"You really know very little about the pharmaceutical industry."
Wang Gui was not intimidated by Zhao Gangjun's words. He shook his head and said, "It has been more than 20 years since the rise of pharmaceuticals. Over the past 20 years, the unspoken rules have been formed. This rule is a rule that everyone can accept.
As a member of the rules, if you don't accept the rules, you can only die."
"I really don't care about those so-called rules."
Zhao Gangjun picked up a cigarette from the table and lit it, took a deep breath, blew out a smoke ring, and then said slowly, "What I like to do most is to break the rules. Bosque Company, it sounds awesome, you
It is said that he accounts for 40% of the market share in China, right?"
"That's right." Wang Gui nodded.
"That's only 40 percent."
Zhao Gangjun curled his lips and said, "You can go now. Thank you very much for tonight."
"I...can really go?"
Wang Gui asked dubiously.
"Otherwise? Do you still want me to let you have a drink?" Zhao Gangjun asked with a smile.
"Okay, I'll leave now, I'll leave now."
Wang Gui quickly stood up and left.
"What are you going to do?"
After Wang Gui left, Leng Bing asked.
"Seize the market."
Zhao Gangping flicked the ash from his cigarette butt and said, "Since no pharmaceutical merchant is willing to do our business, then we can become our own pharmaceutical merchants and take the production, circulation and sales of the products into our own hands. I will let them
Look, in the eyes of our Zhao family, any so-called hidden rules are just bullshit!"
Leng Bing looked at Zhao Gangjun blankly. At this time, Zhao Gangjun's body seemed to have a slight light. His arrogant and domineering expression almost made Leng Bing's silent heart almost tremble.
Leng Bing quickly took a deep breath to calm down the turmoil in his heart, and then asked, "Do you have any idea?"
"No."
Zhao Gangrong shook his head.
boom!
Zhao Gangjun's majestic body that had just been condensed in Leng Bing's heart collapsed instantly. Leng Bing reluctantly twitched the corner of his mouth and said, "Then what else do you say?"
"Just because I can't do anything, doesn't mean others can't do anything."
Zhao Gangjun picked up the phone and said, "I'll go out and make a call."
"good."
Zhao Gangrong walked out of the room with his cell phone, stood on the balcony, and called Lin Xin.
Lin Xin's voice was a little noisy, as if she was attending some banquet.
"Give me a minute."
Lin Xin said.
Zhao Gangjun hummed and finished his unfinished cigarette. One minute passed.
"A director of the Beijing Chamber of Commerce is inviting me to dinner tonight."
Lin Xin said.
"How have you been lately? Are you handling the affairs of the Beijing Chamber of Commerce smoothly?" Zhao Gangjun asked.
"It's okay." Lin Xin said, "If you call me at this time, you won't suddenly figure it out and go to 1108, right?"
"If a good horse doesn't turn around, am I not as good as a horse?" Zhao Gangjun said with a smile, "I'm calling you mainly because I have something I want to teach you."
"explain."
Lin Xin said.
Zhao Gangjun briefly explained the difficulties encountered by the pharmaceutical factory.
"Bosque, that is a big company, and it is said that it has a very deep background."
Lin Xin said, "Their business is spread all over the world, and the company's assets exceed 500 billion."
"Don't say these useless things, I'm just asking you, is there any way to get the pharmaceutical factory's business started?" Zhao Gangjun asked.
"There is a way, but it requires a lot of manpower and material resources." Lin Xin said.
"Tell me."
Zhao Gangjun said.
"Since they have formed their own rules, we can create our own rules," Lin Xin said.
"oh?"
Zhao Gangjun asked curiously, "I also have such an idea, but I don't know how to build it."
"Simple."
Lin Xin said, "First of all, you have to get the momentum out. The most important thing for the birth of any new rule is the early momentum. If the early momentum is strong enough, you can break out of a long period of time at a small cost."
During this period, I suggest you take down the prime time advertisements from all CCTV channels, as well as major TV stations, such as Mango Channel and Tomato Channel, and find a few big-name celebrities to endorse them.
Print out the entire pharmacy brand... By the way, does your pharmacy have its own brand?"
"This can only be a company. You need to have your own brand, just like Bosco. Bosco has three major pharmaceutical brands, one is Amy, one is Shike, and one is Dashu. Maybe you have not heard of Bosco, but you
You must have heard of these three major brands, right?”
Lin Xin asked.
"Yes, that Amy, I remember making recovery potions." Zhao Gangjun said.
"That's right, you need to establish your own pharmaceutical brand, and then when advertising, you should advertise the pharmaceutical brand, find celebrities to endorse, and also endorse the pharmaceutical brand. In this way, you will carry out a round of all-round advertising bombing and destroy the pharmaceutical brand.
The image has been established, and while doing this, you also need to do one more thing, which is to pave the way." Lin Xin said.
"paving?"
"That's right."
Lin Xin said, "You can't let everyone know about your medicine brand, but when you want to buy your medicine, you find that there is no place to buy it? There was once a beverage brand that advertised very heavily, but the road was not paved.
As a result, the effect of the advertisement was all in vain, so I need you to mobilize the financial and material resources of your Zhao family to open at least a hundred stores in first- and second-tier cities across the country. These stores can serve as direct distributors of your medicines.
Stores. When the advertisement comes out, people will have to buy your medicine before they can find the place. This has the advantage of eliminating the link of the medicine merchant, so that the medicine can be directly supplied to the store, reducing the intermediate links and saving money.
cost."
"One hundred stores..." Zhao Gangjun asked a little frightened, "How much does it cost?"
"This small amount of money can be obtained with about 200 million yuan." Lin Xin said, "This is just paving the way in the early stage. When the advertising is fully launched, stores will need to expand to third-tier cities. It is estimated that at least 3,000 stores will need to be opened.
Only at the store level and above can it be possible not to be affected by the existing rules.”
"Three thousand families...that's six billion?" Zhao Gangjun asked cautiously.
"Absolutely. You have to know that what you are facing is an entire pharmaceutical industry. If you want to compete with it, you need to be strong enough. The method I mentioned is only what your Zhao family can do in China.
After all, the financial and material resources required for this series of actions are beyond the reach of ordinary companies, and even the Beijing Chamber of Commerce cannot do it," Lin Xin said.
"Then can you estimate how much it will cost, including advertising and various other things?" Zhao Gangjun asked.
"Prepare 10 billion." Lin Xin said, "CCTV's prime segment advertisements are astronomical, and there are also major satellite TVs. If these add up to more than 1 billion, we can't get them. There are also labor, and there must be enough pharmaceuticals."
Supply, at the same time, you have to bear the losses caused by a single brand. People can only buy your products when they go to your store, which is a huge loss."
"I'm so stupid."
Zhao Gangjun was scared to death when he heard 10 billion. There are some things you really can't say casually these days. No wonder Wang Gui looked at himself as if he was a joke before he left. He wanted to build a world of his own.
The price required to fight against another existing rule is really too high.
"What I said above is the best situation. If there is a problem with the product and poor sales result, your losses will continue to expand. Therefore, I think it is worth spending 10 billion or even more to build a
The rules of the Zhao family are not cost-effective. Even if it can bring you a profit of 500 million a year, it will take twenty years to get back the money." Lin Xin said.
"I see."
After Zhao Gangjun thought for a moment, he said, "I'll give you Yanzi's phone number later, and you can ask her to talk about the CCTV commercial."
"Are you really planning to do it?" Lin Xin's voice seemed a little dissatisfied.
"Um."
Zhao Gangjun nodded, his attitude was very firm.
"Just for Leng Bing?" Lin Xin asked.
"Do you believe me when I say it's for the people?" Zhao Gangjun said with a smile.
After a moment of silence on the other end of the phone, he said, "Letter."
"Hahaha, I don't have such a good intention. I just want to pick up girls. I'll leave this to you. If you need money, you can come to me at any time, no matter how much it is." Zhao Gangjun said.
"All right."
Lin Xin seemed too lazy to persuade Zhao Gangjun. She said, "Send me Yanzi's phone number, and also send me the phone numbers of those in charge of your Zhao family. I can't do this alone, it requires a lot of people."
Help run it.”
"Okay, I'll let them know."
After saying that, Zhao Gangjun hung up the phone, took out another cigarette from his pocket, lit it, and walked back to the room.
"How is it?" Leng Bing asked.
"No problem."
Zhao Gangjun said, "We already have an excellent plan. Our pharmaceutical factory still needs to be expanded. In the next few months, we will use this pharmaceutical factory as the basis to build a rule of our own. Don't worry.
Bar."
"Thank you."
Leng Bing said.
"Will you pledge yourself to me?" Zhao Gangjun teased.
"Get lost."
Leng Bing glared at Zhao Gangjun angrily, and then said, "I'm going back first."
"good."
After leaving Zhao Gangjun's place, Leng Bing felt a little excited. His dream for many years was about to come true. Leng Bing felt that his whole person became brighter.
Just then, Leng Bing's cell phone rang.
When he saw the call, Leng Bing was a little surprised. He picked up the phone and said, "Lin Xin?"
After a long time, Leng Bing hung up the phone.
Her face was slightly solemn because of the call from Lin Xin.
She really didn't expect that Zhao Gangjun would pay such a high price for helping her.
Looking at Zhao Gangjun's face before, I didn't feel the pressure on Zhao Gangjun at all, and thought that Zhao Gangjun could easily handle everything for him.
After hesitating for a long time, Leng Bing called Zhao Gangjun.