After hearing Li Cailin's accusation, Liu Qingyu's face turned gloomy.
He knew that the reason why Li Cailin and the others encountered this situation must be because of Sun Yanping. After all, Sun Yanping was the director of the Propaganda Department. She had been in this position for some years and was quite powerful in the entire propaganda system. His former After a few days of tit-for-tat confrontation with her at the Municipal Party Committee Standing Committee, struggling to refute her views, she felt very humiliated. Now she wants to teach herself a lesson in this way.
Liu Qingyu had already been psychologically prepared for Sun Yanping's desire to teach her a lesson or even take revenge on her. However, Liu Qingyu's preparation was that she would be picky about her work, even finding fault with others. Bones, and even finding ways to adjust his work, Liu Qingyu can accept these, but the only thing Liu Qingyu cannot accept is the revenge method Sun Yanping has taken now.
First of all, the Tianfengshan Tourist Resort Project is a project strongly supported by the municipal party committee and the government. Secondly, the success of this project is related to whether tens of thousands of people in poor mountainous areas in the Tianfengshan area can live a better life. Taking the road of getting rich and becoming well-off is also related to whether Tongda City's tourism industry can truly develop. Now, Sun Yanping uses this extreme method to retaliate against herself. This is no longer just a matter of public revenge, but a matter of revenge. It has seriously hindered the economic development of Tongda City and seriously hindered the people from getting rich. This kind of behavior is completely inconsistent with the status of a propaganda minister.
The more Liu Qingyu thought about it, the angrier he became, and his face became more and more ugly.
At this time, Bao Honggui said with a wry smile: "Mayor Liu, I also heard some people below discussing that someone from the Propaganda Department once said that if anyone dares to help us promote Tianfeng Mountain Resort, we found one, Pack one up."
As he spoke, Bao Honggui looked a little ugly. As the executive deputy director of the Tourism Bureau, he saw the situation very clearly. He understood that if he could follow Liu Qingyu to complete this project, the director of the Tourism Bureau might become the director of the tourism bureau. I will be promoted. If the director is promoted, I may sit in the position of director. Once I sit in the position of director, once I can continue to make achievements, it is very likely that I will be promoted in the future. Therefore, at this time, He has decided to stand firmly with Liu Qingyu to complete this project.
Hearing Bao Honggui's words, Liu Qingyu's face became even more ugly.
For a moment, the atmosphere in the office seemed a little depressing.
Dilemma, an unprecedented dilemma is plaguing Liu Qingyu and his newly formed team.
How can we stand out from the encirclement?
Liu Qingyu fell into deep thought again.
Under normal circumstances, if Tianfeng Mountain Tourism Resort cooperates with the Tongda City Publicity Department, the publicity work for the resort will have twice the result with half the effort. After all, this is a TV station in a provincial capital city, and due to its continuous promotion some time ago , which made Tongda City TV’s ratings very high and its popularity also very high.
But now, all the media in Tongda City are controlled by Sun Yanping, which makes it difficult to handle.
And for Liu Qingyu, this is not the only thing that is more difficult to handle, because according to Liu Qingyu’s planning plan, the publicity work about Tianfeng Mountain Tourist Resort will start from Tianfeng County and Tongda City. Because Tianfengshan was not well-known before, the best way to truly introduce it to the market is to focus on the local market first, let local people recognize Tianfengshan, and then gradually promote it to the province or even the country. This solution is the safest.
The reason why Liu Qingyu wants to do this is because of his deep thinking. The first choice is that if Tianfeng Mountain Resort wants to attract foreign investment, it must have data and situations that can convince investors. After all, the scenery is good. There are mountainous areas everywhere, so why can Tianfeng Mountain win the favor of investors? Therefore, early publicity is very critical to the advancement of the entire project.
Secondly, Liu Qingyu, the deputy mayor in charge, has no funds, and the Tourism Bureau has no funds. Although Lei Zelin and Ma Botong left this project to themselves, they made it very clear that they could only provide policy support. However, it is impossible to have financial support, so he must use some public resources to complete some preliminary preparatory work.
But now, under Sun Yanping's leadership, none of the publicity departments in Tongda City and Tianfeng County supported him or the work of the Tourism Bureau. The preheating work of Tianfeng Mountain Resort suddenly came to a standstill. status, this project is very likely to die because of this. Liu Qingyu knows that once this project fails, I am afraid that many people in Tongda City will fall into trouble. By then, I am afraid that his ending will be extremely miserable, and his career path will be extremely miserable. He will also die young because of this.
What should I do? What should I do? Liu Qingyu stood up, frowned, and walked around the office. Seeing this, Li Cailin and Bao Honggui all walked out of Liu Qingyu's office so as not to disturb Liu Qingyu's. think.
The sun turned from the south to the west, and dusk gradually enveloped the earth. Liu Qingyu had been sitting on the office chair for more than three hours, but he still hadn't come up with any good ideas.
Liu Qingyu lit a cigarette again, took a long drag, and looked at the ceiling, his eyes seemed a little wandering.
Suddenly, Liu Qingyu's eyes were fixed on the ceiling, and he murmured: "Ceiling, ceiling, do I have encountered the ceiling effect now?"
Thinking of the ceiling effect, Liu Qingyu's eyes immediately lit up.
Explained from the definition of the ceiling effect itself, the ceiling effect refers to setting up an invisible, artificial difficulty to prevent certain qualified people from rising to a certain position in the organization. This effect can be seen in the workplace, market, policy, etc. There are often many manifestations in this aspect, but now, isn't it true that I am in the workplace, and my behavior is subject to ceiling restrictions from policies and markets?
Thinking of this, Liu Qingyu suddenly became excited.
Yes, I have encountered a typical ceiling effect. If I want to do a good job in the entire Tianfeng Mountain Tourist Resort project, I must break through all the ceiling effects imposed on me by the outside world. I must break through numerous obstacles and break through. The ceiling will eventually lead to success.
Thinking of the concept of ceiling effect, Liu Qingyu's brain became extremely active, because he suddenly remembered a typical case of ceiling effect, which was a family-owned pharmaceutical company. The company was founded by the first generation. People's efforts have created a good brand with stable income and market. However, after the second generation heir took over, he found that the "ceiling effect" of the company was very obvious. Not only did the product sales not increase, but the management of the company also failed. It also seems to be dormant and stagnant. The employees have no motivation and they have no enthusiasm for management changes and innovations. However, there is a huge tiger swallowing the sky, and the feeling of being unable to eat. At the beginning, this guy was distressed for several years and couldn't. There was no progress, but in the end this guy solved the problem from multiple aspects.
And this person is Liu Qingyu’s good brother Xu Aiguo.
Thinking of Xu Aiguo's case, Liu Qingyu began to feel excited. Although Xu Aiguo overcame the ceiling effect in corporate management, this case also has great reference value for the ceiling effect he encountered in the officialdom. .
Liu Qingyu picked up the phone without hesitation and dialed Xu Aiguo's number.
As soon as the call was dialed, Xu Aiguo's hearty laughter came from the phone: "Boss, boss, you finally remembered me. Brother, I was so moved that I almost shed tears."
Liu Qingyu smiled and scolded: "Come on, don't pretend to be me. I called you today to ask you a question. How did you overcome the ceiling effect you encountered after taking over the family business. "
Hearing that Liu Qingyu was talking about business, Xu Aiguo immediately stopped joking. He knew that the boss must have encountered a problem now, so he thought very carefully for a while and then said: "Boss, I Let me first analyze for you the difficulties I encountered when I took over the family business, and then I will tell you my solution."
Liu Qingyu listened quietly.
Xu Aiguo said: "Boss, when I took over the family business, I mainly encountered two problems.
The first problem is a management problem, which is mainly reflected in the different goals and ideas between the upper and middle levels. They talk more and do less. At that time, I had just taken over the company. I found that although the company was very big, it had many problems. So I wanted to reform the company, but the reform consciousness of many middle-level managers was not at the same level as my management ideas. In addition, although I wanted to carry out reforms at the time, even any middle-level manager could tell that there were many changes in the company. The problem, however, is that neither I nor the middle and senior management of the company can put forward clear reform goals. As a result, although I say that I want to reform every year, I have never made a breakthrough. Management reform has become a formality, or in other words, It’s just a slogan.”
Liu Qingyu nodded vigorously when he heard this. The first problem Xu Aiguo encountered was very similar to the problem he faced. Now he wanted to build a tourist resort project. Although he had his heart and even had goals, But couldn't take action.
At this time, Xu Aiguo continued: "The second problem I encountered is the brand problem."
"Brand problem." Hearing this concept, Liu Qingyu couldn't help but be startled, because he knew very well that the brand awareness of the Strong Group was very high. How could such a high brand awareness encounter brand problems? .
Xu Aiguo immediately nodded vigorously and said: "Yes, it is a brand problem. Although many brands of the Strong Group have great popularity, over the years, with the passage of time, the brands of the Strong Group have become hollow and The phenomenon of aging is very prominent, which has become a bottleneck that restricts enterprises from continuing to maintain rapid development."
Hearing this, Liu Qingyu's eyes lit up again. Although he had a good plan for the Tianfeng Mountain Scenic Area project, there was nothing outstanding about brand building. If he followed his plan, , even if you can achieve some success through hype for a period of time, it is difficult to obtain the motivation for long-term sustainable development, so Xu Aiguo's experience is particularly important to him at this moment.
At this moment, Liu Qingyu became even more excited. He wanted to know how Xu Aiguo overcame these difficulties, so he smiled and said: "Okay, stop being pretentious and tell me how you overcame these two problems. ."
