Chapter 259 Produced by Fengshan, it must be a fine product (4 more completed!)
"Wine tasting conference?" Jiang Xueqing didn't understand. He had never heard of this kind of sales method.
"Yes, for the wine tasting conference, when the time comes, we will haul 1,000 kilograms of wine to the county square, prepare 100 cups, and invite county residents to taste wine for free. Of course, we will also hold a small ceremony to bring the county's industrial
The director, the commerce director, everything is invited, and it would be better if we can invite the county party committee secretary."
"Ah, 1,000 kilograms of wine, that's not wine, that's 10,000 yuan!" Jiang Xueqing said with some heartache.
"Money, money, money, you know money? What does this mean? In a few years, you can try advertising on China Television. An advertisement costs hundreds of millions a year. What does this mean to you?"
"Hey, Mayor Zhao, I'm just starting out, so I have to plan carefully." Jiang Xueqing knew that he was wrong and dared to admit his mistake.
"If you don't want to give up your children, you won't be able to trap the wolf!" Zhao Wuji was too lazy to chat with Jiang Xueqing, and directly sealed his mouth with a common saying.
"That's right, Xun is, in short, I just follow the arrangements of the township chief."
"Tomorrow, you pack a few boxes of wine and send them to the county party committee and county government offices, each with 2 boxes of wine, and each with 1 box of wine to the National Congress, the CPPCC, and the Ministry of Armed Forces. Say it's our newly brewed wine, and invite the leaders to taste it.
"
"Yes. I'll do it tomorrow." Giving gifts is something Jiang Xueqing likes very much.
"Don't forget, the township government is here." Zhao Wuji warned.
"Hmm... How many boxes are you sending to the township government?" Jiang Xueqing was actually a little afraid of dealing with the township government.
"Send two boxes. Remember, this is the first and only time. By the way, from now on, when the cadres in the countryside get wine from the winery, it will be given to them at the wholesale price, 11 yuan a bottle, that's me
Lai Na is no exception. The 9.8 yuan I mentioned is your concession to the dealer, who sells hundreds of boxes of wine for you a year. The price should be lower."
…
The so-called wine tasting conference is no stranger to future generations as a marketing tool. Buy one get one free, special offers, specials, group purchases, beer drinking competitions, etc., are endless. As long as you are free and have time, you can do it almost every day
Spend very little money to buy very cheap things. Even free gifts.
However, in this era, this kind of marketing method is absolutely explosive.
The scale of Fengshan Winery is very small. Currently, the output of each batch of wine is only 2 tons, that is, 4,000 bottles, and the production cycle of a batch of wine takes at least 5 days. At this scale, Fengshan Winery can produce 2 tons of wine every year.
Only 144 tons of wine can be produced.
However, Fengshan Winery wanted to expand very quickly, because his wine recipe was very special, and the technical difficulty was not great, but the requirements were stricter. The price that Zhao Wuji set for Fengshan Winery had a gross profit margin of at least
There are more than 55. In other words, Fengshan Winery can earn a gross profit of about 20,000 yuan by selling a batch of wine, and it can earn 100,000 yuan in one month. With this 100,000 gross profit, can't it expand production?
In the "Five-Year Plan" of Fengshan Township, Zao Wou-ki set the goals for Fengshan Winery: in 1987, it will achieve sales revenue of 2 million yuan and profits and taxes of 200,000 yuan; in 1990, it will achieve sales revenue of 20 million yuan and profits and taxes of 3 million yuan.
million, with more than 200 employees.
Obviously, this goal is also relatively conservative. China's liquor industry still has a golden development period of nearly 10 years. It will be almost after 1995 that competition will become fierce, with various places vying to launch distilleries. After 2000, famous and high-quality wineries
Liquor has suddenly emerged, leading luxury and fashion.
For several enterprises in Fengshan, Zao Wou-ki can be said to have tried his best. For example, for the Fengshan winery, Zao Wou-ki identified three grades of liquor: high, medium and low.
High-end liquor, the one Jiang Xueqing drinks, has a market price of between 13.5-15 yuan/bottle. Zao Wou-Ki gave this liquor a relatively neutral but lasting name: Fengshan Fine Wine.
Zao Wou-Ki also gave the mid-range liquor a name: Fengshan Tequ; as for the low-end liquor, it was naturally called "Fengshan Daqu". The retail price of mid-range liquor at this time was between 7 and 8 yuan; while Fengshan Daqu
The price is between 4-5 yuan.
This positioning and pricing strategy is of course based on the quality of the wine. Even if its sales target is low-end wine, it is still targeted at the urban working class.
As for the vast majority of rural areas, they are still at the level of drinking grain wine in bulk for 1 yuan per catty. Even in the 21st century rural areas, when farmers can earn more than 100 yuan a day for helping others, most farmers still can’t.
I'm drinking roast wine worth 5 yuan a pound.
This is not to say that Zao Wou-Ki wants to give up the rural market, but any kind of wine, when it is launched, is aimed at high-consumption groups. It will only be expanded after it has gained recognition from high-consumption groups, that is, after the brand image has been determined.
production and seize the low-end market.
If a wine is destined for the rural market as soon as it is released, then even if you later develop high-end wines, will those rich people come to buy it?
In the past, the reason why Fengshan Winery could not operate was because of many problems. Among them, the market positioning made people laugh or cry. For example, the winery has installed brushing and bottling machines, which means that the main sales target of this wine should be
In the city, because city people are not used to breaking up and drinking, that would be too disrespectful.
But the strange thing is that Fengshan Winery sells these bottled wines in supply and marketing cooperatives in Wangping, Qianshan and Fengshan, and at the same time sells bulk wine. Imagine this situation, since bulk wine is the same as bottled wine
Who will buy your bottled wine if it tastes so good? Therefore, after Fengshan sold tens of thousands of bottles of bottled wine in the first six months, basically no one cared about it. And the price difference of bulk wine in this era is only one or two cents.
Jin, plus the winery is a little better and there are more people reaching out, so it would be strange not to collapse.
Therefore, the product positioning of industrial enterprises is very important, and this positioning is based on the analysis and understanding of the market and the strength of the manufacturer.
Jiang Xueqing naturally did not have this understanding, but he could not stand that Zhao Wuji was a reborn person; Fengshan Winery also had no strength, but Zhao Wuji was very powerful. He designed bottles, trademarks, etc. for Fengshan's high, medium and low-grade wines.
, it is a manifestation of first-class strength or even super-first-class strength; the secret wine recipe he came up with is also one of the best wine recipes of this era, or even one of the best.
Zao Wou-Ki has done almost everything, it just depends on whether the market accepts it.
However, the feedback from the market has been very good, and people have placed orders even before it goes on sale.
The first phone call Zao Wou-ki received to congratulate and place an order was from Zhao’s father.
"Wuji, your Fengshan wine is pretty good. I drank two glasses of it last night, and the taste is not inferior to that wine. It's also not overpriced. What's the price?" Zhao Dezheng is obviously here to report the good news and send it to the county government.
The director of the county government office counted the two boxes of wine that were delivered, and found that there were exactly 2 bottles for each county magistrate, and there were still 4 bottles left. Of course, the director himself did not forget to take two bottles, because he was also a member of the county government office committee.
1. People who enjoy the treatment of deputy county.
"Dad, how much do you think is appropriate for selling?" Zhao Wuji actually had no business experience in his previous life, and he just relied on his feeling when setting prices.
"Your wine is not famous, although the packaging is very beautiful. But if I were to buy it, if it exceeds 20 yuan, I will still buy that liquid to drink." Dad Zhao said seriously. He knew that his words were very important to his son.
It is important to provide your son with the most accurate information.
"That's right. Dad, the retail price of our wine in the Lujiang market will not exceed 15 yuan." Zhao Wuji said.
"Oh. It's not more than 15 yuan. Then you can buy a box for your family when you come over this weekend." Dad Zhao said immediately.
"Okay. Dad, let me tell you, if you get the wine directly from the winery, it will be 11 yuan per bottle, and a box of 12 bottles, a total of 132 yuan." Zhao Wuji's family also had to settle the score.
"You kid, are you worried that your father won't give you the money?" After Zhao Dezheng said this, he hung up the phone.
The second call was from Chen Lide, deputy director of the County Party Committee Office. Chen Lide was also assigned 2 bottles of wine, but Chen Lide did not come to congratulate him, but directly asked for the wine. The county party secretary Hu Yongsheng called to ask for the wine, saying that he was going to spend the weekend
At that time, Zhao Wuji was asked to bring him four pieces of wine, which he planned to send to the province.
After Hu Yongsheng came to work in Fengshan, he wanted to give some Lujiang specialties to some old leaders in the province. However, apart from Fengshan’s pickled products and mountain delicacies, there were no other good products in Lujiang. Moreover, pickled meats were not available in Lujiang.
Regardless of whether it’s mountain delicacies, it can only be given once a year. It’s impossible to carry that thing with you every time you visit your old boss.
Besides, there are quite a few mountainous areas in Xichuan Province. When it comes to top-notch mountain delicacies or pickled meats, Fengshan really doesn’t come here. Only people like Zao Wou-ki can make these things more valuable.
Of course, Fengshan's wood carvings and bamboo weaving are indeed good, but with the same problem, it is impossible to give those things as gifts every time I go to the leader's house.
The third call was from Liu Yi, director of the county office. Comrade Zhao Dezheng is in charge of the county office, but because Liu Yi is a lesbian and is in her early 40s, no one can tell what happened to the middle-aged woman.
Zhao Dezheng seldom talked about the work of the county office when he returned home, and Zhao Wuji didn't like Liu Yi's expression very much. He seemed to be bitter and resentful all day long. Therefore, Zhao Wuji should have had a good relationship with the director of the county office.
The best ones have basically become strangers.
Liu Yi also came to ask for wine. Of course, it was County Magistrate An who asked for wine for the same purpose as Hu Yongsheng.
Before going to the county square to hold a wine tasting meeting, Zhao Wuji received a total of 7 calls, asking for 25 pieces of wine, which was equivalent to 7.5 of the first batch of wine production. And this was only the wine that the leader wanted. This situation made
Zao Wou-Ki established the confidence of the winery.
“Warmly welcome all leaders and guests to the official launch and wine tasting conference of Fengshan Wine!”
“Fengshan wine is unparalleled!”
“Produced by Fengshan, it must be a top quality product!”
At 8 o'clock on the weekend morning, several red banners began to be put up in Lujiang Square. A tall and handsome young man was directing a group of Fengshan Township party and government cadres to arrange tables and chairs, and arrange the rostrum and mass seats.
On the right side of the rostrum, there is also a row of tables covered with red cloth. The tables are also covered with red cloth such as wine jars. 20 people from the Fengshan Township Government, various government agencies, and Fengshan Central School
Young female teachers and female cadres, led by Felina, wearing uniforms and wearing "Fengshan Winery Welcomes You" on their chests, stood behind the table with smiles, waiting for the meeting to start.
…(To be continued.,,,
ps: Ho ho ho... Here comes the recommendation vote...
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