Stories like this often happen in audio and video stores all over the country, and they have aroused many people's desire to buy Liu Hao's album CDs and VCDs.
Especially those buyers who are in a state of uncertainty.
The probability of winning is quite high. Although most of them are vouchers worth one or two yuan that can only be used in video stores and small prizes like this, the uncertainty and extra surprises brought by this kind of lottery are enough to make many people win.
Ready to make a move, finally takes action.
This lottery model is still rare in album sales. In fact, it can also be regarded as a discount model, and the effect seems to be much better than discounting.
The price of VCD and CD discs is as high as 40 to 50 yuan, which is still a bit expensive for mainland listeners, and they are not necessary. No matter how high the quality is, it is difficult to attract ordinary listeners to buy them.
This is not a question of whether it is worth it, but a question of not giving it up.
Moreover, pirated CDs only cost more than a dozen yuan. Although the quality is much worse than the genuine ones, many listeners simply cannot tell the difference. The price difference between genuine and pirated copies is too great for ordinary listeners to choose.
Almost without hesitation I would choose the latter.
The cost of genuine copies is there, and the price cannot be reduced much, so in order to increase the sales of genuine CD records, Liu Hao racked his brains to come up with various ways to attract listeners to buy them.
On June 8th, Liu Hao's album sales reached one week, and the sales data from various places were summarized in the hands of the Flower Brothers King.
After seeing the sales data, the king smiled slightly.
Only a week after its release, Liu Hao’s original CD sales have already reached close to 100,000, and the sales of tapes have exceeded 300,000!
According to market research and analysis, Your Majesty, the sales target of 200,000 genuine CDs can definitely be achieved within one year, and the sales volume of tapes can even exceed one million!
"It seems that I still underestimated him."
The king looked at the summarized sales data and couldn't help but sigh in his heart.
The singer who debuted with over one million sales of his first album was something that the King had never dared to think about before!
If piracy was not rampant in the domestic record market, the sales figures for Liu Hao's first album would probably be even better.
"Now you are convinced." The king pointed at the sales data and said. Xiao Wang on the side curled his lips, obviously dissatisfied.
The king said earnestly: "I don't care if you are truly convinced or not, but you have to understand that if you want to work in the film and television industry, if you want to make movies, talents like him will be in your pocket."
The king walked to the wine cabinet and picked out a bottle of red wine, poured a glass for each of the brothers, and continued: "The core of making a movie is nothing more than funds, directors and actors. We don't lack funds, but we lack good directors."
and famous actors.”
"I understand this, second brother, so I actively contacted the directors and stars in Hong Kong City."
"What's the effect?" The king raised a glass of wine and handed it to his younger brother. He laughed at himself: "Have those people ever looked at us country bumpkins from the mainland?"
Xiao Wang was a little silent after hearing this.
"They just treat us mainland investors as their bosses. They only say a few compliments when they are short of funds."
The king laughed and said, "Now that they are professional and well-known, the market will accept them, so it doesn't matter. We can cooperate with them and take advantage of them.
But it’s just use, never reliance!”
The king continued seriously: "We have funds and the market is ours, but we lack attractive directors and famous actors. Every year, there are so many directors and actors with professional backgrounds graduating from the three major universities alone. These are our own
Can’t we select talents for training and we must always look at their faces?”
"Is that why eldest brother values that kid so much and invests in him?" Xiao Wang, who had been silent for a long time, suddenly said.
The king nodded, but in fact, in the king's heart, he has always been optimistic about the potential of the film and television industry, but he is not interested in the seemingly hot music industry at this stage.
So after seeing the advertising song Liu Hao wrote for Wahaha, he only felt that Liu Hao had potential in music, and had no idea of investing at the first time.
But when the king learned that Liu Hao had applied for the art examination of China Theater and Nortel and was admitted by China Theater and Nortel at the same time, the king immediately changed his mind.
Because being accepted by China National Theater and Nortel at the same time already shows Liu Hao's potential as an actor.
If you can create and sing well, it is not difficult to become popular. When you become famous through singing, you can also support your acting. This is the case for many stars in Hong Kong and Taiwan who both sing and act.
Investing in Liu Hao also means buying a bone horse with a thousand gold.
The king immediately decided to invest in Liu Hao and gave him almost unconditional support.
"But, second brother, it might not be that easy for you to recruit him. I heard that he had a shortage of funds when making the album this time. He would rather provide the money himself than ask for our money. He just doesn't want to owe
Our favor." Xiao Wang said again.
"It was our investment that led him to open a record company. It was us who helped him become the spokesperson for Wahaha. We also made great efforts to promote his album release. Doesn't he already owe us a big favor?"
"But brother, we will also make a lot of money this time..."
"But favors are favors. He helped us make money but he still owes us favors." The king took a sip of the wine in his hand and shook it. "There are many other ways to recruit someone. Doesn't he secretly have a high school student?"
Girlfriend? Her name is Gao Yuanyuan. I think he likes her quite a lot. Send more people to take care of her. When the time comes, we will set up a film and television company and sign her up."
The king walked to the TV, inserted Liu Hao's album disc into the VCD machine, watched the "Lonely Sand Island Cold" mv and said, "Don't you think the mv is very beautiful? His eldest brother Liu Kai is also a talent. I heard
Said that he intends to make this story into a movie and is ready to raise investment, we can invest..."
Liu Hao's explosive album sales in the first week mean that piracy will appear earlier, because pirates no longer have to judge whether Liu Hao's album is worth piracy, and the reality is before everyone.
Less than a week after the album was released and sold, piracy has already appeared on the market, and the scale is not large. According to estimates, in the second week of release, the scale of piracy will be enough to have an impact on genuine sales.
The sales impact of tapes will be smaller, after all, the price gap between genuine and pirated copies is small, but the impact on expensive genuine CDs will be too great.
The sales of genuine CDs will definitely experience a sharp decline, and may even lead to a Waterloo, and this is almost impossible to avoid.
Therefore, when the sales of genuine CD records reached nearly 100,000 in the first week, Liu Hao's record company did not increase the sales target of genuine CD records. It was for this reason.
Liu Hao's small lottery idea is quite useful, and it has a significant promotion effect on the sales of genuine CDs. Next, in order to sell genuine albums, Liu Hao will go to various places to hold autograph signings and fan appreciation parties.
The first autograph session will naturally be held in Beijing, which will be held today.
In the rented backstage dressing room, after the makeup artist finalized the look, Liu Hao took out the mobile phone given by Gao Yuanyuan and started talking on the phone.
"Why, I feel like you're crying?"
"No," Gao Yuanyuan over there whimpered, "It's not all your fault. The MV was so touching, I couldn't help it..."
Well, another person was stunned by a knife, but Liu Hao heard the song "Fairy Tale" playing on the other end of the phone.
So Liu Hao consoled him: "It's just a MV story, it's not true."
"I know, but I still can't help it. If I were like the heroine in the music video, would you..."
"No, I just want a healthy you by my side." Liu Hao interrupted quickly.
"Hmm..." Gao Yuanyuan on the other end of the phone was very satisfied, and suddenly thought of something and asked, "When you were filming the kissing scene, how did you feel about kissing them?"
"?" Of course Liu Hao would not directly say that it is wet, soft and moist, but it feels great.
So he pretended: "You don't know how much garlic they ate before filming the kissing scene. The pungent smell, oh my gosh... Never eat garlic when you are with me in the future..."
…
"My big singer, are you ready?"
"Huh?!" Liu Hao felt relieved after hearing this and asked, "How many people came to this autograph session?"
"There are hundreds of people!"
"Do you want me to sign off?" Liu Hao looked at his agent Wang Jinghua in surprise and said.
"Who told you to be so popular now?" Wang Jinghua was still smiling, "You know, you have sold more than a quarter of your genuine CDs in Beijing alone."
"This is also the reason why you have to hold several autograph sessions in the capital. Isn't there any support?" Liu Hao asked questioningly.
"Is this necessary? There are all your fans outside," Wang Jinghua saw Liu Hao standing up, "Let's go, big singer, feel the enthusiasm of your fans!"
While walking in the corridor, he suddenly stopped because he heard faint quarreling and crying.
Listen carefully, you heard it right, the sound did not come from the signing party, but from outside.
"What is going on?" Liu Hao asked the staff.
Soon, a staff member went out to figure out the situation and responded to Liu Hao.
It turns out that Liu Hao's fans need to have genuine CDs and autograph signing invitations to enter. All of them have anti-counterfeiting marks. Those who don't have them or buy pirated copies will be stopped.
The fans who were making noise and crying outside were the fans who accidentally bought pirated copies.
After hearing the reply, Liu Hao fell silent. He judged that the people outside should be his die-hard fans, and almost all of them were deceived into buying pirated copies. Otherwise, he would not have been so entangled in the signing event for so long and refused to leave.
go.
After asking about the small number of people, Liu Hao immediately made up his mind, whispered a few words in his assistant's ear, and went out to meet these fans first.
Almost all of them were female fans, and they all dressed up like students. Some were arguing with the staff who stopped them, and some were squatting against the wall with their faces covered, crying.
When Liu Hao appeared with the support of the staff, almost everyone looked in disbelief. All the sounds suddenly stopped, and then an even stronger sound broke out, surrounding Liu Hao.
Too enthusiastic.
These are Liu Hao's die-hard fans. It would be a bit heartless for Liu Hao to just ignore them.
After a few simple exchanges, a handshake, and even a gentle hug, the fans' requests were basically met, and the signed CDs brought by the assistant were given to them.
He is considered a very doting fan.
Of course, Liu Hao did not allow them to participate in this autograph session, otherwise it would be too unfair to those fans who made no mistake in buying genuine CDs.
Still unable to attend the autograph session. Although these fans were a little regretful, they basically left with satisfaction.
Of course, Liu Hao would only do this at the first autograph session. After the autograph session, he would ask Chen Fuyang to issue a statement to avoid malicious interference in the future.
When Liu Hao was about to go in, he saw a reporter filming him in the distance.
After noticing Liu Hao's gaze, the reporter put down the camera and smiled with a simple and honest expression.
Taking another look at Wang Jinghua's smiling face, Liu Hao couldn't tell that this reporter was arranged by Chen Fuyang.
He will not miss any opportunity to promote himself positively.
The autograph session was held in a basketball arena, and the seats in the stands were filled with a dense crowd. When Liu Hao didn't show up, he was talking quietly, chattering non-stop. The order at the scene was pretty good, and the staff seemed
They looked at them as bored as a melon-eating crowd.
When Liu Hao just appeared, he immediately gave the strongest response. He shouted Liu Hao's name like a tsunami and waved Liu Hao's genuine CDs and posters in his hands like cheering sticks. He was as enthusiastic as those who had been stopped before.
The fans outside the autograph session were exactly the same.
The staff maintaining order at the scene suddenly felt like they were facing a formidable enemy.
After Liu Hao took the microphone and said the first sentence, the scene suddenly became quiet. He interacted with the fans for a few words, and sang a few songs at the request of the scene. During the last song "Fairy Tale", several people rang out.
The chorus of hundreds of people ignited the atmosphere to the extreme.
After the fan appreciation party, the autograph session began.
The fans at the scene all had a number in their hands, and they lined up to sign the tickets in order. The fans whose number was called suddenly became ecstatic, and those who were not called would wait patiently.
Liu Hao would talk a few words to each of his fans, and after leaving his signature, he would simply write a few words of blessing.
Almost every fan who received autographs and blessings turned around and left reluctantly.
It took no telling how long it took for all the fans to sign autographs. Liu Hao could hardly feel the presence of his right hand holding the pen, and in the end he almost completed the autographs mechanically.
Pain and joy.
This signing event has indeed significantly promoted the sales of genuine albums, especially the sales of compact discs.
This autograph signing will make almost all participating fans satisfied. The fans will naturally show off after they go back, which will make more Liu Hao fans interested in Liu Hao's autograph signing.
To participate in the autograph session, you must purchase genuine CDs to be eligible.
The effect of the signing event was obvious. Although there was still a slight decline in CD sales in the second week, it was completely acceptable, so Liu Hao was immediately arranged for signing events across the country. After a few more were held in the capital,
, so he went all the way south, visiting almost every big city.
In less than a month, I traveled to various places. I was in this place on the first day and appeared in another city on the second day.
Generally speaking, Liu Hao is still very popular in the city where the autograph session is held.