The film market is booming, but there are also bad voices.
Many movie fans have already criticized the cinema: the 10-minute advertisements before the movie yesterday were disgusting and made the cinema venue unsightly.
The theater chain did not argue, after all, it was indeed a few minutes of advertising added to the pre-roll ads made by the publisher.
The publisher also remained surprisingly silent and declined to comment.
In the following days, the attendance rate began to slowly decline. Movie fans who were somewhat satisfied began to select the movies they wanted to watch, and no longer watched all movies.
Wonderful films such as "Heroes", "Star Wars", "The Bourne Supremacy" and "Infernal Affairs" are naturally not to be missed. "The Girl We Chased Together" has a good reputation, but many people choose to wait and see for the time being.
Let’s wait until the MTime score comes out.
"There are more than a dozen good blockbusters in this Lunar New Year season. There is no need to watch every one of them, especially the mediocre ones."
This kind of thinking of the audience has caused the attendance of movies with poor reputation and poor MTime ratings to drop significantly.
On November 18, the first movie to be forced to be released appeared.
In the last few days of "Flying Tigers", the attendance rate dropped directly to 10%, and most of the reviews were "poor".
In this cinema where heroes are judged by their box office, this kind of movie is naturally abandoned. You must know that there are still many movies waiting to be released.
The producer of "Flying Tigers" received the ruby God of War card with a confused look on his face, and with "Flying Tigers" he instantly became a fairy and left the theater.
However, although the total box office of this movie did not exceed 60 million, the cost was only 8 million. It has already made a lot of money, so there is not much complaint about being excluded from the film at this time.
The Hollywood blockbuster "The Bourne Supremacy", which was deliberately scheduled for the early part of the Lunar New Year period, also appeared on the screen at this time. With its fast pace, tense chases and explosive technology, it instantly conquered countless audiences. On the first day of its release,
It grossed 60 million at the box office.
The performance in the following days was outstanding, surpassing other movies currently in theaters.
However, foreign films like "The Bourne Supremacy" do not have no release restrictions. They can only be released for half a month, unlike domestic films that can be released continuously as long as they are popular.
Moreover, the state has regulations on the number of imported foreign films, which is only 10 films a year, no more, no less.
This purpose is a kind of local protection idea. On the one hand, it is to make Chinese film and television people feel pressure from foreign countries, and on the other hand, it is to prevent their own films from being impacted and destroyed by foreign blockbusters.
This kind of protection exists widely in countries around the world, just like Hollywood's technical barrier restrictions.
Moreover, at this time, the theater chain specially arranged it to the early period when there are no holidays, also to avoid it colliding with domestic movies. This was what the State Administration of Radio, Film and Television and the theater chain did in the past.
Don’t theater chains not want to make money? Yes, and they really want to. But this is an instruction given by the State Administration of Radio, Film and Television. Do you dare to disobey it?
On November 26, "Star Wars: Episode II Attack of the Clones" will be officially released.
All the major theaters across the country were stunned. This is definitely a giant. After its global release in July 2002, the global box office exceeded 500 million US dollars, and China became its last stop.
Will it be able to create brilliance in China? Everyone is looking forward to it.
Sure enough, on the day of the release, there was a long queue of people who came to buy tickets to watch the movie.
The box office on the first day exceeded 80 million, and MTime received rave reviews online, with a score of 9.5.
The next day, it still maintained a terrifying attendance rate and movie-going expectations, and the edge of other movies was crushed by it. Even "The Bourne Supremacy", a Hollywood blockbuster, was also suppressed by it, and its attendance rate continued to decline.
It plummeted instantly.
A bear and a tiger are fighting each other, but those Chinese blockbusters have not arranged for this period of time. They have been sitting on the mountain watching the beasts fighting. It can be said to be cunning and cunning.
…
On December 1st, after a month of intense overtime editing, the editing of "The Girl We Chased Together in Those Years" was finally completed. There are two versions, one with a regretful ending and the other with a perfect ending.
The regretful ending will make people more touched and miss you more. Wang Shang is ready to release it in cinemas.
As for the version with a perfect ending, Wang Shang plans to put it into online video sales and DVD sales.
After watching the movie version, the audience must be looking forward to a perfect ending. When the perfect ending is released, it will definitely be very popular among fans.
As for those unharmonious things, such as bare buttocks, four-legged beasts, handjobs, etc., considering the traditional atmosphere of the country, they will not be included in the feature film, but will be included in the extras as a promotional point for the DVD.
In addition, Wang Shang also modified the baseball playing scene at the end of the film, changing "Have you ever thought about writing down our story" to "I heard a touching story told by a Taiwanese, and I felt something in my heart, and then I
The film and the novel.”
Both versions were submitted to the Shanghai Radio and Television Bureau for review and approval to see if there was anything that needed to be trimmed.
The last review and approval was for release rights, which determined whether the film met the basic conditions for release.
This review and approval is to confirm what taboos there are in the film's content, whether it needs to be cut, what level to give it, whether it is suitable for children to watch, and whether it requires parental guidance. (This is also the so-called G level (popular level), PG level (general level)
Tutorial level), PG-13 level (special tutoring level), R level (restricted level), NC-17 level (17 years old or younger cannot watch))
The two approvals are completely different.
Because there is a strong awareness of authenticity in this time and space, the corresponding videos posted online need to be sent to the special network management department of the State Administration of Radio, Film and Television for review. (There is another situation: unless you spread it carefully, and the State Administration of Radio, Film and Television is too lazy to care about you
.)
Except for the "Kissing the Bridegroom" plot in the later stage, the theatrical version of "Those Years" is a super harmonious one, so it was quickly approved.
As for the online/DVD version of "Those Years", those four-legged beasts, handjobs and other highlights really shocked Lei Kang's super review staff. However, after several people discussed it, they finally decided not to do it.
Cut.
Two days later, after Wang Shang got two versions of "Those Years" and saw the reply was "passed", he immediately expressed his sincere admiration for the staff of the Radio, Film and Television Bureau.
After passing the approval, all the staff of Tianwang Studio breathed a sigh of relief involuntarily.
For almost half a year, most of the entire studio's energy has been put into this movie, and now the last hurdle has been passed.
It was like walking through thousands of mountains and seeing the sea, walking through the jungle and encountering the plains. All the worries were gone, and the burdens in my heart were finally let go...
According to the movie release plan arranged by the theater, "The Girl We Chased Together in Those Years" was scheduled to be released two days before Christmas, that is, December 24th, which just happens to span Christmas and New Year's Day. If the movie's attendance
The ratings are high enough, the reviews are high enough, and it can be released until the Spring Festival.
This is definitely a very good release period, and only the Spring Festival period is better than it. However, the competition during the Spring Festival period is very fierce, especially this year, all blockbusters are basically concentrated in the Lunar New Year period, and the Spring Festival period is the concentration of countless blockbusters.
"Those Years" competes with them, and the gains outweigh the losses.
Now there are still twenty days before the release, and all that is left is publicity! Publicity! More publicity!!
King Studio and Xingxing Entertainment began to launch a vigorous final promotional campaign for "Those Years".
Within a few days, people were shocked to find that the promotion of "Those Years" had penetrated into every corner of their lives.
When I was going shopping, I saw a huge poster of "Those Years" on the big sign on the square's landmark building: Ke Jingteng and Shen Jiayi were reading and cleaning on the playground with their books...
After entering the mall, I found that the clips and trailer of "Those Years" were playing on the TV.
Elevators, stairs, overpasses, street electronic screens, newspapers, TVs, buses, shopping mall advertisements, taxi LED screens...
Ads are placed everywhere, almost overwhelmingly, everywhere!!