Chapter 93 The opponent's offensive; the opportunity is coming!
"It's amazing. Judging from the news, Weibo on the 13th wanted to forcefully acquire Bolang, and Bolang donated shares to Huagong on the 14th. This operation is incredible!"
"Yes, this also confirms the pressure from Weibo. You really don't want to see other people's kindness!"
"Is this Wen Liang really a sophomore? He is so decisive in his style. He directly seeks asylum from the school. He is also aware of current affairs and kills two birds with one stone. He has achieved both fame and crisis!"
"..."
What a scourge: "The exclusive interview in the report made me think some of Wen Liang's views are very interesting. Now this share donation makes me feel that Wen Liang should be very charming in real life. It's really amazing!"
The evening breeze is like a cloud: "Actually, the genius standing behind Bolang is Wen Liang, so...it's not unacceptable."
"..."
A report and a donation announcement made the name "Wen Liang" the focus of traffic in most online communities.
Except Weibo.
As Li Ze said: "Lao Wen can be regarded as having known the world for a while, or having an interview with the world. In any case, many netizens on the Internet think that Mr. Wen is very charming!"
"Aze is still saying that on the front foot, we, Mr. Wen, have become famous on the back foot!" Tang Pu sighed.
Li Zeshen agreed: "Indeed, the school is doing great."
After roughly browsing the discussion situation on the Internet, Li Ze and others finally felt relieved.
After a few simple chats, the mood relaxed a little, and the topic turned to business again.
Li Ze stared at the computer screen and said: "The situation has improved, but the pressure brought by the Weibo Starlight Project is still there. Some people in the brand cooperation group chat deliberately publicly stated that they would share advertising content on the Weibo platform, which is a bit nerve-wracking.
.”
As the New Year approaches, no one can rest assured about this situation.
After Li Ze mentioned this issue, Sun Baoyin followed up and said clearly: "After that boss took office, his style became completely private. Many things were done through third parties, making it difficult to guard against. He didn't want us to have a good time this year!"
Zhang Yulin, who rarely came to the company, continued: "Weibo's current size far exceeds that of Xiao Cheng Shu. I also took the time to look at the situation. If Weibo makes a slight move, we will lose our legs. There are still so many under-the-table tricks.
If you are serious about it..."
Before Zhang Yulin finished speaking, Qin Zheng corrected him from the side: "It's not that Weibo doesn't want to, but we are pursuing the legal responsibility to the end and cutting off many of Weibo's under-the-table methods, otherwise it will be more difficult."
Seeing that the atmosphere in the room was a bit low, Wang Wanyu said calmly: "There is no need to be more ambitious than others. Now we have a greater advantage, so there is no need to rush."
Li Ze was about to blame himself for bringing up this atmosphere. Wen Liang waved his hand next to him: "It's not a big deal. As long as the brand partners don't drop 1,000 and the number of users is growing, it doesn't matter!"
"'Senior Xixi' should not stop. She should clean up the mess she made herself. She must be able to win over existing brand partners and set an example for some motivated users."
"Big Vs poached from Weibo should also be carefully managed and quickly transformed into brand partners."
Li Ze nodded in agreement: "Understood."
The magazine's honor only boosted the reputation of Xiaocheng Book, and did not essentially affect Weibo's situation against Xiaocheng Book.
All the countermeasures taken by Xiaocheng Shu so far are to prevent the collapse of the basic market. None of these countermeasures can touch the core of the "Starlight Project".
In addition, Wen Liang believes that maintaining the current competitive situation is conducive to the rapid growth of Xiaocheng Book users and is conducive to Xiao Cheng Book enjoying the ‘liquidity premium’ for a longer period of time.
Again, in most cases the essence of business competition is for profit.
The Starlight Project touches on the core interests of Xiaocheng Shu at this stage, but it also brings opportunities to Xiaocheng Shu.
Wen Liang did not choose to face the pressure brought by the Starlight Project directly. Instead, he chose to take advantage of the high Internet popularity brought by this plan to desperately boost the reputation of Xiaocheng Book, maintain the basic base, take the opportunity to sort out the content ecology, etc.
In this way, no matter how fierce the Weibo offensive is, when the tide subsides, the value of these busy activities will be reflected!
Rather than once the tide dissipated, Xiao Chengshu was knocked back to its original shape.
As for the difficulty of celebrating the New Year, that is because Xiaocheng Shu is currently small and facing a big platform like Weibo, it is indeed under great pressure.
And it just so happens that I always play dirty tricks.
During another round of discussion, Wen Liang slowly interjected: "There is no need to think too much about countermeasures. Up to now, we have achieved our earliest strategic goals and maintained or even boosted the existing market!"
"No matter what Weibo does, our market will not decline easily in a short time."
"Now, as long as we wait for the most important point I mentioned before, once the confirmed rumor subsidy plan has intermediate problems, it will not maintain the existing market, but will completely end this competition!"
After hearing what Wen Liang said, Li Ze was the first to express his position: "I will pay close attention to public opinion."
Tang Pu also saw it clearly: "If this thing really happens, Xiao Chengshu can definitely defeat the strong with the weak, and it will definitely usher in a long period of stable development!"
"Don't have too high expectations."
"That's true."
Wen Liang also said: "I still mean the same thing. Mr. Jia's style is very beneficial to us. Sooner or later, this kind of string of beads will break."
"..."
There wasn’t much superficial action on Weibo today.
It’s still the boss-style style.
…………
…………
The 17th, Tuesday, the twenty-fourth day of the twelfth lunar month, the Little Year.
The New Year atmosphere in Yangcheng has become even more intense.
At around six o'clock in the morning, Wang Wanyu got up and got busy.
Just like at home in previous years, the breakfast on Xiaonian Day will be relatively rich. Wang Wanyu bought pork trotters, beef, ribs, fish and shrimps early.
Later, Wen Liang also got up from his sleep and helped Wang Wanyu.
When he started to cook, Li Rang came to the restaurant yelling.
"Haha~" Li Rang opened his mouth and said haha again, stretched his neck and looked around, "Wow, there are so many dishes."
Wang Wanyu greeted with a smile: "Get up, go wash up first."
"Yeah." Li Rang responded, went back to the living room, moved a bench meant for her and walked into the public restroom.
The height of about 1 meter is a bit insufficient in front of a common sink.
As usual, Li Rang stood on the bench, rolled up his sleeves, squeezed out toothpaste and brushed his teeth meticulously, took off the towel to wash his face, and then plucked his messy hair twice.
Finally, he walked out of the bathroom with the stool, filled his own cup with water, and drank.
Then Dian'er Dian'er walked to Wen Liang's feet and looked up: "I've finished brushing, does it smell good~"
"Xiang." When Wen Liang saw that there was nothing else to do, he bent down and picked up Li Rang and walked out of the kitchen: "You haven't combed your hair yet, how about I tie it into a ponytail for you."
"Does it look good?" Li Rang blinked and thought for a while before saying.
Wen Liang didn't specifically lie: "Not necessarily, I haven't tried it either."
Li Rang saw that Wang Wanyu was busy cooking, and yelled again before nodding: "Okay."
So, while Wang Wanyu was preparing a sumptuous breakfast, Wen Liang began to tie his hair for the first time in his life.
The process is not complicated.
Anyway, I can only say that fortunately Li Rang’s children are not picky.
Breakfast started soon.
Wang Wanyu is very good at controlling the portion of each dish, making it delicate but not so much that it will be gone with just one chopstick.
After breakfast, Wang Wanyu took the initiative to call Wang Wanhua as representative.
Greet to each other.
We chatted about home affairs for a while.
Afterwards, Wen Liang took some fruits and pastries into bags and took them to the company.
…………
Wen Liang took Li Rang into 716, bringing with him the New Year atmosphere.
The office was full of laughter and bustle.
Li Ze and others have long been accustomed to the continuous competition with Weibo.
In the morning, Weibo's apparent counterattack came.
This time, Mr. Jia finally no longer only did dirty work, but also did some big operations.
From the launch of the Starlight Project on the 11th to today, the 17th, which is the sixth day, Weibo has finally completed a big project.
Taking advantage of the Xiaonian Festival, 999 user cooperation advertisements were launched at once.
As early as before New Year's Day, Weibo announced through some channels that the number of registered Weibo users had reached 300 million. It seemed that finding 999 cooperative users was just a joke, and it would not take more than half a month to brew.
This has to be said that Weibo has done a great job this time.
Because this time, the number of fans of the 999 cooperative users exceeds 250,000.
Weibo actually originally wanted to select from those with 300,000 followers, but now there are less than 2,500 users with more than 300,000 followers, and more than half of them are celebrities. Obviously, they will not participate in this kind of user cooperation to reduce their celebrity status.
.
So Mr. Jia was so impatient that he could only catch up with Xiao Nian.
The one-time 999 user cooperation advertisements also tested Weibo's operational capabilities. It was officially launched at 10 o'clock, followed by overwhelming publicity.
I can't wait to blow up the Internet.
Even netizens who were neutral/supportive of Xiaocheng Book on the Xiaocheng Book platform also sighed.
"Weibo is a great move if you attack it head-on!"
"This operation cannot be replicated by Xiaocheng Book this year. With 999 users with over 250,000 fans, Xiaocheng Book doesn't know how long it will take to save up!"
"The difference in user size is too big."
"Seeing that Xiaocheng Shu is starting to make a comeback, Weibo has launched a strong attack. Xiaocheng Shu is in trouble."
"If nothing else, this little year is definitely not going to be easy."
"I'm not in a hurry to draw a conclusion. Large numbers are useless. It would be interesting if the average revenue of these 999 ads does not reach 35,600 yuan."
"..."
Discussions on Weibo's cooperative advertising are everywhere on the entire platform, with search engine hot lists and forum hot posts piled up.
On Weibo, Mr. Jia was relieved.
After working on it for so long, I finally got this decisive operation.
Mr. Jia then ordered his staff: "Operate well and achieve the desired results!"
He also ordered Qian Dejian to contact Bolang again.
Wen Liang was not at 901 this time, so he did not receive the call.
Interestingly, after the news of 716 Li and 999 cooperative advertisements on Weibo came out, Wen Liang and others breathed a sigh of relief.
Li Ze let out a long breath: "After waiting for a long time, it's finally here."
"Yes, it can be said that success or failure depends on this." Tang Pu also said.
Wen Liang laughed: "There is no success or failure in one fell swoop. At most, we beat him by three points this time. Netizens all know that if Weibo cannot achieve an average advertising revenue of 35,600, it will have little impact."
Upon hearing this, Li Ze smiled happily.
Tang Pu was also laughing at first, but then he suddenly leaned forward and got closer to the computer screen, and the frequency of clicking the mouse became higher and higher.
Afterwards, Tang Pu shouted loudly: "Look, Weibo's subsidy operation really did what we expected to happen!" -