As soon as he finished speaking, Li Ze stood up suddenly.
They clapped their hands against each other, excited.
Even Wang Zhiyi and Zhao Mingjie, who were usually busy with algorithm research, dropped their work and started asking questions directly.
There was joy in their expressions.
Everyone opened the public opinion information shared by Tang Pu one after another.
Wen Liang was no exception. Not long after, he slapped the table happily: "Haha! The wait is finally here!"
"It broke out last night. Mr. Ze must be prepared to help a bunch of these helpless non-branded partners become self-media owners!"
The gentle excitement infected everyone in the office.
Everyone was obviously more excited.
Li Ze also smiled and answered: "Those are, those are, they are all people who make a living on the Xiaocheng Book Platform..."
Before he finished speaking, Li Ze suddenly stared at the screen and shouted: "Hey, someone in the card cooperation group chat was also cheated!"
"It seems that the subsidies of this Starlight Plan are very unreliable!"
Hearing this, Wen Liang said: "We have all been reminded that there are also card partners who have been tricked. These people really do not deserve sympathy."
"Send a message to the card partner group and tell them to take the initiative to check whether their original content has been illegally transferred in the copyright protection module."
Li Ze responded, but was puzzled: "Aren't you in a hurry to expose the news now?"
After the initial excitement, Wen Liang made a calculation: "You can build momentum, but don't rush to overwhelming it. The boss's style is likely to interfere with these 999 cooperative advertisements. Although Weibo's traffic pool is large, its monetization ability
Not big."
Li Ze understood immediately: "I understand, the other party may forcefully launch a promotion with a per capita income of more than 35,600 yuan, and a 24-hour advertising revenue of more than 35 million yuan. I dare to think!"
Tang Pu also said: "It is possible to tilt resources, but it will be very fake when it comes to advertisers, and it may even affect their own advertising trading platforms!"
"..."
On this New Year's Day, almost all the Internet's attention is focused on Weibo's cooperative advertising.
Intentionally, the trend of discussion is all driven by Weibo.
Except for the Xiaocheng Book platform, it is rare to see neutral comments elsewhere.
However, the melons subsidized by Weibo have been severely suppressed. There are only twenty or thirty people in total, so the popularity will definitely not rise.
However, Li Ze has already begun to deploy strategies to assist in safeguarding rights.
Let the heat ferment slowly.
Now things are simple:
Yesterday, two users on a non-Weibo platform accused the Weibo Starlight Project of being deceived by a third party. They promised to forward the Xiaocheng Book advertising content to Weibo and then provide subsidies, which was seriously inconsistent with the actual situation, and even defrauded the introduction fee.
Starting on the 13th, news began to come out after so many days in the past. The process was a bit tortuous, but it was really that simple.
This routine is not new and is very common in later generations.
The more third parties there are, the more problems will arise.
That's why Wen Liang said that Mr. Jia's bead-like behavior can easily lead to problems at some point.
Now is the proof.
…………
The 18th is the twenty-fifth day of the twelfth lunar month, only 4 days before New Year’s Eve. This year there is no thirty in the twelfth lunar month, only twenty-nine.
It's about ten o'clock in the morning.
As expected, Weibo publicized the extremely high profits of 999 cases of cooperative advertising on a large scale.
List the data of per capita advertising revenue of 38,900.
Not forgetting to promote Weibo’s traffic monetization as high as 38.86 million within 24 hours!
It is also said that this is equivalent to Weibo’s advertising revenue in one quarter during the off-season of 2011!
It was obvious that the entire network was in a state of uproar.
The main hot spot in the online social field today is just this matter.
"Weibo really doesn't move at all. If it does, it would scare people to death. The model created by Xiao Chengshu has been applied by a similar large platform like Weibo, and the effect is amazing!"
"I have to say that all of Xiao Chengshu's efforts over the past few months can be regarded as a wedding dress for Weibo."
"No wonder Weibo has never paid attention to Xiao Chengshu's various counterattacks."
"I remember a friend said that with the size of Weibo, even a glance at Xiaocheng Book would be considered a loss. Now it is so normal to compete in such a direct and plagiaristic way!"
"Xiao Chengshu probably has no chance."
"..."
Wen Liang flipped through the web page and sighed: "I really hope that the data on Weibo is completely true. Then when Xiaocheng Book becomes bigger, the advertising revenue alone will be very considerable."
"envious."
"Haha." Chen Jiaxin laughed dumbly, "Those who didn't know better would have thought you were an undercover agent sent by another company. Your envy is too real!"
Tang Pu said helplessly: "Old Wen, please restrain yourself a little. Although the group of card partners is now more stable than before, we are afraid of Weibo's operation, but with such a big movement on Weibo, we are under great pressure!
"
Next to him, Zhao Mingjie immediately said: "You said that the group of card partners is very stable, so what are you worried about? This shows that our strategy of preventing the collapse of the basic market is very successful!"
"That's the truth!" Tang Pu was convinced immediately.
It is different from outside speculation.
Xiao Chengshu's card partner group has almost no new departure targets.
There are so many things happening these days.
Some people only pay attention to Weibo's generosity and praise Weibo as a worthy player that can compete and win among so many big-name Weibo platforms.
Some people have understood the reality of Weibo, and everything is a bit fake.
Among them, most of them are the partners of Xiaocheng Bookstore. They first saw that those who went to get Weibo subsidies were defrauded of some fees, and they may also have been defrauded of the right to use their accounts.
I also saw those people who were anxious to run away and received a cold reception on Weibo. All 999 cooperative users had more than 250,000 followers. These runaway targets were far from the 250,000 followers figure!
I also saw Xiaocheng Book’s respect for copyright, maintenance of user ecology, etc.
From a certain perspective, it is already a judgment call.
…
Mr. Jia is not satisfied with the status quo.
That afternoon, a relevant investment institution sent out news that it had significantly increased the valuation of Sina Weibo, believing that its current valuation may exceed US$2 billion.
As soon as the news came out.
Mr. Jia immediately publicized it and made it known to everyone.
And at the same time.
Li Ze discovered some dissatisfaction among advertisers who cooperated with Weibo through Bolang's self-compiled public opinion monitoring system.
Li Ze soon came into contact with this circle of advertisers.
In fact, it is Weibo’s self-built demand-side platform (DsP).
From here, Li Ze got a lot of first-hand information.
Just as Wen Liang guessed, Mr. Jia had some tricks on this advertising cooperation. 999 cooperative advertisements were launched at the same time. The momentum was huge, but the actual effect can only be said to be the best known to advertisers.
Some of these advertisers have also had friendly cooperation with Xiaochengshu.
Don't make the contrast too obvious.
Li Ze did not act rashly. Wen Liang made the decision not to be anxious, but to find a relatively suitable turning point in public opinion, and then release negative news in one fell swoop.
…………
7 a.m. on the 19th.
The opportunity finally came.
Li Ze exploded the long-standing "subsidy plan to deceive people" incident and the "999 cases of cooperative advertising advertisers' demands" incident.
Obviously this is a trough in network traffic, but it has an unimaginable effect.
It's as if a gust of wind blew away the twists and turns on the surface of Weibo, revealing the truth.
"Weibo is really cruel. After suppressing the trend for two days, I asked why I couldn't see the news about the large-scale exodus of Xiaocheng Bookstore's partners. It turned out that I didn't dare to move at all!"
"Awesome, the advertising content was forwarded to Weibo, the promised money was gone, and the account control was taken away!"
"It is said that some of Xiao Cheng Shu's card partners whose income may not be very satisfactory have also contacted Weibo. Some of them did not seek legal support and were deceived, but sought legal support from Xiao Cheng Shu to help connect them.
It’s lightning protection!”
"The key is that the Xiao Chengshu report and Wen Liangzi's interview happened not long ago, and the donation of shares to his alma mater happened not long ago. In the blink of an eye, his opponent came out with a trick and abduction. I suspect that God is on the side of Wen Liang!"
"..."
"What's even more shocking now is that Weibo has tricked a bunch of advertisers and spent a lot of money to buy ads, but the result is false data!"
"What a huge scandal!"
"..."
Xiaocheng Shu has not made any public comments through official channels.
It is just a group chat with brand partners to help everyone protect their rights, and it shows that it may have nothing to do with Weibo, but a third party.
Of course, these news spread accidentally.
The vast majority of netizens said: "Let the superiors judge!"
Soon, a blogger on an influential IT platform published a long article describing the incident.
"...It's hard to describe the high-spirited and upright character of Xiao Chengshu..."
In the Internet age, everything can easily be magnified. Today’s Weibo is really disappointing! On the other hand, Xiaocheng Book is really gratifying!”
A larger space is used to support each operation of Xiaocheng Shu.
…
On Weibo, Mr. Jia is dumbfounded.
Yesterday I was at the peak of my life, but early this morning I seemed like a street rat, and the whole Internet was shouting about beating me and killing me.
"Fuck, no matter how noble and honest, even a fool can tell that Xiao Chengshu's handiwork is behind this!"
“Are these advertisers crazy?”
"..."
Despite the scolding, Mr. Jia had to rush to maintain contact with these advertisers and quickly settle the matter in private.
There is indeed something fishy here.
There is a problem with the data. According to the superficial data, advertising revenue does require that much advertising expense, but the problem is that it is impossible to have the same conversion.
Advertising expenses of 38.86 million resulted in less than 3.88 million conversions.
This is the real traffic monetization ability of Weibo.
3.88 million a day is actually very strong, and over a year there are more than 1.4 billion, but this kind of thing is obviously something that can never happen again.
38.86 million, only Mr. Jia dares to do such a big trick.
In addition, Mr. Jia had to ask Weibo officials to quickly issue a statement to clarify the relationship with the third-party subsidy plan.
…
This series of events produced a strong linkage impact.
On the evening of the 19th, in Room 716 of the Silver Gray Building, Li Zezheng bent over and stared at the computer screen. He made fists with both hands and waved them up and down, shouting: "1994! 1995! 1999! 2000!"
"Haha, the total number of users has exceeded 20 million! It has increased by 10 million in 13 days! Hahahaha!"
Finally, at this moment, Li Ze burst out laughing.
Several others who were holding their breath also exhaled and laughed heartily.
Later, Li Ze said with excitement: "I will announce the good news to the outside world, and the external publicity will increase by tens of millions!" -
