Chapter 83 Falling into the pit, showing weakness to the enemy
The internet went crazy.
Countless netizens wanted to smash their keyboards to pieces and frantically expressed their opinions.
"Holy shit, shit, Weibo is crazy! 100 million!"
"This horse-riding means you are rich! What a generous horse-trading!"
"Fuck, it's actually open to every Weibo user! This comparison between Xiao Chengshu and Xiaocheng Shu will make a judgment call!"
"Return to Xiaochengshu? After such a giant comes to an end, Xiaochengshu will be crushed into dust just like the gravel blocking the road!"
"..."
"This is probably the biggest crisis since the establishment of Xiaocheng Book, and it is a matter of life and death!"
"Sure enough, the rapid development of Xiaocheng Book will not always be so smooth. It was a sign that Xiaocheng Book-related news did not appear on Weibo's hot searches before, but I still didn't expect Weibo to be so ruthless!"
"..."
Wen Liang looked at it cursorily, reached out and turned off all the power on the display stand, and then comforted Wang Zhiyi and Zhao Mingjie, who looked very serious: "Don't worry about this, just do your own thing."
Then left 716 and entered Bolang Company on the 9th floor.
In the multimedia room, when Wen Liang arrived, Li Ze, Tang Pu, Sun Baoyin, Li Bowen, and Chen Jiaxin were staring at the display screen on the entire wall.
He glanced at a few people and looked at their frowning brows. Wen Liang smiled: "How can we fight a protracted war if we are so anxious at the beginning?"
Sun Baoyin showed a smile first: "That's right, we just started."
Next to him, Li Zenong frowned and took over the conversation: "I predicted it last night. The current situation is a little worse than the worst. Spending money is the most unsolvable. I wonder if we should also show the little orange book.
traffic monetization capabilities.”
Wen Liang had already pulled out a chair and sat down, crossing his legs lazily: "Sit down and talk."
After everyone sat down, Wen Liang said calmly: "From the time we knew that Sina Weibo was a competing product, the harsh external environment will become the norm. The current situation can at best be regarded as a relatively large episode in the norm."
As he spoke, Wen Liang smiled softly: "This time we should not set too high a goal. The possibility of winning is almost non-existent. We should try to find a way to maintain the existing market. This can also get rid of the dying period of startup companies and truly free up our hands to develop mobile games."
business."
Li Ze's thick eyebrows softened slightly and changed from brackets to eight characters.
Looking at the people again, Wen Liang looked at the display wall: "Although we fell into the pit of Sina Weibo this time and took the initiative to stir up the whole network and provided them with the best stage, it doesn't matter."
From seeing the crazy comments from netizens, Wen Liang knew that Sina Weibo's previous actions were all intentional, just to force Xiao Chengshu to work hard to build momentum, and then they would directly go on stage.
Without Xiao Chengshu’s continuous efforts for so many days, the communication efficiency of Sina Weibo Starlight Project would not be as crazy as it is now.
After a pause, Wen Liang said slowly: "Aze is right, we need to show our achievements and help platform users and netizen friends return to rationality."
"No matter how good the pie is on Weibo, if you don't get it, it's all in vain, even more so than the benefits you get."
“In the cooperation area [brand partner] module, we will announce the achievements we have made since its launch, and forward it to the official blog of Xiaocheng Book. We will draft an open letter to properly express our anxiety and anger. It is all about the heat anyway, no matter how good or bad it is.”
Li Ze responded quickly: "Fortunately, after the implementation of the 'Let a Hundred Flowers Bloom' plan, the 271 brand partners who were willing to undertake commercial promotion before the year have all received advertising shares, which can be regarded as reducing the turmoil."
Next to him, Tang Pu raised his eyebrows and praised: "Hey, Aze has now learned half of Lao Wen's foresight."
Li Ze hummed twice: "That's not true."
The atmosphere became a little more relaxed.
…………
Li Ze has already compiled relevant data and information.
Soon, an open letter and results announcement, supervised by Wen Liang, were released.
There is nothing to say about the results announcement. Starting from the first batch of brand partners last year, there were a total of 271 cooperative advertisements with a total cost of more than 9.6 million.
The average total revenue from each cooperative advertisement is as high as 35,600.
In addition to some official clichés, the open letter also deliberately touches on a few things.
“Thank you to the users, brand partners, and partners who have accompanied the growth of Xiaocheng Book. It is you who have made Xiaocheng Book reach peaks again and again!
There are far more opportunities in the information age than we can find in our little orange books.
At present, under pressure from all parties, Xiao Cheng Shu is facing its darkest moment.
Since the development of Xiaocheng Book, we have handed over a qualified answer sheet, and the average single traffic realization value of cooperative users is 35,600 yuan!
The Gregorian New Year has just passed, and Xiaocheng Book hereby wishes every user all the best, good health, dreams in life, and wonderful success in 2012!"
"..."
Li Ze, who already has a certain understanding of public opinion, will certainly not waste the opportunity.
A large number of ‘mathematicians’ quickly appeared on the Weibo platform.
"Weibo has more than 200 million users and 100 million support. Each user only gets an average of 0.5 yuan at most. However, since the development of Xiaocheng Book, the monetization value of a single traffic per user is 35,600, which is a full 71,000 times. This, this, this
…”
"Xiao Cheng Shu's traffic monetization ability is simply incomparable to Weibo. No matter how big it is, it's useless. The average per user is 35,600 yuan. This is like picking up money!"
"I heard that the average price of Weibo's own advertising positions is less than 35,600 yuan. Let alone 100 million yuan in support, even 1 billion yuan will not reach the average price of 35,600 yuan."
"..."
Then it promoted rational discussions on the Weibo platform.
"Yes, there are advantages and disadvantages to being large. How can Weibo take care of so many people? It's not as good as Xiao Chengshu, which can do commercial promotion."
"I'm not bragging. I got all the advertising money I received for the first time. It's much better than Weibo's plan. Anyway, I just came from Weibo and I don't think Weibo can have any success."
Xiao Cheng Shu’s ability to monetize traffic in detail.”
"The content ecology of Xiao Cheng Shu is very good, which is why it has such good traffic monetization value. Weibo is too messy and not so refined."
"..."
The operation on the Weibo platform is more useful than useless. After all, Weibo blocks information related to Xiaocheng Book.
However, this is just a root thorn.
The main battlefield is still in the public cyberspace.
The general discussion interprets the open letter as mainly tragic.
"Xiao Chengshu is going to be very difficult this time."
"Indeed, he even said that every dream in life is wonderful."
"Let's go and see..."
"..."
…………
After the initial response was completed, Wen Liang put forward a new strategy: "We have weakened Sina Weibo's money-throwing strategy to a certain extent by using the average number of public revenue. Now we are temporarily trying to lower the opponent's vigilance. To put it nicely, it is to show weakness to the enemy.
"
With that said, Wen Liang looked at Chen Jiaxin.
Receiving Wen Liang's gaze, Chen Jiaxin felt blessed and said with certainty: "Deng Pei and Huang Xixi will definitely take the opportunity to make moves!"
Wen Liang nodded happily: "Then the basic conditions for internal and external troubles are now in place."
"Reveal our identities?" Li Ze added, "It's unreliable for college students to start their own businesses."
Wen Liang thought for a while and smiled knowingly: "No, Sina Weibo knows our identities very well. Let's leave this matter to Huang Xixi, she will take the initiative to help us."
"That makes sense."
Some more details were discussed.
Finally, Wen Liang concluded: "We can't be impatient. No matter what methods the other side uses, we are now passive. It would be good if we can show off their tactics."
"understandable!"
"..."
Later, Li Ze took the lead and spread some ambiguous news to cyberspace.
This further shows that Xiao Chengshu is unable to cope with the current situation.
In this way, at around two o'clock in the afternoon, many negative topics about Little Orange Book appeared on Weibo's hot searches.
Then some "informed" whistleblowers really appeared.
'Anonymous user': "Isn't Xiaocheng Book created by a few students? They have no management skills! When Xiaocheng Book was first launched, users who paid money to buy Xiaocheng Book were saying that Weibo would invest in Xiaocheng Book.
Chengshu, I think Weibo doesn’t like Xiaochengshu at all.”
"..."
'User 123304': "Xiaocheng Book is indeed made by a group of students. Don't just look at the average, and don't think that if you apply for a brand partner, you will always have so much business promotion. How can Xiaocheng Book get so much business?"
If the promotion is divided, how can there be so many good things in the world!"
"..."
'Weibo user 9823': "The average is the most meaningless. I only earn a few thousand yuan, and I still have to take 30% away..."
"..."
‘I 1235’: “Don’t be stupid, there are several types of Xiaocheng Book brand partners, and there are two types of commission ratios that I know of. You think it is 30%, but in fact some people give it 20%…”
It was very lively, and more people helped to break the news than expected.
In addition to Huang Xixi and Deng Pei, whose identities can be vaguely determined, there are others who cannot be identified.
Weibo also did not miss the opportunity to seize the opportunity to further exaggerate the exposed information.
Online public opinion is one-sided.
"It turns out that college students started their own business. No wonder the development of Xiaocheng Book is so unreasonable."
"That's right, I only went for money. Now that Weibo is out, there is no room for survival."
"..."
"I heard that those brand partners ran away overnight, and the sharing standards are actually different!"
"I've also heard that Xiao Chengshu's background is shallow, and he still treats her differently. It's not surprising that he collapsed this time!"
"..."
At this moment, Wen Liang finished reading some real revelations and smacked his lips: "Have we made so many enemies? It's like everyone is pushing against the wall."
At the end of the sentence, Wen Liang laughed out loud.
"Is Lao Wen laughing out of anger?" Tang Pu didn't understand. "That's not true. Just like everyone has three or five close friends, how can we not have three or five acquaintances who dislike each other?"
Li Ze raised his thick eyebrows and said cheerfully: "Old Wen is laughing at the help of these whistleblowers. With more people like this, the situation will become more mixed. Maybe we can be less stressed and find some opportunities."
Sun Baoyin, who was holding a thermos cup, swollen: "We released the news, and these people actively cooperated. We simply dug into the internal problems and solved them completely."
"That's what I said." Chen Jiaxin agreed deeply.
Li Ze added: "It's just that our accumulation of public opinion is too shallow. It's not at the same level as Sina Weibo. It's just one-sided, without even a splash."
"It's okay, let them make trouble first." Wen Liang waved his hand and said lightly, "There will be a lawsuit announced tomorrow and the day after tomorrow. When the news comes out, we will have some opportunities." -