Chapter seven hundred and ninety second temptation again
"Let me tell you, why do these people not like to drink? It's because what they face after they are born is that they will not be allocated a share after they graduate from college. The value of college degrees is depreciating. Apartments are no longer allocated in work units. The pressure of competition is great. They are also burdened with housing.
Prices are rising, prices are high, and overall life pressure is increasing.
They know that if they drink too much and say the wrong thing, they will offend others and their jobs may be lost. They dare not lose their jobs because the dangers brought by not having a job are too great.
They also know that drinking too much will not only delay their work, but also make them feel more uncomfortable. They know that one drunkenness cannot resolve a thousand grievances.
In fact, they hate the wine table culture, which is a culture that openly uses the back door to establish relationships and tramples on fairness.
Also, this group of people are very tired and hate ineffective communication and flattery. In other words, it is actually determined by the market. Their characters are more self-centered and their self-understanding is clearer.
The worst case scenario is starting your own business, the worst case scenario is changing your job, or the worst case scenario, that's it. I don't want to be a clown at the wine table and a dog in front of others showing their power. I put more of my experience into my family, and just take good care of my family.
In the past, the loyalty of Jianghu was nothing but Amitabha if I didn't show you behind your back. The heroes of Wuxia i were slapped in the face by online videos again and again. Even if they helped the old lady up, they were blackmailed. Who dared to do such things?
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After seeing what happened clearly, this group of people became more and more indifferent. They treated outsiders indifferently and left their enthusiasm and tenderness to their families. They preferred to get together as a family or go on trips. There were also more restrictions in laws and regulations, which made the elders
I don’t dare to drink too much anymore.
The most important point is that drinking high alcohol content is really uncomfortable. Young people will not force themselves to feel uncomfortable drinking. It is something they must accept and learn. Therefore, you will find that red wine and beer have become the things young people drink at parties.
, or the low-alcohol wine of the Blue Winery. Why is the wine of the Blue Winery so popular among drinkers that it still sells so well?
Because it doesn’t taste very heady when you drink it. It’s light. Young people think this liquor is okay. The most important thing is that the more expensive the wine from Blue Winery, the less heady it is. How good is this market research?”
"Then our winery also makes low-alcohol wine?" Su Xin asked.
"Wrong! Low-alcohol wine is also wine, and it's uncomfortable to drink. One more thing, you have to know, don't make high-end liquor. The only high-end liquor in the future is Maotai. Don't compete with it for the market. The mid-to-high-end ones are too complicated.
, there is no guarantee that your winery will last for a long time.
If you want to maintain the profits of the winery and ensure that the winery can maintain its survival rate for the next twenty years, you can only ensure long-term market share." Zhao Mingyang specifically emphasized the next twenty years.
Actually, I just told it to Su Xin. Why was Su Xin so anxious?
In other words, why is Su Xin’s family in such a hurry for the winery? Su Xin’s grandfather is ninety years old, Su Xin’s uncle is almost seventy, and his two uncles are also sixty. For twenty years at most, their family can still guarantee a certain background.
To put it bluntly, they can't guarantee anything ten years from now.
So this winery is the key, not the Su Xin family, but the lifeblood of the entire Su family in twenty years, so their family chose to concentrate all their network resources in the winery this time, which is a kind of background transfer. This is
A kind of insurance.
Su Xin looked at Zhao Mingyang and asked, "What should we do?"
She was no longer frivolous at this moment, but had a serious look on her face. Zhao Mingyang impressed her for the first time. Zhao Mingyang really had two combs. He had seen through what the Su Xin family wanted and the dilemma. At present,
, Su Xin and her fiance are a marriage between two families, but they are afraid that it is not safe, so the Su family wants to make this winery bigger in recent years. The bigger the better, or find a way to maintain it ten years later.
The most basic way for the family to keep their wealth.
"Brother Mingyang, you are talking, why are you not talking again?" Su Xin asked, looking at Zhao Mingyang who was silent and deep in thought.
Zhao Mingyang's words had reached the point, but Zhao Mingyang suddenly stopped talking.
Zhao Mingyang was not silent, but his head suddenly hurt. He knew that this was most likely caused by overuse of the brain, and he just needed to take a rest.
"I'm going to take a rest, I'm a little tired." Zhao Mingyang closed his eyes and lay down on the sofa to rest.
Zhao Mingyang had been in this state in his previous life. He went to see a doctor. The doctor said that it was head pain and drowsiness caused by overuse of the brain. He had to either take a rest for a while or just be in a daze and let his mind wander.
You will find that most of the people who meditate and let go of themselves are creative or have successful careers. These people may have the same problem, overusing their brains. Meditation will make some people feel comfortable, that is, they will be in a daze.
Give your brain a rest.
Children in school days sometimes get emotional or have headaches, which are basically caused by overuse of the brain. Some experts say that you can watch some movies and TV series that don’t require using your brain to relax, or play games. This is to relax your brain.
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Zhao Mingyang didn't know why he suddenly acted like this. Maybe he was overusing his brain due to the recent continuous project plans.
He must rest, because he knows that if he doesn't rest enough and is in a trance, he will say the wrong thing.
"Don't be afraid, I'm just too tired from work recently. I stayed up late yesterday to work on the project document for you. Let me get some rest before we talk. I'll be fine soon." Zhao Mingyang said with squinted eyes.
Su Xin had never seen a weirdo like Zhao Mingyang. Why did he suddenly have a headache, and he seemed to fall asleep really quickly.
Su Xin looked at Zhao Mingyang carefully. His skin was really good, his facial features were exquisite, and his eyebrows were pretty. She slowly approached Zhao Mingyang and looked at him.
Finding that Zhao Mingyang didn't seem to be pretending to sleep, but really sleeping, Su Xin was still afraid that Zhao Mingyang was pretending to sleep, so she kept staring at him. When she found out that he was really asleep, she wanted to get closer. Zhao Mingyang suddenly opened his eyes and glanced at Su Xin
Said: "Does it look good?"
Su Xin was at a loss and took a step back like a frightened bird. Then she defended with a red face: "I have never seen you like this, so I am afraid that something will happen to you."
"Thank you for your concern. I'm fine. Where is the bathroom? I'm going to wash my face." Zhao Mingyang said.
Su Rui pointed in the direction, and Zhao Mingyang went out to the bathroom to wash his face. There should be one in Su Rui's room, but it was hidden, probably behind the bookcase. It was inconvenient for Zhao Mingyang to enter, so Zhao Mingyang was asked to go to the guest-only public bathroom.
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Zhao Mingyang washed his face and woke up a lot. Sometimes in this state, resting for five minutes may make him feel better and relieve himself a little. The principle of coffee to refresh himself is to stimulate nerve excitement. If he drinks too much, his immunity will be ineffective.
The reason why Su Rui thinks Zhao Mingyang is strange and has never seen anything like this is because Su Xin may have never experienced this thing. This kind of headache can only be caused by overuse of the brain. Entrepreneurs and college entrance examination candidates also have some battles of wits and courage in the workplace.
This kind of problem is the most common among people, which is why Zhao Mingyang gave himself a holiday.
Returning to Su Xin's office, Zhao Mingyang closed the door, walked to the sofa and sat down, saying, "I needed to rest just now to ensure that I was in the most awake state for you, otherwise I was afraid of making a slip of the tongue, which would ultimately affect the entire project.
Let's continue. If your family wants to be profitable in the next twenty years, it must occupy the share of the wine market for a long time. As I analyzed for you above, very few young people like wine, so just follow their preferences.
, specializes in the young market, and not only boys, but also girls.
How to do it? First of all, the price is low, young people don’t have much savings, and they are all saving money to buy a house, but the price is less than 20 yuan, which is still affordable. What we make is not wine, but drinks
In nature, it is similar to the old way of mixing white wine with Sprite. Many people who don’t like drinking also like to drink it like this. Why? Most of them actually hate the taste of alcohol and the spiciness of white wine.
The alcohol content should be low, and it should be the same as that of white wine mixed with Sprite. Then make cocktails by lowering the alcohol content of the cocktails made by the bartenders and then industrially produce them. There are also sparkling wines. The prices of these are as cheap as possible, 1
The price of a liter of sparkling wine does not exceed fifty.
They are just selling drinks, but alcoholic drinks are more popular than liquor because the consumer base is large.
Coupled with a marketing plan, the operation department can just make some Internet celebrity wines. You can also make some white wine, then add some fresh text on the wine bottles, package it, and only make two taels of white wine and sell it for a fortune."
"This is a good idea, but is it highly profitable?" Su Xin asked.
"Not high, because this type of product is not sustainable for consumption. As I said, as long as it contains alcohol, the market will become smaller and smaller in the future. Some people may buy some occasionally, but at least after one year of making a profit,
The sales volume must be higher than your current sales volume in the past three years." Zhao Mingyang said.
"That's not high!" Su Xin asked in shock.
"It's not high, because the income of your winery is not high, and the wine market is not high now. The most profitable thing must be games. Games are the same as people used cigarettes and liquor to relieve fatigue in the past, so I
They say they want a young market.
I’m just trying to find a way to keep your business alive. The cocktails and refreshing liquor mentioned above are not very profitable, but the more profitable ones are the other wines, which are guaranteed to make your family a lot of money.”
When Su Xin heard this, she quickly asked Zhao Mingyang: "What kind of wine?"
It was after listening to Zhao Mingyang's words that she felt that Zhao Mingyang was really powerful, much better than the plans offered by the marketing companies she had found before.
Moreover, Zhao Mingyang really analyzed the entire liquor industry, starting from the preferences of the people, and gave Su Xin an answer. The entire liquor market was declining, not just one of their wineries.
"Look, we've been chatting for almost two hours without realizing it. It's almost dinner time. Let's talk while eating. I just made a reservation for a restaurant. Let's go." Zhao Mingyang stood up and said.
"I'm the one to treat you. How can I ask you to treat me? You pick the place and I'll pay for it. Don't compete with me." Su Xin stood up and said.
Zhao Mingyang glanced at Su Xin and said with a smile: "You little girl wearing these clothes is like a child stealing an adult's clothes and pretending to be an adult."
"Then what do you think is suitable for me to wear?" Su Xin looked at Zhao Mingyang and asked. She didn't know that she had been tricked by Zhao Mingyang again. Zhao Mingyang said this deliberately, wanting to see how she would react if he criticized Su Xin for being bad.
Then her attitude really changed.
"I think your outfit is very good and looks good. After all, you have good looks and look good in anything you wear. I just think you wear clothes that are more suitable for your age." Zhao Mingyang said with a change of tone.
When Su Xin heard this, she felt embarrassed to be told by Zhao Mingyang. Her dressing style was modeled after that of her mother and her aunt, and the clothing brands were the ones they often bought. Indeed, they were all brands that people in their fifties and sixties would buy.
"Then I'll pay attention next time, what should we eat?" Su Xin asked.
"You will know when you get there what kind of wine your family will sell in the future." Zhao Mingyang said.