In this exchange meeting, Hua Qinghua was online. In order to protect Zhao Mingyang's information to the maximum extent, she could only do this.
Because if someone discovers that Zhao Mingyang did this, Zhao Mingyang will be in a very dangerous situation.
This is no joke. This is what Xu Qingqing is worried about. Isn’t there any mole among her people?
It's impossible. Hua Qinghua also carefully selected a group of people to handle this matter, and then found a group of people. Most of the people who came to attend the class were people whom Hua Qinghua had known for many years, and some
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But Hua Qinghua couldn't be sure whether it was safe, so she asked Zhao Mingyang to speak online, changing his voice and not showing his face.
In order to maximize safety, the people Hua Qinghua invited this time have actually done background checks. They are now gathered in one place to listen to the online lecture. Everyone has a microphone in front of them and can ask questions and communicate with Zhao Mingyang at any time.
Zhao Mingyang was using satellite equipment to turn on the communication equipment on a cruise ship at this time. The surveillance in the United States is very strict, because their monitoring is to set up a keyword search on the terminal. As long as you speak on the phone, your phone number will pop up directly.
The content of phone calls and text messages may be quickly monitored.
This is why satellite phones have always existed, for encrypted calls.
Many people's inappropriate comments in messages and phone calls can be quickly caught, and this is also because of the blessing of this kind of system, which can quickly retrieve some content.
Zhao Mingyang used a set of encrypted network equipment. After he connected and called with Hua Qinghua, he tested the stability. After confirming that there was no delay, he started connecting with this group of Chinese businessmen.
Zhao Mingyang walked in a box by the window and looked at the sea view. He picked up the coffee cup and took a sip of coffee before waiting for everyone to enter the live broadcast room.
When the number of people arrived, Zhao Mingyang looked at the number of people. After screening so many people, there were still more than 70 people. It seemed that this number was indeed too many.
"First of all, I'm very happy to have a phone call with you. I don't even have to say that you all know what the purpose of this conference is. It is mainly about how to better promote our culture." Zhao Mingyang used cultural promotion, which has turned this meeting into a
I went to a cultural promotion meeting and there was no problem.
"First of all, I want to talk about catering. We have so many delicious foods, why haven't we opened up the international market? Let's ask ourselves, what is our market share abroad now?
Why can a small Japanese food spread so quickly around the world, and has even reached the point where it has seized the gourmet food market in our country?
Have you ever wondered why? In other words, how many of you here have secretly opened Japanese food shops?"
No one answered. Zhao Mingyang's words were so direct that he directly revealed some people's little secrets. He joined the Chinese Restaurant Association to prepare Japanese food.
"Actually, I don't want to say that the Japanese food you serve is not good. It's just for living, right? After all, everyone has to support their families, but we should have an idea. If this continues, our Chinese food may not be eaten by others.
.
Let’s talk about why our Chinese food cannot form an international climate abroad. Have you ever thought about it? Let me put it this way, there are many Chinese food abroad, with many shops, miscellaneous, and various cuisines, but why is hot pot so popular now?
, have you ever thought about it?"
Others also began to reflect after Zhao Mingyang said it. Yes, why are many foreign restaurants now Malatang or hot pot restaurants?
"Let me put it this way, didn't you realize that the path we took before was wrong?" Zhao Mingyang said again.
The others met each other and wondered what Zhao Mingyang meant. Is it the wrong way?
"I don't know what you mean? What's wrong?" A middle-aged man asked as he pressed the call button.
"What went wrong? Let me put it this way, are the recipes from the past still being used today? A group of people study ancient books every day to find traditional secret recipes from the past, such as palace secret recipes. Let me ask you, who cares except you?
?When people eat a dish, do they really want to listen to you talk so much?
Are the ingredients and seasonings in the past really the same as they are now? If you study the past every day, why don’t you walk or take a carriage? Don’t you write letters? Don’t say they are different, they are all the same. Convenience, you have to think about it.
Make people's lives more convenient, rather than making life more difficult.
We all only have one life to live, and we just want to enjoy the present life better. There is really no need to study the past every day. It is better to think more about the future.
Haven't you noticed something about this? For example, Hanguo sells fried chicken everywhere abroad. What are the benefits of this? Does it taste really good? Just average, so why do so many people go there?
Leave the baler and heat it up in the microwave when you get back.
Let’s talk about Japanese food. Japanese food is cold dishes. What we pay attention to is heat. There is a very serious problem here. We have brought heat to a place that is not suitable for heat. Moreover, R has also had heat before and now. It was the earliest
The Heat later changed their thinking on some things when they went overseas. They only brought over things that were suitable for selling overseas.
Have you ever thought about it? Why are there so many cars in the United States and every household buys a car? That’s because the land is vast and sparsely populated. Many countries around the world have vast land and sparsely populated areas, and transportation is inconvenient. They really don’t know how to develop the express delivery industry to drive e-commerce?
I definitely know, but why not do it?
Because of the cost, it is not suitable at all. Why don't many areas do this? Why don't many areas do it? The maintenance cost is not enough. Who will do the loss-making business?
The Japanese food platter can be packed and taken away. For example, can our cold dishes be packed and taken away? Of course it can.
You have to wait for hot dishes, one after another, and eat them while they are still hot. It is best to eat them within three minutes from the time they are taken out of the pot to the time they are served.
And it needs a large customer flow to ensure the freshness of the ingredients, the wages of the chefs, and the profit margin.
In order to maintain a stable customer flow, most overseas Chinese restaurants are only opened in Chinese areas, and they are basically Chinese customers. You know this customer better than anyone, right? It is not that big in the whole world, and the number of overseas Chinese is evenly divided among all countries and regions.
No one there.
What did we earn in the end? It was local people's money, didn't you notice? We had a blind spot after we went out. We always wanted to change others and let others adapt to our rules.
Awareness of rules, this needs to be changed. It requires us to adapt to other people's rules. We want to make other people's money but don't want to change. Can customers be satisfied?
You must quickly adapt to other people's rules and lifestyles. Don't think that if you don't understand, you don't know the goods. People don't need to understand you, and customers don't need to understand the business, but the business must understand the customer's needs.
First of all, we must really let foreign customers distinguish the difference between Chinese food and foreign food.
Most foreigners have dinner parties on weekends and Sundays. There are many parties, but most of them are at home and some rented venues. Haven’t you noticed that most of the food is pizza? Why? Because pizza can be eaten hot or cold. It’s not that foreigners don’t understand.
When it comes to food, they don’t just love pizza and burgers.
The main reason is that these things are convenient. If you want to eat them hot, you can go back and heat them up. You can eat them without heating them. One thing to remember is convenience. What foreigners lack is convenience.
For example, in the United States, in addition to a few world-famous continents that are relatively developed and have convenient facilities, there are also many other continents. Residential areas in those states can be tens of minutes' drive from supermarkets.
It is a waste of time to go back and forth for shopping, and most areas are deserted at night, also because the land is vast and sparsely populated. To put it simply, it is like some mountain villages in our country in the 1970s. Every time you go to a town, there is some distance.
Most of them have their own yards and can grow some things, but they can't do everything, so they won't cook relatively complicated dishes. What they need more is potatoes, which can be stored for a long time, and they can cook them when they have nothing to do.
Eating French fries or making fried potatoes has become a habit for everyone.
There are very few such areas in China, but there are many abroad. Rural life has always been the status quo in these areas. The biggest disadvantage under such conditions is convenience, but it is impossible to supplement this. First of all, the local government does not
You have to be clear about how many facilities you will spend a large amount of money on in an area with only a few households in a radius of more than ten kilometers.
Do we have to change them to adapt to our habits? Is this realistic?
Will customers like it? No, do you know what they like to eat? Depending on the taste, will the taste of McDonald's KFC in China be the same as here? It is completely different. People know how to change, and we must change too.
Why is hot pot Malatang so popular abroad? First of all, the hot pot base is a change. Foreigners buy it home and put it in the pot, and then put in whatever they have at home and eat it. It’s simple, but the taste is definitely not as good as what is eaten in the store.
It tastes good. When they go shopping and encounter a Malatang hot pot restaurant, they will eat some because it has a wide range of cuisines.
In addition, many hot pot restaurants have specially made chopsticks with clips that are used by domestic children to learn to use chopsticks because foreigners are not used to using chopsticks. This small change has opened up the market.
But hot pot is still not easy to open the door to delicious food, because most foreigners spend most of their time at home, and on Saturdays and weekends, the family goes to the park and the like. Their first consideration must be convenience.
It is important to remember this, it is important to spend most of your time at home or in the car and outdoors, so the product must be adapted around this lifestyle.
For example, a foreigner comes to buy something. He feels the taste is good after eating in the store. He wants to buy some to take home and share with his family, but it is still half an hour's drive away. At this time, if you give him a piece of fried noodles and a piece of noodles, the taste will be certain.
Even some hot dishes will change their flavor if heated in a microwave oven.
We heat the food ourselves. If we want the food to keep it from getting stale and have the best taste, we must put it in a pot and use a steamer or something like that to steam it, right? The steam-heated food has a little bit of moisture in it. To put it bluntly, it ensures a certain amount of soup, a lot of it.
The dish needs some soup base to bring out the flavor.
If heated in a microwave oven, the soup will be significantly reduced and the ingredients will become hard and dry.
What are the characteristics of fried chicken? It is dry, so the texture will not change too much after being heated in the microwave. Have you ever thought about Japanese food such as rice balls and sushi? It is completely in line with convenience and satisfies people here.
For daily needs, you can buy it and take it home to eat with your family. If you don’t go out at night, you can eat this when you get hungry. You can take some with you when you go out on Saturdays and Sundays.
This is what I said, why many Chinese restaurant owners finally switched to Japanese cuisine, because business is good, they can dine in or take away, and the cuisine of Japanese restaurants is simple, where do they spend their money? On decoration,
Those of you who have opened a Japanese food store should know that the renovation cost of RMB 1.8 million is not expensive at all.
Why is the decoration so nice? It gives people a visual impact, and the dishes are carefully designed.
On the other hand, our restaurants now have a lot of decoration costs. Where is the money spent? It is spent in the wrong place. Nowadays, all high-end Chinese restaurants are decorated in European style. For those who don’t know, they think they are Western restaurants. This is like a
When a foreigner opens a Western restaurant and decorates it according to our Chinese style, he thinks that the decoration is very stylish, but he may be pretending to be wrong. He must have his own style.
You can see that the style of a Japanese food store is very obvious. The sliding Japanese sliding door, the lantern, and the waiter's clothing, including when you enter the room to eat, change your shoes and sit on the tatami, all tell customers that this is a Japanese food store, and it comes from
R version.
Not to mention chopsticks, everyone also has chopsticks, so chopsticks can no longer serve as a representative item for our food.
We can't just watch other people's Japanese food stores make money today, but we also go to open one. What if they say they won't let us open it, sue us for infringement, or strangle us and not provide us with the raw materials? For example, if they don't sell you sake, what will you do?
What should I do if I can’t make it?
Are we going to be choked by others again? Why can't we change ourselves first and nip it in the bud, and take some action to change and prevent it?
They all want to make quick money through opportunism and don't want to build their own moat.
I know, it must not only be me who has told you this. There must be many people who are better than me who have told you this before. They told you many methods. What about you? You didn’t listen at all. As long as you get through it, you don’t care. Once you meet
If you are in trouble, ask for help immediately. If you say someone is choking someone and not respecting martial ethics, etc., is there any use in condemning them? We can't continue like this."
A middle-aged woman pressed the call button and said to Zhao Mingyang: "Then do you have any good ideas? Everyone knows the problem. What should we do? Let's solve the problem at hand first. We will talk about the big principles when we have time.
"
"What should you do? You should be defeated directly by others. What should you do? I must not be the only one who has said this to you, right? Did you listen? You didn't, so now you are being persecuted again.
Now, the scars have healed and the pain has been forgotten. People just know that you will be like this, so they deliberately let you earn more and then harvest them.
We have suffered so much over and over again, so why can’t we change something? Why do we always let the other party succeed so easily?”
Zhao Mingyang's words silenced the audience. Hua Qinghua was very satisfied with Zhao Mingyang's words, because although he was talking about delicious food, he was not actually talking about delicious food.
At this time, Zhao Mingyang hung up the connection, and Hua Qinghua appeared, angrily scolding the middle-aged woman, asking her what on earth she was doing? It was precisely because of people like her that she was bullied repeatedly. What she needed was not to solve the problem at hand.
The problem is long-term peace and stability. Only by having your own moat can everyone live a stable life.
Now Zhao Mingyang is no longer willing to help. Hua Qinghua said that only Zhao Mingyang can solve the current crisis. She is setting up a superior persona for Zhao Mingyang, and then pretends to communicate with Zhao Mingyang again to see if he can help everyone. If there is more nonsense, he will
Go out early.
In order to punish the other party and to scare the monkeys, the woman was invited out.
She left with an angry expression. After leaving, she got into a commercial car. This person was arranged by Hua Qinghua to sing in a play. If she didn't do this, the group of people might forget Zhao Mingyang's speech after hearing it.
After being connected again, Zhao Mingyang said: "Let's talk about food, how can we change it? We need to introduce good domestic things here instead of bringing over so-called traditional food. So many domestic catering industries can
If foreign delicacies cannot stand and traditional ones can be shut down, they must be valuable. What is valuable?
Young people like it. Young people are the theme of market consumption, and young people need to be attractive enough to attract them. The living conditions of most young people in China are actually very similar to those in Europe and the United States. In addition to going to work every day, they rush home.
, I don’t like to go out at night, I like to take home meals and watch TV shows.
So have you ever thought about what attracts this group of young people? We will start from this point.
The domestic milk tea industry, which has always been very popular, can be introduced here. Because milk tea is convenient, milk tea cups can be written directly in Chinese, add Chinese elements, and even write Chinese in English, Japanese, Korean, French, etc., and sell them in milk tea shops.
Some pastries, such as plum blossom cake, osmanthus cake, peach cake, moon cake, etc., let people know that this is ours.
Moreover, these products have a characteristic, that is, they are sweet. Most foreigners like sweet taste, so the key is to have the right taste.
Milk tea and cakes are very convenient to carry and buy home for slow consumption. Milk tea is also mainly cold drink. People here like to drink it cold, so just add more ice to ensure the best duration and taste.
There are also Chinese catering, such as Kung Pao Chicken Rice Bowl, Mala Tang, etc., semi-finished raw materials, seasoning packets, packaging boxes, and a heating pack distributed underneath, which can be opened at any time to taste Chinese food.
Hot means the convenience of hot. This is to adapt to the times.
As for Chinese restaurants, it is best to bring the Chinese decoration to its extreme, what is the ultimate, and to match our unique cultural products.
For example, there are oil-paper umbrellas inside and outside the house. Do you know how much an oil-paper umbrella sells for on foreign e-commerce platforms?
Six, seven, eight hundred or even thousands of dollars. What they like is the things that appear in our movies and TV dramas, especially martial arts dramas, which have elements such as paper fans and wine jars.
Even clothing, get some Feiyu suits, Hanfu and Tang suits for employees to wear or display in the store.
Swords, guns, clubs, axes, hooks and forks can be placed on the weapon rack, but they don’t have these. This is ours, why don’t we display these things?
The products that can be sold in the store should also be changed, with as few spicy ones as possible. Facts have proved that most foreigners don't like spicy food, so the dishes should be changed to Soviet-style ones that are sweeter.
Every restaurant must have the words "Zhonghua" on the front door to let people know that this is a Chinese restaurant.
There are also services, what kind of services? Gifts and the like, they are all Chinese-style gifts, such as rattles, paper fans, embroidery, purses and sachets, etc.
These things are not available in Japan and South Korea. We have to bring over our traditional old objects. This is called promoting traditional culture, and they will quickly accept it because it is novel.
Set up a gift wall. If customers have enough points, they can redeem it for free. On their birthday, they can go to the store to receive a gift for free.
There is also a snack shop in the store, which specializes in selling domestic snacks that children like to eat and sell them here.
Most children like to eat sweets, so the taste is suitable here. Remember, you must follow the local customs and adapt to other people's tastes first."
A group of people were taking notes carefully, and someone asked: "Aside from catering?"