124 The fragrance floats in Yanjing, the sword points at Chengcheng
When one person attains enlightenment, chickens and dogs ascend to heaven.
Once a star becomes an instant hit, the products he endorses will also increase. Especially for Jay Chou in the Mainland, Qilixiang is the only one.
With unique advantages and a gap in the brewed milk tea market, Qilixiang, a fast-moving consumer product, quickly entered the market and occupied the territory, rooting its status as the "originator of brewed milk tea" among consumers, as well as wholesalers, distributors, and retailers.
…
Like sharks smelling blood, they flocked to the 798 factory one by one. Not only did they come to ask for goods, but they also competed fiercely for general distribution, distribution, and agency.
At the gate of the factory, vans and trucks come empty and leave with full loads. They go in and out, and the smoke and dust are billowing, which directly destroys the quality of the art studio next door, just like the smell of money in the art park.
taste.
Lu Fei followed the smell and strode forward with the hot midday sun above his head.
"Second brother, are you here asking for leave?" Lu Yun pulled open his collar, his face covered with sweat.
Lu Fei took out a tissue and said, "There is no class in the afternoon. Come here to see how big brother is doing. Don't worry, I will go back to the company."
"You came by taxi."
Lu Yun wiped his sweat with it, "We bought a car, so we should buy you one too. Taking a taxi all the time is troublesome and expensive."
"Hey, brother, are you rich?"
Lu Fei raised his eyebrows and said, "The car is not in a hurry. I don't like Taichi's mobility scooters." As he said that, he turned the conversation to the dealership system.
"The advance payment and deposit have all been paid."
Lu Yun put his hands on his hips and said proudly, "I have never run a business before. I don't know. Inventing the consignment system is a bastard!"
These days, there are very few joint sales agencies like Wahaha. The industry is still in its infancy, and consignment sales are still common. Wong Lao Kat was the same before the "Drink Wong Lao Kat for fear of getting angry" advertisement. The dealers sold the goods, and those that could not be sold were returned to
factory.
Returns involve the cost of lining up inventory, and manufacturers have to tamper with the ex-factory price, making the price artificially high. As a result, dealers want to make money and have to raise the price again. Finally, the retail price is artificially high, so that it is not necessarily possible to sell much.
goods.
In this way, we fall into a vicious cycle, like moon cakes and pastries, they are everywhere, and the remaining goods are stored in cold storage to be sold next year.
"Now they admit it." Lu Fei curled his lips.
"Everyone agrees, and the agreement has been signed."
Li Long took out one from the folder, "We, the dealer, and the store have a three-party agreement. The dealer is responsible for the supply, and the dealer is also responsible for the billing period. We and the dealer produce exactly according to the order, ensuring zero inventory."
"Just follow this and continue to explore our own distribution model."
Lu Fei received the sales statistics for several days. The sales volume was 3,300 boxes, evenly distributed among 238 stores, and there were countless canteens.
The key point is to look at the sales trend. Good fast-moving consumer goods will rise slowly, reach the highest point and then fall back. At another turning point, they will go up again.
It suddenly goes up and goes down all of a sudden, and the back force is insufficient. It is either a short-term product or an unexpected event, such as Hongxing Erke.
“There are still too few convenience stores in Yanjing.”
"Yes, Mr. Xiao Lu, the difference between the north and the south is quite big. For example, in Shanghai, the number of convenience stores has grown to 2,000, while in Yanjing there are only over 600."
Li Long pointed out the difficulty of selling goods in Yanjing, "The entire convenience store market is like a big pond, separated by countless barbed wires. Although the pond is big, it can only raise small fish."
Lu Yun's fighting spirit was high, "Since Yanjing can't raise big fish, then let's do it nationwide!"
"Brother, don't worry."
Lu Fei smiled and said, "First consolidate the base areas and connect them together, and then expand across the country."
………………
Three days later, Qilixiang quickly occupied 100% of the market in Jiangyin and moved to Kunshan. In Yanjing, the market share of milk tea shops also increased from 43% to 51%.
At this time, in the streets and alleys, you can hear the boy running wildly everywhere, with a nunchaku in one hand and a seven-mile incense in the other hand, humming: "Use the nunchucks quickly, hey hey!"
The half-grown girls shouted in unison: "What am I to you?"
The boys were not ashamed and shouted out earthy love words: "You are my milk tea sister!"
Xiao Hongmei was sitting in the Yunfei Internet Cafe, looking at the boys and girls chasing each other, showing a faint smile -->>
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Smile, at this moment, a couple came in from the door, each having a cup of Qili Xiang.
Today's street milk tea drinkers have been impacted by their own milk tea, and the business has become more and more deserted. After all, the price is similar, the celebrity blessing, the positioning is clear, drinking Qilixiang is light luxury, fashionable, and Beier has face.
The old Yanjing people have such a good face!
Wang Xiaoyi, who was getting on the plane, said: "Sister Xiao, please make a cup of Qilixiang, which is taro flavored."
"immediately."
Xiao Hongmei shook her head and laughed. What kind of thing is selling brewed milk tea in an Internet cafe?
She poured hot water into the cup, stirred the milk tea powder, and then handed the attached QQ scratch card to Wang Xiaoyi. Before she had gone far, his loud screams were heard from behind.
"Damn it, I scratched it!"
In an instant, curious glances came from all around, asking here and there what they had scratched, Q coins, super membership (half a month), QQ show activation code...
"Hahaha, I got the activation code for Jay Chou's joint QQ show!"
Wang Xiaoyi laughed wildly: "Sister Xiao is awesome, thanks to Sister Xiao!"
"Damn it, are you going to sell it? If you don't sell it to me, I'll pay you 50."
"I want to win Jay Chou for only 50 yuan. You look down on Jay Chou. I'll pay you 100 yuan."
"There are only 100 sets nationwide. You want to take it for 100 yuan?"
"..."
Xiao Hongmei watched on, watching them blushing and scrambling for the first place, shouting higher and higher prices. She couldn't understand at all. Isn't it just a virtual skin that can be sold for 400 yuan?
But the main force of milk tea, the young consumer group, is just like this. For example, "Fantasy Westward Journey" has a "Jay Chou Patron Saint", and under the promotion of the "Jay Chou joint brand QQ Show" event promotion, Qilixiang did not deliberately go to
Sales nationwide, wholesalers and dealers from all over the country also go to Yanjing, and gradually become popular outside Yanjing.
Sales volume is rising steadily. The cost of cup milk tea is apportioned to about 7 cents per cup. The wholesale price is 2 yuan 3, a cup is 1 yuan 6, and a box of 30 cups is shipped, a total of 48 yuan.
In just less than two weeks, more than 37,000 boxes were sold, and the revenue was more than 1.8 million. If it were not for the production line restrictions, even if the machines were running continuously and the workers would work in three shifts, the production capacity would not be able to increase. It would be necessary to introduce several additional products.
A new production line, otherwise the operating income will at least double.
[ps: Xiangpiaopiao had sales of 170 million in the first year, and it was not the whole year]
Lu Yun's eyes widened when he looked at the sales data. He didn't expect to earn back the promotion money so quickly and couldn't help but be eager to give it a try.
"Lao Li, we have almost conquered the large and small stores in Yanjing. Shouldn't we attack KA stores, such as Hualian supermarket chain?"
"President Mainland, take a look at this first."
Li Long took out a charge sheet, which was densely listed with more than a dozen items, entry fees, store celebration fees, conditional rebates, promotion fees...
Just the listing fee made Lu Yun look stupid. He was surprised and said: "A store costs 150,000 yuan a year. Why do you need consulting service fees?"
Li Long explained: "Supermarket chains are like this. The big stores bully others. Jianlibao does not have so many terms because the brand is big. But it is so difficult for small and medium-sized enterprises to enter KA stores."
"It's too harsh, it's like a contract to sell yourself!" Lu Yun said angrily.
Li Longdao: "So Mr. Lu and I did not plan to attack the KA store immediately, but focused on the wholesale channel, attacking BC supermarkets, convenience stores and school canteens to increase the market penetration."
Lu Yun said with emotion: "No wonder so many people are opening shops at Lao Er's place. It's dark, it's really dark. How much money can small and medium-sized enterprises make? All they have to do is pay a stall fee and a promotion fee on Feigou.com.
"
"Xiao Lu always grasps the pain points of small and medium-sized beverage and food companies."
Li Long was full of appreciation, "So our next step is for Qilixiang to develop from a small business. In addition to expanding production, the business scope will no longer develop in depth. We will only focus on Yanjing. We should pursue breadth and attack the whole country. Let the whole country
The dealers sell our Qilixiang."
"What kind of attack method?" Lu Yun asked in surprise.
"Mr. Xiao Lu mentioned before that he came with me. We want to cooperate with powerful dealers. These days, the strength of proactive door-to-door dealers is not enough to support a large region or a province."
Li Long said with a smile, "So Qilixiang is going to a bigger exhibition, the National Sugar and Liquor Fair."
