The box office climax of the year - the Spring Festival (Lunar New Year) is gradually approaching. However, the negotiations between the production alliance and the theater alliance are still at loggerheads.
The number of films shown in theaters began to gradually decrease, bad films began to gradually become mainstream, and the audiences who went to cinemas to watch movies became increasingly dissatisfied with cinemas.
"Why are we still showing these bad movies after more than half a year? And they are getting worse and worse?"
Without exception, movie theaters became the target of criticism from audiences, and subsequently the number of moviegoers dropped sharply.
The attendance rate has been falling from 60% to 10%...5%...
Cinemas began to make ends meet, consuming a lot of money every day in terms of operating costs, rent, water and electricity bills...
The theater that was supposed to have a steady stream of audiences gradually became deserted and deserted.
The only difference is that the Golden World cinema chain of the publisher alliance is full every day, making a lot of money, and the number of members is increasing day by day.
Many movie theaters have torn up their contracts and left the original theater chain to join Golden World.
For a time, the power of Jintiandi Cinema Line began to expand rapidly, from the original 10 provinces and cities to more than 20 provinces and cities today, from the original 58 cinemas, 309 screens, and 57,307 seats to
85 movie theaters, 460 screens, and 80,000 seats.
The quantity has increased by 50%, and the influence has increased dramatically!
Seeing this situation, the other 29 theater chains were extremely anxious. They were losing money day by day, and their competitors were getting stronger day by day. Nothing could be more cruel than this.
"Forget it, just give in. Anyway, the country has already issued instructions, but we must try our best to get back the rights to the patch advertising..." Several giants from the theater chain alliance said helplessly.
On November 1, the negotiations finally achieved a breakthrough.
On November 3, both parties of the distribution and theater alliance signed an agreement to reduce the theater chain's 67% account sharing ratio to 57%, and the issuer's account sharing ratio increased from 33% to 43%, while the pre-roll advertising was not specified.
statement...
After the news came out, all the movie fans were elated and overjoyed.
All the production companies are overjoyed. If the distribution increased by 10%, the producers should be able to get about 7% of the box office revenue from the increase. This is definitely a big breakthrough.
"After the first time, there will be a second time. Isn't the national guidance 50%? Now it is 57%!" Some production companies and distribution companies who are still not satisfied thought with joy in their hearts.
But no matter what, let’s release the movie that I have saved for half a year in theaters first. Now is the Lunar New Year period!! The money in the audience’s pockets is the richest all year!!
…
After the negotiations were concluded, theaters and producers began to urgently make arrangements for the release of the movie.
At the end of October, Wang Shang had already sent the script and the first version of the film to the Radio, Film and Television Bureau for review. At the same time, he contacted a giant from the National Film Group through An Wenshi, the president of Shanghai Film and Television University.
Because the film and script did not have any reactionary content, "Those Years" soon received approval: "Approved for release."
After receiving this approval, Star Entertainment quickly gathered all the films on hand and submitted them to theaters to participate in film scheduling.
On November 7, the Lunar New Year film schedule was finally announced under much attention.
Domestically, there are "Hero", "Infernal Affairs", "Hedong Lion's Roar", "The Unparalleled"...more than a dozen movies with big stars gathered!! In addition, there are more than 20 other movies with very high reputations!!
Wang Shang's "The Girl We Chased Together in Those Years" is among them.
And what about abroad? There is the same series of "Star Wars" that once caused a global sensation and created a box office revenue of 7 billion yuan!! There are also seven or eight highly anticipated films such as "The Bourne Supremacy", "Death" and "Minority Report"
Hollywood blockbuster!!
In the second half of 2002, the entire half of the year was filled with super bad movies, and they were all extremely bad movies!
Now that countless blockbusters and good films have appeared, movie fans across China have suddenly become enthusiastic and restless!!
After half a year of depression, I finally have a movie to watch!!
And there are more than a dozen blockbusters in a row!!
Countless movie fans were so happy that they almost fainted...
On November 8, "The World Unparalleled" performed by Liang Chaowei and Zhao Wei took the lead in the Lunar New Year!
In the same period, there were ten other films such as "Xin Zha Junior Sister" and "Sunset Angel", which filled the whole cinema during the day and night. Some were famous, some were not famous, some were low-cost, and some were high-cost...
On this day, early in the morning, every movie theater across the country gathered countless movie fans who had been waiting for a long time. It didn't take long for the reception hall to be filled with this group of enthusiastic movie fans.
Huge crowd!!
They rushed to the ticket office eagerly and excitedly, waving their bills and pointing to the movie they wanted to see.
"I want to watch "The Unparalleled World"! 5 pictures!!"
"I want to watch "Xin Zha Junior Sister"! 2 pictures!!"
"I want to watch "The Unparalleled World"! 12 pictures!!"
"..."
"I want to watch "The Unparalleled World"! 10 pictures!!"
"I'm sorry sir, "The World is Unparalleled" has been sold out!"
"Then I want 10 copies of "Xin Zha Junior Sister"!!"
"I'm sorry, sir, "Xin Zha Junior Sister" has also been sold out! The only one that hasn't been sold out is "Life and Death Express"..."
"..., well, that's it, 10 pictures. I hope it won't disappoint me!"
The ticket sellers in the ticket hall were extremely busy. There was a queue of nearly a hundred meters of movie fans and the continuous ringing of phones filled the entire reception hall...
In less than two hours, all movie tickets for the past three days were announced to have been sold out!!
Even the movie tickets for new movies that were not very famous were sold out by enthusiastic fans!
Those who bought it were happy, while those who didn't bought it were naturally sad.
…
"There are good news from major theaters across the country! Tickets for all movies have been sold out in the past three days!!"
"Announcing that the booming rise of the film market is about to begin!!"
"Every venue is full! Attendance rate is 100%!"
"From depression to explosion, movie fans went extremely crazy!!"
The entire entertainment industry was in shock!!
At this time, the entire entertainment industry has focused its attention here. At this moment, major movie theaters have become the most watched places in China!
No matter how hot and eye-catching other news is, it is all outshined by it.
Countless media outlets across the country sent reporters to every movie theater to record the crazy scene.
News keeps coming out, and the entire Internet is full of news related to cinemas and movies.
The prosperous era of the film industry seems to have begun from this moment!!
The market value and stock prices of film production companies that have been listed on the market have been rising one after another, especially those production companies with films released during the Spring Festival, which have soared rapidly.
The production company burst into laughter, the distribution company was overjoyed, and the major theater chains finally breathed a sigh of relief, followed by great joy.
This year’s Lunar New Year will be a fruitful and bumper harvest!
The next day, the box office data from major theater chains finally came out.
The first-day box office of "The Unparalleled" was 33.25 million!!
The first-day box office of "Xin Zha Junior Sister" was 25.32 million!!
The first-day box office of "Sunset Angel" was 23.34 million!!
…
As soon as the data came out, the entertainment industry was shocked!
The ten movies including "The Unparalleled" are all small-production movies, and the cost will not exceed 20 million. Especially the movie "Flying Tigers" has no stars and no big scenes, and the cost is only 8 million.
It only takes a few days to recover the cost, and there may be a huge profit surplus. How can we not make them, the producers, ecstatic?!!
During the next 10-day or more release period, the box office should be pushed to more than 100 million! If the movie responds well, it can continue to be screened, and it may exceed several hundred million!!
And those movies that were not scheduled to be released in the first phase are a little regretful. If they had known that the early box office would be so terrible, they would have tried their best to bribe theaters to put their movies in the first phase.
Compared with the popularity of movie theaters, China's most authoritative and largest movie information, review network MTime is also in full swing at this time.
The eleven movies currently in theaters have been overwhelmed by countless enthusiastic fans.
Naturally, the first one to bear the brunt is "The Unrivaled" starring the famous actor and the melancholy prince Tony Leung. The score directly reached 8.4 points, which is defined as a funny New Year's work.
Other movies have high and low scores, but they are all above 7.0.
Compared with those 3.0 and 4.0 some time ago, it is already considered super good!!