big victory.”
Wang Wanyu agreed: "That's why Sina Weibo spends so much energy preparing."
Wen Liang said casually: "It's normal. The current profit model of Xiaocheng Book is Weibo's biggest shortcoming. What they want is a big win, so as to accelerate Weibo's independent listing."
"With over 10 million users, Xiaocheng Book cannot be directly defeated, but if it loses its existing market, it will have a huge impact on Bolang."
Wang Wanyu nodded lightly, not worried, but said: "Looking at the development, this kind of all-round competition, to use your words, is now compared to the level of paving the way."
Hearing this, Wen Liang's tone was very calm: "It's almost the same, but the overall style of Sina Weibo from last year to now gives me a feeling of being petty and petty. I don't know if we will gain a lot this time, and their losses will not be big on the surface, but
The market will gradually abandon them."
Wang Wanyu just smiled and did not answer the question. Instead, she said: "You had anticipated that the company would have a fatal crisis recently, otherwise you wouldn't have told your mother to come to Yangcheng to celebrate the New Year at the end of last year."
"Of course, things are bound to happen during the development of Little Orange Book." Wen Liang smiled and said nonchalantly, "Now is the Gregorian New Year, which is a good time for a big fight."
Wang Wanyu smiled.
She most admired Wen Liang's ability to be understated.
This is the confidence a leader should have.
…………
Wednesday the 11th.
Wang Wanyu drove Wen Liang and Li Rang to the Silver Gray Building.
On the way, Wang Wanyu glanced at Wen Liang and Li Rang sitting side by side through the rearview mirror of the car, and said: "I just found out this morning that you hired a new assistant yesterday, and the job assigned to her is to take Xiao Rang to learn English words and
Cantonese conversation?
Isn't it a bit overkill? I think you have very high standards in public affairs. You have a master's degree and three years of work experience to start with. This level can at least reduce a large part of your public service pressure."
Hearing Wang Wanyu mention this matter, Wen Liang raised his head and looked in front of him and said with a smile: "The new assistant is not that bad, right? I think he can handle important matters, such as leading us to study."
"Let me tell you, right?"
Li Rang nodded with a smile: "Yeah, Cantonese is very interesting."
She tilted her head and thought for a moment, then raised her hand and added: "Well... it's very important."
Wang Wanyu: "..."
She was a little speechless. Where are you coaxing this kid?
He glanced at Wang Wanyu who was driving, and explained with a gentle smile: "Li Xia's experience is good, every step is well planned, but it lacks some human touch, so I don't trust her to participate in official duties for the time being;
It is also necessary for Rang to understand some Cantonese conversation in advance, so it is better to hire a tutor. I am not short of money, and Bolang is not short of time to observe an employee in an important position."
Having said this, Wen Liang turned to look at Li Rang and pinched her little fat face: "Let Rang have the final say, okay?"
"Okay!" Li Rang agreed repeatedly, and then his black and white eyes rolled, "I'll think about it and tell you tomorrow."
Wen Liang laughed.
Wang Wanyu understood what Wen Liang meant.
To put it bluntly, both Li Rang and Li Xia have become gentle tools.
But no one was hurt emotionally or in any way.
In the next year, Li Rang will transfer to the kindergarten in Yangcheng to attend school. Next fall, he will attend the Primary School Affiliated to China Normal University. If nothing goes wrong, he will be promoted from the Primary School Affiliated to China Normal University to the High School Affiliated to China Normal University. Then it will depend on what Li Rang likes.
The entry level for the primary school affiliated to China Normal University is relatively high. Wang Wanyu relied on connections and spent some money to get a place. After all, it is a primary school affiliated with a university. Buying a house is not an option. There is no harm in learning some English words and Cantonese in advance to go to school in Yangcheng.
Wen Liang also used Li Xia to tutor Li Rang to observe Li Xia's performance in dealing with people.
It can be considered as killing multiple birds with one stone.
Wang Wanyu didn't mention anything serious anymore. It was obvious that something would happen after one night.
Wang Wanyu's main job is finance, and she is good at financial strategy, risk management, tax compliance, and has some knowledge of financing planning and financial service systems.
I don’t know much about public relations crisis matters that do not fall into the financial category.
In addition, Wen Liangyi cooperated with various departments to complete the option allocation planning model, and Mr. Wang was so busy that he could hardly touch the ground.
Of course, this also shows from the side that Bolang really needs an excellent financial manager with rich industry experience.
…………
…………
After arriving at the Silver Gray Building, Wen Liang took Li Rang 'One Two One' into 716.
At around ten o'clock, the public opinion monitoring system reported important alarm information.
At ten o'clock in the morning on January 11, 2012, Sina Weibo officially launched a Starlight Project without any publicity warm-up!
The plan integrates the "Everyone is a Media Owner" plan proposed by Xiaocheng Book, as well as the cooperation area of Xiaocheng Book, and has been optimized to a certain extent.
The first mover has the advantage of first mover, and the second mover has the advantage of perfection.
This is the market.
After seeing this plan, Wen Liang and the others understood what Sina Weibo had been doing these days.
After analyzing each module of the Xiaocheng Book platform, a lot of improvements were made in the two modules of Xiaocheng Book’s weak links, MCN settlement and official account certification.
After all, Sina has had account authentication since the blog era. They have a deep accumulation in Internet product operations and can play better than today's Bolang.
Sina Weibo’s Starlight Plan is more gorgeous than any plan launched by Little Orange Book.
Because, Sina Weibo directly throws money.
First, the slogan "Everyone is the brightest star!"
Then the advantages of Weibo are emphasized:
"We have a huge traffic pool of more than 200 million users, the strongest traffic monetization ability in China, and the platform capabilities to allow everyone to become a media owner!"
"We have created a brand new Internet advertising trading platform, bringing together the best MCN agencies and corporate official blog accounts in China, which can maximize the value of everyone's traffic in the Internet era!"
"..."
Finally, here are the resources Weibo will invest in this plan:
"We will invest a total of 100 million yuan in support funds in the shortest possible time!"
There is no need to say anything more on Sina Weibo, nor to express any gestures.
The 100 million yuan support fund is like a huge bomb dropped in cyberspace.