Xu Aiguo couldn't help feeling a little proud when he heard the expectation in the boss's voice, and said with a smile: "Boss, to be honest, these two problems have troubled me for a long time, and the person who really prompted me to suddenly understand and solve these two problems Actually it’s you.”
"It's me." Liu Qingyu was a little shocked.
"That's right, it's you. Do you still remember that during the Spring Festival two years ago, we brothers were drinking and chatting? That day, you talked about a lot of problems encountered in the officialdom and your solutions, and after I listened After that, I had some insights at that time. Later, after I came back, after careful consideration, I suddenly discovered that many of the problems encountered in the officialdom are actually similar to the problems in our corporate management and brand management. Therefore, I later I carefully collected some detailed information on the various measures you took to solve the problem at that time, and after summarizing it, I finally came up with something famous." Xu Aiguo's words made Liu Qingyu's eyes widen suddenly, and his eyes were filled with brilliant colors.
At this time, Xu Aiguo continued: "Boss, I have learned a truth from your officialdom experience, that is, our company must have core competitiveness and a clear development direction. The goal must be clear. The clearer the better. We If an enterprise wants to break through the "ceiling" and realize management reform and innovation, key personnel must truly understand scientific rules and regulations and their own distinctive corporate culture from the bottom of their hearts. They must increase the transparency of business management. On the one hand, they must decompose the company's business development goals into Departments and individuals, so that relevant talents have a sense of participation and responsibility; on the one hand, it is necessary to cultivate employees' personal career development plans so that employees have a sense of belonging and accomplishment.
At the same time, as a leader, you must also have skills, lead by example, and achieve unity. The reform of an enterprise must first be the reform of the general manager himself. If the general manager is willing to make determination to make changes starting from himself, the management of this enterprise There is hope for success. At the same time, I also vigorously attract talents, match the relationship between talents and money, and improve the treatment of useful talents as much as possible. At the same time, I reform the internal processes of the enterprise so that everyone can Each process can be managed by one functional organization from beginning to end, so that there is no overlapping of organizations and no duplication of business, thereby shortening the process cycle and saving working capital."
Speaking of this, Xu Aiguo smiled and said: "Boss, a lot of what I have done is based on what you did in Ruiyuan County in those two years."
Liu Qingyu nodded vigorously when he heard this. He had a lot of insights in his heart, and then asked: "Then how did you solve the brand problem?"
Xu Aiguo said with a smile: "This is even simpler. If you want to build a good brand, you need to do two key things. The first is to produce marketable products, and the second is to socialize the enterprise. Through carrying out public welfare activities, formulating industry standards The social influence created through many forms such as standards, event news, etc., assumes the social responsibilities that our enterprises must bear. Only when an enterprise assumes the social responsibilities it should bear can it gain social recognition."
After Xu Aiguo finished speaking, Liu Qingyu showed a faint smile on his face.
At this moment, Liu Qingyu had completely figured it out. He knew that he had indeed encountered a ceiling effect in the development plan of Tianfeng Mountain Resort. Although he wanted to develop Tianfeng Mountain Resort, there were some problems. Being eager for success only limited the divergence of his thinking and limited his ideas. At this moment, after communicating with Xu Aiguo, he suddenly became enlightened.
Since what I want to do is to build a tourist resort brand with huge influence, why do I have to start from Tianfeng County and Tongda City first? Why do I have to win support from the Propaganda Department of the Municipal Party Committee, even though this is a typical officialdom? means, but why don’t you operate it through market and brand means?
After thinking about these issues, Liu Qingyu immediately smiled and said: "Okay, Patriot, you are really my lucky star. I finally figured it out. I'll hang up now. I'll treat you to a drink when I have time."
After saying that, Liu Qingyu hung up the phone directly, then called his secretary Li Cailin and the executive deputy director of the Tourism Bureau Bao Honggui, and immediately said with a smile: "You two should do a few things now. First, Bao Honggui, you First find a way to contact a good photography studio or advertising company and pay them to shoot a promotional video about Tianfeng Mountain Scenic Area, focusing on the beautiful scenery of Tianfeng Mountain and the original ecology of the people near Tianfeng Mountain. life, remember that in this promotional video, the part about the scenery can only occupy up to 40% of the space. The other parts are mainly used to shoot and reflect the peaceful and harmonious life of the people near Tianfeng Mountain, creating a kind of It is picturesque but also belongs to the most original way of life of ordinary people, including taking pictures of ordinary people picking vegetables, washing vegetables, and cooking in person. Such details may seem ordinary, but it is precisely these details that are most attractive. For people in the city, you can ask the photographer to refer to the documentary A Bite of China."
Immediately, Liu Qingyu said to Li Cailin: "Cailin, your task is also very difficult. You have to find a way to contact the Provincial Academy of Social Sciences, the Academy of Agricultural Sciences and even some nationally renowned traditional Chinese medicine and health experts to ask them Let’s go to the Tianfengshan area of Tongda City for on-site inspection, and even conduct on-site inspections of the water quality, environment, air, etc. of our Tianfengshan Tourist Resort, and ask them to write something about the environment of our Tianfengshan Tourist Resort. , articles on health care, of course, you don’t need to ask them how to write, let alone let them brag, just ask them to write it truthfully, and promise them that as long as they can write an article, it will be fine. Enjoy one month of free food, accommodation and health care in our future Tianfeng Mountain Resort, and you can enjoy two months of treatment if you write two articles, and so on."
Li Cailin said with some confusion: "Mayor Liu, there is nothing over there at Tianfeng Mountain now. Will they be willing if I make this promise?"
Liu Qingyu smiled and said: "It's okay, just say so. I believe that as long as they really experience it, they will not only be willing, but also very willing and very active."
After receiving Liu Qingyu's instructions, Li Cailin and Bao Honggui launched operations respectively.
Twenty days later, in the courtyard of the Tongda Municipal Party Committee and in Sun Yanping's office.
Sun Yanping is listening to secretary Ma Limei's report.
Ma Limei said: "Minister, I have received news that during this period, due to the ban on the Tianfeng Mountain Tourist Scenic Area by our propaganda department, Liu Qingyu's side has almost ceased. However, he still let the Tourism Bureau There is an advertising company over there who is filming a promotional video, I don’t know what method he wants to take.”
Sun Yanping laughed when she heard this: "If he wants to shoot, he can shoot it. He is free to do it. You keep an eye on the city TV station and the TV stations in various counties and districts, and tell them not to broadcast promotional videos for Tongda City. I have already said hello to the provincial TV station. It is estimated that the provincial TV station will not promote this project this time. After all, the advertising expenses of the provincial TV station are still quite high. Without administrative resources to intervene, if Liu Qingyu wants to get a good time slot to broadcast tourism advertisements about Tianfeng Mountain, It is basically impossible, unless he is willing to throw money into it, but now, he has not even attracted an investor. He wants to throw money but does not have the funds. I will make a request at the Standing Committee meeting this afternoon. Then That is, the Tianfeng Mountain Tourist Scenic Area project cannot continue indefinitely. It must be limited to a time limit. If Liu Qingyu cannot achieve results within the limited time limit, he must give up or give up this project to capable people. Take responsibility."
Ma Limei immediately flattered her and said, "Well, the minister is still awesome. I guess once Liu Qingyu is given a time limit, he will definitely be done with it this time. People can't always be lucky."
At the Standing Committee meeting that afternoon, Sun Yanping directly proposed a time limit for the Tianfeng Mountain Tourist Resort project, and gave many reasons.
At this moment, Ma Botong and Lei Zelin saw that Liu Qingyu had been silent for more than a month since he took charge of this project, and they had doubts about whether Liu Qingyu could handle this project. Although they They knew that Sun Yanping was playing tricks here, but they didn't ask because they didn't want to have a direct conflict with Sun Yanping. In addition, many people in the municipal committee had some doubts about Liu Qingyu's ability at this moment, so , this time, Sun Yanping’s proposal was approved by the Municipal Standing Committee.
After the meeting, Wang Tianyu called Liu Qingyu directly and said seriously: "Liu Qingyu, you have to hurry up on the Tianfeng Mountain Tourist Resort project. The Standing Committee of the Municipal Party Committee just passed a resolution on that project. I only give you three more months. If you can't make achievements, what you said before about establishing the Tianfeng Mountain Tourist Resort Management Committee will become a piece of paper, and the project will be handed over to Tianfeng Mountain again. Feng County will be responsible."
Liu Qingyu was stunned after hearing this, and said in shock: "Secretary Wang, what's going on? Didn't the documents have been issued before? Is the city going to regret it?"
Wang Tianyu sighed and said: "This is not the city's regret, but Minister Sun Yanping's vigorous promotion. Secretary Lei and Mayor Ma are also trying to balance the overall situation of the city, especially the grievances of the Tianfeng County cadres, so , the pressure on you is very high now, if you can't produce results within three months, then you must hand over the Tianfeng Mountain project."
After Liu Qingyu heard this, his face suddenly turned ugly.
He did not expect that Sun Yanping, a woman, could be so insidious and play such a trick on him at this time. This made him very angry, but he was helpless because he was just a deputy mayor ranked last.
However, anger was anger, which aroused Liu Qingyu's fighting spirit. Liu Qingyu gritted his teeth and said: "Secretary Wang, don't worry, I am confident that this project will become completely popular within a month."
