Soon, Liu Jin came out with Li's Hui Salt. After thinking about it, he didn't continue to visit the salt market. Instead, he ordered people to buy salt. Except for the salt from the high-end market, he bought 100 kilograms of all other salts.
.
"Sir, what are we going to do with so much salt?"
At Liu Jin's house, Li Jiye looked at the bags of salt piled up in the yard and asked in confusion.
"You'll find out later~"
Liu Jin smiled and said mysteriously.
Soon, the servants of Liu Jin's house came over with scales, dustpans and other things.
"Check the weight first~"
Liu Jin took out a paper and pen, drew a grid on the paper, and wrote a lot of things on the grid. Here in the horizontal row, he wrote the store name, type of salt, weight, net weight, price, and in the leftmost row vertically, he wrote
The names of the salt shops were mentioned, including Li's Hui Salt, Zhang's Snow Salt, Chen's Salt Shop, etc.
This is a very common table in later generations. It is most commonly used for data comparison and analysis. It can make comparisons very intuitively, allowing people to clearly see the comparison of categories.
"Li's Hui salt, weighing eighty-five pounds~"
Following Liu Jin's instructions, the servants began to get busy.
"Haha~ the real weight of a hundred kilograms of salt is only eighty-five kilograms. Isn't this missing a few kilograms a big deal?"
Hearing this number, Liu Jin couldn't help but laugh.
Shortage of a jin or a ounce, this is almost a must-learn skill in salt shops, grain stores and the like. Very few stores can give you a full jin of a ounce. Unless you are a very familiar person, you will always be short of a jin or a ounce. This is considered a routine.
Operated.
"Zhang's Snow Salt Shop, weight is ninety-five pounds~"
Even the store that specializes in selling snow salt from Changlu Salt Farm is also short of jin or less, but it is only 5 jins less than 100 jins. The shortage is not too serious, but it still makes Li Jiye's face look a little ugly.
Changlu Salt Farm has repeatedly emphasized that there is no shortage of jin or ounces. Unexpectedly, there are still people who are short of jin or ounces. Although the shortage is very small, they are still missing jins and ounces. This makes Li Jiye very embarrassed because Liu Jin is right next to him.
"I still have some conscience. I have gained at least five pounds~"
Liu Jin smiled and wrote the number 95 on the form.
"Chen's Salt Shop, weighs eighty kilograms~"
"Zhao's Salt Shop, weighs eighty-five pounds~"
"Sun's Salt Shop, weighs seventy-five kilograms~"
The salt purchased from each salt shop was weighed one by one, and the data was immediately displayed in front of the eyes. It was so common that the salt was short of a few jin or less. Even weighing nine ounces was considered conscientious. Sun's Salt Shop had only
On the scale of 725, one hundred kilograms of salt is a full twenty-five kilograms less.
"Sure enough, they are all short of each other~"
Liu Jin didn't seem to be surprised at all, as if he had already expected all this.
"Weigh the net weight~"
After smiling, Liu Jin continued to give instructions.
Soon, the servants continued to be busy, taking out the purchased salt from the bags, and then started to use dustpans to screen out the sediment.
As the servants were busy, Liu Jin's eyes were opened. These salt merchants did everything they could to make money. Even if they were short of jin or liang, a lot of sand and soil were added to the salt. As the dustpan continued,
Through the bumps, a large amount of sand and soil were sifted out.
"Profiteer~"
Liu Jin looked at the sand and soil on the ground and couldn't help but curse.
There is really too much soil, sand, etc. in this salt. It is obviously seeped in intentionally, not in the salt production process, but accidentally mixed in during the salt transportation process.
"The net weight of Li's Anhui salt is seventy-five kilograms. One hundred kilograms of salt is mixed with five kilograms of sand and soil~"
"Zhang's snow salt has a net weight of ninety-five kilograms. There is no sand or soil in it. If you still need it, we will withdraw you directly."
"Chen's Salt Shop has a net weight of seventy-five kilograms, and five kilograms of sand has also seeped into it."
"Sun's salt shop has a net weight of sixty-five kilograms. It's so evil that ten kilograms of salt and soil have seeped into it. Is this still a human being?"
After Liu Jin finished counting the numbers, he couldn't help but grab the salt purchased from Sun's Salt Shop and look at it. Although he had sifted it, he could still see some sand and soil.
"These salt merchants are really wolves that cannot be fed. Such a huge profit is still short of jinshaoliang, and there is sand and mud. It is true that the wolf's heart has been eaten by the dog."
Liu Jin sighed, "Whoever told me that ancient businessmen valued credibility, whoever told me that ancient businessmen were never short of money, stand up and I promise I won't beat you to death."
But soon, Liu Jin discovered another thing. Sun's salt shop, which weighs the most and has the most sand and soil, is the cheapest. It also comes from the Jianghuai area. His salt is the cheapest.
Salt even sells for less than 20 cents a pound.
"Sir, the price can be seen, but the weight and quality are difficult to see at once, so low-price strategies are often used to attract people to buy, but in essence, it is still the same."
Li Jiye told Liu Jin what he knew. For ordinary people, he only saw that the price was very low. For the same salt, Sun's Salt Shop cost less than 20 cents per catty, but Li's Hui Salt cost 20 cents per catty.
It costs fifteen cents per catty, and your Zhang’s Snow Salt Shop sells it for more than thirty cents per catty.
Ordinary people will naturally buy the salt from Sun's Salt Shop, which is cheaper, because the price has already told you subjectively, you are taking advantage of it by buying my salt.
"It's true that there is no treachery or business~"
Liu Jin suddenly realized, thinking of some business methods of later generations, things like this are not uncommon, just like selling vegetables in a wet market, the same price, 3 yuan each, 2 yuan each, which one would you buy?
Most people will choose to buy 2 yuan vegetables, but the 2 yuan vegetables may be short of weight. In fact, they are the same as the 3 yuan vegetables. This is a method and means of businessmen.
"Since they want to play with us on price, then we will fight with them to the end and notify them that the sales price of salt in Changlu Salt Farm will be reduced to five cents per catty~"
Then Liu Jin thought for a while and gave instructions to Li Jiye.
"Yes~"
Li Jiye nodded quickly and began to send people to notify various places.
As the price of salt in the Changlu Saltworks dropped to five cents per catty, the news soon spread to Cheng Boan, Zhu Benduan, Feng Xiang and other big salt merchants. Without hesitation, they also chose to follow the price reduction again, and all the salt in their hands went out.
As long as there is competition with Changlu Salt Farm, the selling price of salt will be reduced by five cents per catty again.
"The price has dropped, but the shortage has increased, and there has been more sand and soil seeping out."
A few days later, Liu Jin once again asked people to buy salt from various salt stores, and once again conducted statistics and analysis on the salt.
Soon, Liu Jin discovered that the price of salt in these salt shops was reduced by five cents per catty, but the shortage was even worse, and at the same time, more sand and soil seeped out.
"Reduce it to five cents per catty~"
Liu Jin gave another order, and the price of salt in Changlu Salt Farm began to drop again, once again lowering it to five cents per pound.
Soon, the price of ordinary salt on the market began to drop again, also by five cents per catty. Now the salt on the market only costs less than fifteen cents per catty.
However, Liu Jin once again asked people to buy salt and made statistics and analysis on the salt. It was no surprise.
As the price drops, these salt merchants are even more short of jin and shaoliang. At the same time, more sand and soil seep in. Even some black-hearted salt merchants only have half of the jin liang, and a lot of sand has seeped into it.
inside.
"Haha, start a price war with me and I will kill you~"
"Your weakness is the lack of control over final sales. You can sell it to these terminal sales salt merchants for five cents per pound, but these salt merchants, for their own benefit, will not really follow you to lower prices.
Too much, it’s not enough, and it’s filled with mud and sand.”
"Even if the price is negotiated to a certain extent, the shortage is too great and there is too much sediment. No matter how much you lower the price, it will be of no use."
After analyzing the data, Liu Jin suddenly laughed happily.
At first, he thought that he might be prepared to lose money and engage in a price war, which would definitely lead to heavy losses in the end, but now Liu Jin is not worried at all.
Big salt dealers lack control over terminal sales. They can sell to the merchants on the next level at a lower price, and the merchants on the lower level can also sell to the terminal sales merchants at a lower price.
But as the price drops, these terminal sales merchants have less room to maintain their original profits, and then they have to start massive fraud, missing items, leaking sediment, and so on.
"If you let me know, I'll lower the price to five cents per catty, and I'll see how long you can play with it."
"The salt from my Changlu salt farm sells for twenty-five cents per catty. I can still make money. When the weather gets hotter, my salt will be even cheaper. I want to see how long you can support it."
Liu Jin smiled, knowing the opponent's weaknesses, it would not be difficult to win this price war.
At first, the price was reduced by five cents, and then Liu Jin was going to slowly lower the price by one cent, then one cent with them, playing a price war. In the face of controlling terminal sales and strong production, he was simply looking for death.
