Chapter 721: The liquidation of the project faces the Xu family
"What's the problem?" Zhao Mingyang looked at Xu Qingqing and asked.
"Why spend 100 million to build a sales office?" Xu Qingqing asked.
The first thing Zhao Mingyang did after he came here was to concentrate all manpower and material resources on the sales office. Xu Qingqing saw the plans produced by the sales office. They were very high-end and high-end, even a little too luxurious.
This 100 million includes the purchase of some coffee machines, a 100-inch giant screen, sofa seats, various family activities, and gifts. This cost is excessive, very excessive, and exceeds the original cost.
Ninety-five percent.
This question raised by Xu Qingqing actually represents Wan Heng's question, and it is also a question from Lingshi Palace. Zhao Mingyang's expenses are a bit unreasonable, and it will make people think that he wants to profit from it.
Zhao Mingyang needs a reasonable explanation. It has been ten days since the construction started. The construction speed is very fast, but the risk is too great.
After all, this project was built by two families, and Zhao Mingyang had to give them a reasonable explanation.
The question Xu Qingqing asked is the key point.
All meetings are recorded in their entirety. This is a common practice for large companies. The purpose of recording the entire meeting is to hold people accountable. If something goes wrong in the future, you can find the recording and see who is more responsible.
Especially listed companies, joint ventures with multiple shareholders, care more about this and want to hear it from their shareholders.
Especially for newcomers who have joined large companies, they have no idea that the management uses a voice recorder to record the whole process in some meetings. The management asks questions layer by layer. They all know that there is a recording, and they will avoid and pass the questions to the newcomers.
, dig holes for newcomers and let them speak, for example, what do you think about this matter? What do you think about this person? Newcomers don’t understand this, and it is easy to fall into the trap and say what the management wants to do.
The management will say that after many considerations, adhering to the ideas of brainstorming and respecting employees, the newcomers' opinions are finally adopted. The newcomers feel that they have received the attention of the management, but in fact they are taking the blame for others. If something goes wrong, it is all the newcomers.
Got into a fight with the intern.
The question raised by Xu Qingqing was actually for Zhao Mingyang to speak out for both parties to hear. Both parties are currently questioning the expenditure. Zhao Mingyang did not explain in detail because both parties also had to explain it to their respective shareholders.
Zhao Mingyang had the final say when he came over, and the two families fully followed his request. However, he arranged to do this, and Meng Cheng and Wan Heng did it directly. However, they explained in detail that it was delayed due to Song Dongxing's matter, and now they have just
The investment is not much, so I must give an explanation quickly.
Zhao Mingyang pressed the remote control in his hand, and a picture appeared on the big screen. It was a picture of many sales centers. He pointed at the screen and said: "The earliest domestic real estate developers in the early days built a house and then built a sales center."
In the center of the building, the sales offices were basically in self-built facade houses. They were all existing houses for sale, but there was no need to worry about selling at that time. After all, there were few buildings in the community at that time, and everyone was willing to take the initiative to buy. Some units purchased collectively, and even
Find connections to buy.
Developers are not afraid of being unable to sell after construction, so they dare to build existing houses. Some units directly pay a deposit to purchase the property, fearing that other units will preempt it. Moreover, they have abundant funds at the beginning, and it is easy to obtain loans with low interest first and principal later.
Later, when it came to off-plan properties, developers basically rented office buildings or hotel conference halls as sales offices to show buyers the sandbox.
However, doing so often causes worries and slow sales, because most people equate this model with a leather bag company and dare not easily buy it.
So it needs to be combined. I want to build a batch of facade houses first. In fact, I still follow the earliest sales model, setting up a sales center in my own house, but selling off-plan houses.
Doing the facade house first can help buyers confirm that we are not a leather company. I have visited the communities in this city several times, and they are all relatively large communities. The entrance and exit gates have a railing and a large iron gate.
, the rest is gone, just a stone pier gatehouse, very small.
Then we will focus on the exterior wall of the community to reflect the difference. We will only build the two-story facade room, but the two floors must be ten meters high, and each floor must be nearly five meters high. See
Stand tall.
The exterior walls are all covered with ceramic tiles and marble, and the windows are all bay windows. The interior decoration is all decorated according to a five-star hotel. The gatehouse of the community is made first, and a ten-meter-wide entry and exit gate for the community is made, divided into two sidewalks and two entrances and exits.
The car passage and the door should be made grand and reflect a sense of high-end.
I tentatively plan to make twenty facade houses. A row of facade houses will be built first, and then some house numbers, cafes, book bars, etc. will be made to make people mistakenly think that there will be these in the future. They will be removed directly after the community is completed.
For sale or rent.
There is also the gate to the community. It should be made first. No one can enter inside. We will make the model room first. Inside the community, let the construction team use brackets to support the height, and then cover it with green netting to make it look very high from the outside.
The building is almost topping out.
Let’s collect the money for the house purchase first and start construction quickly. We have finished laying the foundation. Now it is clear that the funds are not in place and we have no money. Then we must use small things to make big gains. There is no need to spend money on advertising and all kinds of publicity.
.
It is better to rely on self-media gossip and then organize activities to attract potential home buyers to purchase houses.
For example, we provide free afternoon tea, free outdoor movie screenings, free beer and drinks for people to come and watch football games, a free children's playground, weekly activities with prizes, free evening BBQ activities, and we prepare the ingredients.
We will also have a Wanheng special line, which is the bus for this project. Twenty buses will be prepared to run in the city every day, free of charge, and the terminal station will be the Wanheng Sales Center.
When people gather here, that’s what our final marketing campaign will be. We launch a recruitment campaign for managers. As long as they have nothing to do at home or want to work part-time, they can help us sell our houses.
If you successfully recommend a home buyer, you will be rewarded with a commission of 10,000 yuan. We do not need to hire too many salespeople. That is an unnecessary sales model, because if you sell to strangers, strangers will reject it, but your family members recommend it.
To you, you can quickly accept and trust.
Of course, in order to help this group of managers sell the houses smoothly, we can first recruit a group of people to participate in the lottery bidding, record the scene of the huge crowd of house buyers, and show the rush of shoes in order to win our houses.
We came here in the middle of the night to queue up at number 0 and participate in the lottery to buy a house, which set off the atmosphere so that we could quickly cash out.
People's hearts are like this, I want to have what others have, and I want to catch up with what others like. This is called going with the flow.
We just need to make the sand table and information network bigger. For example, there is a wall of planning diagrams, and what will be here in the future is written clearly so that home buyers can see it at a glance.
For example, shopping malls, the largest shopping mall in the city, schools, hospitals, national fitness centers, etc. are what the old city lacks. We should mention more. For example, shopping malls that are not needed in the old city should be our main focus, because there are too many commercial things in the old city.
, which is not available here, but we can change the concept and switch to shopping mall model marketing.
You can also add a football field to the sandbox to be close to the community. It seems that there is a football field in the community, but in fact it is in the National Fitness Center a few kilometers next door. If you don't explain it clearly, people will mistakenly think that there is one. Someone finally pursued it, and they just
He said that the sand table was too small, so it was scaled down. It seemed like they were close together.
It's hard to find a house, but the manager has the house, so it's easier for the manager to sell it, and he also makes money and favors, so he will go out of his way to help us sell the house. We don't have to make too many arrangements then.
We have people here, and we have this group of people here to help us with promotion 24 hours a day.
We don’t need to invest a lot of money to promote it in counties, towns and towns. Those who want to buy a house only need to do some research, and all the information they can find is from us. We have flooded all the major local post bars, and we can buy the control rights of the post bars.
Publish information every day.
After all, most of the house buyers are young people who just need houses. They are more willing to get information from the Internet. Don’t print and distribute flyers everywhere. This will make people think that we have too many houses and cannot sell them. That is the worst and worst thing.
It’s a useless marketing ploy.”
The people present heard Zhao Mingyang's words. To be honest, they felt a little helpless. Fortunately, this is a project of Wanheng and Lingshi Palace. The two giants are doing this project, and more than 10 billion projects can be done by both companies.
Affordable.
But the amount should be larger. This marketing routine is abused by other real estate developers, and many people will fall into the trap.
Hao Ren raised his hand and asked, "Mr. Zhao, I'm going to buy a house. You have to tell me how to avoid the pit. You can't let me fall into it."
"Yes, Mr. Zhao, we all have to buy a house. With your marketing, even if we are marketing, it will be difficult not to be deceived. What kind of house has low risk after buying, and in which area can we buy it without losing money?
." asked a young man.
Most of the people here are about to buy a house, but Zhao Mingyang made them nervous. The risk is too great. What if the other party doesn't have the strength of Wan Heng and Lingshi Palace to pay the down payment?
Zhao Mingyang took a look at the people present and suddenly figured out one thing. At this stage, most migrant workers are rushing to buy a house. Because this is irreversible, everyone is discussing the house, but often ignores the people around them, such as
Zhao Mingyang didn't expect that Hao Ren would actually become concerned about this matter.
Zhao Mingyang made a circle and said: "Everyone knows that housing in Beijing, Shanghai, Guangzhou and Shenzhen is good, because the overall economy is good and there is a lot of security, but the housing prices are high, and numbers have begun to be restricted, followed by second-tier cities, which are the first choice for most people
Already.
There are too many second-tier cities. Strictly speaking, provincial capitals and economically developed areas in each region can become new first-tier cities in the future, but the gap between new first-tier cities is huge. Now everyone looks at things like GDP or online rankings.
It is easy to be marketed out of internet celebrity cities.
If you really go to an internet-famous city and buy a high-priced house, it will be easy to get hold of it.
In order to sell houses, many areas will indeed first build city visibility. After all, real estate income is a huge local income.
A house is the biggest thing in most people's lives. Of course, it must be considered carefully. In fact, it is very simple to identify. Don't look at other things, look at comprehensive abilities, and look at colleges and universities. Colleges are the guarantee for the migrant population and overall humanistic innovation.
Then look at how many tertiary hospitals there are in the city, how many large enterprises can guarantee employment opportunities, as well as the annual taxes and remaining money paid by the local finance. An analysis will quickly exclude the true strength of some regions.
When buying a house, you can buy it first and then exchange it, but you must also consider the comprehensive living area of the house you buy. To put it simply, there are markets, hospitals, schools, and express hotels around. These four are complete, so you don’t have to worry about buying or selling.
.
Many people will ignore express hotels. If there are many express hotels in a place, it means that the foreign population is concentrated in this area and they come and go in this area. As for the medical, educational and food markets, they have a fixed population, which is guaranteed.
First buy a second-hand house with a property title certificate, which will give you security. Then wait for the completion of the existing house in some new communities with a good environment to see if the property rights can be obtained. When the time comes, it will not be much to make up for the price difference by exchanging the house for a house.
But off-plan housing also has advantages, that is, it is cheap, but you have to bear the risks yourself. When buying off-plan housing, the first choice is a house built by the local urban construction company, which has the greatest guarantee, followed by a larger developer."
After Zhao Mingyang finished speaking, everyone dismissed the meeting and prepared to start the liquidation operation.
After working here for about a month, Zhao Mingyang left. In the blink of an eye, it was already early March.
With the arrival of spring and the departure of winter, Zhao Mingyang returned to Shanghai with his team.
Everyone needs a rest. This month, they have basically been busy working with high intensity. Xu Qingqing went to Pengcheng, and the rest of the people returned to their own cities. Zhao Mingyang, Hao Ren, and Brother Xiaosha also returned to their respective places.
own residence.
Tired, everyone is tired. In operations, you have to deal with emergencies anytime and anywhere. Fortunately, the first phase of the house sales was quite successful, so I started to make plans.
Zhao Mingyang also received approval from the Xu family. Xu Qingqing sent a message to Zhao Mingyang. She said that her grandma and grandpa made an appointment with him to meet in Huadu.
Zhao Mingyang knew that what was coming was coming, and there might be changes in the Xu family.
Qian Jun also called Zhao Mingyang, saying that Zhao Mingyang had done a good job and asked him if he would consider entering Lingshi Palace? Give Zhao Mingyang time to think. This time Qian Jun will most likely become the shift president of Lingshi Palace within three years.
, he has full decision-making power in Lingshi Palace, and no one else has the right to interfere. This is why everyone is fighting for this position.
He also asked Zhao Mingyang if he would continue to cooperate with him. The Xu family might want Zhao Mingyang to come over, but Qian Jun wanted to continue to get along with Zhao Mingyang as friends and cooperate for a long time.
Zhao Mingyang didn't reply to him. After he packed everything, he was going to Huadu to meet the Xu family.
The first time I really met the Xu family was not like before.
In mid-March, when Zhao Mingyang landed in Huadu, the Xu family arranged a commercial vehicle to pick him up.
Flower City is also known as Yangcheng. The heritage of this city has always been described in four words: fireworks on earth, yes, fireworks. It is a first-tier city and can still have fireworks, which is difficult for other first-tier cities to have.
It's just that the human touch here is very strong, and the people here are very particular about not changing their life, that is, staying the same and adapting to changes. For example, people here can still insist on drinking morning tea, and friends and relatives get together from time to time to drink tea and chat.
Even though they never distanced themselves from each other emotionally, Zhao Mingyang didn't expect that this was where the Xu family invited him.
Arriving at the east gate of a mountaintop villa surrounded by lakes on three sides, the driver opened the door and Zhao Mingyang got off. A large iron door was slowly opened, and the "cousin" he saw last time stood in front of the door to greet Zhao Mingyang.
.
"Hello, cousin." Zhao Mingyang said.
"Mr. Zhao, there is no need to call me cousin. I am not the eldest lady's aunt."
"But you will always be my Mother Wu." Xu Qingqing came over wearing casual clothes, hugged the middle-aged woman and smiled, then took Zhao Mingyang's hand and walked inside.
This was Zhao Mingyang's second time entering a place like this. The first time was to Xu Lang's place, but Xu Lang's place felt very different from this place.
The garden here is really about the size of a football field. There is a five-story single-family villa in the middle, and it is estimated that there should be two to three floors underground.
The main reason is that the beams on each floor are extremely high. There are many people pruning trees in the garden, there is an outdoor swimming pool, a basketball court, and a go-kart park. It’s such a huge area.
That building looks similar to the villas in Hong Kong dramas. The exterior walls are made of white marble, but it looks much taller and nobler than the villas in Hong Kong dramas.
"You said your family is richer than I thought. This is really beyond my imagination. How big is the area here?" Zhao Mingyang asked expressionlessly, as he was brewing emotions.
"More than 3,500 square meters, it seems, not sure, what's wrong, he looks unhappy." Xu Qingqing looked at Zhao Mingyang and said.
Zhao Mingyang sighed for a while, this thing is something you have when you are born. Even if you have money, it will be difficult to get it later. A single-family villa on the top of the mountain surrounded by lakes on three sides is not something you can get if you have money. The complexity of this thing is beyond a lot
As one imagines, this is a true status symbol.
The fact that this villa is here proves that the Xu family is still there. If the villa is no longer there, demolished, or grass grows on the exterior wall, and you can come up from the bottom of the mountain at will, it means that the Xu family is no longer here.
The absence here means that the family power has basically collapsed.
After one day in the villa, people outside will know that the Xu family is still in full swing.
When Zhao Mingyang came up from the bottom of the mountain, he actually discovered that something was wrong. There was an iron net at the bottom of the mountain blocking the way up the mountain. It said "Construction Inside", which meant that outsiders were not allowed to go up.
There were two other people wearing safety helmets watching there, but when Zhao Mingyang's car came, they opened an iron door and came in. They drove all the way to the top of the mountain. This hill is not high, but the scenery is good, surrounded by mountains and rivers.
Beauty.
Zhao Mingyang and Xu Qingqing walked into the villa. In Ruoda's living room, the old lady and the old man were sitting in the middle. They were wearing Tang suits and they were sitting on the Taishi chair. There were two living rooms in the villa, the Chinese and the Western.
It's a Chinese-style living room.
"My dear grandson, we meet again." The old lady waved, and Zhao Mingyang walked over expressionlessly.
The old man glanced at Zhao Mingyang and hated this licking dog very much.
"You and I come into the study. I have something to say to you alone," the old lady said.
Zhao Mingyang supported the old lady and followed her into the study. Zhao Mingyang didn't know what the old lady was going to talk to him about.
But it can be seen that the old lady's complexion is really bad. Anyone with a discerning eye can see it. It has been so long since she last saw her, and she can tell by her mental state. Her eyes are almost completely black. According to the old lady, her end may be approaching.