Time flies, and it is early September 2008. Wang Shang, who was immersed in the shooting, received invitations from two special effects companies in the digital field of Vita Digital in the United States to discuss the popularization of 3D movies.
Currently, only Vita Digital in the United States, and its owner in the digital field and the head office in the United States is the King of Heaven's special effects. Therefore, the two companies in the Vita Digital and digital field hope to reach cooperation with the King of Heaven's special effects and take advantage of other companies to take advantage of the situation.
When advanced 3D technology is not developed, we will seize the projector market.
However, it is impossible for Wang Shangxin to occupy the market, because everyone has corresponding technical conditions, such as Sony, such as Dolby, in the previous time and space, with the popularity of "Avatar", 3D technology began to flourish, but it was not until the end of the day.
In half a year, a company with technical strength quickly developed 3D technology.
The only thing that can be done is technical patents, using patent barriers to limit other 3D technologies. 3D technology is basically in the hands of three special effects companies, and basically each party accounts for one-third of the patents (currently).
Wang Shang still needs to go to Los Angeles for negotiations, but because Wang Shang is the director, he can't leave for too long. In the end, Wang Shang organized a team of experts from the 3D technology research and development team and negotiation experts to go to the United States, and everything was negotiated.
Now, Wang Shang will sign the contract again.
Whether it is mutual authorization of patents or unified technical standards, these are complicated and painful things, so Wang Shang does not want to waste his time on it.
Time is gradually passing, and the shooting progress of "Transformers" is also advancing day by day, while the crew releases some stills from time to time to relieve the fans' "love-lost pain". However, no matter what, the outside world's discussion about "Transformers" is discussed.
It also began to fade gradually, and other news began to rise. We regained the news position.
On October 20, Wang Shang handed over the director's bat to Michael Bay and flew to Los Angeles on a plane. Today is a special day: the three 3D technology owners finally reached a preliminary alliance agreement to unify the technical standards.
Technology is licensed to top photography and projector technology companies (two in the United States and one in China) to produce film/digital 3D projectors.
As for 3D cameras, in order to prevent other 3D movies from appearing before the three 3D movies, 3D cameras are not yet produced. However, patented technology is constantly being developed and registered.
After the projector was arranged, the projector was jointly laid with six major Hollywood film companies to lay the projectors in various theaters in North America, and the Huaxia Cinemas was responsible for Tianwang Film and Television. At the same time, it joined hands with local large distribution companies in other countries to complete the laying of 3D projector equipment for local theaters.
The distribution of benefits is also extremely complicated, involving 3D technology owners, photography technology owners, producers, and theaters, which are very annoying.
However, during this negotiation, Wang Shang also gained a lot of benefits.
There is a saying that first-class enterprises make standards. Second-class enterprises make brands, third-class enterprises make products, fourth-class enterprises make services, and fifth-class enterprises make projects. Currently, this 3D technology has unified standards and grasped patents, so other 3D technologies will be in the future.
It is difficult to bypass these standards and patent pools.
In vulgar words, sitting at home and waiting to collect money is not a dream.
The top Chinese Ketuo Company, which enjoyed the favor of Wang Shang, can be said to be very grateful to Wang Shang this time. Although he is one of the best producers and suppliers of imaging products and related services in the world, he was brought to participate in this event this time.
A feast for a cake cut can further enhance international influence.
Bi Han, general manager of Tianwang Film and Television Company, has another task: to persuade the 3D transformation of each theater chain (Note: I did not find out why some projectors have double holes, some projectors have single holes, and laymen are in pain and tears~
~~).
After completing a series of trivial things, it was already the end of October. Wang Shang finally flew back to the Demon Capital from the United States and took over the baton of "Transformers". For some reason, Wang Shang felt that he was originally a little bit
The irritable mood began to calm down and clear.
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Just when 3D technology began to stir up trouble all over the world, just when "Transformers" was filming hard, in mid-November, Tianwang Film and Television was one of the movies planned by low-cost and low-fares.
》Announces the completion of the filming.
"The filming of "Lost in the Road" has been completed?" Wang Shang, who was directing the set to prepare for the explosion, was stunned when he heard the news.
"So fast?" Wang Shang asked the other side of the phone. Director Xu Zheng. Wang Shang had always subconsciously thought that the script of "If You Are the One" had fewer scenes and should be the first to finish the film. Unexpectedly, it was actually "Lost in the Road" that was the first to be played.
Top score.
After confirming it again, Wang Shang accepted the news and began to think about the release plan in his mind.
"If You Are the One" released in 2008 was RMB 340 million, while "Lost in the World" released in 2010 was only RMB 37 million, with a huge gap. So Wang Shang was originally planning to let "If You Are the One" be released first.
, so that it can start the first battle for low-fare movies and use its excellent results to stimulate the domestic low-cost low-fare movie market.
Wang Shang took his cell phone and called the director of "If You Are the One" and asked when "If You Are the One" was expected to be completed.
The director of "If You Are the One" is a contracted director of Tianwang Film and Television Company, named Feng Xiaoming. After receiving Wang Shang's call, his first reaction was that Wang Shang was asking him. He was nervous and said weakly: "It is expected to take another month to go."
Finished.”
"There is one month left..." Wang Shang thought about it, and finally decided to let the film "Lost in the Road" that was completed first. Anyway, Wang Shang thinks that the film "Lost in the Road" is good. The previous time and space box office is not good, but it does not mean that it is not good.
This time and space are not good.
Then Wang Shang called Xu Zheng again: "I'll ask someone to take the sequel script of "Lost in the World" "Lost in the World" to you, you can study it carefully, "Lost in the World"
After the busy schedule, the filming will be officially started. You can make your own budget for the investment amount and then review it to the investment department/financial department. The cost will be approved directly within 30 million."
Xu Zheng was shocked and had a cardiac arrest!
"sequel?"
Then he was ecstatic and even his bald head turned red with excitement.
"Thank you, Mr. Wang!!! I will definitely not disappoint you." Xu Zheng quickly expressed his loyalty to Wang Shang on the phone, and couldn't help but bow and thank him.
Wang Baoqiang, who was next to Xu Zheng, saw Xu Zheng's strange movements, and asked nervously and curiously: "Old Xu, there's nothing wrong with it."
After hanging up the phone, Xu Zheng said to Wang Baoqiang with a happy face: "Baoqiang, tell me good news. Wang Dong called over just now and asked us to continue filming the second part of "Lost in the Road". The script Wang Dong
It's already written!!"
"Really~~~" Wang Bao stood up fiercely and overturned the table directly, "You didn't lie to me, have you?"
Xu Zheng held the table in a mess, then obstructed it in a mess, "Don't be so loud!!"
Everyone around the restaurant looked at them with contempt.
The two were so shameless that they were stunned and fled in a panic.
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After the filming of "Lost in the Road", it entered the post-production stage.
Wang Shang did not pay attention to its progress and was still directing the movie.
Bi Han was also busy with two things at this time, one was the 3D movie transformation of theaters, and the other was the application for distribution rights of Tianwang Film and Television Company.
All the movies of Tianwang Film and Television have been released through Datang International or other distribution film companies, and each movie will be deducted by about 10% of the box office. After accumulation, at least hundreds of millions or hundreds of millions of dollars will be paid every year.
To the issuer.
In the past, the qualifications were not very sufficient. Now all the qualifications are almost the same, so Tianwang Film and Television Company has also begun to apply for distribution qualifications.
On November 20, the publicity work of "Lost in Thailand" officially began.
On the homepage of Tianwang Film and Television's official website, the trailer of "Lost in the World" was directly hung, and a big banner was hung on the video - "The first domestic low-fare movie "Lost in the World" will be released soon.
”
Because it is a newcomer's work, there are many lacks in publicity methods. The Propaganda Department has spent all its efforts and tried hard to find various gimmicks.
‘Wang Shang Screenwriter’ and ‘the first low-priced movie’ became the main propaganda points, but the media was surprisingly calm and did not 'the media surged in as the propaganda team thought.
Finally, given that the cost of online publicity is much lower than that of actual publicity, and it has the characteristics of rapid and extensiveness, the crew spent 1 million yuan to hire countless naval troops at the beginning, and began to flood major online websites.
"Have you heard of it? A movie written by screenwriter is about to be released! It's called "Lost in the Road"!"
"Really, fake? The king has a new movie script? Isn't it a fake? You can't be a 50-cent party?"
"The king is showing his hilarious literary talent, both the lines and the plot are hilarious!!"
"Himmersive line 1 of "Lost in the Road": Your IQ is really refreshing!!"
"Himmersive line 2 of "Lost in the Road": Xiao Zhang, you are still making progress this year. Last year you were mentally retarded, and you have advanced to stupid this year!!"
"The trailer on the homepage of Tianwang Film and Television Company is so funny. I want to watch it in the cinema."
"I heard that the ticket price of this movie is not the original 50 yuan, but 20 yuan, which is very cheap."
As the Internet promotion becomes more and more popular, more and more people are attracted by Wang Shang's name and the funny lines, and then they start to enter the homepage of Tianwang Film and Television's official website to watch the trailer.
The first thing that caught my eye was a dining table and four people.
The first sentence is: "Knowing you makes me believe that everything is the arrangement of fate. Maybe God has long been destined to lead us through it. What I want to say now is... I created it in my previous life.
What a sin!!”
The divine turn in the words will immediately make everyone who watches the trailer laugh.
Then several funny scenes appeared, which kept making all the audience laugh. Especially when the shrewd and successful businessman Li Chenggong was bullied by the honest and honest Niu Geng, he smiled and said that his stomach hurts.
It's right.
"It's so funny, this movie!!" A man was slamming the table while watching the movie, smiling stumbled.
"Ouch, I can't do it anymore!" A man laughed until his stomach hurt and tears flowed.
On the first day, the trailer clicks were 10,000.
The next day, the number of clicks on the trailer soared to 320,000!
On the third day, the number of clicks on the trailer continued to rise rapidly, reaching 830,000!
Day 4...
...
Day 9...
On the tenth day, the trailer clicks continued to rise rapidly, reaching 10.8 million!
On the Internet, major websites have received numerous praises for "Lost in the Road", and more and more netizens are beginning to know about this movie.
It was only then that the media realized and began to report on this low-cost movie of Tianwang Film and Television in a small scale.
.
PS: I've been holding it in for two days, and I finally went to watch "X-Men - Reversal of the Future".
1. On the popcorn, there is a big gap between what I expected. I am a little disappointed. There are not many fights, and the ultimate trailer is enough to cover all fights.
2. In terms of literary dramas, it is very good, especially Magneto and Professor's gay relationship. Although he complained, he was also moved. The literary dramas are much better than most Hollywood popcorn movies. Like it.
3. The time limit of the future world (what must be done in the past within n hours) is an important part of the movie. Without it, the movie will be useless. Unfortunately, this plot cannot be written in novels.
4. Fan Ye’s lines seem to be just one sentence, but there are more fighting scenes than all characters, and he is no longer the soy sauce party in "Iron Man 3". Well, there is another point, Fan Ye has a pretty makeup set.