In the conference room, the group of people sitting now are as anxious as ants on a hot pot, because they have indeed suffered such a heavy blow more than once. Each time, they survived by barely surviving, and then worked hard to develop, and then were bullied again. .
Zhao Mingyang is now the person they urgently need to solve the problem. In fact, Zhao Mingyang is just providing a plan. In the end, Hua Qinghua and others will take action. But once the plan is finalized, it is Zhao Mingyang's responsibility, so Zhao Mingyang cannot easily make a short-term plan. Long-term, at least ten or twenty years.
He chatted with Wu Zhonghua for a long time about this matter, and Wu Zhonghua and Zhao Mingyang analyzed some of the current situation.
In addition to Wu Zhonghua, he also chatted with Mrs. Ren about some things, and asked Shen Nanshan about some things. In short, he asked everyone around him who could ask for advice.
Finally, I came up with some conclusions of my own, and the three days that Hua Qinghua needed were just for this preparation, and I consulted some people's opinions and ideas in advance.
"I can understand everyone's mood. We are indeed very passive now. Have you ever thought about why we are so passive?" Zhao Mingyang said.
The rest of the people fell into deep thought. They were indeed passive, but where was the root cause?
"Let's put it this way, have you ever thought about why European and American companies first moved their industrial chains to Japan and South Korea and then to China, and then to Asan? Why do they have the choice to actively enter the market or actively exit? Why do they have the initiative? In hand?
The reason is very simple. They can grasp the lifeblood every time. To put it simply, they can connect the local population employment, the upstream and downstream industrial chains of enterprises with their enterprises. Are they accustomed to long-term layout, and most of us Sometimes I like to pursue short-term interests and play short-term.
The shortcoming of the short-term is that one shot is exchanged for another, but a company is not an individual, and it doesn't matter to an individual. Today I am in Northeast China, tomorrow I go to a small town in Zhejiang Province, and the day after tomorrow I arrive in Japan. But the company cannot do that. It is well-known and the company's market share is there. , the industrial chain is there, the earth is so big, and there are only so many countries that can accommodate the development of corporate business, so we can no longer be short-term.
We must also retaliate in kind. Why is it that the first thing many of our companies do when they encounter obstacles in Europe and the United States is to open factories? Everyone is familiar with this, right? Many people have been rectified, right?
Because they basically understand what you want to do, and you have also thought about this issue, right? The other party wants you to make money in the United States and spend it in the United States, and not let you take away a dime, and your money is basically earned by the workers. Yes, they collected taxes and took them away.
They don't have much subsidies for us here, so they don't build factories here. Workers' wages are too high, so they themselves put their companies in cheaper areas. What they do here is actually retail. Most of them open shops, right? That’s what they want to do here, why?
Because the land here is vast and sparsely populated, factories don’t make much sense, but what if we add more shops and commercial streets? Form a commercial area and make everyone who comes here become a high taxpayer. Let everyone immigrate here with investment and increase the number of people. It’s not just the local population that’s out of business, but also population consumption and the real estate industry.
It can also attract more foreign immigrants because a group of pioneers help them build homes and attract more investment immigrants.
To put it bluntly, they want us to help them open up land. We built many Chinatowns here ourselves. It used to be wasteland. The money is ours, the taxes are ours, and we still pay for the workers’ wages.
Then we must fight back. Since they only let us do retail, why don't we bundle retail?
We have also seized their economic lifeline, but the prerequisite is that it will take three to five years to make a profit. Are you willing to do it?"
As soon as these words came out, the audience fell silent again? For them, one year's return of capital is regarded as capital preservation. If they don't return their capital for two years, they will be shut down directly. They will not persist for three years. This is what Zhao Mingyang said. They only look at the immediate benefits, so
This is a challenge for everyone present.
What should I do if I don’t get my initial investment back?
In fact, this is the difference between capital and businessmen. Most businessmen pay attention to immediate benefits, while capital considers long-term benefits. That is, before investing in a project, it considers not the return in three to five years, but the return in thirty, fifty or even a hundred years.
In fact, it only took a few decades for Chinese businessmen to develop from a merchant mindset to a capital one. In the past, scholars, farmers, industry and commerce had indeed trapped this mindset for too long, which restricted the thinking of some people.
Chinese businessmen who can adapt to the capital market and play with the capital market can count on both hands. Most of them pay attention to immediate interests, so they are always on passive defense.
Europe and the United States do not play the role of scholars, farmers, industry and commerce. It is the other way around. What they play is capital operation. The starting point of everything is to generate profits from operations, and then distribute the profits and continue to operate and invest in new projects in the cycle.
Hua Qinghua also has a big problem. Zhao Mingyang raised this point. It is really difficult to do it. If it doesn’t make money, how can it be done?
"I do, but we can't continue like this. Once or twice, we are in this cycle. Why can't we confront them? Just because we are an insignificant piece of sand in the eyes of others, not enough to cause trouble. We don't have any bargaining chips to negotiate with the other party.
." said an old man in his seventies.
"Mr. Chen is right, we can't go on like this."
A group of people in the conference room began to agree with this point of view. The old man still had great prestige.
"Sir, please continue talking. This is my guarantee. If you lose, it will be mine. I am willing to invest all my property in it first," said Mr. Chen.
Zhao Mingyang continued: "This is not difficult to say, nor easy to say, but it is simple for us.
They restrict us a lot, but they allow us to open stores, so let’s start with stores.
No matter what store, we can make it a chain, but it is not the previous chain model.
For example, for clothing stores, we can register a brand, and then all Chinese shops use the same brand. Who has the most people in the United States? The most poor people.
We set up a website specifically to sell clothes. How much does the clothes cost? It should be within twenty US dollars, and no more than thirty US dollars at most.
Online shopping can be delivered to the nearest store to achieve the fastest delivery effect. Then offline stores can still operate normally. We must open them first, but we'd better not open too many. Thirty or forty stores are enough.
These thirty or forty stores are for people to see that we have physical stores, and the main market is online channel promotion.
After the publicity, we went to find some small roadside clothing stores to discuss cooperation. We decorated them for free and provided goods for free delivery to their homes. We also paid for the money, and the payment can be made after the goods are sold, as long as the brand is changed to ours.
That’s it.
We then recruit a group of local salesmen. This group of salesmen is not called sales, but is called regional partners. We pay them salaries and let them help us manage store operations and promotion, but they have to invest 20% of their money in a store.
In the store.
We pay this money on their behalf, and the principal will be deducted from the profits after the store is operational.
But within three years, if they change jobs, they will have to compensate 20% of the investment fee.
After these things are done, we will settle the settlement according to the share-sharing system, which is divided into 442, that is, we will get 40% of the total revenue, the store owner will get 40%, and the regional management will get 20%. What we have to do is to earn commission from the sales terminal.
, and earn commission from the supply of goods.
I figured it out, the final form is that we made 70%, the remaining stores made 1.5, and the sales made 0.5, but based on the sales volume, it was 442.
In fact, what we invested was a decoration fee. The store belongs to them and the management belongs to them. We just found a fixed supply channel to supply them and a small warehouse for inventory. We don't need any money to do this.
The profits are fast, the efficiency is high, and the stickiness is strong.
We will invest this money in the early stage, and we can quickly expand across the United States. If we have a hundred stores, it will not be difficult for us to recruit franchisees. If we join, the franchise fee will be three to four hundred thousand dollars per store.
Don’t convert this, it’s just like franchising a store in China is 300,000 to 400,000 yuan. The franchise fee includes deposit, decoration fee, operating fee, and restocking fee. We can sign an agreement with them.
We will make up for the losses within a year. For example, if the sales in a year are lower than a peak, we will bear the responsibility to prevent them from losing money and give them a guarantee.
The more stores we have, the faster we can distribute goods, and we can start a price war with any competitor, eventually monopolizing this low-end market. Of course, we can prevent the other party from attacking us based on the monopoly.
We made preparations in advance and set up an online platform. The price is similar, but the delivery speed is slower. It depends on whether customers are willing to wait.
This model can also be used in restaurants, convenience stores, fruit shops, etc., in order to quickly bind the self-employed here with us, and the migrant workers here with us.
In the end, millions of people's net worth and lives will be tied to us. In the early stage, we can't make money and we must ensure the number of franchises. In the end, as long as we hold 5% of the store holdings in the United States, we will have absolute say.
These five percent are related to an economy. If a business district is gone and removed directly, this area will be useless, such as commerce, medical care, education, etc.
There are tens of thousands of employed people, and these are all layers of pressure. In the end, they must sit down with us and talk calmly.
Our slogan is to help small and medium-sized businesses make profits and achieve mutual benefit and win-win results. We are specifically targeting small and medium-sized businesses. If these people lose their profits, they can risk their lives.
All franchisees receive regular training and provide free bilingual kindergarten for their children, with classes in Chinese and English, so that children can win at the starting line from an early age. It’s a good thing to speak another language, right?
All stores regularly put up posters of Chinese culture and give away Chinese gifts. This is called real cultural promotion. Even the songs in the store play Chinese songs.
There is also an employee reward mechanism. For example, if you can recite a Tang poem, you will be rewarded with a $100 voucher for performance, so that these people can really understand China. Regardless of whether the other party likes it or not, for money, they have to like and become familiar with it. This mechanism does not
Any compulsion is just a choice of employees, and they don’t have to choose at all.
Eventually this set can be spun off into more companies. For example, the clothing chain can be made into a listed company with hundreds of chains. The same can be done for fruit shops, supermarkets, etc. This is the ultimate profit point. In the stock market
make money?
And we cannot achieve all this in the short term, so I say it may not be profitable in three years or not in five years, but the final profit will be huge."
"Is this really effective? I mean this reward mechanism?" Mr. Chen asked.
Yes, if this is done, if it doesn’t work, assuming there is no problem with the business layout in the early stage, it will also be a troublesome thing if the employees make trouble again in the end.
Zhao Mingyang's reward system is good, but are people here willing to recite Tang poetry? If they really take Chinese seriously, the first advantage is that it will be easier to communicate with Chinese people better, and they will even take the initiative to come to China. But if
What if you don’t accept this term? What should you do?
This is another farce in the end. Maybe because of this strike, everything in the early stage may be ruined, and it will be abandoned halfway as soon as it started to improve. It would be better not to do this. Mr. Chen actually raised this question because he wanted Zhao Mingyang to cut off this
ring.
"Everyone, do you go to some bars and KTVs less often? To put it bluntly, do you go to these informal places less often? For example, some bars here in the United States, some bars in Japan and South Korea, some bartenders, many possibilities
They are college graduates, even graduates from good universities. Have you ever thought about why they do this?
What I mean is, have you ever thought about why they took the initiative to do this? Some of you here open entertainment venues, can you tell us about it?" Zhao Mingyang said.
At the same time, everyone's eyes were focused on a fat middle-aged man. The fat middle-aged man said awkwardly: "Ahem~ Well, I am running this kind of place, but I really swear that I will not force anyone to do it.
These things.
In fact, the method is very simple. For example, in the bar I opened before R Ben, I first recruited some college students. To put it bluntly, some people have an obsession with college students. Whether they are college students or college graduates, our recruitment is not to recruit bartenders.
For positions like this, people won't come to you.
We will recruit cashiers, logistics, management and other positions, and the salary will be five to six hundred dollars a month. Anyway, this salary is very fixed, and there is no room for change or increase.
They live in this environment every day, and it is difficult for them to change. For example, when business is good and manpower is overwhelmed, they are arranged to help deliver drinks or help entertain customers, which is very simple.
As for customers, they can tell the difference between these people and some princesses at a glance. Their temperament and dress are completely different. In fact, most customers like this.
Some customers just give a small tip, such as one or two hundred dollars, and ask the customer to stay with them for a drink. They may refuse the first time, but they may not accept it after the second or third time. After all, this is
It is almost equal to her monthly salary.
Many people couldn't help it. Many guests felt that they had to pay her tonight, so they added more money. If one or two hundred US dollars was not enough, would one thousand US dollars be okay? Five thousand US dollars would be okay?
In the end, many people can't resist this temptation. It's really too painful, especially when they see others easily earning thousands of dollars a night, and then looking at their own salary of five or six hundred dollars a month, they can't sit still.
In the end, she was no different from those princesses.
The only difference is that they earn more than the princesses, because many customers like those with college degrees. It doesn't matter if they add a little money. These people are basically so degenerate. They all want to make a quick buck and leave to buy a house or a car, but
Once you get used to making such quick money, you can't leave. You'll only take on more and more jobs, and you won't stop and leave until you really can't work anymore, such as due to physical reasons."
When the fat man said that there were many guests, he looked around. Many people lowered their heads unconsciously.
Mr. Chen immediately understood what Zhao Mingyang meant. This thing is about setting bonuses. For example, setting up several levels, the first level will reward fifty US dollars for reciting Ode to the Goose. If you can recite and write, you will be rewarded with one hundred US dollars. If you can memorize and write again,
The reward is one hundred and fifty US dollars.
The minimum wage in the United States is $10 an hour. Most of the wages are between 15 and 20 dollars. One hundred and fifty dollars is a lot for ordinary people. You must know that many items in the United States are still calculated in cents.
Yes, it is just a few cents in the past. Now many products can still be bought with cents.
Many people will convert the exchange rate of the U.S. dollar. Those who worked in the early days will convert the money and send it home. However, there is one thing that many people may not pay attention to, and that is the purchasing power of the U.S. dollar. Those who work and study abroad can earn more than ten dollars an hour.
Calculating, the average person only spends ten or twenty dollars in the supermarket. For example, Uncle Mike and Old Man Ken can buy about seven burgers for ten dollars locally.
This is why people who worked abroad in the early days felt nauseous when they came back and saw old man Ken and Uncle Mai, because in order to save money, many people spent ten dollars to eat hamburgers and fried chicken for three meals a day, which cost an hour to eat for a whole day.
Save the rest.
In some short videos, many Chinese bloggers give homeless people money to eat. They will give one dollar or two dollars. This can indeed solve the problem of food and clothing. It mainly depends on how to eat. For example, spending two dollars to buy a bag.
Bread or a box of chocolate chip cookies or something.
The consumption power of the U.S. dollar is actually related to the hegemony of the U.S. dollar. This is why many regions want to break away from the U.S. dollar system, because it is so cheap that their family can make money.
Now we can roughly understand the value of one hundred and fifty US dollars, which can basically make many workers excited. If this reward can be improved in stages, for example, in the second stage, you will be able to recite Jingye Thoughts silently, and you will be rewarded with US$200, and if you can recite it, you will be rewarded with one.
One hundred dollars, this is three hundred dollars.
If this continues, no one can refuse this kind of free benefit, but it requires time cost. If a person studies by himself at home, or the company sends video teaching, during the learning process, the family will be inspired immediately.
Zhao Mingyang is indeed something that cannot be monetized in the short term, but if this thing is monetized and can last for three years, it may be even stronger than the promotion of Chinese culture in the previous thirty years.
"Is it more than that?" A man with a big back and eyes asked Zhao Mingyang into the microphone, because he felt that it couldn't be just these. Zhao Mingyang couldn't let people learn Chinese for no reason. This investment is huge, and it will definitely happen.
There is another way to make this money back.
"Yes, there is another line. By increasing the influence of Chinese, we can let milk tea shops carry out activities, such as reciting a story and receiving a cup of milk tea for free, and children can drink it for free. This will make the Chinese more confident first, and let
A group of foreigners started to learn.
Our activity will last for at least three years, and the investment will not be too much. For example, for the sake of fairness, Chinese people who want to get the recitation reward must be started by Lantingxu. If they don’t want to recite dictation, they can join the popular Chinese education program.
Here, we just set up a website to let local Chinese record videos online to teach some Chinese knowledge, and let them help us expand Chinese learning methods that are more suitable for local Americans.
Three years from now, five years from now, we will make this money and let them know more about products from China. Then it will be time for us to make money. For example, during this period, we can open Chinese training institutions, Chinese study abroad institutions, Chinese
Universities, Chinese technical colleges, etc., the education industry chain can follow up within the next three years at the earliest. Everyone can invest in education through joint ventures.
And what is the purpose of this kind of free subsidies, such as subsidies for manufacturers, subsidies given by companies to employees, etc.? It is to let them buy more of our products in the future.
I said, what is the reward for employees to recite stories? It is a voucher. This voucher must be practical and can be used as money, but it needs to have a consumption area limit.
For example, it can only be used in Chinese supermarkets, for example, it can only be used in our own industries, clothing stores, fruit shops, milk tea shops, etc., so that their living circle can only wander around the Chinese circle, and their family's consumption habits will also change.
Also, in order for us to recruit workers here in the future, as long as it is a Chinese company, they will take the initiative to come.
Have you ever thought about the impression that foreign companies give to most workers in China? The salary is high, but have you ever thought about it? In the environment of foreign companies, such as Japanese companies, many employees will unconsciously understand R’s products, such as
The money is used to buy clothes, home appliances, etc., and even travel there is the first choice.
Employees will unconsciously choose the ones they are more familiar with, and there will be assimilation. For example, if a company all wears Mizuno, you will unconsciously pay attention to it, and then buy it, and you will become accustomed to buying it in the future. Another example is that everyone buys Sony TV
, everyone says this is the best, you may only consider Sony when buying a TV in the future.
This is capital operation. When people enter your territory, the first thing they think about is not how to make money quickly, but how you can’t do without them in the future. Why do we only think about making money quickly and getting small benefits from our employees?
It is wrong for the market to obtain short-term benefits."
Everyone fell into silence. Awesome, capital is really powerful. They used to say that capital is pervasive, but now they really believe it. What they are playing is really powerful, because they think in a different direction.
After the meeting, Zhao Mingyang hung up the phone.
Then he dialed Lao Wu's phone number. After answering, Lao Wu said: "Boss, the other party is still following my car."
"Keep driving in circles, find a place with few people, and help me ask who is following me." After finishing speaking, Zhao Mingyang hung up the phone.
Before coming to the yacht for a meeting, Lao Wu drove Zhao Mingyang and found that there was a car following them, and it was not Hua Qinghua's person.
Zhao Mingyang asked Lao Wu to drive the car to an underground garage. He got out of the car, arranged for someone to pick him up, and asked Lao Wu to take him for a walk.
You can't be followed for no reason, you are being targeted.