Although Liu Jin is not a person who does not engage in loss-making business, Liu Jin has always been willing to invest in business. He provides his employees with three meals a day, food every meal, meat every now and then, and monthly wages.
He is so tall that in the eyes of outsiders he looks like a prodigal.
But Liu Jin was able to make money every time, and he always made big money, from the earliest briquettes to glass factories, to shipyards in Tianjin and Tianjin ports, cement plants, iron plants, salt fields, etc., Liu Jin
Every industry we invest in is now a sunrise industry and is very profitable.
Zhu Houzhao did a little calculation of the newspaper's data, and he knew that Liu Jin would definitely be losing money running this newspaper. A newspaper only sold for five cents, and he would definitely lose money to his grandma's family.
So Zhu Houzhao also estimated that Liu Jin must have other ways to make money.
"Let's go to Daming First Bank and you will know."
Liu Jin smiled and waved his hand and said.
"First Bank of Ming Dynasty?"
Zhu Houzhao was slightly surprised and confused.
However, he still followed Liu Jin in a four-wheeled carriage to the Beijing Branch of the First Bank of Ming Dynasty.
"Wow~ This is too exaggerated."
Soon, the four-wheeled carriage the two of them were riding in arrived at the entrance of the bank. However, it was the entrance of Daming First Bank at this time. The place was crowded with traffic and surrounded by various carriages, large and small. On the huge concrete open space, there were many
The carriages were full.
Basically, these carriages are loaded with large boxes. These boxes are very heavy, and it is very difficult for the servants and servants to carry the boxes.
"Wow~"
There was a carriage here. When several servants were carrying a box, because the box was too heavy, the box accidentally fell to the ground. Suddenly, pieces of silver ingots rolled out of the box, causing everyone to look over immediately.
The servants who overturned the box quickly put the silver ingots back in.
People in extraordinary clothes and a large number of servants were walking into the bank carrying large boxes. The whole scene was very lively.
The staff of the First Bank of Ming Dynasty were also busy and sweating profusely. Some were responsible for guiding the carriages, clearing the roads, some were responsible for reception, and some were responsible for helping entertain. In short, they were busy in groups.
"I remember it wasn't very lively before."
Zhu Houzhao looked at the scene in front of him. He was not stupid. He rolled his eyes and seemed to know what was going on. These people in front of him should be here to deposit money. This box and all the boxes were filled with money.
"Of course it's not that lively anymore."
Liu Jin smiled and said.
"You just told me not long ago that the deposit business of Daming First Bank is not going well. Now it seems that it is different from what you said."
Zhu Houzhao's little eyes kept moving, he thought for a while and then said.
"It must be different. Because I advertised the deposit business of Daming First Bank, so many people are coming to deposit money now. Let's see, there will be more people coming to deposit money. By then we will
We have to worry about how to use the money, otherwise the interest will drag us down."
When Liu Jin saw this scene in front of him, he was naturally smiling. It was not in vain that he had worked so hard to publish this advertisement in the Tomorrow Morning News. As soon as this advertisement came out, the effect was really great.
As soon as Wang Enyi's story was published, everyone noticed it. Wang Enyi was considered a celebrity here in the capital. He was a famous prodigal, a person who lost all his wealth in just a few months.
Now, he miraculously survived thanks to a deposit in the First Bank of Ming Dynasty. The prodigal son returned with money, and now he has started to learn to do business.
Such living examples are the best advertisements. Now Wang Enyi has become a celebrity. The prodigal son has turned around and his behavior has completely changed. After reading the newspaper and asking Wang Enyi for verification, everyone immediately believed in the deposit business of Daming First Bank.
The newspaper has also introduced the deposit business of Daming First Bank in detail. Money deposited will earn interest every year. Money can make money, and you can get an interest even if you do nothing.
As for the fear that the money will be swallowed up, you can rest assured that the First Bank of the Ming Dynasty is the property of Mr. Liu Jin and Mr. Liu, and the major shareholders are the emperor and the prince, as well as the Xungui Group of military generals in the court.
There is also this deposit business, which adopts many confidentiality measures. It doesn’t matter if the deposit certificate is lost. As long as you can provide proof of identity and a secret key and password, you can also get a replacement. It is absolutely guaranteed that only you can withdraw your money.
.
Through such publicity in newspapers, the effect will be seen.
If you put this money in the cellar of your home, it will have no use at all, and you have to worry about being remembered. Some corrupt officials are even worried that people will find out if they put this money in their home, and if something happens, their house will be ransacked.
It's a safe place to live in your home.
So it is better to deposit in Daming First Bank, which is safe and secure. The key is that money can make money, and more and more money can be made.
"Advertising?"
"What advertisement?"
After listening to Liu Jin's words, Zhu Houzhao was confused and still didn't understand.
"Look here~"
Liu Jin took out a newspaper and pointed to the news report about Wang Enyi and said.
Zhu Houzhao picked up the newspaper and read it carefully. Soon his little eyes couldn't help but open wide, and then said: "I'll go, it can still be like this."
"When I first read this newspaper, I didn't notice this. Now I understand that this report about Wang Enyi is actually an advertisement for Daming First Bank."
"Let me tell you, why are there so many people coming to Daming First Bank to make deposits all of a sudden? It turns out they all came here after reading this report."
"Old Liu, you are really amazing. You can easily solve the problem of the deposit business of the First Bank of Ming Dynasty with just one report. It's amazing! It's amazing!"
Zhu Houzhao gave a thumbs up to Liu Jin beside him as he spoke.
He has now learned how powerful Liu Jin is. He promotes it in a way that no one would have imagined. Needless to say, the effect is natural. You can see it from the extremely busy scene in front of him.
"That's right~ Since this newspaper can advertise for the First Bank of Ming Dynasty, it can also advertise for other factories, workshops, etc. At that time, the advertising fee will casually exceed the cost of selling the newspaper."
"So that's it, Old Liu, does the Ming Dynasty Morning Post make money by selling advertisements?"
Then, Zhu Houzhao's little eyes rolled and he immediately thought of something. He quickly pulled Liu Jin and asked,
"Your Highness is only half right. In the future, it can indeed be used to place advertisements and sell advertisements, and it can indeed bring huge profits."
"But its real role is to guide, allowing us to control public opinion and control everyone's attention. Just like now, because we published Wang Enyi's story, everyone came to save money."
"Later, we can also publish some other things to promote other things. For example, Your Highness, we are building a new city outside the city. When these houses in the new city are for sale, can we also publish it here?
Are you afraid that related content won’t be sold by then?”
Liu Jin said with a smile, looking like a profiteer. The biggest role of newspapers is actually to control public opinion, guide public opinion, and control concerns. Especially in this era of poor information, once newspapers come out, they will naturally and slowly become
A great source of information for everyone.
When the time comes, Liu Jin will let everyone read whatever news he wants, and with appropriate guidance, he will be able to easily control public opinion and focus.
Almost all important news media channels in later generations are in the hands of the state. The most important reason is that mastering these news media channels is equivalent to mastering public opinion and everyone's concerns.
"That's it~That's it~"
"High~ Really high~"
"I admire~I admire~"
After Zhu Houzhao heard this, he couldn't help but admire Liu Jin.
"Go, go, enter and see how many deposits we received today."
Liu Jin smiled and walked into the bank with Zhu Houzhao.
When Zhu Houzhao and Liu Jin came to the bank, Zhou Zhi, the president of the Beijing branch, ran over immediately even though he was too busy and dizzy.
"Are you busy today?"
Zhu Houzhao looked at Zhou Zhi who was sweating on his forehead and said with a smile.
"His Highness, today is indeed very busy. There are too many people coming to make deposits."
Zhou Zhi said respectfully.
"Then do you know why so many people come to make deposits?"
Zhu Houzhao smiled, nodded, and then asked.
"I don't know. I was just thinking about this. I used to beg my grandpa and grandma to ask for money, but no one came, but now everyone is rushing to come. I really can't figure it out."
Zhou Zhi shook his head and said.
"It's just that I can't figure it out. I don't know how to read more newspapers."
Zhu Houzhao looked arrogant and threw the newspaper Liu Jin had just given to Zhou Zhi and said.
"Yes~yes, I will definitely read more newspapers in the future."
Zhou Zhi wiped the sweat from his forehead. He didn't know where he had offended this ancestor. He thought in his heart that he would study this newspaper carefully later.
Liu Jin on the side suppressed a smile, this Zhu Houzhao is really childish, pretending to be old-fashioned here.
"By the way, how much deposit have you received now?"
Zhu Houzhao nodded with satisfaction, then thought about it and asked.
"Back to Your Highness, just now, we have received a deposit of fifteen million taels of silver. This is only part of it. There are still many people waiting behind. It is estimated that we will receive at least thirty million taels today.
deposit."
Zhou Zhi smiled and reported the numbers. There were so many rich people here in the capital, and the bank's vault could hardly hold the money brought in by the truckloads.