Niu Xiaobai pretended to be serious and said solemnly: "What about this? I remember an expert said that if people see beautiful things more, their mood will get better. It is true! Ahem... Since childhood, I
When you are in a bad mood, just take out the mirror and look at it..."
Niu Xiaobai raised his head and looked at the dark ceiling at a 45-degree angle: "When I grew up, there were several little girls waiting for me at the school gate every day after school, saying that they wanted to invite me to dinner. They all said
I'm handsome, but if I don't admit it, they beat me and call me hypocritical... Sigh! Looking back on that era, I was harassed every day and suffered terribly... I just saw you waiting for me at the door of the company for so long,
Ahem...you don't know how to do it, are you just like those little girls?"
After hearing Niu Xiaobai's narcissistic remarks, Zhu Lingling laughed so hard: "Haha! Xiaobai, I didn't expect you to be quite humorous!"
"...Those little girls are all very beautiful, and their family conditions are very good. My mother likes them very much, and my father also likes them very much, but in the end he still recognized them as goddaughters, saying that they were not worthy of me.
... As a result, my parents later adopted a lot of goddaughters... Alas! When I was a child, I saw my father working very hard, so I secretly made up my mind that I would never work when I grow up. In fact, at that time, I had a large number of goddaughters.
There were so many opportunities in front of me, but I didn’t know it: If I just randomly find a rich girl to be my girlfriend, wouldn’t that mean I could stop working?”
"Haha! When you get up early, you can really do a lot of things, such as taking another nap...Xiaobai, are you still not awake yet? Oops...haha! I can't stop laughing..." Zhu Lingling was beaten by Niu Xiao
Bai was so amused that she bent over, holding her stomach and laughing wildly. From this angle, a "very prominent" vital part of her body was further perfectly displayed in front of Niu Xiaobai, intentionally or unintentionally.
Looking at the two piles of snow-white things, Niu Xiaobai suddenly felt that his mouth was dry and his whole body was hot. He quickly picked up the wine glass, drank the red wine in large gulps, and turned his eyes to other places.
Very distracting.
At exactly this moment, the waitress brought over a salad platter, which solved Niu Xiaobai's embarrassing situation very well.
This salad platter is served on a glass plate with a diameter of about 30 cm. It consists of common fruits such as apples, pears, cantaloupes, and tomatoes, some common vegetables such as wheatgrass, lettuce, and broccoli, and salad dressing. These ingredients are placed
The glass plate is decorated with divergent patterns, red, green, yellow...the colorful look is very attractive.
Niu Xiaobai made a rough estimate in his mind. The cost of this salad platter should not exceed 50 yuan, but it was sold for 200 yuan in this luxuriously decorated cafe. What a huge profit!
Zhu Lingling, who finally put away her smile, handed a small metal fork to Niu Xiaobai and said with a smile: "If your imagination is limited and you really can't guess, then... I'll take it."
The answer is revealed!"
"Haha! This is your first meeting with me. We were not very familiar with each other before. Why did you invite me to dinner? This was originally a difficult question. But..." Niu Xiaobai picked up Zhu Lingling's business card.
, smiled proudly and said: "With the reminder from your business card, I knew it right away..."
"Oh? Then tell me." Zhu Lingling looked at Niu Xiaobai with interest and said
road.
Niu Xiaobai put down the cup, sat up straight and said seriously: "Isn't this obvious? I am the production manager of Fuma Company, you are the sales director of Defa Company, and your company is engaged in trading... very
Obviously, you regard our company as your potential customer, and you want to take this opportunity to have dinner together to get to know me and sell your company's products to me."
"Haha! Tall, really tall! It looks like you are a smart person, Xiaobai!" Zhu Lingling smiled and gave Niu Xiaobai a thumbs up, then elegantly picked up a napkin and wiped the corners of her mouth, and sat up straight.
He turned around and changed the subject: "But Xiaobai, what you said is only half right. I'm not only selling our company's products, I'm also here to help you."
"Oh? How do you say this? It's interesting. How are you going to help me? Haha!"
Zhu Lingling took out a beautiful notebook and a pen from her bag. She quickly opened the notebook and wrote on a blank page: sales price = manufacturing cost + profit. Zhu Lingling raised the
He asked with a smile on his face: "Xiao Bai, this formula should be familiar to you, right?"
Niu Xiaobai responded casually: "Well, I understand a little bit."
"It's good to understand, haha! This formula is theoretically valid; however, have you found that it may have some problems in practical applications?" Zhu Lingling asked with a smirk on her face.
It is undeniable that as a top student majoring in business administration, Niu Xiaobai has a very solid professional foundation in financial management. This very basic formula cannot be difficult for him. Niu Xiaobai replied without thinking: "What this formula reflects is'
The profit pricing method', also known as the 'cost plus profit pricing method', is characterized by not considering the external competition situation or the price levels that customers are willing to accept in different market segments; instead, the manufacturer estimates
On the basis of the average manufacturing cost of your own products, add a certain percentage as profit, and use cost plus profit to determine the product sales price."
"Cost plus profit pricing" is a common method used by oligopoly manufacturers to determine the sales price of products. For example, many commercial banks charge fees for excessively frequent withdrawals from savings accounts, and charge fees for the use of checks, account inquiries, and small-amount account maintenance.
And raising the lower limit of deposit balances is implemented based on the "cost plus profit pricing method", which embodies the idea of cost management of commercial bank accounts.
"Xiaobai, your answer is right. In fact, only oligopoly manufacturers can determine the sales price of their products; for a basic manufacturing enterprise like your company, the sales price of your products is often not determined by you yourself.
, but is determined by your opponents and market conditions..."
"Xiao Ling Dang, why are you so sure that our company has no pricing power on the product? What if our customer is a very close strategic partner, or only supplies it for internal assembly?" Niu Xiaobai interrupted Zhu Ling Ling's words.
asked.
"Haha... There is a saying that is quite cruel, and I guess you don't agree with it, 'In the shopping mall, there are only eternal interests, but no permanent friends!' The products produced by your company are too replaceable, so you can just use them casually."
Find a supplier to replace you. If the quality of your products is similar to others, but the sales price is higher than others, it means that you have no competitiveness in the market! Loss of orders will undoubtedly happen.
now
Like - even your internal customers, if each business unit of your company implements independent accounting, they would rather buy parts from outside than purchase from you."
What a cruel fact! Niu Xiaobai had to admit that what Zhu Lingling said was right. Before that, Chen Wanshi had analyzed the cost situation of the machine shop with him and came to the same conclusion.
Seeing Niu Xiaobai's silence, Zhu Lingling continued: "So, for you, this formula is more practical." After that, Zhu Lingling wrote in her notebook: profit = sales price - manufacturing cost.
"Since you can't decide the sales price, what can ultimately determine your company's profit is your manufacturing cost. And our company's biggest advantage at present is that we can provide the most cost-effective products and the best solutions for your company's manufacturing process.
, thereby greatly reducing your company’s manufacturing costs, doesn’t this mean greatly increasing your company’s corporate profits?”
Looking at Niu Xiaobai's questioning expression, Zhu Lingling added with a smile: "Of course, while helping your company, our company also earns a little service fee from these business processes.
"She made a "little bit" gesture with her right thumb and index finger.
After hearing this, Niu Xiaobai quickly gave Zhu Lingling a thumbs up and praised him: "You can talk about selling products as if you are doing good things, Xiao Lingdang, you are indeed an outstanding sales director! That's right!
Even I believed it.”
After listening to Niu Xiaobai's interesting words in this paragraph, Zhu Lingling did not feel embarrassed, but continued with a smile: "Xiaobai, you are right to feel this way. Our boss said that what we sell is not products, but services.
.This kind of service is to help customers solve the problems they have in actual work, thus reflecting the value of our existence. This is a 'win-win' thinking mode."
It must be said that Zhu Lingling is a successful salesman.
First of all, she is familiar with her product and has confidence in it. Any salesperson must have a deep understanding of her product and must truly understand the industry in which she is engaged. It is not enough for a salesperson to just memorize the list of the company's products.
You also need to keep an eye on all directions and listen to all directions to clearly understand the current competitive situation in the market.
Secondly, Zhu Lingling has confidence in herself. Anyone must have confidence in anything they do and must not give up on themselves, and salesmen are no exception. A salesman's self-confidence is related to his confidence in the products he sells. A salesman must at least give customers
An impression and feeling of "I am very confident". Therefore, the salesperson must not only package himself well, but also train the ability to be calm in dealing with changes. Only when the salesperson has confidence in himself will the customers be infected by her and have a positive attitude toward her and the products she sells.
Have confidence.
Niu Xiaobai scratched his scalp: "Xiao Lingdang, what you said seems to make sense. Let me ask you, based on the actual situation of our company, how do you plan to help us reduce manufacturing costs? Can you give me a specific example?
Can you give me some examples?" Obviously, Niu Xiaobai was moved.
For Niu Xiaobai, when other cost conditions remain unchanged, reducing manufacturing costs means increasing the profits of the machine shop, which is of great help to him in achieving his goal of turning losses into profits. Anyway, it’s here.
Why don't you listen to what kind of sales tactics this beautiful woman in front of you is using?