The next morning, Liang Shuang met with Lilia in a coffee shop, opened the slides on the computer, and began to explain the two prepared plans to her.
"In addition to the challenge of not taking off makeup for 12 hours, I also had an idea inspired by my roommate to specifically target the audience of this lipstick."
"Sister Xiaoya, think about it, how can a working person quickly change the different images in life and the workplace? How to make yourself sweet and approachable in daily life, and cool and imposing at work, the answer is here,
It’s this lipstick that can transform two different temperament images at any time.”
"This product is especially aimed at some interns and newcomers to the workplace. They serve tea and water in the office and call everyone "brother" or "sister" to show their kindness, but when they go out to discuss business, they must appear very professional. So what?
What about a quick role switch?”
With that said, Liang Shuang picked up a jasmine lipstick.
"She needs a jasmine lipstick."
"I've thought about the slogan, please listen to it."
As he spoke, he turned to Lilia and said: "Thickness or thickness is up to you, warmth or coldness is up to me, the colors are beautiful and you can switch freely."
After finishing speaking, he paused for a moment, looked at Lilia who had been listening silently, and organized his words again: "I have been thinking before, why this lipstick was so unsaleable before, because it did not find the right audience positioning, and there was a role switch.
People who need it are its breakthrough point! Moreover, the price is affordable and friendly to newcomers in the workplace. This plan is specifically aimed at this direction."
After finishing talking, looking at Lilia staring at him blankly, Liang Shuang thought there was something wrong with the plan, and explained with some embarrassment: "Sister Xiaoya, this plan is quite new, and no one has done it yet.
, but I am confident..."
Lilia didn't wait for her to finish, she smiled and interrupted: "Xiao Shuang, sister, there are many smart people in the world, but no one has done this kind of plan! There must be a reason!"
"Actually, I think your plan has a somewhat narrow audience. Customers may not like it. It's better to use another one that will be more popular."
Looking at Liang Shuang's eyes, he said: "He is the one who challenged himself to not take off his makeup for twelve hours. After eating, drinking, sweating, arguing, and all kinds of things! He still doesn't take off his makeup. It works.
Reflecting the texture and durability of lipstick in all aspects, this is what customers want, what do you think?"
Liang Shuang subconsciously said "Yeah". A lot of thought was put into this advertisement, which was very novel and creative. She was also very satisfied. Unexpectedly, Lilia felt bad about it and was stumped for a moment.
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After hesitating for a long time, she looked at Lilia and then thought about herself. Although she was not willing to accept it, when she thought that the other party was a well-known lipstick queen with rich experience, and she was just an ordinary beauty blogger, this
Lilia was also the one who found the advertisement. She had also worked with the brand and had the most say. She finally nodded.
"Sister Xiaoya, what you said makes sense. Then I will choose a plan. Thank you for your help!"
"It's okay, we are friends."
Lilia smiled and said: "Leave the plan to me and I will hand it over for you!"
"Okay, thank you!"
"It's okay, you already call me Sister Xiaoya, why are you so polite to me?"
After separating from Lilia, although Liang Shuang felt uneasy, he still didn't expect anything would go wrong, so he could only give up temporarily and wait for the result.
A few days later, at Li Mu's residence, Liang Shuang was watching a soap opera when his cell phone rang and Liang Shuang answered the call.
"Hello!"
"Hello, are you Miss Liang?"
"Yes, I am Liang Shuang!"
The person opposite said: "Hello, Ms. Liang, I am the publicity director of Jasmine Lipstick. Others have already done the challenge of not taking off makeup for 12 hours. We at Jasmine Lipstick want some newer solutions!"
Liang Shuang was surprised and said: "Oh, that's it! Actually, I have another plan. Do you want to take a look?"
"No need, we have already identified other partners. Let's work together again if we have the opportunity in the future. Bye!"
"OK Bye Bye!"
After hanging up the phone, Liang Shuang felt extremely depressed. Li Mu happened to walk by the room and threw himself into his arms.
Li Mu said: "What's wrong?"
Liang Shuang said sadly: "My plan failed!"
Li Mu said: "Winning or losing is a common thing for military officers. Don't worry about it so much. Just keep working hard next time."
Liang Shuang said: "But I have worked very hard. First, a plan was not favored by Lilia, and then this plan was rejected. Do I really have no talent in this area?"
Li Mu reminded: "Don't be discouraged, I believe in your ability. You can find a winning plan, compare it, find the gap, and learn from it next time."
"Now that the results are out, you can definitely find them online."
Liang Shuang nodded depressedly and started searching on the Internet.
Suddenly her eyes narrowed and she saw a scene that she couldn't believe.
"Thickness or thickness is up to you, cold or warm is up to me, colorful and beautiful, switch freely. I am Lilia, and I am the spokesperson for Jasmine lipstick!"
The winner turned out to be Lilia, and the plan she used turned out to be her own. Liang Shuang was shocked and angry.
"How could she do this? How could she be so shameless!"
"She rejected my plan, but she took it away and used it for herself. She tricked me into using another plan, and she became the final winner."
"How could she be so shameless and despicable?"
Li Mu said: "Have you forgotten what I told you a few days ago?"
Liang Shuang said: "Who knew she was such a person? She has been doing very well since we met. Why did she do this? It's useless for me to trust her so much."
Li Mu said: "She can't be entirely blamed for this?"
Hearing what Li Mu said, Liang Shuang became excited: "She lied to me and stole my plan. If I don't blame her, why should I blame her?"
Li Mu nodded: "There is indeed your reason."
Seeing Liang Shuang looking at him with an unkind look, Li Mu remained unmoved and continued: "As the saying goes, you must not have the intention to harm others, and you must have the intention to guard against others. Some necessary precautions are common sense in the workplace."
"Don't test human nature, especially when you have huge benefits."
"How about you! When facing a stranger you just met, if you don't take any precautions, you will just believe whatever they say. It's like you are defenseless."
"Faced with such a situation, with someone as easy to deceive as you, with the benefits that can be easily taken from you without any cost, you don't think anyone will be tempted."
Liang Shuang: "I...but she can't do this either? This is obviously my plan, why did she take it away? What right does she have to take it away?"
Li Mu said: "Of course she has no qualifications and her methods are very despicable. But who asked you to give her a chance? For a moral person, it is nothing for you to do so. For an unethical person, this is just to give her a chance."
She has a chance."
"As a saying goes, don't test human nature easily. Human nature cannot stand this. What it needs is preservation, leeway, pushback, and cover."
Liang Shuang lowered her head in confusion. She was indeed wrong.