Liu Hongwei is very fast. Although their company is now fully operating the Women's Four Nations Tournament, the Women's Four Nations Tournament is not a commercial tournament because it is difficult to make much profit. They are operating the Women's Four Nations Tournament more this time
It's just to please the Football Association and the General Administration of Sports.
Like the last invitation to the England national team, this is all a facade effort of the Chinese Football Association. If AutoNavi wants to be the leader in China, it must meet some requirements of the General Administration of Sports and the Football Association. Just like the current four-nation women's football team
They have to go all out for a game with little profit like this. Compared with the women's four-nation tournament, Liu Hongwei is now focusing all his energy on the plan proposed by List. Therefore, he concentrated the company's professional talents on a simple cost
calculate.
The final cost calculation turned out to be more than 20 million yuan. Liu Hongwei himself was shocked when this cost came out. Now the total assets of AutoNavi Company do not have that much money. And usually this kind of business competition is announced before the competition.
Half of the deposit is required, which means that when there is no income yet, AutoNavi must first advance more than 10 million yuan. This kind of financial pressure is not a little bit.
Even Riester was stunned when he saw the cost. It was more than 20 million RMB. When converted into US dollars, more than 20 million RMB is more than 2 million US dollars, almost 3 million US dollars.
"How did you come up with such a high cost? According to the current prices, even for Milan and Juventus, the appearance fee for playing in China is less than half a million US dollars, and for Lazio, it is only three or four at most.
100,000 U.S. dollars. The appearance fees of Manchester United and Liverpool in the Premier League are only 400,000 U.S. dollars at most."
Riester was surprised. This is simply impossible. The appearance fee of European clubs is still very low now. It is far less than the appearance fee of 1.5 million euros or 2 million euros during the Real Madrid Galacticos period. Just two years ago.
Arsenal, who came to China's commercial competition a few years ago, paid almost a friendly price, with an appearance fee of less than 200,000 US dollars.
And Lister clearly remembers one thing. That is, after Manchester United won the Triple Crown in 1999, Shanghai Shenhua invited Manchester United to play a commercial game in Shanghai. At that time, Manchester United's appearance fee was only US$350,000. Although
Without Ferguson and Beckham, the Triple Crown champion Manchester United still aroused the pursuit of Chinese fans. In the end, Shanghai Shenhua's ticket revenue in that commercial game alone exceeded 20 million yuan, and the net profit reached 1
Eighteen million yuan. It can be said to be a model of Chinese business competition.
At that time, Manchester United's appearance fee was only 350,000 US dollars, and Lazio's appearance fee could not exceed this. How could the budget exceed 20 million yuan?
Liu Hongwei handed Lister their estimated expenses and said with a smile: "Lister, I'm going to make a big estimate. For both teams, I calculated it based on the appearance fee of 400,000 US dollars. The Premier League team will let him play
One game is played in Guangzhou. The Serie A team plays one game in Shanghai. Then the two teams go north to Beijing to play one game. In this case, the appearance fee alone is 1.6 million US dollars. This is the biggest expense. But some other public relations
The cost is not a small amount. Just like some related intermediaries, we all have to spend money, so this budget is relatively reasonable."
Having said that, Lister nodded. Indeed, more than two million US dollars may seem like a lot, but in fact, upon careful analysis, it is really not a lot.
"So, Mr. Liu, where do we make money?"
This is what Lister is most concerned about. Although Lister has now become a well-known agent, there are still many shortcomings in these business operations. Although Lister's purpose of organizing such commercial competitions is not to make money. More
I want to build a good relationship with those European giants. But of course it is good to make money on the way. How can I not make money if I can make money? Therefore, List is very curious. The cost is more than 20 million yuan, so where to make money.
Hearing Lister's question, Liu Hongwei smiled slightly. He said confidently: "Lister, the big ones are of course sponsors and tickets. First of all, when competing in China, tickets are the most important. Nowadays, tickets for concerts of top stars in China are
Hundreds, hundreds, or even more than a thousand for good seats are very common, but sales are still booming, and more and more Chinese people have money. Our minimum ticket price is 80, and 100 is definitely not a shortage of fans.
, plus those high-priced tickets in good locations can be set at around 300 or 500, and there are also many fans. Moreover, such high-priced tickets are generally not bought by individuals, but are purchased by groups. In this way, they have been collected after three games.
Fifty million yuan is still the most conservative estimate. As long as we publicize it well, I believe that even having tickets worth 70 million yuan will not be a big problem."
Lister was very surprised. Because the stadium is not his own, he has to share the batch of tickets with the stadium. But even with some deductions, the tickets alone are already profitable. Is it true that Chinese commercial competitions at this time are so profitable?
Money? Back then, Lister was just a small agent with a low status, so he was not qualified to know the inside story of this kind of commercial competition. Only now do we know that ticket revenue can be so high.
No wonder that when Real Madrid went to China to make money in 2003, someone calculated the accounts for AutoNavi. They believed that Real Madrid took away four million euros directly during this trip, and could get tens of millions of euros in future business development. As an intermediary
The profit of AutoNavi is also more than 20 million yuan. It turns out that it is not fake. It really has such a high operating space.
"As for sponsorship fees, Puma can give them naming rights. But there are many other sponsorships. For example, we can split the three games. For their game against the Chinese team, they can use other naming rights, as long as we highlight two goals
The competition between the team in the Premier League and Serie A highlights Puma’s sponsorship of the last game. I believe Puma will not object. And the sponsorship of the two other games can earn at least tens of millions of yuan. There are also advertisements on the stadium.
, is also a large amount of income. If this part of the income is properly managed, it may be around 30 million yuan."
Liu Hongwei talked eloquently, as if he had really seen a large amount of money. As he spoke, he became more and more excited, and said to Lister: "Lister, do you know? Once the publicity spreads, many hotels will probably
They all want them to stay in their hotels, and there will also be many training grounds, hoping to allow strong European teams to train at their training grounds. Among the many hotels and training grounds, we can choose the ones that pay the most. You
Isn't this all about making money? We can also let them train and sell the tickets for the training."
"Mr. Liu, you are amazing. You have thought so much in a short period of time."
Lister did not expect Liu Hongwei to have so many considerations. And he considered a lot, looking for various profit points in the commercial competition. If Lister held such a business competition, it would be impossible to consider so many things. This is
Every industry is like a mountain, and many things require professionals. It is not without reason that Liu Hongwei's AutoNavi company was able to organize so many business competitions. It is precisely because of professional people like Liu Hongwei.
"Rister, although our company has only been established for more than three years, I have already operated many such business competitions, but the income was limited the first few times. But because I have no experience, I don't know how to operate the business.
It’s just a competition. Over the years, I have been summing up my experience and thinking about where to make money. Therefore, this is not something I thought of suddenly, but something I have been thinking about for the past few years. If I can succeed this time, I will
He became a model for Chinese business competition."
"It's just a pity. In China, the broadcast fee is not high, and we can't offend the media too much, especially CCTV. Even if it is cheaper, we should cooperate with CCTV. The income from this area will be lower.
"
Listening to Liu Hongwei's words, List nodded. In important European games, broadcasting fees are very expensive. But in China, broadcasting fees are almost optional. Just like the powerful CCTV, when negotiating with the Chinese Super League, the Chinese Super League proposed broadcasting
The fee was a little too expensive, and CCTV immediately refused. As a result, CCTV eventually stopped broadcasting its own league, and without the big platform of CCTV, the value of the Chinese Super League brand immediately fell to the bottom. In the end, the Chinese Super League even ran naked because there were no sponsors for it.
Naming rights can be said to be a lose-lose result. CCTV has been criticized by Chinese fans. The Chinese Super League is getting worse and worse, and fewer and fewer people are paying attention.
But even if the broadcast fee is less, according to what Liu Hongwei said, as long as the operation is successful, there will be profits everywhere. According to Liu Hongwei's plan, if it succeeds this time, the profit will definitely be considerable. What are you afraid of because of the high cost? Look at this
Where money is concerned, this cost is nothing at all.
"Mr. Liu, then you should wait for news from me first. I will contact their club first, and I will notify you immediately if possible. We will have more in-depth negotiations with their club together."
Seeing such high profits, Lister suddenly no longer wanted to be just an intermediary. How much money can an intermediary make? Lister hoped to get a share of the subsequent profits.
Therefore, Lister and Liu Hongwei conducted some negotiations. Liu Hongwei is currently short of money, and the cost of more than 20 million yuan is relatively expensive for him. Although he can get enough profits from the later operations,
In the early stage of investment, he was still short of capital. Lister also took a fancy to this, so he was willing to help Liu Hongwei with some early stage investments. Lister's requirements were not high, as long as 30% of the profits from this event.
For this 30% profit, Lister must be responsible for 30% of the investment in the cost. (To be continued, please search Piaotian Literature, the novel is better and updated faster!
