Chapter 803 Taxi-hailing software Battle of Peking (4k)
Chapter 805 Taxi-hailing software Battle of Peking (4k)
"Breaking news! The new film starring the four young actresses Liu Shishi and Liu Yifei will join hands with Hollywood superstars 'Iron Man' and 'Captain America'."
"Logic and four major Chinese and German car companies, BYD, BMW, Mercedes-Benz and Audi, have joined hands to acquire Nokia's Here map software. Wang Chuanfu, chairman of BYD, said: They will strategically cooperate with Logic to bring users a more convenient and intelligent navigation experience."
"A scene that is expected to go down in the history of acquisitions in China and even the world: Hantang and Wonderland completed the preliminary acquisition of AMC, the second largest theater chain in the United States."
"Hantang's stock price soared at the opening. The announcement stated that AMC Cinemas will cooperate in depth with Wangda Cinemas and Hantang Cinemas, and introduce mobile payments such as Caifubao and Penguin Pay, as well as Internet products such as ticketing systems such as Meituan, to create a cross-border
The mobile Internet high-experience theater chain of the century.”
"..."
Seeing Lu Fei's news dominating Weibo's hot search list, Lu Yun's face was gloomy, as if he had eaten a fly and was as disgusted as ever.
Seeing this guy's majesty makes me feel more uncomfortable than being embarrassed myself!
"Uncle Lu, Cheng Wei said that he has left the Municipal Transportation Commission." Liu Qing walked into Didi's conference room and handed him the steaming coffee with his own hands.
"Mr. Liu, you used to be a senior executive of Goldman Sachs. Can you explain to me why you are so open to the logic of U.S. sanctions but still condone Lu Fei's unscrupulous acquisitions in the United States? Aren't you afraid of affecting national security?"
There was a sourness in Lu Yun's words.
"Well, Uncle Lu, the United States does not welcome logic, but that doesn't mean it doesn't welcome Lu Fei. If Lu Fei is willing to change his nationality, any country in the world will warmly welcome him."
Liu Qing showed a bitter smile.
"Why hasn't Cheng Wei come back yet?"
Lu Yun was envious and had to change the subject.
"Should be back soon."
Liu Qing sighed. She understood his current mood very well. Just like her father Liu Chuanzhi, she hated Lu Fei to the core!
While I was having a cup of coffee, footsteps sounded in the corridor outside the house. The long-awaited Cheng Wei finally returned.
But when they saw his haggard face, lost eyes, and heavy steps, Lu Yun, Liu Qing and others felt their hearts skip a beat.
Obviously, I'm afraid there is no good news.
As expected, Cheng Wei smiled bitterly and said: "I originally thought I could show Didi's face in front of the leaders of the Transportation Commission, but I didn't expect to show my butt. It's really embarrassing and losing the battle!"
"Oh, I've already said there's no need to rush online."
Liu Qing rolled her eyes at Lu Yun with resentment, and she also resented Lu Fei in her heart. If Shunfeng hadn't been disrespectful of martial arts, he would have launched a sneak attack at the beginning of the year, completely disrupting Didi's original rhythm.
Before we had time to solve the bugs and loopholes, we hurriedly launched the Didi trial version, but the response rate was only 50%.
In other words, if passengers click "I want to take a taxi", half of them may be sent successfully, and half of them may not respond. According to the original plan, there are still 3 to 6 months of debugging.
"yes."
Cheng Wei recalled that he had just demonstrated the product in front of the leaders of the Transportation Commission. He called twice but got no response. He felt embarrassed and embarrassed and wanted to find a hole in the ground to crawl into.
"I'll learn from this lesson. When I go to the transportation departments of other provinces and cities to demonstrate in the future, it's best to bring two mobile phones to call at the same time. Whichever phone responds, I will demonstrate on that one." Lu Yun frowned.
"But the problem is that the expected support from the Yanjing transportation department has come to nothing. Now it will be difficult for Didi and Shunfeng to compete in the Yanjing market." Cheng Wei's face fell, and his morale was extremely low.
“How important is support from the transportation sector?”
Lu Yun's heart tightened.
"Let's put it this way, I took my team and visited more than a hundred taxi companies in Yanjing. The first thing they said was, do you have a red-headed document from the Transportation Commission?"
Cheng Wei sighed, "The final result is that without red-headed documents, no one is willing to use Didi."
“Is Yanjing’s market too conservative?”
Lu Yun rubbed his hands uneasily.
"So we tried to go to Pengcheng to break through, but the taxi company in Pengcheng was the same, and the first sentence asked the same question." Liu Qing was helpless, "But with the wind, we can easily get the transportation system from Beijing to Shenzhen.
In terms of support, Didi is far behind Shunfeng, especially in Pengcheng."
Pengcheng is simply Lu Fei’s base!
Lu Yun gritted his teeth and clenched his fists, "Then what are you going to do?"
"Finally, we found a taxi company called 'Yinshan' in Changping. I drank with their senior management and made them happy. Finally, considering how difficult it was for Didi, they agreed to let us give it a try.
"It's a pity that it's just a small company with only 70 taxis." Cheng Wei was full of grievances.
"But I just looked at Didi's backend statistics. So far, there are only 41 registered drivers."
Lu Yun frowned deeper and deeper, "The activity level is even lower. There were 16 drivers using it on the first day, and it became 8 on the second day. On average, only 7 people use it every day these days. This is another
Why? Which link caused the problem?"
"I have sent people to investigate."
Cheng Wei waved his hands feebly.
"The reason has just been found out."
Liu Qing looked serious, "Although we are in the era of smartphones, they have not spread to taxi drivers. Sampling results show that at least 70% to 80% do not have smartphones."
"That's not the reason why Didi only has dozens of drivers and a few daily workers." Lu Yun was quite dissatisfied. He was anxious and annoyed especially when he thought about taking advantage of the wind to conquer the city and prosper.
"Well, that's because even drivers who have installed Didi are still worried about Didi's APP fee. If the traffic exceeds 1M, the operator will charge an extra 10 yuan. This price is too high, and it makes taxi drivers afraid to drive.
"Liu Qing handed them the investigation results.
“Then why are there so many registrations for Shunfeng?”
When Lu Yun saw 70,000 drivers and 30,000 users, he felt an urge to tear the files into pieces.
"Shunfeng is willing to use Didi for the sake of taxi drivers. They give each driver a monthly subsidy of 3 yuan for mobile phone data."
Cheng Wei's eyebrows kept twitching.
According to the original profit model envisioned by Didi’s senior management, a monthly service fee of 3 yuan was charged from each driver. However, they never expected that Shunfeng would not only confiscate the money, but also rebate it!
In addition, there is a subsidy program for travel mileage,
This is too rich!
For a moment, there was a crack in the full confidence.
“Tailwind subsidizes, and we subsidize too!”
Lu Yun's tone was full of no doubt.
"We are in the process of discussing cooperation with China Telecom, China Mobile and China Unicom as soon as the plan comes out."
Liu Qing nodded with difficulty.
Is this the pressure of their business war with Lu Fei?
"Don't be anxious. Didi has just launched. Don't put too much pressure on yourself when facing strong enemies. Set yourself a small goal first."
Lu Yun stretched out a finger, "1,000! Just 1,000 drivers! 1,000 drivers within two months!"
"1,000 people? It's difficult, Mr. Lu."
Cheng Wei complained loudly that Didi not only lacked government and policy support, but also lacked drivers and users. It also lacked channels for attracting traffic and publicity, especially offline methods to attract new customers.
The original plan was perfect. We approached the Capital International Airport to discuss promotion cooperation, because basically every taxi driver in Yanjing will go to the airport at least once a week. As long as we promote at the airport for a week, we can roughly reach all the drivers.
.
You can promote Didi as you wish!
But God's calculations are not as good as the other's. The Capital International Airport has signed an exclusive contract with Shunfeng a long time ago. No other taxi-hailing software is allowed to enter, and Shunfeng is only allowed to promote it at the airport.
The same is true for Yanjing, the same is true for Pengcheng, and the Shanghai Stock Exchange.
Mr. Lu’s ZTO Airlines is not only the number one civil aviation airline in the country, but also the number one cargo airline in the country. He is the god of airport wealth. Which airport doesn’t have the foresight to deny face?
"Don't think about it, Lu Fei, the bastard, must have done it. He only knows this disgusting trick."
Lu Yun gritted his teeth, "Have you tried other places? Not the airport, but the train station? The bus station?"
"We have been working hard to persuade BJ West Station to sign a contract with Didi, and we have already redesigned Didi's flyer based on the flyer distributed by Shunfeng." Liu Qing presented the latest flyer.
Lu Yun and others took a closer look and saw that the leaflet showed how to use and operate Shunfeng. Shunfeng even designed a process that could explain the functions and benefits of Shunfeng in 30 seconds and help the driver within one minute.
Install the software.
quiet!
A pin drop audible silence!
Anyone can clearly feel the gap between Didi and Shunfeng. Not to mention the difference between Yunni and Shunfeng, they are still far ahead!
Lu Yun looked around and saw that their morale was low, and he quickly encouraged him: "Being fat first is not fat, and fat is not fat, but fat is fat first. Taxi-hailing software still has a long way to go, so let Shunfeng take the lead and let them take the place."
Didi takes the lead and explores the road in front. We will follow first. Didi will do whatever Tailwind does. Then at the right time, he will overtake in the curve! Go ahead and overtake Tailwind!"
“…”
For a moment, there was total silence.
There was neither applause nor response. Everyone looked at each other in confusion. Liu Qing and Cheng Wei's faces were filled with great embarrassment.
"What's wrong? Is there any problem?"
Lu Yun's face darkened. Didi was already the last life-saving straw for Yipay besides P2P.
"We tried that too."
Cheng Wei opened his mouth and confessed.
It’s not that I haven’t distributed flyers before. I distributed them everywhere on the overpass of Yanjing West Station, in shopping malls, and in office buildings. I even secretly posted advertisements in the elevators of my own community, but the effect was minimal, not even as good as the impact of a QQ pop-up window.
!
Liu Qing and Cheng Wei also thought about mobilizing their own influence, but they posted on Weibo every day to attract people. However, there were really few fans, and the Weibo posts they posted were of no use at all.
"Why didn't you tell me earlier? Isn't this problem easy to solve?"
Lu Yun rolled his eyes, "I am also a shareholder of Huayi after all. I will ask Mr. Wang to do a favor and let celebrities like Yao Chen, Huang Xiaoming, and Fan Erbing promote it for you. Wouldn't it be great?"
"Thank you, Uncle Lu. With your support, we will be more confident. At least we can defeat Yaowaozhaoche and Baimi."
Liu Qing vowed to do so.
"That's right!"
Cheng Wei straightened his back.
In the entire taxi-hailing software competition in the 49 cities, Didi has two major rivals besides the unattainable tailwind.
One is Yaoyaozhaoche, which has received US$3.5 million in financing from Sequoia Capital and Zhen Fund, and has abundant capital.
The other one is Bai Mi, who deals with the government. He has been flirting with Bai Du and is equally wealthy.
In order to solve the problem that taxi drivers do not have smartphones, they are even equipped with tablets equipped with logic. Among the taxi companies we cooperate with, at least half of the taxis are equipped with Baimi APP tablets.
"What are you afraid of?"
Lu Yun waved his hand, "You send people to every taxi to 'flash' the tablets, and then secretly install Didi on them. Let's take over the magpie's nest. We will pay for the installation of the equipment within 100 meters."
Without spending any money, you can increase the number of driver registrations.”
Cheng Wei and Liu Qing looked at each other and suddenly fell silent.
"Are you trying to say that this is too immoral?"
Lu Yun didn't care, "This is a shopping mall. A shopping mall is like a battlefield. This is a war. You never tire of deceit. Do you understand?"
"There is another big problem, that is, there are no passengers. If the driver drives all day and can't receive a single order from Didi, he may never use Didi again." Liu Qing smacked his mouth.
"I plan to recruit some employees specifically. They will do nothing every day except use Didi app to hail taxis in Yanjing."
Cheng Wei secretly asked Didi for help.
“Not efficient enough.”
Lu Yun clasped his hands together, "Have you forgotten what we did when Ahli Daba transitioned into C2C business?"
"You mean, cheating?"
Cheng Wei couldn't help but think that he could indeed create the illusion of busy orders by swiping orders like Ali Daddy, making the taxi driver think that there were indeed many orders on Didi, but he couldn't get them because he was slow.
.
"Would this break the rules?"
Liu Qing was very vigilant and skeptical about this approach of pursuing rapid development while ignoring other things.
"What are the rules and regulations during the entrepreneurial period of Cao Mang? It is precisely those who abide by the rules who fall first. Have you forgotten how Feigou.com rose and how Caifubao came about?"
Lu Yun said: "The winner is the king, the loser is the bandit!"
"Yes, Shunfeng has also secretly circumvented the regulations. It is clearly required that taxi-hailing apps cannot provide fare increase functions. Baimi and Shake behave like us, but Shunfeng ignores them and allows passengers to increase fares during peak periods."
Cheng Wei clapped his hands on the table.
In an instant, the whole audience was discussing, and the approval overwhelmingly outweighed the opposition.
"Just like requiring drivers to provide original ID cards and service supervision cards when registering on online ride-hailing platforms, Didi can lower the threshold requirements or even make no requirements. This is not because we don't want to do it, but because we are fighting now."
Lu Yun glanced around and spoke in a low tone.
This is a completely asymmetric war.
From the perspective of financial strength and business foundation, compared with Shunfeng, Didi did not have much chance of winning. If it abides by the rules, there is no possibility of winning! The only way is to break the rules!
In this battlefield, there is no good or evil, only winning and losing!
I can no longer lose to Lu Fei!
Absolutely not!
"In short, we want to have what Shunfeng and they don't have, and we have to have what Shunfeng and they don't have. This is Didi!"
Lu Yun's eyes were filled with murderous intent.
Liu Qing was agitated and suddenly remembered the look in the eyes of Liu Chuanzhi and Yang Yuanqing when they were talking to Google about the acquisition of Motorola.
Just as sharp!
He is also filled with hatred for Lu Fei! He can’t wait to eat his meat!
Thanks to Princess Sissi for the 500 starting coins.
