205 If you want to become a god, you must first die from the palace
Sun Hongjun, at this moment, was just like Teacher Luo at that time, watching Lu Fei place a ceramic mug, thermos cup, and red wine goblet in front of him, and gradually understood.
Isn’t this just the three levels of low, middle and high?
"Mr. Lu, it's obviously small cup, medium cup, and large cup. Why do you want to change the name to medium cup, large cup, and extra large cup?"
"Have you ever had Starbucks?"
Lu Fei nodded when he saw him, "When you're shopping at Starbucks, you can upgrade from a medium cup to a large cup for only 3 yuan. It's easy for people to think it's a good deal and taking advantage."???..coM
As he spoke, he pointed out the characteristics of the products representing each major cup without reservation. The knife technique for cutting products is a profound knowledge.
The medium cup MP3 is undoubtedly a more balanced and more comprehensive performance for the large cup. It has obvious shortcomings, so it takes a price advantage and relies on sales volume to make profits.
However, the medium cup must be better than the MP3 players of the same price sold by small vendors, but it must not overshadow the large cup.
The Big Cup is a powerful bucket machine. It is excellent in all aspects, has no shortcomings, has bright spots, and even has the potential to be the best cost-effective machine. It promotes brand building, stabilizes the mid-range, and impacts the high-end.
But just relying on "big cup" or "medium cup" is not enough. Otherwise, it will be like Xiaomi. It will never be able to get rid of the hat of mid-to-low-end cost-effectiveness. It will not be able to enjoy the premium of high-end brands for the rest of its life, and it will be envious and jealous of Huawei.
And the extra large cup was born just for this.
It's not about piling up hardware, but about showing off one's own strength, pushing the price ceiling higher, and then reflecting the cost-effectiveness of a large cup and the cheapness of a medium cup.
"In short, positioning determines the price. The big cup makes money, the medium cup makes money, and the extra large cup makes value."
"Can it still be sold like this?"
Sun Hongjun was enlightened instantly, "Mr. Lu, are we doing addition, subtraction, multiplication and division on the performance architecture?"
"It's not just performance, but also functionality. This is equivalent to added value."
Lu Fei scratched a basic red line for "Super Big Cup".
In terms of sound quality, the top-of-the-line Philips sound quality decoding chip is used to catch up with Sony and Philips...
In terms of functions, recording, mobile USB disk, multi-lingual, repeat, etc., from "sound quality is king" to "color screen is king".
Sun Hongjun opened his mouth wide and followed the thoughts of the sage master Mr. Lu, who gave birth to two, two gave rise to three, and three gave rise to all things. Inspiration for the subsequent series of MP3 products emerged from his brain one after another.
Damn it, Mr. Lu, you still said you don’t understand mp3?
He asked impatiently: "Mr. Lu, what should we do after the color screen era?"
"I have what others don't have, I am new when others have them, I am excellent when others are new, and I am good at others. I found a video and audio player called mp4 in Zhongguancun, manufactured by Archos, which has a great future."
Lu Fei picked up the thermos cup, unscrewed the lid, and took a sip of water. "We must not limit our logic to only selling music players. That would be equivalent to putting a golden hoop on ourselves, isn't it?"
"Best regards, Mr. Lu!"
Sun Hongjun's eyes flashed and he agreed again and again.
"Whether it's medium, large or extra large, when purchasing NADA flash memory, you must mix Toshiba MLC and Samsung SLC."
Lu Fei reminded that Samsung, which is both a referee and a player, is a sword of Damocles to manufacturers without core technology.
Huawei and HTC have both suffered from Samsung's losses.
Flagship mobile phones purchase Samsung screens just when sales are increasing day by day. To avoid damaging its own brand, Samsung will always deliberately get stuck in supply, causing production capacity to be unable to increase.
Sun Hongjun readily agreed. This is common sense in business. When selecting key components, international manufacturers generally have one supply and one supply, or even three supplies.
Lu Fei asked: "How long will it take for the final product to come out?"
Sun Hongjun thought carefully for a while and gave an answer carefully. Counting the three options for confirming the cutting, it would take one and a half to two months, that is, the end of September and the beginning of October.
"I'll give you time, but you must pay attention to quality control!"
Lu Fei nodded, this time Feigou.com's "Double Eleven" highlight, the highest priority is lmusicone.
…………
While the R&D center is busy cutting medium, large, and extra-large cups, the production center is also putting it on the agenda.
Even if he does not consider introducing a NADA flash memory production line, Lu Fei will not package all MP3 production to OEMs, because maintenance, development, etc. also require a large number of engineers and skilled technicians.
Most domestic MP3 factories are concentrated in Panyu and Guancheng in Yangcheng, or Baoan and Nanshan District in Pengcheng.
Sun Hongjun conducted an on-site inspection and found that the cost of building a factory was not as high as expected. 400,000 yuan can build an MP3 factory with a daily output of 1,000 units.
Temporarily renting a factory building with a monthly rent of 6,000 yuan, hiring several technicians and several apprentices, the labor cost is 60,000 yuan, the procurement cost is about 220,000 yuan, and 80,000 to 100,000 yuan of working capital can be retained.
In the factory construction plan he reported, he set the total investment at 2 million to 3 million, which is enough to establish a factory with a monthly output of 120,000 to 150,000 units.
Lu Fei set a price of 3 million. The initial investment of 5 million suddenly left less than 1.5 million.
He does not seek financing from venture capital institutions such as IDG or Carlyle Capital, nor does he need to pledge his shares in New Wolf, NetArt, Amazon, Moutai, etc.
In this pra-a round, Lu Yun’s Qilixiang voted!
Cash cows, some money, 10%, 15 million.
For example, in Sony's initial stage, Akio Morita took money from the Morita family, which owns a winery, and injected capital into it to ensure that there is a family force. In ancient times, it was the royal family.
The factory will be completed in mid-October at the earliest, and most of the first batch of MP3 players will be OEMed, while a small part will be produced in-house.
July and August were originally the fun days for college students. Lu Fei hardly had a few free days and occasionally took a break from the busy schedule.
Time flies, the summer is over, and it’s the first semester of transition from freshman to sophomore year.
Lu Fei came to Zhong Opera in a proper manner and sat in a remote corner. Next to him, Yan Kun, Liu Dahai and others exchanged a few words, most of which were inseparable from "Miracle".
The classroom is also in a mess, and everyone is talking about what gifts to prepare for the approaching Teacher's Day.
Lu Fei followed him, got up and left.
-->>
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As I walked through the campus and walked towards the school gate, suddenly a familiar and beautiful figure passed by my peripheral vision.
"Senior?"
"Ah, A Fei."
Gao Lu gasped: "I'm sorry, I have something urgent and I have to leave first."
"What's wrong? What happened?"
"My father is sick and I need to go to the hospital right away."
Lu Fei said: "Which hospital? I'll drive you there. It's hard to find a taxi at this point."
Gao Lu thought for a moment and then agreed. She got in his car and reported the address of the hospital, which was a Grade II A hospital in Xicheng.
Deng Deng Deng ~
There was a rush of hurried footsteps in the corridor.
Lu Fei put on a mask, followed Gao Lu closely, shuttled between doctors and patients, and saw that the emergency corridor and observation room were already crowded with patients.
“The conditions in community hospitals are not good, so it’s better to go to a large hospital to feel at ease.”
"Doctor, is there a bed for my lover yet?"
"Nurse, eh, nurse, when will my dad be admitted to the hospital! He has stomach bleeding, and the doctor said he must be admitted to the gastroenterology department as soon as possible..."
It is overcrowded, including many critically ill patients who are waiting to be transferred to the ward. The beds are occupied early, and every bed is occupied.
"Dad! Mom!"
From the plastic chairs placed in the corridor, Gao Lu found Gao's father, who was in agony, and Gao's mother, who was anxious and helpless.
"Mom, what disease does dad have?"
"Acute appendicitis."
Gao Ma felt very distressed, "I went to several hospitals to get the diagnosis, but now there are no beds and I can't operate immediately. What's this?"
"Ah~"
Dad Gao almost didn't want to talk. He felt weak several times. The burning pain from his lower right abdomen to his right waist was unbearable and the pain became more and more serious.
"Dad." Gao Lu couldn't help but feel nervous, her eyes slightly red.
Lu Fei frowned and glanced around, seeing many old people lying on the folding chairs he bought, receiving intravenous drips, their faces pale, and their accompanying family members worried and complaining sadly.
"After waiting for half a month, when can I be admitted to the hospital?"
"Now the emergency room is almost overcrowded, and there are no temporary beds left..."
"Who wants a bed!"
Suddenly, a salesman pushed a hospital bed and yelled curses along the corridor.
Everyone raised their heads and asked, "How much is it?"
"5,000 yuan, the one with the highest price will get it." The dealer showed a proud smile.
"Five thousand, why don't you rob a bank?"
"You scalpers are so outrageous that you even fired beds. My dad has no beds and can't live in a hospital. It's all your fault!"
The ridiculously high price instantly aroused public outrage.
Gao Lu was struggling again and again. Seeing Dad Gao in unbearable pain, she begged softly: "A Fei, can you lend me 5,000? I, I will pay you back slowly in the future for filming."
Although Lu Fei hated account dealers and scalpers, there was no faster way at the moment, so he nodded and said, "Senior, I'll lend it to you."
Gao Lu cast a grateful look and shouted loudly: "I bought it!"
"Miss, do you want to buy a bed?"
The dealer's eyes lit up and he laughed.
"I'll pay 6,000!"
However, within a few seconds, a male voice came from deep in the corridor, and then a big man with a gold chain appeared, striding like lightning.
The dealer was very excited, "Hey, miss, this one is offering 6,000, do you want to stop raising the price?"
Gao Ma said angrily: "Hey, we obviously want it first."
"Sorry, the one with the highest price gets it." The dealer smiled.
"I'm sorry, I'm sorry."
The big man with the gold chain apologized and clasped his hands together, "My old man has a stomach bleed and is dying. I will get this bed no matter what. Even if the offer goes to 10,000, I will go with him."
The dealer urged: "Miss, do you still want it? If not, it belongs to this one."
Gao Lu bit her lip. When she was in a dilemma, she was lightly tapped on the shoulder and looked back.
Lu Fei was on the phone with a smile on his face: "Thank you, Brother Kong, I'll treat you to dinner another day."
After saying that with a livid face, the dealer cursed: "Do I want you?"
"Hey, what are you talking about!" the dealer said angrily.
At this moment, the noise attracted the doctor.
The man in the white coat walked out of the emergency room. The dealer was so frightened that he ignored the quarrel and pushed the cart away with the big man in the gold chain.
Before he left, he said a harsh word: "No one will sell you a bed in this hospital, I said so!"
Lu Fei looked away and stepped forward to find the doctor.
The doctor said with a tired voice: "There are many patients who need emergency treatment now. Sorry, please wait a moment."
"Can the patient be transferred to another hospital for treatment?" Lu Fei asked.
"Transfer?"
The doctor was startled, picked up the case and various diagnoses, and looked at blood routine, abdominal B-ultrasound, urine routine, etc.
"No abnormalities were found in blood tests, B-ultrasound and other examinations. It's strange. It doesn't look like acute appendicitis. If it is, it's not too serious. It should be fine."
"Is there any risk?" Lu Fei asked again.
"It is ideal to perform surgery within 24 hours." The doctor was afraid of taking responsibility, so he spoke vaguely.
Lu Fei thanked him and turned around and said, "Sister, I found a bed and a doctor at the Second Hospital of Beijing Medical University. If you are willing, we can go there directly."
For a moment, the doctor was stunned.
The patients in the corridor were stunned one after another, and those who complained did not speak. Even the drug dealers and the men with gold chains stopped.
Peking University Second Hospital?
Tears welled up in Gao Lu's eyes, and she hummed.
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