"Mr. Cherny, can you tell us which strong European team wants to compete in China?"
Liu Hongwei is of course very interested. The last time he operated the England national team to compete in China, AutoNavi actually didn’t make much money. But that was just because AutoNavi had just started operating this kind of commercial competition, so it didn’t have much experience. More
The important thing is that inviting the England national team at that time was more of a political task, and he helped the Football Association complete it. Therefore, there was not much profit in it.
If Liu Hongwei was now allowed to handle the match between the England national team and the Chinese national team again, Liu Hongwei was absolutely confident that he could make money. He could not only complete the task, but also make a lot of money. So he was silent for a moment and asked Lister.
Lister shook his head and said to Liu Hongwei: "This is just an idea. I wonder if we can invite a strong Premier League team and a strong Serie A team to come to China and let them play a game with the Chinese national team or club.
Then let them play a game of their own."
Liu Hongwei was stunned. Lister in front of him was amusing himself. Why are you bragging about him here without contacting the club? But Liu Hongwei did not show any other expression. Liu Hongwei has already mastered this aspect. Under normal circumstances, few people can do this.
His thoughts could be seen on his face. Moreover, Liu Hongwei then thought that Lister could not amuse himself.
A European agent like List must be very busy, and it is definitely impossible for him to come here to relax. List should have an idea of which club to invite, but now he just doesn't want to reveal it prematurely. Thinking of this, Liu Hongwei
He slowly calmed down.
After calming down, Liu Hongwei began to think about Lister's idea. It was an excellent idea. The influence of Serie A in China is unmatched by any league. It can be said that Serie A currently has more fans than La Liga, Bundesliga, and Premier League combined.
Not to mention the Serie A giants like Milan, Inter Milan, and Juventus, even the Serie A giants like Lazio, Roma, and Fiorentina have an amazing number of fans.
Think about the turmoil caused by Sampdoria when they arrived in China. If they could invite the current strong Serie A teams, they would be able to attract the attention of fans across the country without advertising. As for the Premier League? The Premier League does not have much influence in China.
It is quite big, but there are still many fans in Guangdong and some developed cities. As for the reputation of the Serie A team, in fact, the media can completely attract everyone's attention with a few touts. After all, many fans now rely on TV stations and
Newspapers know the news about European football, and as long as the newspapers brag about it, they can attract the attention of many fans.
Not only let them play against Chinese teams, but also let them play against each other. This idea is so brilliant. Liu Hongwei believes that if such an agreement can be reached, there will be no problem with the naming rights and advertising of this game.
"So Mr. Cerny, which two clubs are you considering?"
"If it is Serie A, I would like Inter Milan or Lazio. You also know that Milan and Juventus are difficult. Inter Milan and Lazio have some opportunities to operate. I have a little relationship with Lazio, so I can give it a try and be more confident."
Lister has been thinking about Serie A for a long time. Milan's boss Silvio Berlusconi is a relatively anti-China person. And as the Italian Prime Minister, media tycoon Berlusconi Lister can't see him. In addition, Lister has no relationship with Milan's top management.
Therefore, there is absolutely no way for Riester to contact Milan.
As for the Agnelli family, the owners of Juventus, they are one of the most powerful families in Italy. And what they attach most importance to is the local market. They probably have no interest in coming to China, and Lister doesn’t have that much face. Does Lister know anyone in Italian football? many.
As for Inter Milan, Moratti is a person who really likes Inter Milan. The most important thing is that the most popular club in China now is probably Inter Milan, so Riester just wants to give it a try. Moratti is a rich second generation, But his love for Inter Milan is unquestionable, and he might be able to agree. Of course, Inter Milan Riester is not sure.
On the contrary, Laziorist was very confident. It was not because List met Cragnotti through Nedved. Although there was Nedved as a link, the relationship between List and Cragnotti was not very good. Close. But Rist had some understanding of Cragnotti's character and felt that he was very confident that he could convince Cragnotti.
Liu Hongwei nodded. Milan and Juventus all have fans in China, and Inter Milan fans are countless. Ronaldo, who just transferred from Barcelona to Inter Milan this season, can be said to have attracted a large number of fans from the late 1970s to the early 1980s. fans. Some people even say that the current number of Chinese fans are Chinese fans. However, there is no authoritative data for this statement.
Lazio is a little lower than the three giants in terms of level, attractiveness and reputation. However, as a strong team in Serie A in recent years, it still has a lot of fans in China. And Liu Hongwei believes that once Lazio comes to China, it can still Cultivate many new fans. If Lazio comes to China, there will be no shortage of fans and attention.
"As for the Premier League, we invite Manchester United or Liverpool. Manchester United is the current hegemon of the Premier League, and Liverpool is the number one club in England."
Liu Hongwei didn't say anything. Liu Hongwei himself is one of the owners of AutoNavi. To establish such a sports and culture company, Liu Hongwei certainly knows a lot about European football. Liverpool is an out-and-out English giant, even in European football. It is the number one giant. And Manchester United is now the dominant player in the Premier League.
These two clubs can indeed represent the Premier League. Of course, what Liu Hongwei didn't know was that during the 1998 World Cup, England would have a trend-chasing boy like Owen. Owen's popularity after the 1998 World Cup was simply overwhelming. And Manchester United was in In 1999, he even won the Triple Crown, which shocked the entire European football world.
Liu Hongwei admired Lister for being so courageous. But he also had great doubts, because this operation is not easy. So he asked Lister: "Mr. Cherney, it would be great if it could succeed. But how sure are you?"
Lister looked at Liu Hongwei and said with a smile: "To be honest, it's less than 50%. But as long as there is a 10% possibility, our two families can cooperate to promote it. Isn't that why I came to you today? Really? Do you think so?"
"Yes, yes."
Hearing Riester's words, Liu Hongwei nodded repeatedly. "That's true."
Liu Hongwei has seen huge business opportunities. Because once he can really invite strong Serie A and Premier League teams to compete in China, Liu Hongwei is sure to earn a large amount of money that will surprise everyone. As for whether he can succeed, Liu Hongwei doesn’t know. .But he knows one thing, that is, without a beginning, there will never be a result.
"Mr. Liu, I can give you good news before this. I have talked about this matter with Mr. Jochen Leitz, the general manager of Puma Germany. He himself is also very interested in this event. I have already talked to him
A simple verbal agreement was reached. Once the two of us can actually host such an event, Puma will definitely sponsor this event."
Jochen Leitz has a big appetite. He and List made it clear that once this event is successfully implemented, a series of rights including naming rights, competition naming rights, joint logo promotion and use rights, etc. will be activated. Especially for the two
The team's competition will be named "Premier League, Serie A, Puma Competition", the trophy will be named "Puma Cup", etc. Having also won so many things, Jochen Leitz is also very generous and will not begrudge the naming fee.
"Puma is a big company, and they will not be stingy. Jochen Leitz said that he would pay at least one million U.S. dollars. I believe we have negotiated, 1.2 million U.S. dollars, 1.3 million U.S. dollars is not impossible.
of."
This is great news. The biggest worry about holding such an event is sponsorship. Once the sponsorship is in place, plus ticket revenue and broadcast revenue, profitability is not a problem at all. Liu Hongwei has experience and knows that playing this kind of commercial competition in China is the most indispensable
The most important thing is the ticket revenue. There are many wealthy Chinese fans, and they can accept ordinary tickets. Therefore, the ticket revenue is definitely not low.
The most rare thing about commercial competitions is actually the sponsorship fee. The level of the sponsorship fee determines the level of income. Now the naming fee exceeds one million US dollars, which is more than 8 million yuan in RMB, almost 9 million yuan. And Lister means a lot.
Simple, the naming fee can be increased, which means there is no problem if it exceeds RMB 10 million.
Now, even if you invite the Brazilian national team to play in China, the appearance fee does not cost one million U.S. dollars, which is about half a million U.S. dollars. The appearance fees of European clubs are even lower. No wealthy club's appearance fee can exceed 500,000 U.S. dollars.
US dollars. Now the largest sponsor has come out, and the price is over one million US dollars, which greatly increases Liu Hongwei's confidence.
"Mr. Liu, my request is very simple. You and I will quickly make a formal possibility report, and then the two of us will discuss how much appearance fee we should give them. Then we can contact those people first.
Europe is a strong team.”
"good."
Neither of them could tell how much profit this matter would bring. However, the two of them had similar ideas, and this matter had to be done. Liu Hongwei was interested in huge profits. Liu Hongwei believed that if the operation was done well, his company would be successful.
Able to go to the next level.
List, on the other hand, hopes to use this opportunity to get in touch with the Premier League giants. List even hopes that this business competition will be a great success, and then spread to European football, so that the European giants will know about it. By then,
Even if Lister hadn't gone there in person, maybe those European giants would have come to look for Lister themselves. It's the same with everything. If you take the initiative, you will definitely be at a disadvantage during the negotiation. If it is the other party who takes the initiative, then it is obvious that Lister
You can stand high.
Although the two people have different ideas, their goals are the same. They both hope to really promote this business competition, so they hit it off completely. (To be continued, please search Piaotian Literature, the novel will be better and updated faster!
