The first thousand and seventy chapters terminally ill
There are many auto shows in China, but the largest and most famous one is the Shanghai Auto Show.
Because luxury cars with sky-high prices can be sold here, Shanghai has always been said to be a happy place for the rich. But if you look at the proportion of rich people on the rich list, there are many rich people in the imperial capital. This is true, because
There are many leading companies in the imperial capital.
But there are many more invisible rich people in Shencheng than in the imperial capital. Here, there are foreigners, Chinese, and ethnic Chinese. Some people have indeed been in China, but their nationality has been transferred out long ago, so they cannot be classified as domestic.
On the rich list.
Therefore, there are very few rich people in Shanghai on the rich list, and there is no such group of people on other rich lists, because their funds are very scattered and their wealth cannot be counted in detail unless they tell it themselves.
As mentioned before, there are many rich people in the imperial capital, but they basically don’t go to the imperial capital, but go to Shencheng. The main reason is that the imperial capital is a land of crouching tigers, hidden dragons. If you get into big trouble, it will be bad. But Shencheng is different.
, here everyone knows that they don’t want to get into trouble, and even if something happens, everyone has a detour space without involving so many people.
There are many things here. In short, the consumption is high. Only Shencheng in China can indulge in extravagance and high-priced consumption. Many private dishes here can cost tens or even millions for a meal. You can hardly see it in other places.
This is why a group of rich kids like Xiao Wang travel around Shanghai all year round. It’s fun here, there’s a lot of fun, it’s an international metropolis, all you need is money, it’s a paradise for rich people.
If this group of people were in the imperial capital, they might honk their car horns too many times to annoy others, and they might get into big trouble.
The Imperial Capital is a magical place. The lower-level people used to have no scruples, but the higher-level people were more constrained there, so these people all fled to Shencheng.
Shencheng seems to be a place to release the energy of this group of people, so they will release and squander their energy here.
For example, at the Shanghai Auto Show, tens of millions of cars can be sold. This type of car is difficult to sell in other areas, let alone cars like the S600. Here they are all group-purchased cars, so they don’t count.
What a luxury car.
Because Shanghai City also has an inherent advantage, that is, it has the support of Zhejiang Province and Jiangsu Province. There are a lot of wealthy people in these two places. These two areas have the largest number of private enterprises in the country.
The bosses of private enterprises love face and luxury cars. Therefore, as long as the Mercedes-Benz S Series and BMW 7 Series were launched at the early Shencheng Auto Show, they were sold out immediately. There were people waiting for a year for reservations. The car premium also started from here. Please give me more money.
Faster speed, and another very important point, they buy cars in Shanghai mainly for after-sales convenience.
In the early days of these luxury cars, and even now, if you buy a luxury car, you may not be able to provide after-sales repairs except for the Imperial Capital and Shanghai City. You can only go to the Imperial Capital and Shanghai City after-sales points. Therefore, for after-sales service, Jiangsu and Zhejiang
The bosses also preferred Shanghai.
A few years ago, bosses liked Mercedes-Benz and BMW. At that time, Rolls-Royce was not so popular in China, not because they couldn't afford it, but because they were afraid that others would not recognize it. Later, Bentley and Rolls-Royce became more recognized in China, and
The appearance is higher than that of Mercedes-Benz S and BMW 7 Series, so bosses buy Rolls-Royce and Bentley as a group.
The regions with the most Rolls-Royces and Bentleys are in southern Jiangsu and northern Zhejiang. The children of bosses like to buy supercars, such as Lamborghinis, Ferraris, and Porsches. This is why car reviewers later basically moved to Jiangsu, Zhejiang, and Shanghai.
It’s convenient to borrow a car. There are all luxury cars here. As long as there are cars on this earth, they are basically available here. Car reviewers borrow cars here to take pictures. Car rental companies basically don’t have luxury cars worth more than ten million yuan.
They were all borrowed by friends to take pictures.
The Shanghai Auto Show has established itself as one of the top auto shows in China because of these sponsors. Zhao Mingyang was walking in the exhibition hall. He came here mainly for group purchases and to shoot videos.
Zhao Mingyang's live streaming company already has an evaluation department, including a digital evaluation department that is divided into computers, mobile phones, cameras and other fields, as well as a car review department.
Many car reviewers who came to the exhibition this time were arranged by Zhao Mingyang's company. It is too easy for car reviewers to get traffic at this time. They only need to take pictures of luxury cars. These are things that ordinary people will not get in their lifetime, but let them detailed
You see, through video display, you can get traffic.
The main job of car reviewers is not to review cars, but to help manufacturers promote and earn publicity fees. The higher the traffic, the higher the fees earned. A high-profile publicity is worth 500,000 to 600,000 yuan.
Of course, car reviewers are divided into two categories. One type praises the car to earn publicity fees from the manufacturer, and the other type criticizes the car to earn traffic from fans and buy other products to earn publicity fees. In short, Zhao Mingyang is preparing for two waves.
It seems that the two waves of people are not the same, but actually they are all from the same company. It is just that fans will think that they are not compatible, so there will be traffic.
Anyway, as long as there are enough fans, the money will come, but the prerequisite is that there are cars to shoot. Zhao Mingyang can find a lot of cars for those car reviewers to shoot, but he still has to buy a lot of cars back because Zhao Mingyang also wants to do third-party business.
That's the crash test.
As for the crash test, Zhao Mingyang has to spend his own money to buy the car and forget about it if it is scrapped. Currently, many crash tests are done abroad, not many are done in China, and they are all fixed models, so real-time updates cannot be achieved.
Why did Zhao Mingyang set up this organization? In fact, it is very simple. He is still paving the way for Jifeng Automobile and preparing for future auto parts. Car reviewer Zhao Mingyang has it. If you purchase auto parts from Zhao Mingyang, you will receive free car evaluation and marketing.
In the new era, the media outlet has shifted from traditional paper media to mobile terminals and to the Internet, and what each company competes with is marketing.
A piece of copywriting can turn a piece of garbage into a treasure that everyone will rush to grab. It doesn't matter if you sell it at a high price but with a low price, as long as you can get people to buy it.
This is no different from standing on the street and shouting in the past, but it has become concentrated in one area. These car reviewers are a propaganda outlet. They are like the salesmen standing in front of the counter in the past.
Zhao Mingyang wants to be the largest shopping mall on the Internet, and all products must be sold in his shopping mall. If you don't purchase my accessories, I can hack you to death and prevent you from selling anything.
But having car reviewers is not enough, because when ordinary people buy expensive things, they have more time to think independently and become relatively rational, so Zhao Mingyang needs to give them professional guidance.
Crash tests can be done. Zhao Mingyang only needs to make his crash tests the most popular and attract the most attention, then he will become an authority.
After that, if each company does not purchase his accessories or use his products, he will give the other party a crash test and find the most hard-core players in the same level to collide with the other party's car. The other party will definitely lose, and the reputation will collapse, and sales will be affected. If
Buy Zhao Mingyang's accessories, purchase large amounts, find a weak opponent and let the other brand's cars show off your strength, show off your muscles, and show off your hard power.
Of course, what Zhao Mingyang is most afraid of is that his car will be hacked by other opponents, so he wants to grab the most authoritative thing in his hands and prepare this in advance. If someone catches his car, it will be a trap.
The future will be a war of public opinion, with each company trying to undermine each other and competing for marketing capabilities. Strong marketing capabilities can give points to one's own products, or they can lead the way to undermine rival products.
For this purchase, Zhao Mingyang plans to purchase family cars ranging from less than 100,000 yuan to less than 300,000 yuan. He will purchase about 50 cars and start testing after taking them back. The early stage must be the most objective. For the sake of traffic, we will talk about the later stage.
Zhao Mingyang knows very well that there is no neutrality in any media-related evaluation, nor should it be considered to be really good for consumers and to be with consumers.
This group of people is for profit. If a reviewer seems to be criticizing a product objectively, there are only two possibilities: he does not get the other party's publicity fee, and the other is to get the other party's publicity fee to blackmail the other party.
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In the future, most consumers will basically have no choice. They will be guided by algorithms and marketing to buy something that may not be suitable for them. Most consumers will also follow the trend of the media.
This is the harm that the Internet economy has done to consumers. If consumers go to buy products offline, or look at them, they can choose the ones that suit them, because they can see and touch them, experience them in person, and then buy them. This is not possible online.
To do this, some items will not be returned after being opened. Unlike the samples in the store, most of the things bought on the Internet are forced to buy and sold. They cannot be returned after being used, and they cannot be returned after being opened.
The consumer can only bear it alone.
The Internet economy in developed countries was relatively early, and later began to return to tradition, which is what consumers choose. The reason is very simple. Internet consumption can easily lead to debt and no money in your pocket. Once you understand this, you can use cash to consume rationally.
Zhao Mingyang needs to plan out what he can do in short videos in advance. The domestic economy is doing well now, everyone has money, and they are used to watching and listening to everything online. Then he will just sit back and earn the promotion fees sent by various companies.
, this makes money faster than anything else. Anyway, the manufacturer doesn’t lose money, and Zhao Mingyang doesn’t lose money either. The consumers just have to foot the bill.
Just after Zhao Mingyang finished talking to Wang Qi, he found a group of people surrounding a car brand.
Some were carrying cameras, and some were taking pictures with mobile phones. Zhao Mingyang was surprised. This brand of car was hired to promote it? Or something else?
There were so many people surrounding a brand. Zhao Mingyang walked over and took a look. There were too many people to squeeze in. Zhao Mingyang didn't stay long and walked to another car company opposite.
When the Mercedes salesmen saw Zhao Mingyang, they immediately came up to him. These salesmen had very sharp eyes. They recognized the watch in Zhao Mingyang's hand as a Patek Philippe and immediately prepared tea and drinks for Zhao Mingyang.
A woman with short hair and black professional attire walked towards Zhao Mingyang on high heels. Her face was full of smiles. She had just finished the live broadcast a second ago. She looked arrogant and confident. Many people in the comment area
Shouting Goddess Goddess.
This is a woman that many men like. She is beautiful without makeup, has a good figure and good looks, and her short hair adds a bit of cuteness.
But facing Zhao Mingyang, she was cautious, because at this moment, Zhao Mingyang had a slicked back hair, a pair of eyes that looked very valuable, a very stylish suit, and a pair of leather shoes on his feet.
It looks very high-end, and the Patek Philippe on the wrist is so eye-catching.
Coupled with the temperament that Zhao Mingyang has honed over the years, giving people the feeling of a boss, and the bodyguard standing next to Zhao Mingyang, the saleswoman's face was filled with smiles and flattery in an instant. It's very simple.
Zhao Mingyang is a customer who can afford a high-end Mercedes car.
"Do I need to make an appointment?" Zhao Mingyang asked as he walked into the exhibition hall.
"Normally, you need to make an appointment, but if you have been our customer before, you don't need to. If you have not been our customer before, then I will help you make an appointment and give you VIP treatment. You come this time.
Do you have a car you like?" The female salesperson said in a very gentle voice, smiling the whole time, leaning against Zhao Mingyang, only one finger close, wishing she could fall into Zhao Mingyang's arms.
Zhao Mingyang looked at the show car and said, "I have bought a few S series cars before, what are they doing there?"
While Zhao Mingyang was speaking, there was a commotion on the opposite side.
The saleswoman looked at the booth opposite, and there was another curse coming from there. She turned her head and looked at Zhao Mingyang and explained what happened opposite.
Only then did Zhao Mingyang realize that it turned out to be the commotion caused by an ice cream cone. Now many media people have come to take advantage of the popularity. After all, this kind of large traffic brings its own popularity.
Some media people deliberately stir up trouble to anger the sales of car companies, and then in order to quickly calm down the matter, the sales people will call the security of the exhibition hall, and the security will ask the person to leave.
But this is a bad thing. Many people in the media want this effect. Many people simply don’t know that the security guards at the auto show do not belong to any car company, but are hired by the exhibition hall to maintain order and safety.
Car companies pay booth fees. Of course, car companies have the right to refuse some people to test drive and take photos, but if there are too many people, it is impossible to refuse them all.
The cause of this incident was very simple. The car company distributed a fixed amount of ice cream for free. Two female staff from the brand owner said that the ice cream was gone. As a result, a foreigner came. After a conversation, the female staff treated the compatriots with a look of disgust.
The incident was caused by a foreigner who turned into a flattering face and gave someone ice cream.
Nowadays, people from all walks of life come to criticize this car company verbally and verbally, and some people have started various self-marketing activities in order to gain popularity. No less than a dozen people come to hand out ice cream every day.
This matter is very serious. After all, it is treated differently. No matter how it is explained, everyone will condemn the car company. This is a major crisis for the car company.
In fact, this kind of activities, it should be said that the activities of brand owners, will be outsourced to media companies. For example, if a real estate project is launched for an event, a media company will be found. The media company will be responsible for the publicity of the real estate, venue layout, program performances, free drinks, etc.
These are not people from media companies. Media companies are more integrated. For example, if you are a performer, you will find some people to come over. In order to save money, you will go to art schools. It is too expensive to find professional performers. For example, if you are a dancer, you will find people from art schools.
The school can find students in a day or two, and a professional dance studio can cost a thousand or eighty yuan. Therefore, in order to maximize profits, media companies will look for cheap ones, such as drinks, and some drink shops.
Come and talk, how much does it cost per day, no limit on number of people.
This type of event is generally not accessible to ordinary media companies. They are all internal relationships. For example, the team responsible for this car company's exhibition is most likely to be responsible for it by its self-operated media company, or it may be introduced by a senior executive.
Yes, this company may have a relationship with this executive and have long-term cooperation.
The cost of finding a large media company is very high. In order to save money, many companies do it themselves or find a small media company. The price of a large media company is more than ten times that of a small media company. Of course, the professionalism is not comparable to that of a small media company.
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As for the two women handing out ice cream, they were most likely hired by the media company, or people from the subsidiaries. They were not important characters anyway. The relatively important characters in this kind of exhibition were all introducing cars in the exhibition hall, and they were very concerned about appearance and appearance.
There are very high requirements for knowledge and quality.
When Zhao Mingyang saw the video of the beautiful salesperson in front of him, he could basically tell that there were only two handymen. The requirements for this type of work were indeed not very high. They were just physical work of distributing things. There were no requirements for professionalism or quality.
, as long as you know how to send things.
This incident was caused by these two women. These two women looked so unrememberable that I couldn't even remember their looks even if I had seen them before. They were ordinary and couldn't be more ordinary. What was hateful was the way they treated people differently.
In fact, this car company was deceived by them, because no company would be stupid enough to do this to attract hatred, gain more than it loses, and harm itself and others.
But if you attack these two women, it won't be popular, and your opponent won't do the same. Only by making an article directly against this company and inciting hatred will the biggest topic be raised, and the popularity will be higher.
Zhao Mingyang hates these two women very much, because they are the typical kind of people who hate the poor and love the rich, and are short-sighted and arrogant. There are too many of these people, and these people are the most irritating. They have no self-confidence and no spine.
He is also ugly, which vividly demonstrates the mischief that ugly people can do.
Is this car company at fault? Yes! It is a big mistake and deserves to be criticized. From this, we can see that the internal management of this car company is chaotic. The fact that they can hire these two women proves that the management of this brand is not rigorous. This
Such things can reflect what brand management is like.
Three feet of ice does not last in a day. If this time does not happen, there will be a next time. I am reluctant to spend money to find a professional third party to do it. The brand has not passed the blame to the third party and has explained that it was done by their internal marketing department, or
What is done by the subsidiary cannot be passed on to others.
If you are looking for an ice cream factory to come over, you can just give the ice cream manufacturer money, buy the ice cream and ask the manufacturer to arrange for someone to come over, and you can also pass the blame to the manufacturer.
But if there is no scapegoat, it means that there is no way to scapegoat. It is to purchase it personally for the cost of terminating the contract, and also to do the labor itself. Therefore, this brand deserves to be scolded, and the management is not in place. After this incident, the management of the Greater China region may have to undergo a major reshuffle.
Changed a batch.
To put it bluntly, this management is not chaos from the bottom up, but there is no complete and strict rules and regulations from top to bottom. Generally speaking, such a large enterprise has very poor management and serious corruption. Because this time
The operating expenses of the auto show are calculated based on the expenses incurred by large media companies.
It's basically tens or even millions a day. They only used maybe less than ten thousand or twenty thousand, and the rest of the money was divided.
Regarding differential treatment, the average management would not dare to do it so blatantly. It is because of their poor management that they hired these two women. These two women simply put their ugly faces on it. Why don’t these two women
They came out to explain, because they couldn't explain it, it was just like what they saw on the camera. If they could explain it, the car company's public relations wouldn't waste this opportunity.
Now it is explained that the foreigner who got the ice cream is a staff member, which is not very convincing, because the staff does not need this step, it is all done internally, and there is no need to go to the trouble of registering an account. What these two women do is a kind of admiration for foreigners.
However, Hua Tuo could not cure this disease while he was still alive, because the disease was already terminal.
The female salesperson stood in front of Zhao Mingyang and said, "Don't move, you have a stain here, I'll help you remove it."
Zhao Mingyang and her eyes met, and the distance was less than one centimeter. This woman was very understanding and knowledgeable.