Chapter seven hundred and ninety third expert guides the way
Su Xin didn't know where Zhao Mingyang was taking her, but Zhao Mingyang drove her in her car.
An open-top jeep parked in the company drove out of the company. This girl likes to be unique and doesn't like to drive the same car as others.
She likes things that are different. I wonder if she also likes things that are different in other aspects...
Zhao Mingyang drove to a Japanese food store. Su Xin was curious why Zhao Mingyang came here?
She doesn't like Japanese food very much. She has changed her clothes at this time. She is wearing a mid-length shirt with one side black and one white. The shorts on her lower body are covered by the shirt. It looks like she is wearing a shirt.
On her feet, she wears a pair of Gucci’s limited-edition colorful casual shoes.
She is a maverick, she likes to play with it, from buying a million-dollar Jaguar, to driving a convertible Jeep, to dressing normally, so it is indeed a bit nondescript for her to imitate the behavior of her elders in the family.
"Invite this way." The waiter took them to a private room. There was no low-end consumption in the lobby, but the low-end consumption in the private room actually started at 1,500, which was relatively expensive.
Zhao Mingyang and Su Xin took off their shoes, and the waiter put their shoes away. It would be embarrassing if they had foot odor, so many domestic Japanese food stores have changed them to have seats.
There are also considerate foot washing services, giving a pair of new socks. In fact, the best way to cure foot odor is to wash your feet frequently, change socks and shoes frequently, and go to the drug store to buy some medicine to treat athlete's foot and apply it on it. This is actually
A kind of fungus.
Zhao Mingyang actually doesn't like eating Japanese food because he takes off his shoes. He is most afraid of having stinky feet that will affect his mood. But Su Xin's feet don't stink. The main thing is that he has good looks and is delicious.
Many people don't understand why there are always unknown actors in the entertainment industry who can ride on several boats, and each of them is a fairy. In the end, the gods were jealous and exposed the scumbag, and the scumbag got back together after a while.
First of all, being a fairy doesn’t mean that it’s hard to chase. Most of the top idols in the entertainment industry who have time don’t have time to party and fall in love. But if you have time to spend time with them, that’s no problem, and scumbags really know how to coax them.
Women, Zhao Mingyang feels that if he wants to enter the entertainment industry, he can make the entertainment industry his back garden.
Zhao Mingyang is really experienced in dealing with women now and knows how to please women.
Su Xin and Zhao Mingyang sat face to face, waiting for the waiter to serve the food. The Japanese food was very monotonous. Later, they were modified in various ways and paired with barbecue, because it is easy to get tired of eating a single Japanese food.
However, the consumption of Japanese food has always been very high, and there are no discounts. Basically, a high-end one costs 200 per capita. This is not expensive. Opening a Japanese food store costs at least a million. The main reason is that the decoration is expensive and the requirements
The area is large, and it also requires more waiters. It is generally smaller, and the decoration is average. It can be considered a small izakaya, a small restaurant, and a Japanese restaurant. The gap is not small.
After the sashimi platter and some of the store's special dishes were served, the waiter exited the box and closed the door. Zhao Mingyang ordered a glass of sake, which was priced at 468 yuan, which was not the most expensive. The most expensive one was more than 1,800 yuan.
When everything was ready, Zhao Mingyang opened 8 liters of sake and poured it into a white ceramic sake jug. This sake jug could hold two ounces of wine. The twenty-two-ounce jug was poured into a small wine glass and drank slowly. Still...
Very low alcohol alcohol.
Su Xin realized that Zhao Mingyang had brought her to watch sake.
This thing is indeed unfamiliar to her. It's not that she doesn't know it. After drinking it a few times, she never wants to drink it again. It's like pouring a little white wine into a glass of water. Her unfamiliarity is her understanding of this kind of wine.
"Guess how much this Japanese food store can earn in a day?" Zhao Mingyang asked.
Su Xin thought for a moment and said, "Ten thousand?"
This is what she said when she got older. After all, she has a friend who has opened a restaurant, and the turnover of 10,000 yuan is not low.
"This number." Zhao Mingyang stretched out five fingers.
Su Xin said with a look of disbelief: "How is it possible? Is this store so profitable?"
"You may not understand a little bit. Do you think 50,000 is more? In a store like this now, 50,000 is not enough money because the currency has depreciated. This is the capital, a big city ranked among the top in the country. How many migrant population does it have in a day? Every day
How many business receptions are there? And how many wealthy people are here?
You have to think about this. Twenty years ago, the group of people who opened Western restaurants and bars could have a daily turnover of more than ten or two hundred thousand. What was that concept? What kind of money did they make? Money for freshness, money for showing off, then
At that time, in larger venues, a can of Coke could be sold for thirty or fifty yuan, and a bottle of beer could be sold for one or two hundred yuan.
Now you want to let these Western restaurants and bars try selling them? It would be strange not to be criticized as a black shop, because there are too many, the prices are too transparent, and do you know why Western restaurants can’t be built in China?”
Su Xin shook her head. She really hadn't thought about this and didn't observe it. She had learned a lot in the few hours she spent with Zhao Mingyang.
Zhao Mingyang was like an expert. For the first time, Su Xin understood the meaning of an expert's guidance and guidance. What Zhao Mingyang said was more valuable than what she had met before.
In fact, it's not what Zhao Mingyang said is so powerful, it's just that Su Xin has fallen into the same thinking as most second-generation rich and powerful people. She doesn't like to hear what her parents and elders say, and she can't listen. There are a lot of great people in her family, but she
I don't listen or ask at all, I feel annoyed.
When Zhao Mingyang chatted with her, she didn't have any resistance, so she listened.
"Let me tell you, it is impossible for Western restaurants to become big and strong in the world. At most, they are the same as those of McDonald's and KFC, except that they sell steaks instead of hamburgers, because Western restaurants basically do not have private rooms. The ones with private rooms are strictly
It is not considered a Western restaurant. In foreign countries, it is basically a specialty restaurant or a star-rated restaurant, rather than a steakhouse.
In itself, most Western restaurants are for simple meals or family gatherings, including cafes. They are packaged as much more upscale in China than abroad. They only have steaks and pizzas, and there is not much to choose from.
Moreover, the price of steak is becoming more and more transparent, and it is easy to make it at home. Once people find out that they can make a profit by themselves, they will not easily suffer a loss.
The price of Japanese food is not transparent now, and many things cannot be made easily at home, and many failures need to be dealt with by chefs. Once Japanese food becomes simple and cheap and can be easily made at home, Japanese food will also be affected, and Japanese food stores will also be affected during this period.
If it's not much, the price can be higher, but if it's more later, it won't be so profitable.
Do you know why Chinese and Japanese food can quickly become popular all over the world?
Don't shake your head, let me tell you, because of the privacy, both Chinese and Japanese restaurants have private rooms, and the higher-end Chinese restaurants and Japanese restaurants pay more attention to the privacy of private rooms, which makes them popular among business people and some powerful people.
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You have to know that the richer people are, the less they like what they say to be heard by others, and the more afraid they are of being seen on some occasions, so private restaurants are always their favorite.
The daily turnover of a bar with an investment of tens of millions may not be as high as that of a private restaurant with an investment of more than one million. Regardless of the number of people in the bar, how much money is spent in the bar? In addition to the salaries of security guards, waiters, DJs, lead dancers, drink sales, etc., there are also
There is daily maintenance, and the profit from the bar's drinks is high, but it is only slightly larger than that of an ordinary restaurant.
But in a private restaurant, a private restaurant, you know that a bottle of wine can cost tens to hundreds of thousands, and there can be several bottles in one night. A dish, if you eat fresh seasonal food, can cost 1,800, or even 1,800 pounds per dish.
of sea goods, as well as imported goods worth several thousand yuan per tael, etc.
A person's consumption in a private room may be hundreds of thousands or hundreds of thousands in one night. How can this be compared? The consumption of high-end people is disproportionate to the consumption of middle- and low-end people.
Do you think which luxury brand wins by sales volume? The combined income of mid- to low-end clothing brands may be less than half of one luxury brand’s income. This is the difference.
What does the consumption gap bring about? High-end drinks will not appear in places where ordinary people can afford them. In movies, TV dramas and novels, those who order tens of thousands of yuan a bottle of wine in bars, is that high consumption? Not at all.
, some venues will set up a relatively expensive wine venue, but these are rare and have people consuming them.
But did you know? A restaurant in Zhejiang Province has a home-cooked restaurant where diners can eat. This ordinary home-cooked restaurant has private rooms. The home-cooked food tastes very good and authentic. Remember, there are private rooms.
, many famous people will eat it, such as Jack Ma.
I used to eat here often before I became famous, and I will come here often after I become famous. I just got used to it.
But what do these people drink when they go to eat? Drink Maotai. This restaurant can sell dozens of bottles of Maotai a day. Can you believe it? Many people go here to eat and think it tastes good, and these customers are rich and often let them drink
The boss is waiting for Maotai. From a bottle of Maotai worth more than 3,000 yuan to 300,000 yuan, the boss dares to enter because there are people drinking it.
When the boss saw that this was a way to make a fortune, he purchased a large amount of Maotai and became an agent. In the end, the standard home-cooked dishes of this store were Maotai. On the contrary, the business was getting better and better. Dozens of boxes of Maotai were prepared every day. There were even some people
I went here specifically to buy wine.
The question is, what if this restaurant doesn’t have private rooms? No matter how delicious this restaurant is, will these people go there?
Why do you need a private room? A private conversation space, a place where no one will disturb you. The content of this group of people's chat must not be heard by outsiders.
This small restaurant sells more drinks than a large bar in a day, because the private rooms in this restaurant are prepared for this group of people, and you can't book them for ordinary people.
Japanese food, where we are dining now, with this small sliding door open, we can chat unscrupulously, and we can even do some unscrupulous things, but what if this is the hall? You will first look around to see if there are any acquaintances.
You are deeply afraid of being overheard when you speak, and some conversations are even like being a thief, because your family background makes you always aware that some words cannot be known to outsiders, especially the media and ordinary people.
Moreover, some high-end Japanese restaurants provide kabuki performances in private rooms. Do you think it is similar to the performance in private rooms in K-stores? Is it like the singers in private clubs? This is the key.
Take a look at this wine. How many of them can you recognize? You can't find it online. At first glance, it is basically produced by a small workshop. The production cost of sake itself is low. The materials for making sake are rice, natural mineral water, yeast, etc. The brewing process
It's not complicated, it's modified from our rice wine.
Can you tell which rice wine is high-end in the current market? If you can’t tell, you have to check it out. Moreover, rice wine is generally not expensive. Rice wine is a good wine, but few people drink it. It is not as popular as white wine.
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The domestic market for sake was also brought about by Japanese food. However, there was no market for Japanese food in the country in the past few years. It is only in these years that there is a market. Do you know the reason?"
Su Xin nodded quickly and said, "I know this time, the profit will be huge."
"That's right, the profits are huge. When people get tired of Chinese food, they change their food. Western food has no special characteristics. Orientals don't like Western food very much, but Japanese food is basically a simplified version of Chinese food.
But at its core, it is Chinese food, and it has private rooms, which allows for privacy. If you want something fresh and tender, eat it authentically, with a little soy sauce at most. If you like spicy and heavy flavors, add some mustard, and the taste problem will be solved, similar to hot pot.
Next is wine. In the past, sake was scorned by the older generation, but the younger generation thinks it is just right and does not recommend drinking. Everyone has a small pot of wine and two ounces of wine. It is becoming a place for the younger generation of powerful people to gather for dinner.
And today’s Japanese food, what’s on the menu? There’s hot pot, and it’s a modified Chinese restaurant. The decoration style is Chinese style. After all, the building in R is imitating the ancient Chinese architectural style, which is imitated.
The architectural style of the Tang Dynasty.
There is another thing you need to observe and pay attention to, this is even more important."