As time goes by, "Awkward" became extremely popular on the Internet with its hilarious trailer, with countless clicks and reposts. The number of clicks on the official website homepage alone exceeded 70 million in 15 days in half a month!
!
Funny things often possess an indescribable magic power, allowing them to spread to the whole society, everywhere and to everyone at an incredible speed despite being almost blank.
"Your IQ is very refreshing!"
"Thank you for letting me realize the truth that long hair means short knowledge."
"After passing the security check, you will find 2b!"
"Are you also the boss? Which farm do you come from?"
Some sentences have been widely applied to life and turned into classics.
At this time, the media, which had not paid much attention to it at first, finally paid attention to it, and reports suddenly increased.
Because of the nature of his work, Wang Yiming spent less time online. When he went to work today, he bought a copy of "Southern Entertainment News" and saw a news that interested him - ""The Man on the Road" is hilarious.
Wang Shang wrote the lines himself."
There are also a few small lines included in the news.
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Burdock: Is this going to Changsha?
Waiter: Yes, this is the one to Changsha.
Niu Geng: Is this a standing ticket or a seated ticket?
Waiter: There are always tickets on the plane.
Burdock: Where is the platform?
——
Burdock: Please open the window to get some air.
Stewardess: Sorry sir, the cabin is fully enclosed.
Niu Geng: Can the plane stop while it is flying in the sky?
Li Chenggong: In case of heavy fog or heavy snow, the flight will be cancelled.
Burdock: It would be great if we encounter a foggy day.
Pingback: Due to heavy snowfall at Changsha Airport, the plane was unable to land. Now the plane is preparing to return. Please understand.
Li Chenggong: Crow's mouth!
Wang Yiming watched the lines with great interest. He sat in the elevator and burst into laughter from time to time, attracting the attention of other people in the elevator.
Wang Yiming looked at the others and simply read out the lines. As a result, everyone in the elevator was happy.
"Hey, buddy. What movie or TV show is this line from?"
"It's from "On the Road"! It seems to be a movie written by Wang Shang. It hasn't been released yet." Wang Yiming shouted.
On December 10th, major theater chains finally assigned a schedule for "Jane on the Road", January 5th. This is an average schedule, after Christmas and New Year's Day.
The theater obviously feels that this movie has a new director and a new actor. Moreover, the publicity is average and the marketing strategy is insufficient. In addition, the promised ticket price is 20 yuan. Therefore, the expectations for this movie are not high.
So a gap period was arranged, and the film scheduling rate was not high. In the initial stage, it was only 10%, 15 million. If it were Wang Shang's movie, a 40% film scheduling rate was possible.
This kind of treatment obviously gave Xu Zheng, Wang Baoqiang and others a blow. However, they did not dare to ask Wang Shang for help. At this time, "If You Are the One" was finished.
No matter how neglected the movie is, post-production still cannot be relaxed, and publicity work also needs to be stepped up. While the Internet and newspapers are constantly exerting their efforts, the Propaganda Department spent the last 2 million yuan of "People on the Road" to launch
We used the last promotional method for "The Lost Road" by putting up posters and showing trailers in movie theaters that have planned film schedules.
Because funds are small, good steel must be used on the cutting edge: online promotion is fast, wide-ranging, and low-cost; cinema promotion directly targets movie fans with movie consumption habits, which is highly targeted and has better results.
The funds were quickly used up, and each theater chain successively put up posters and released trailers, attracting moviegoers in the waiting halls of the theaters.
"Screenwriter Wang Shang" and "Tickets as low as 20 yuan" were written in huge fonts, which even began to take away the actors' shots, which was very eye-catching.
At this time, the Lunar New Year period has entered, and domestic and foreign selected films have begun to be released in great demand, so there are many more movie fans than usual during this period. This promotion method coincides with a good time, "On the Road"
It is also subtly infiltrating into the hearts of movie fans.
At this time, "If You Are the One" also began to be promoted.
On December 15, the Hollywood blockbuster "The X-Files 2" suffered a disaster in China. The box office in its first week of release was only less than 30 million, which disappointed many movie fans.
On December 20, "Raiders of the Lost Ark: Kingdom of the Crystal Skull" continued the downturn of "The X-Files 2", with a box office of only 40 million in four days of release. It cast a lot of shadow on other Hollywood blockbusters.
Correspondingly, "The Dragon Takes Off Its Armor" was released on December 21. Although Andy Lau declined the lead role, it made 50 million at the box office on the first day of release, making those Hollywood movies tremble with anger.
, and it became even more popular in the following days, with a box office of 180 million in one week, becoming the single-week box office champion.
After "Dragon Unloads"'s momentum in winning tickets waned, another domestically produced suspense film "Hot Blood" bravely followed up and grossed 60 million on its first day, far exceeding expectations, and its production company Huayi was very happy.
The subsequent foreign blockbusters "Rambo 4" and "Superman" followed closely, finally saving some face for Hollywood movies, and the box office on the first day exceeded 40 million.
At this time, the Chinese film market seems to have entered a crazy stage, and its box office performance is so fast that it makes all the filmmakers happy and the theater owners laugh so hard that their eyebrows tremble.
After January 5th, the market boom brought about by Christmas and New Year's Day slowly faded away, and "On the Road" was finally released belatedly. However, its release only received a phone call from Wang Shang.
I just asked about the specific situation and then continued filming "Transformers".
"Did Director Wang lose confidence in this movie??" Xu Zheng thought in annoyance. He cared about Wang Shang's opinion very much. Unfortunately, Wang Shang had no instructions since he committed suicide.
What he didn't know was that after Wang Shang hung up the phone, he began to think about the publicity issues of "People on the Road". The low cost of "People on the Road" is destined to be impossible to bombard the Internet with overwhelming and carpet-like publicity.
The advertising and publicity for theaters and theaters has been done well, but yesterday Wang Shang thought of a way - Spring Festival travel.
Wang Shang didn't think of this at first, but a few days ago he heard the crew talking about how painful the Spring Festival travel was, and he suddenly realized that the Spring Festival travel in this time and space is also very exaggerated.
When it comes to Spring Festival travel, every Chinese person sighs, laments, and complains, and the mood is extremely complicated. Although China is now very powerful, it is one of the two superpowers in the world, and together with the European Union, it is also one of the three giants.
One, but Spring Festival travel has always troubled Chinese people.
The Spring Festival Travel Festival is the first and only one held by China in the world. It has applied for a global patent, applied for a global cultural heritage, and applied for...
The reason for the Spring Festival travel rush is the large population (a quarter of the world's population) and geography (the gap between east and west in livable places). These are the fundamental reasons, which are objective and cannot be solved.
"Maybe we can make a fuss about this."
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Guangyue Hengdian Cinema, a couple walked into the cinema, looked around, and couldn't help but hesitate in their steps.
Today, the cinema was less popular because it was just after New Year's Day and it was also in the morning. There were only eleven or two people in the waiting area.
The new couple didn't know if they were unfamiliar with this place, or they were a little nervous, or they hadn't decided on a movie goal, so their eyes wandered away from the promotional posters and movie trailers. They hesitated for a long time and didn't decide which movie to watch.
"Hello? Is there any movie you would like to recommend?" The man adjusted his clothes, looked at his clothes unconfidently, and finally plucked up the courage and walked to the ticket booth.
"Well, some of the more popular movies recently include "The Dragon's Unloading", "Raiders", "Rambo 4" and "Superman". Well, there's also the movie "Unfortunately" which was just released."
In the male's eyes, the waiter's smile seemed so warm, without any sting.
"Excuse me, how much does a movie ticket cost?" When asked this question, the man couldn't help but lower his head a little, as if he was embarrassed.
"Hello, sir, currently, except for the ticket price of "A Journey Away" which is 20 yuan, all other movies are priced at 50 yuan." The waiter seemed to have noticed something and quickly added, "A ticket for "A Journey Away" is 20 yuan.
The movie is good, quite funny, and its screenwriter is a great writer, so it’s worth watching.”
The man was confused: "Who is the king?" Then he realized something was wrong, hurriedly scrambled, and said with a red face, "Buy me two copies of "The Man on the Road", thank you."
After receiving the two movie tickets, the young couple felt excited and cheered. They walked in the corner, holding the movie tickets and never tired of watching them.