Chapter seven hundred and twentieth the leeks of hindsight
Zhao Mingyang drove a car around the project area, and then drove from here to the city. The problem came. This place looked big, but in fact it was not big at all.
Mainly a community, say 150,000 to 60,000 square meters, looks big, right, but what if there are more than 2,000 households?
In other words, there are at least about 5,000 people active here. The floors are raised as much as possible to leave public area. The public area underground must be guaranteed, such as the width of the aisles, greening rate, and children's play areas.
Where to place the battery car, etc.
After subtracting these, there is not much free space left. The community area is large, the population is large, and there is a road outside the community. This type of new area has six lanes for round trip, because the number of household cars is high, and the design of the year is not enough.
Many old urban areas are congested because they were planned to have a total of four lanes for traffic, and even a single lane for traffic. In the past, they thought it was very wide and sufficient. After the road planning was completed, it was used for residential buildings, shopping malls and other buildings, but no one could
Unexpectedly, we have developed so fast, and the family car that everyone thought was a luxury and out of reach has become something that basically every household has.
Now it becomes apparent how crowded four lanes are to a round trip, and six lanes to and from a road have become the starting requirement for new urban areas.
But there is also a bug here. Most of the new urban areas can only be used as shopping malls. Because the community is large and the area is limited, it cannot be turned into a traditional pedestrian street. Residents’ activities are basically in fixed areas of the community and shopping malls.
Pedestrian streets now seem to be a very luxurious existence. Basically, there are only two rows of facade houses on a street. Many pedestrian streets are only one or two kilometers long and more than ten or twenty wide in a straight line. They cover too much area. They were very popular in the past few years, but
It lacks comprehensiveness. For example, the overall layout of food, drink and entertainment is not as good as that of a shopping mall.
However, in the later stage, shopping malls are not as malleable as pedestrian streets. Pedestrian streets can be turned into Internet celebrity streets, art streets, fashion streets, etc.
New urban areas are full of high-rise buildings, the area is limited, and every inch of land is precious. It is impossible to give you another pedestrian street. It is better to build a shopping mall with a few more floors for practicality and cost savings.
Zhao Mingyang noted on the tablet that giving up the leisure and shopping aspect would not be conducive to the main focus.
Zhao Mingyang drove this place to make money. The businesses in the main urban area are not mature, and the facilities are relatively average. After all, it is a third-tier city, and many facilities look complicated and incomplete.
We can only use what is not available here to attract buyers of RVs and create a prospect and a future, otherwise the area will be worthless and unattractive.
There must be unachievable plans here. This is also a method used by many developers. They spread gossip and never confirm it, so that people believe it.
The best outlet for this is some local self-media. During this period, they are basically public accounts and Weibo. Many people are watching these. These unofficial accounts, no one knows who is behind them, so you can cancel the account at any time.
.
However, Zhao Mingyang and the others are not worried about finding someone local. They can just run a few accounts themselves. If ten local people can operate it in a week, they will definitely follow one account.
Decide this first. Once you have this, it will be easier to set the rhythm later.
When the staff from all branches of Empty Bottle Media arrived, Zhao Mingyang held a meeting. A total of twenty-one people came, including artists, photographers, and post-production editors.
Twelve people came for this part, but only nine people came for copywriting, including Zhao Mingyang’s old partners Xiaosha Ge, Hao Ren, and Xu Qingqing.
Zhao Mingyang deliberately asked Xu Qingqing to come over, but if it felt inappropriate to call her over, it would be better to call all his old partners over so that it would not look suspicious.
Let Bu Fen go in and take care of it for a while, which will give him a chance, and Gu Man can also take care of it.
"Everyone, I came to you this time. I am mainly responsible for operating this real estate project. This is a project of our head office Lingshi Palace Group, so this time it means something different to everyone. Let me put it bluntly. If you do well, the company will reward you.
Not to mention, it will also help you get promoted to the headquarters, and everyone will have a chance.
Also, this project is very big. Even if you are no longer with Empty Bottle Media in the future, if you have participated in this project, you can get an extra 2,000 yuan in salary if it is written on your resume.
Don't be surprised why I said this, I'm just reminding you to work on this project with all your energy and don't take it lightly," Zhao Mingyang said.
A female staff member of the Imperial City branch raised her hand and said, "Mr. Zhao, what should we do? What model should we adopt to divert traffic?"
Zhao Mingyang pressed the cast button, and a picture appeared on the screen. He pointed at the screen and said: "For the time being, we are planning to operate at least ten local accounts. Within a week, at least ten accounts will be up, and the attention will reach 100,000+.
The model is still the same one we used before. From the beginning of this year to now, the number of smartphones has increased horribly in less than a month.
However, according to big data feedback, urban areas still have the largest number of smartphone users, but the penetration rate in rural markets is also rising crazily.
Coupled with the huge user base of Weibo's PC and mobile terminals, we can operate in two parts.
The first is the WeChat public account, which can hold the most beautiful cute baby competition. The first prize will be a 10,000 yuan recharge card for a local maternal and infant store. Contact the local maternal and infant store with the largest number of chain stores.
They allow customers to scan the QR code and follow our official account to receive a ten-yuan voucher for free. In addition, we are giving a ten-yuan reward to the store clerk. As long as they follow our official account and receive a ten-yuan voucher for consumption, the store clerk can receive a ten-yuan voucher.
Yuan rewards, customers will receive ten yuan off their purchases, all of which we contribute, stimulating both buyers and sellers to actively follow and recommend people around them to follow our official account.
Maternity and baby stores are an important channel for information dissemination. Most of them are housewives and grandparents taking their children to shop. They like to do homemaking frequently, so we must pay attention to this area and pay special attention.
Ten second prizes will be awarded, with a supermarket card worth 1,000 yuan. They will also find the supermarket with the most chain stores in the area. The same routine will be followed. Customers will pay for their purchases. As long as customers follow our official account and fill in their personal information, they can receive vouchers. This is
There is personal information.
There are 100 third prizes and a children's rocking car worth 100 yuan. All winners must go to our after-sales department to claim their prizes.
The requirements for participating in this event are children under three years old, all they need is a photo of their life, the child’s name, whoever gets more votes, whoever gets first place, it’s that simple.”
Everyone was tapping on their laptops quickly to record what Zhao Mingyang said.
Everyone knows that this kind of canvassing is the most direct and effective, because in families with children under three years old, there are basically people who take care of their children full-time, do not go to kindergarten, and have nothing else to do besides raising their children, so they will regard canvassing as a serious matter.
, will devote himself wholeheartedly. As long as someone around him has a smartphone or WeChat, he will definitely let him or her help canvass votes for his child.
Zhao Mingyang used online and offline linkage again this time to use vouchers to stimulate consumers and merchants and benefit them. In fact, he wanted customer information so that he could later make phone calls to sell houses. Ninety-five percent of these people
They are all local residents.
This is a typical case of marketing. It can be realized quickly. The money looks like a lot, but in fact it is not much at all, because the user group is limited. Zhao Mingyang would like to pay attention to the whole process, but it is impossible. It is estimated that there may be up to 100,000 people.
Not bad, but due to limitations, it’s only in urban areas.
Also, you are not afraid of people cheating on your orders. WeChat has one mobile phone number and one account. No one would register a mobile phone number just for ten or twenty yuan. It would be a bit of a loss to do this specifically. The best way is to use someone at home.
Register your mobile phone number to receive consumer coupons. In this way, you basically give Zhao Mingyang’s family information.
Moreover, families with children under the age of three are the main buyers, because most of them are considering the future school district of their children. This time Zhao Mingyang completely figured it out, but few people would think of this marketing or even the intention behind this activity. Most people
In the end, it turned into leeks and cash machines.
In capital operations, most leeks actually have no idea how they became leeks.
"The second one is to hold a poll for the top ten restaurants in the city. The same routine, but this time all restaurants can join. The first place will be rewarded with a home appliance gift package worth 20,000 yuan. Contact the Electrical Appliance City here in the city.
, the routine is still the same, tell participating stores that you can use vouchers, the routine is the same.
We must make full use of offline and online accounts, but we cannot use just one official account. We must have several backup accounts.
The third step is to go to the school, contact the school, and make a selection. Only do it from kindergarten to elementary school. Give up middle school. You are preparing for exams from middle school to high school. Parents don’t pay much attention to this. Make a selection of the most beautiful elementary school students, top ten elementary schools, etc.
Contact each school and township.
The above two are free to participate without any registration fee. For the last school, we have to take the initiative to donate some sports equipment and books to these schools and let the schools help canvass votes, otherwise they will not participate.
The last operation is to select the top ten outstanding figures in the city, regardless of occupation. Remember, there is no limitation on occupation. The top ten figures can receive a bonus of 200,000 yuan donated by us to the unit where the participants are located. These accounts of ours
, and finally all will be donated for free and given to the local area, do you understand?" Zhao Mingyang said.
People present did not expect that Zhao Mingyang wanted to take it all from top to bottom, especially the last sentence. The amount of information was huge, and the structure was also improved. The accounts operated by this operation were at least worth two or three hundred thousand each.
"For the rest of the accounts, you have to operate real estate accounts. They are all about local real estate information, and there are also recruitment information. But the recruitment information should not be the same as other accounts, without any intention. All the recruitment information is posted by public institutions.
information, which will quickly attract attention.
Then all the accounts will be operated by me as Minsheng accounts, which are local news. And this news content needs to attract attention and is not available in other companies. How to do it?
For emotional disputes, such as catching a mistress, just ask the director team to arrange for the extras to perform a play, as well as various content that attracts attention. Just copy and paste it and change the background. There must be videos and images.
, must be filmed locally.
Weibo still conducts a lottery, changing our original account to a local name, and then directing traffic, and directly reposting the content of the public account.
Finally, all accounts will publish the project content here in a unified manner, do you understand?"
"I understand, I still have a question." Xu Qingqing raised her hand and said.