Everyone looked at the amber health wine in the cup and hesitated.
As the general manager, Qiao Mingan took the microphone and said: "Guest, you obviously haven't read our brochure. Our health wine is based on traditional craftsmanship and uses modern science and technology to optimize rice wine. The final
The important thing is that our Xingmo health wine uses pure natural pollution-free water from Youyun Lingquan. The rice wine produced is not harmful to the body even if it is drunk cold, and the taste is pure. Since you don’t believe it, let me first
Do it to the best of your ability!”
Qiao Mingan immediately drank up a glass of wine, showing a satisfied and proud look, making no secret of his love for Xingmo Health Wine.
When many people saw that Qiao Mingan had drunk it, and it was only one cup, it wouldn't hurt them much, so they tasted it one after another.
Those who had never drank rice wine before took a sip and nodded. At least the taste of the wine was very good, mellow and soft, refreshing in the mouth, not irritating at all, and not as spicy as high-strength white wine.
After taking a sip of rice wine, the expressions of those who had drank rice wine changed drastically. Some were puzzled, some were extremely happy, some frowned and continued to taste, and some closed their eyes, savoring the aftertaste of rice wine in their mouths, and their faces were full of intoxication.
Everyone praised him one after another.
Xingmo health wine uses Youyun Lingquan, and Hulu Lake, the place where Youyun Lingquan is produced, is a spiritual place with strong vitality.
These people may not know what spiritual land is or what vitality is, but after tasting Xingmo Health Wine, their bodies and instincts will tell them that this wine is extraordinary!
Living things have their own unique instincts. If a food lacks substances that a person is in urgent need of, such as amino acids or trace elements, then after the person eats the food, his body will be satisfied and he will instinctively like it and find it delicious.
Vitality is the energy that all living things need most, and no one can resist the attraction of vigor.
The most important thing is that these people who know rice wine have drank various brands of rice wine. The saying "Don't be afraid of not knowing the product, but be afraid of comparing goods" is vividly demonstrated at this moment.
Just as there is a big gap between the cooking of a person who has just learned how to cook and the banquet of a top chef, then there is a big gap between other rice wines and Xingmo health wine.
This difference can no longer be said to be good or better, but in front of Xingmo Health Wine, other rice wines cannot be drunk at all!
After Director Xiong took a sip, he said in surprise: "Master Fang, you are right. It is indeed different from the previous rice wine. If this wine really has health-preserving effects, I will definitely buy a few bottles to drink at the family banquet. After all, it is 16 degrees
The low-alcohol wine is more suitable for family drinking than white wine.”
"Today's Xingmo health wine is on sale, and if you buy a whole box, you may win a prize and get another box for free. Director Xiong can buy a few boxes and store them for another half a year, and the taste will be better. This is just our mid-range health wine, and it will start next year
I sell high-end health wine, and I will notify Director Xiong when there is a discount."
Fang Tianfeng felt that Director Xiong had helped him a lot this time and owed him a favor. In fact, it was okay to give it to him, but he couldn't say so because he might be caught.
"Okay, I'll buy a box!" Director Xiong naturally understood what Fang Tianfeng meant, and was not stupid enough to think that Fang Tianfeng was unwilling to give him wine.
While the two people were talking, the channel dealers who knew about rice wine were all excited. They completely forgot about Meng Jun’s channel dealer meeting and the verbal agreement with Meng Jun. They started asking for details about Xingmo Health Wine. Some
People even want to become general agents in other provinces.
For the success of a wine, marketing is one aspect, but the quality and taste of the wine itself are equally critical.
Once a product appears that has obvious advantages in all aspects, and then conducts normal marketing according to the laws of the market, as long as nothing unexpected happens, it will be 100% profitable.
The difference between Xingmo's original rice wine and other rice wines is negligible. The difference is only in branding and marketing. The taste and quality of the wine itself are definitely among the best in China. However, people in the factory who like to drink rice wine can no longer drink it after tasting the health wine. It turns out
old rice wine.
In the past, the owner of Gujiang Winery took the risk of offending Xiang Jia and Dongjiang No. 5 and wanted to continue cooperating with the water factory because he was impressed by the quality of the wine.
Neither the current general manager Qiao Mingan nor the original boss Li Xingye could have imagined that the addition of health wine by a provincial official would lead to such a big change. These channel dealers are so enthusiastic, and the Xingmo health wine will be spread quickly. All it takes is a little publicity.
, it will definitely become popular throughout the province, and it is not impossible that it will become popular all over the country in the future.
The market of rice wine is not as good as that of liquor, beer and wine, but it is a "health wine" and can definitely avoid various disadvantages.
Next, it was a matter between the company and the distributor. Fang Tianfeng, Director Xiong and others left to eat and chat together. Before leaving, Fang Tianfeng asked people to move five boxes of wine to Director Xiong’s car, a total of 30 bottles of health wine.
The director gave a symbolic payment of 500 yuan.
Director Xiong repeatedly said at the dinner table that he would vigorously support local brands and make Xingmo take bigger steps. If Xingmo Liquor Industry becomes bigger, it will also be his political achievement as the Minister of Commerce.
The only problem with Xingmo health wine is the price. The lowest price now is 980 yuan per bottle, which discourages many distributors. However, those distributors who deal in mid-to-high-end wines do not take this matter to heart at all. The market
It is not given away for free, but it is made bigger step by step. As long as the wine is good, it can be sold at a high price.
For them, Xingmo Health Wine is a newly discovered gold mine. Once it is over, it will be divided up by others. What's more, with the full support of the province, at least making a profit within the Dongjiang area will not be a problem.
Many channel dealers already know that Meng Jun is almost beaten to death, and everything he has done before is in vain.
The most important thing is that the director of the provincial department has made it clear to support local brands, and all departments in the province will support it. If Meng Jun dares to make small moves again, he will be in trouble with the Department of Commerce and even the entire provincial party committee and provincial government. Director Xiong has
With enough excuses to beat Meng Jun, Priest Meng could only accept it and could never fight back.
Meng Junhua obtained the agency rights of Quyang Rice Wine at a high price, and also used so many connections to invite people from all walks of life to help. Not only did Xingmo Liquor Industry not suffer any losses, but it also allowed those channel dealers to see a thicker thigh and a taller tree.
Lush trees provide a towering backing.
It's just that Quyang rice wine is still the number one brand in the country. As the general agent of Dongjiang Province, Meng Jun will not lose money in the end even if the profit concession suppresses the Xingmo wine industry, he will just make less money.
However, it is not Fang Tianfeng’s character to just let his opponents earn less.
Distributors gave Fang Tianfeng inspiration because some distributors took the initiative to come up with various data to prove that in the rice wine market, high-end liquor sales accounted for only 10%, while in the liquor market, high-end liquor sales accounted for only 20%. The real market
The world is still dominated by mid- to low-end wines, and rice wine and liquor priced under 100 yuan have a huge customer base.
If we give up the low-end market, it will be a loss, because even Moutai has wine worth tens of yuan.
Fang Tianfeng discussed with Li Xingye and some technical staff and came to a preliminary conclusion that if only a small amount of Youyun Lingquan was used, the rice wine could be made more delicious, but there was a huge gap between it and the health wine.
As a result, the Xingmo Laojiao rice wine brand abandoned by Fang Tianfeng was once again pushed to the forefront. Everyone initially agreed to use a small amount of Youyun Lingquan and the original Xingmo rice wine to produce the 68-yuan Xingmo Laojiao. They must occupy Dongjiang's
The low-end market of rice wine.
In this way, Xingmo Liquor Industry has a complete range of high, middle and low-end rice wines, which can fully compete with Quyang rice wine and completely defeat Mengjun.
Fang Tianfeng directly allocated 100 million yuan to Xingmo Liquor Industry. Once Xingmo Laojiao and Xingmo Health Wine have sufficient inventory, Xingmo Liquor Industry will use this 100 million yuan to advertise all over Dongjiang.
People re-recognize Xingmo Liquor Industry, Xingmo Health Wine and Xingmo Laojiao.
Fang Tianfeng did not forget the customers who used Youyun Lingquan. On the occasion of New Year's Day, he gave each customer two bottles of Xingmo health wine, and specifically stated that it was brewed by Youyun Lingquan, which is not only harmless to the body but also good for health.
There is no doubt about the effect of Youyun Lingquan. All customers have experienced it deeply, so they have no doubt about Xingmo Health Wine.
Moreover, the description of the health-preserving wine deliberately downplays the concept of rice wine and strengthens the concept of health-preserving, so that people who do not drink rice wine originally taste it, find it acceptable, and prepare to drink this wine in the future.
Some people recognize rice wine or really don't like it, so they will give the wine to relatives and friends who like to drink rice wine and recommend them to drink it.
Early the next morning, Li Xingye couldn't hold it back and contacted Fang Tianfeng again.
"Mr. Fang, there is good news. Meng Jun is hospitalized."
"Isn't this good news?" Fang Tianfeng asked.
"Of course it's good news. Because many distributors who originally had verbal agreements with him have gone back on their word, and those who have signed contracts are also trying to persuade him, hoping that the contracts will be invalidated. Some are even more outspoken, saying that Director Xiong's speech is not human.
Because of the resistance factor, he directly tore up the contract. Meng Jun was so angry that he smashed the window with his hand. As a result, the glass on his right arm cut off the tendon and ruptured the aorta. If there wasn't someone next to him, he would definitely have died in the office."
"This is called self-restraint. By the way, in my name, send a flower basket and say thank you to him. Without him, our Xingmo Liquor Industry would not be supported by the province, and we would never forget the well digger."
"Mr. Fang, you want something to happen to his left arm too."
"By the way, I remember that his Jiaoyang Real Estate is a very famous real estate agency in this city. It has many branches, right?"
"right."
"That's good. It's not rude to come back and forth. Since he is engaged in my winery, then I will engage in his real estate agency. That's it for other industries. The dirty and bad things of the real estate agency will be found out. We are
As law-abiding citizens, when you see someone operating illegally, it is your duty to report it and let reporters verify it."
"I'm afraid his left leg will also become useless." Li Xingye whispered.
"After reporting him, that's it. If he dares to have other thoughts, I won't let him go so easily. You know the Tianshen Sect very well now, how about the person who is the chief priest?"
"It's hard to say, anyway, no one who offends him will have a good ending. It is said that after he became the chief priest, the priests who competed with him as the chief priest in Yunhai City either ran away or voluntarily resigned from the priesthood. In fact, I don't think you really need to
If you don't care about the officiant, you are afraid of the purple-robed officiant, which is really a headache. The purple-robed officiant has a particularly high prestige among the believers in Yunhai City. Three years ago, he preached at the famous Santa Fea Cathedral, and almost everyone
Thousands of people came and not only blocked the church, but also blocked the large square outside the church. Finally, government officials came forward to block nearby roads and temporarily installed loudspeakers so that people outside the church could hear his sermons, thus avoiding any trouble."
"This is a big problem." Fang Tianfeng said thoughtfully.