Zhang Youbin was not at ease at the moment. He and Su Wan studied various company documents together. After studying for a whole day, Zhang Youbin discovered that the current specific situation of the company was really troublesome.
Although Datang Group is still a large and powerful group company with considerable annual income, the internal situation has become extremely chaotic. If several emerging industries were not supporting the situation, all of Datang's problems would have
It was exposed that traditional industries were getting worse and worse. Coupled with Ren Guizhi's previous troubles, real estate development, which had been the most severely damaged, had basically reached a very embarrassing situation.
"It seems that your group is quite capable of making your aunt miserable." Su Wan put down the thick documents and stretched her body and said.
Zhang Youbin sighed: "Fortunately, her mother's company only deals with real estate and engineering construction. If other industries were the same as Datang, I guess the problem would be even more serious."
Su Wan smiled and said, "Why do you have to think so much? The situation is already like this, but now is also a good time for reform."
"Reform?" Zhang Youbin asked in surprise: "What aspect are you talking about?"
Su Wan smiled and explained: "Look, there are so many problems within Datang, so why is there no sign of decline in overall income?"
Zhang Youbin replied: "These emerging industries have made up for the low income of traditional industries. Without them, Datang would definitely decline rapidly."
"Yeah." Su Wan said with a smile: "Then why not give Datang a big transformation? Move towards emerging industries in an all-round way, and gradually reduce the proportion of these traditional businesses."
"But that doesn't mean it's not profitable..." Zhang Youbin said with a frown.
"There are many kinds of industries that make money." Su Wan said with a smile: "It depends on how much ability you have and how many industries you can be involved in at the same time. And in many industries, it is not said that you can make money just by being involved in it. You have to reach a certain depth. In this way
If so, you have to invest a lot in it, such as manpower, material resources, and financial resources. But no matter how great your abilities are, they are still limited after all, so you have to think about how to allocate these limited abilities so that they can get the maximum profit for you.
.”
Seeing that Zhang Youbin was hesitating, Su Wan added: "Now you have to look at the investment and income ratios of various industries. You also invest a certain amount of money and things. Which industry brings you the greatest profit?"
Zhang Youbin smiled and said: "If you say that, I would definitely say it's drug trafficking. That's really making money. If you ask me to talk about serious business, I really don't know. Maybe the network IT industry is the most profitable? Look at Microsoft, development
If you put this software there, you can make money from people all over the world continuously, how easy it is."
"Nonsense." Su Wan said with a smile: "How strong a development and research team does the software industry need? Although their products are not as weighty as a ship, an airplane or a skyscraper, they can even be installed on a CD.
, but the investment is not necessarily that small. There are so many software companies around the world. Why is Microsoft the only company in the operating system industry? The reason is because their strong R&D capabilities can keep their products ahead of others.
There are many companies, and it is easy to enter the software industry now. As long as you can develop an operating system that is more advanced than Microsoft, you are guaranteed to make hundreds of billions of dollars."
"Forget it..." Zhang Youbin said with a self-deprecating smile: "I basically don't know much about this thing. Besides, there are so many people who can't do Microsoft, why should I ask for trouble..."
Then, Zhang Youbin said: "I have always felt that real estate is still very profitable. For now, Datang cannot give up this income. After all, it is still the leading industry in Datang Group, but now there are different problems.
There were so many problems, and for a while I didn’t know how to deal with them.s”
Su Wan nodded and said: "There are too many competitors, the market is getting smaller and smaller, and the supply and demand ratio is no longer the same as before. No matter how many units you build, you can't satisfy the market."
"Yeah..." Zhang Youbin said depressedly: "Now there is basically no vacant land in Zhonghai that can be used for development. The land is getting less and less, but there are more and more real estate companies. Housing prices have been declining unstoppably. There are also unfair practices.
The factor of competition. It’s just like mercenaries. There are more and more people doing it, and there are fewer and fewer businesses. In the past, there were always riots in Africa, and there were not enough mercenaries. Now the international peace trend is becoming more and more
The wars are becoming more and more widespread, and there are fewer and fewer mercenaries. There is no longer a spectacular scene of thousands of mercenaries being dispatched at once. Instead, it is just a few dozen who are engaged in the profession of killers. It is sad."
"Hazy..." Su Wan looked impressed and said, "You are really good at connecting real estate and mercenaries..."
After a pause, he said with a smile: "But there is some truth to it. The current domestic real estate situation is like this. It was easy to speculate in house prices in the past. Many people made a lot of money at that time. Now, the real estate situation in China is like this.
It’s really not easy to do. Although you can still make money, compared to a large group like Datang, the income from real estate is now far less than the proportion it held in Datang before.”
"Yes," Zhang Youbin said with a wry smile: "Looking at what this material says, when Datang's real estate development was at its most prosperous, it was not a problem to make several billion a year. Now, it's only a dozen or two billion.
And the investment is much larger than before.”
"Let's look at it from another angle." Su Wan said with a smile: "Didn't Chairman Mao say that the countryside surrounds the city? Now everyone's focus is on these big cities, and the markets in these cities have been saturated. Why not
Are you focusing on the surrounding small and medium-sized cities?”
"Voluntarily give up the China Overseas Market?" Zhang Youbin asked in surprise: "The consumption level in the surrounding cities is obviously insufficient, is it possible?"
Su Wan explained with a smile: "We once worked on a big project behind the scenes, avoiding the market in big cities, and at the same time building millions of square meters of residences in medium-sized cities in the United States. The final statistics show that this is better than in the
In big cities and those big companies, the profits will be much higher if you compete with each other."
"Just like the land area you can buy in Zhonghai for 100 million, you can buy even ten times the land in small and medium-sized cities. Think about the profits? And small and medium-sized cities have a very good condition, which is to promote development.
, for example, if you spend a relatively small amount of money to buy a large piece of land in the suburbs of a certain city where the economy is not very developed, and then you build large-scale residential buildings and shopping malls, you can even use your absolutely strong financial resources to bring the entire city center to
It doesn't cost much money to invest in building roads and bus systems in this suburban area. But once you increase the commercial value of this land, the doubled profits will be very, very huge."
Zhang Youbin was obviously attracted by Su Wan and asked curiously: "Have you ever done this?"
"Of course." Su Wan said with a smile: "Although we invest secretly and use different company names to fully bloom in the United States, and the market conditions on both sides are also different, the form of land speculation is the same, and the purpose is to convert worthless land
Land speculation has great commercial value. What represents the commercial value for land speculation? It is popularity!"
"A piece of land that no one cares about, you build a residence directly there, and no one will choose to live there, because of what? It is inconvenient, there are too many inconvenient places, transportation, work, life, leisure, shopping, etc.
Even the education of their children is a condition for them to choose a place to live. If you only choose to build a residential area, your vision will be too short-sighted. You have to take all these issues into consideration for them."
"For example?" Zhang Youbin asked with great interest: "How do you solve these problems?"
Su Wan explained: "The first thing is transportation. You need to make it convenient for people living here, whether they drive by themselves or take public transportation."
"Secondly, the issue of work is based on the convenience of the transportation system. As long as transportation is convenient, slightly remote suburbs are not a problem. Even in the later stage, after you develop the value of this land, it attracts more people.
The residential population can naturally attract many companies here at the right time. People live here, work here, and consume here, and the land here will be raised."
"Life, shopping, and leisure are connected. These all require your investment, but you have to understand that the profits from this kind of investment are also very large. Beautify the living environment, invest in the construction of large shopping plazas to attract businesses, and invest in entertainment projects.
, such as movie theaters, bars, KTV, etc., plus your residences, shopping malls, transportation, etc. When these investments are gathered together, it is not just an investment for their own benefit. When their power is combined, there is a greater
The purpose is to speculate! Speculate a piece of land that has little value, and while each of them obtains their own benefits, they work together to create a greater benefit."
Zhang Youbin asked in surprise: "Isn't it too exaggerated? Isn't the risk not small?"
"Risk?" Su Wan smiled slightly and said, "I'm just explaining it to you in general. So you may think it's a bit written, but in practice, it's still very feasible, as long as you grasp people's consumer psychology."
"What you mean is to build a small city on the outskirts of a city... This investment must be huge..."
"Do you know the city? Do you know how people feel about the city?" Su Wan asked.
Zhang Youbin shook his head honestly and asked: "Can you stop being so high-end as soon as you open your mouth? You know that I don't know much and I'm not the right person to do this, but you still have to go around with me. I don't understand at all."