Chapter 466 Friends, businessmen, friends, I will shoot first (4k)
Little Edgar Bronfman returned to the hotel angrily, and immediately made multiple calls on the landline, pulling the CEOs of Sony, Universal, and Universal into the "group", adding fuel to the fire, and not forgetting to make a fuss.
"Lu really said that?"
Sony Music President Andy Lack sounded skeptical.
"That's right, he won't give in even a step, not even a reasonable request like a floating price. We must fight no matter what, and we can't let logic and Apple get stuck in our necks!"
Edgar Bronfman Jr. put it categorically.
EMI's president immediately echoed: "Fight to the end! Even if we can't get back the pricing dominance, no matter how much they say, we still have to get back some say."
"Brother Dao, you didn't say anything the whole time. What are you thinking about?"
Andy Lack noticed that the president of Universal Music who had not spoken a word also attracted the attention of Edgar Bronfman Jr., and he opened his mouth and said: "Yes, Doug, why don't you speak!"
Doug Morris frowned. His relationship with Edgar Bronfman Jr. was very delicate. In the past, this stupid ass was the boss of Universal, so he was naturally his boss, but things are different now.
Although Edgar Bronfman Jr. is still a billionaire, in terms of status, the two of them are equals. They are both generals who crusade Master Lu and Gang Leader Qiao. Although they are teammates in the same camp, they always use the commanding tone of the boss to call him.
Drink away.
Under the urging of EMI's president, he smiled coldly:
"What's the point of our fighting? No! We can't do anything against Lu and Steve Jobs. Spotify and iTunes monopolize 95% of the global market."
For a time, the four major record giants fell silent.
Andy Lack sighed, although the words were unpleasant, but this is the reason. In order to defend the home base of Neon, Sony united all Neon music companies to form a united front, resolutely refused to hand over Neon music library, and reluctantly relied on ringtones and CD video stores.
on one's last legs.
But apart from Neon, Sony's traditional markets around the world have been eaten away by Logic and Apple, and its lifeline has been completely controlled.
Ever since, the atmosphere on the phone gradually changed from one kind of awkwardness to another...
"Sales of physical CDs are slowing down, and the future must belong to digital music! I think Lu is right. How to generate and increase revenue in the digital music era is our way out."
Doug Morris simply raised the white flag. Surrender is shameful but useful. "Instead of worrying about whether Spotify will increase its price, we should care more about how to make money on YouTube!"
"Oh, we can't keep accommodating Lu!"
Little Edgar Bronfman couldn't stand this kind of grievance, especially when he thought about Lu Fei enjoying Ivanka's flaming red lips at this moment, he became angry: "He controls Spotify and controls YouTube, which means he controls
The future of digital music media is tantamount to controlling our future, which is a very dangerous deal."
"Do we have a choice?"
Doug Morris smacked his lips: "Compared to Lu, Steve Jobs was even more of a tyrant. It's not easy to be with him."
"We have no choice, but we must organize a counterattack and at least win the initiative. Even if it doesn't work at Spotify, it can make the subsequent YouTube negotiations less passive."
Edgar Bronfman Jr. scoffed.
"How to fight back? Do you have any good ideas?"
Andilak pretended to be confused, pretending to understand.
"We have to get Lu to compromise, and only in this way will Jobs make concessions, thus ensuring the interests of everyone."
Edgar Bronfman Jr. directly proposed this class action lawsuit against Baidu, and also brought Penguin along with him.
"Best regards, little Edgar!"
Andilac was amazed, and the president of EMI also echoed his words and said all kinds of good things, and the words of praise were beyond words.
Under the double act of the two singing and harmonizing, it was vaguely recommended that Edgar Bronfman Jr. be the vanguard and lead the charge.
idiot!
In view of past friendship, Doug Morris kindly reminded: "Penguin is Penguin, and logic is logic. You can't confuse them just because of China. They are two completely different companies. You can't treat Penguin just because of logic. Don't forget to return the favor."
We need to cooperate with the oil pipeline.”
"Doug, which side are you on?"
Little Edgar Bronfman was a little distraught, and felt particularly harsh when he heard the objections.
"Of course I am on the side that is good for Universal Music and everyone. We can sue Penguin for infringement, but it is best to win Baidu's case and have a legal precedent."
Doug Morris said: "What do you think?"
"No!"
The president of EMI responded immediately.
Andy Lack also echoed: "Doug is right, he is right, we have a long-term cooperation with Lu."
"It can only be based on logic, right? I still have a way."
Edgar Bronfman Jr. curled his lips and was about to encourage a joint petition to the Ministry of Justice to ask the antitrust agencies to open a case to investigate Logic and investigate the Spotify monopoly case, but he was quickly interrupted by Doug Morris.
"I think we shouldn't act rashly. How about we first find out what Lu's third cooperation is?"
"I agree!"
Andy Lack and EMI CEO have their own hidden agendas.
"..."
Little Edgar Bronfman gritted his teeth and cursed "fuxk" in his heart. How can we do a good job in the record industry with these idiots? How can we save Warner Records from its poor financial results!
The key point is that if you can defeat Lu Fei in the negotiation, you can become famous. If you can't wash away the stigma of being a "dumb ass in the media industry", you can at least clear your name. You are not the prodigal son and disgrace of the Bronfman family.
It can also severely dampen Mr. Lu’s arrogance. Damn it, Ivanka actually threw herself into the arms of a Chinese?
"What's your question?" Doug Morris asked.
Humph, how dare you speak to me in this tone before?
Little Edgar Bronfman became increasingly unhappy. Universal was always a thorn in his heart. He suppressed his anger and said:
"No, just wait until Logic's press conference is over."
………………
October 10, Masconi Exhibition Center.
Logic's press conference and Apple's press conference have become two major events in the IT circle, and they are also sacred gatherings for countless technology fans and fans.
When Edgar Bronfman Jr. arrived, there was a long queue extending from the door to the end as far as the eye could see. They were all spectators who had applied for tickets through the official website, their eyes full of admiration.
For a moment, I couldn't help but feel sour in my heart.
Then I saw that in the special passage, all the American media people who were in the IT circle were swarming in, too many to count, all for the biggest fun of the press conference——
Logic is going to release the world’s first mobile phone this time!
You know, the iTunes mobile phone jointly launched by Apple and Google has overturned and received mediocre response. If Logic makes a gorgeous and successful debut, it will be a perfect coup.
It is also a landmark transformation.
In the past, no matter how angry the competitors were, logic was at best a formidable rival to music players and tablet readers, no matter how strong it was, but mobile phones were completely different.
As soon as the media reporters entered the venue, they easily found familiar figures of technology giants, Nokia President Kallasvuo, Motorola President Zander, Apple Hardware President Riccio, Sony's Kazuo Hirai...
“Isn’t that Sergey Brin and Larry Page?”
"Yes, it's them, hiss, even Google is here?"
"It's not just them, Sequoia, Goldman Sachs, Blackstone, Bear Stearns, Hua Qi, and half of Wall Street are also here."
"What are they here for? This is a technology conference."
"Of course I want to quote Logic! According to Wall Street analysts' estimates, Logic's profit for this quarter reached $316 million, and both revenue and net income hit record highs. In the third fiscal quarter alone, a total of 68,000 Kindle 1 units were sold.
760,000 music players, as well as a number of scanners and flash memory chips that have no specific numbers, the annual growth rate of the entire sales may reach an astonishing 425%."
"Not only that! The data is even more horrifying. Don't forget Spotify, Kindle Store, Logic has not announced specific figures."
"No, the logic is not to keep claiming that Spotify doesn't make money..."
"You listen to his nonsense!"
Little Edgar Bronfman stood in the crowd, speaking every word with praise, as if he had been sour from a lemon and finally couldn't bear it anymore.
"You know again?"
Everyone looked at him one after another, and soon someone recognized him, and they immediately started talking to each other.
"certainly!"
Edgar Bronfman Jr. exposed on the spot, "A song costs 99 cents, the record company gets 70 cents, the independent label gets 60 to 65 cents, the average is 69 cents, and the operating cost is 20 cents."
Cents, logical net profit..."
"It's actually not that high!"
Ballmer walked out laughing.
In an instant, everyone turned their attention, "Microsoft is a shareholder of Spotify, and Steve knows it best."
"Haha, Lu is a genius. Microsoft was completely caught off guard and completely disoriented."
Ballmer laughed and exposed himself. Although Microsoft wanted to copy the Spotify model, it failed.
"But you invested in Spotify and made a lot of money, right?"
Kallasvuo pouted, not without envy.
"How is that possible! We have always been curious about how Lu persuaded the major record companies. It turns out that most of the income was paid to them as royalties. Are you right?"
Ballmer glared, his eyes full of naked threats. It was no longer a hint, but a clear statement——
Spotify’s profits are prohibited from being disclosed to the public!
"Yes, that's true."
Seeing the Microsoft CEO being protective, little Edgar Bronfman had no choice but to succumb, his face became gloomy, he left the crowd without looking back, and found a seat in the hall that belonged to Warner Music.
Doug Morris and Andy Lac, who were in the same row with him, took their seats early, and the exhibition hall, which can accommodate a full 3,000 people, was packed.
Backstage, lounge.
"After the press conference, the video will be uploaded to YouTube."
Lu Fei chewed gum and crossed his arms.
"Okay, Mr. Lu."
Guo Xing took a deep breath: "Do our creative advertisements also need to be posted on YouTube?"
"hair!"
Lu Fei glanced at him and said, "Lao Guo, why do you look so nervous?"
"Mr. Lu, don't you know why I'm nervous?"
Guo Xing licked his slightly dry lips.
"Hey, you are too impatient. If the iPhone is released next year as an epoch-making product, do you still want to take Suxiao Jiuxin Pills?" Lu Fei joked.
"To tell you the truth, I'm preparing it now."
Guo Xing took out the medicine bottle from his chest, grinned and said: "There are too many new products at this year's conference. It's so exciting that my heart can't stand it."
"Don't be nervous, we will succeed."
Lu Fei spit out his chewing gum.
Guo Xing nodded solemnly, "I believe you, Mr. Lu, but do we really want to give Dr Dre some equity?"
"If we don't give it, how can he work hard for us and promote our headphones in the music circle? The same is true for record companies like Universal, Warner, and NBA stars."
Lu Fei smiled and said: "If you want to take it, you must give it to it first."
At this moment, Zhang Tianmei came in a hurry and said, "Mr. Lu, it's almost time. It's time for you to play."
………
After a while, the spotlight focused on the stage, and an alarm clock was projected on the screen, slowly approaching 10 o'clock.
Immediately afterwards, a ray of light hit the entrance from the backstage to the front desk.
When Lu Fei appeared as always wearing pure white short-sleeves and dark blue jeans, looking like a trendy IT man, the scene immediately erupted into thunderous applause.
"Lu!"
"Lu, Lu!"
Just like Apple has fans, Logic has successfully cultivated a group of loyal fans through successive products.
Is this necessary? Is this necessary?
Little Edgar Bronfman could produce sour lemonade with just a pinch of his heart, which would mix with the stomach acid and make his whole body sore.
"Hi! Guys."
Lu Fei sometimes waved and sometimes pointed, looking high-spirited and dominating the world. His eyes passed over the faces of the friends and businessmen in the front row one by one, and he also noticed Ivanka in the blond hair and red dress.
"ok."
He pressed his hand, and the ppt behind him jumped to a new page, and a picture of kindle 1 suddenly appeared.
"Last year, at the press conference, I said that between mobile phones and laptops, there must be a third category of devices, and it is neither a netbook nor a tablet that can be touched by a stylus. The real answer is this.
?"
"Yes!!"
In an instant, many people responded with their Kindles held high, and the entire scene was like a large gathering of believers.
"When it first appeared, many people laughed at it because who would only use such a tablet to read books, but throughout the year, Kindle 1 has sold more than 1.5 million units worldwide."
Lu Fei plausibly said: "Kindle e-books are also the most popular product in Amazon's sales rankings. Kindle has become an anti-piracy moat for e-books!"
Major international companies such as Sony, Philips, and Nokia have mixed feelings, especially Apple.
Riccio's face was particularly ugly because he was mainly focused on the iPad project, but Jobs was striving for perfection and disdained the physical buttons of the Kindle. If he wanted to do it, he would develop full-screen touch.
It is simply more difficult than ever!
While he was thinking wildly, he suddenly heard Lu Fei laughing and saying: "Logic has always believed that 'only logic can defeat logic'. There were countless Kindle 2 models placed in front of me, but I smashed them one by one, not
They are not good enough, but they lack a flat soul."
As he spoke, he took out Kindle 2 from the oil paper. Its streamlined appearance was enough to prove that it was not the same technology as Kindle 1. Then he fiddled with his fingers casually and touched the screen lightly.
In an instant, the 6-inch e-ink screen glowed with light.
"It's touch!"
The audience didn't know where the first shout came from, and soon there were ripples, screams, and applause.
"Yes, we were the first to apply touch screen and technology to MP3, but that was only for small screens. Now, logic has been able to perfectly transplant touch technology to large screens."
Lu Fei pressed his hand on the screen, "A big screen that surpasses big hands!"
"Wow!"
"Oh my God!!"
"Bravo, Bravo..."
The applause and cheers became more and more intense, almost breaking the roof, and all the surrounded friends and businessmen were on pins and needles.
What the hell, the opening scene is Wang Zhao, what does that mean?
Riccio's expression suddenly changed, and Ballmer's eyes widened. Under the gaze of Microsoft executives, he grinned bitterly, "Broken, broken, the stylus tablet has become a substitute!"
"Logic has mastered the technology of resistive screen touch?"
Kallasvuo was tilting his head and whispering to his subordinates.
In sight, you can see a square speaker below the large screen. There are two ball buttons on the left and right sides, which are the four major functions of "Home", "Keyboard", "Return to Previous Level" and "Search".
, clear and distinct.
"This touch and button design, mother fuxk, who designed this logic, check it, check it for me, no matter how much the price is, we must dig up Nokia!"
Kallasvuo licked his lips excitedly, and a hazy image similar to Nokia n86 appeared in his mind.
At this moment, the projection screen clearly displayed:
The best tablet computer in the world, bar none.
Lu Fei stood in front and glanced around the circle of friends and merchants. In fact, there were not many manufacturers of tablet computers, but they were just pretending and arrogant. He put his hands in his pockets and seemed to be unable to find any rivals. Who else!!
"see it?"
Doug Morris had complicated eyes and poked him with his elbow.
"Doug, you are too timid."
Facing the waves of cheers, little Edgar Bronfman swallowed saliva from the corners of his mouth. Such deadly acid, but nothing more than that, suck it~
